Transcription
Let's start. I started my journey in 2002. We have a parental business of stainless steel rerolling. In 2012, we started manufacturing our own kitchens. And soon a time came when we had 10 franchises all over India, and we had more orders than our production capacity. And Div became India's number one stainless steel modular kitchen brand. Everything was going well. But as they say, God's plan is bigger than your plan. A time came when orders started to dip, and our costing started to increase. By 2016, I had become completely bankrupt. The situation became such that I was not in a position to come to the office. I didn't understand how to face the situation. Father said, "Son, you have two paths. Either you shut it down, or you make it India's number one brand again." He refinanced me. He gave me courage and morale. I hired an Italian consultant, and after several rounds of talks and analysis, it was understood that we lacked international-level designs and styles in our products, and on that day, our brand MDO was born. MDO means style in Italy. To achieve designs at that level, we neither had the technology nor the machines. I took two flights to China. There, these Chinese were supplying to Europe and Dubai at a reasonable pricing, and they were making the quality that was being made in Italy. I started sourcing from China. My vision is very clear. Every home in India deserves a better quality product, international-level designs, well-executed at a very reasonable price.