Transcription
Hey everybody. Today I'm going to teach
you a very important skill that's going
to help you to grow your YouTube channel
and it's talking through the camera. So
over the past 15 years of doing YouTube,
I've not only made lots of YouTube
videos and to great success. I I only
have a couple hundred videos on my
channel and I have almost 400,000
subscribers. For those of you who are
new to my channel, I had well over
400,000 subscribers before I took a
little hiatus. Nonetheless, I have a
pretty good track record with YouTube.
But then there are some people who try
and try and try and cannot make good
YouTube videos. What good is relative,
but we're going to talk about what I
think makes a good YouTube video, a
video that performs really well, that
touches the hearts of lots of people,
that reaches your audience, that makes
an impact in the world, and that
promotes your products and services
without sounding salesy. It's talking
through the camera. So there are even
millionaires and business coaches of all
kinds of caliber that I've seen coming
to YouTube trying and trying to make
YouTube work. These are, by the way,
there are some business coaches that
I've personally paid lots of money to to
learn about business, to learn about
strategy. But the one thing that they
can't seem to get popping despite the
fact that they're very talented is their
YouTube channels. I'm not going to name
any names, but um but because I I don't
want to hurt anyone's feelings, but what
I believe it it the problem is is that
when you're not talking through the
camera, like I'm going to teach you guys
how to do today, your videos don't
connect with humans. So, what a lot of
people get on YouTube doing is they're
trying to make a hit. They're trying to
get a video that gets lots of views, and
that's just never ever going to work.
It's never going to work like that. So,
we we can try to be formulaic. We can
try to do all the tricks. We can try to
do all the the titles and the thumbnails
and all this stuff, but people don't
care about that. You, the viewer, don't
care about that. What you care about is
connecting with the person on the
camera. You care that I care about you.
So, without further ado, here's how to
actually talk through the camera. This
is an art and this is what makes YouTube
YouTube. If we're not talking through
the camera, you're doing YouTube wrong
as far as I'm concerned. And this is the
lynch pin that a lot of people really
miss. So, pillar number one, this is
kind of woowoo as we as is a tradition
on this channel, but we're not talking
to YouTube. We're not talking to social
media. We're not talking to a quote
unquote audience. We're talking to the
one consciousness is non-local. So, I'm
actually not talking to an audience
right now. I'm talking to you. And you
can feel it. And it's a direct and overt
feeling tone. I'm not talking to an
audience because when I'm talking to an
audience, I I would probably sound like
a newscaster and I would probably start
putting on a weird voice and I would
probably start putting on an affect that
doesn't connect with a viewer. It's not
great to watch on television. This is
why nobody's watching the news anymore.
And it's not great especially to watch
on YouTube. What people really want when
they come on YouTube, what I want, what
you want is somebody talking to you, not
at you. So, how do we talk to the one?
Again, consciousness is non-local.
There's an ether that connects us all.
And this oneness, this one
consciousness, if we speak to that one,
we're speaking to the whole. So, you're
speaking to one person. Just one person.
It helps to talk to just one person in
your mind's eye. But I actually don't
even just talk to I don't I no longer
have a vision in my mind's eye of a
person. I'm just feeling into what would
it feel like to just be talking to a
person
here. A person. and that humanness, that
feeling tone when I'm talking to my
neighbors or I'm talking to a cashier or
I'm talking to a family member or
whatever. There's an aliveness to it and
it's it's like plugging a plug into a
socket. So, you're talking to the one,
not an audience. This is a feeling tone
thing. So, here's how you know if you're
plugged in and talking to the one. if it
just feels natural, if it doesn't feel
awkward. This is going to take a little
bit of practice for some people and
that's okay. Some people um it takes
some time to get used to talking to the
one and connecting to the one when
there's just a camera sitting in front
of you. So, one trick that you can do is
you can literally hang a picture up
behind the camera of somebody that you
love or a friend of yours or maybe even
um an an avatar. Number two, I've
mentioned this time and time again, but
we have to actually write out our
videos, even if it's just a couple key
points, and then recite them and
practice them. Even if it's just for an
hour or two before you film the video.
So, what a lot of people do is they turn
the camera on and they just kind of
riff. And I'm all for riffing. I'm
riffing a little bit in this video, but
most of the videos that you see on my
channel, including this one, I've
written out a basic structure and I've
practiced that video. My cooking videos,
I practiced the intros, I practice the
taglines, I practice the jokes. Those
are old videos from 15 years ago. I
would practice my talking head videos
like this one. I practice them. I write
them out. I plan them out. And then I
practice them. And that way when I turn
the camera on, it's not like I'm saying
this stuff for the first time. It
actually sounds natural. So here's the
thing about YouTube is the payoff is
immense. Enormous. You've got the
biggest media outlet in the whole world.
Did you know more people watched YouTube
in 2024 than any other platform,
including network, television, Netflix,
Hulu, HBO, all of it? So you've got
billions of people coming here and
you've got millions of potential
customers searching for your solutions.
So the payoff is huge. What this means
is there are lots of people coming on
YouTube trying to start YouTube channels
and rushing to this proverbial gold
rush, but they're not bringing any
elegance and they're not putting in some
of the effort. So the payoff is
infinite. You could be making millions
of dollars on this platform if you
wanted to. If you that that that does
require a lot of sacrifice, but you
could at the bare minimum be making six
figures a year easily on
YouTube in addition to your already
established
business. So long as we just take a
little bit of time, it could even just
be a couple hours per month. Literally a
couple filming hours per month combined
with maybe one or two practice hours to
just bang out all the all the concepts,
make it sound good, just practice a
little bit. It does take some practice,
but bottom line is taking a couple hours
every month to plan out your videos,
practice them, and then maybe a couple
film days. You pick two or three film
days a month to put your videos out
there. But when you practice and recite,
you sound so much better. you sound so
much more natural. This is in a way, by
the way, if you're watching this and
you're interested in this video, it's
because you're interested in teaching.
So, that means you're getting paid to
speak, right? So, you're going to be
getting paid to speak. You turn on a
camera, you film a video, people watch
it, and then you make lots of money from
your products and services getting
promoted. That's a that's we can treat
this like a paid public speaking
engagement. And public speakers
practice, they plan, and they recite.
Okay, really important. If you want the
unscripting template, you can get that
down in the link below. I talked about
unscripting in this video, which is the
art of basically everything I just laid
out. Write out a template, a little
outline for your videos, and recite it
and practice it. So, what this looks
like for me, just really quick, I'm in
the shower. I'm shampooing my hair. Even
on film day before I turned this camera
on today, I I was blow drying my hair
and I was talking about number one.
Number two, number three, and I was
practicing these key ideas and these key
frameworks. Okay. Number three is you're
going to take the light of your
consciousness off of yourself and you're
going to put it onto the viewer. What
this means is you're going to stop
worrying about if someone's going to
like the video, if you sound okay, if
you look okay. All these things. We get
really tied up in our mind's eye. We
focus so much of our attention on, am I
going to sound good? I hate the sound of
my voice. I don't like the way I look. I
wish I was a little bit thinner or
whatever. The your mind will go in a
million different directions. We can
take the light of our consciousness off
of ourselves and put it all the way onto
the viewer. So, there are people that
are going to be watching your video and
they're going to need your help. If you
just focus on that instead of on you, it
breaks through the noise. There are
millions of people posting on YouTube
every day talking about themselves,
worried about themselves energetically.
I want you to imagine when you're in the
room with somebody who's just so focused
on in their mind, what are people going
to think of me? How do I look? What
about my makeup? What about this? What
about the sound of my voice? If you've
ever ever been around somebody who's
thinking like that, it it's it's kind of
off-putting. It's kind of repulsive. But
if you've ever been around somebody
who's just looking right at you and
they're like, "What do you do for a
living? Tell me more about that." Or if
you've been in the room with a really
good therapist and they're asking you
questions and they're really engaged
with you. This kind of attention
energetically, it's like bringing a moth
to a flame. So when you turn the camera
on, it's not about you, it's actually
about them. If you keep that in mind and
you make this like a practice, it will
totally transform the way that you
speak, not only to the camera, but also
in real life. This is actually really
good for dissolving social anxiety. If
you go into any situation, whether it's
in front of the camera, in front of your
customers, in front of your clients,
when you go to a sales call, whatever,
you're focused on who can I help and how
can I help them. And the last one,
number four, is to completely let go of
worrying about the end result. So, don't
worry about the end result. You're just
having a conversation with the one, with
a friend, with a loved one who you're
trying to just
help all the way off of yourself. Take
the take the attention all the way off
of you and bring it all the way onto
them and then letting go of any kind of
agenda. You're worried only and solely
about delivering the message that is
going to be very helpful to the viewer.
So that's how we break through the
camera. I call this breaking the fifth
wall. And this is actually a technique
from the YouTube breakthrough challenge,
which by the way, I have a YouTube
breakthrough challenge happening May 26,
that is Memorial Day, May 26 to May
30th. So that's going to be five days of
taking you through frameworks like this.
So, if you want to learn deep deep
frameworks about how to start your
YouTube channel, how to plan it, how to
execute it, and I'm going to take you
through the steps day by day in this
beautiful 5day YouTube breakthrough
immersion, come and join me at
brender.comyt. And if you want to learn
how to create awesome videos with great
ideas and great concepts, that requires
lots of space in your mind and in your
day. And for that, I use a phone lock
technique. I call it the phone freedom
protocol. And I talked all about how I
lock my phone up for extended periods of
time. In this video, I broke it down for
you step by step, including tools,
techniques, and how it's completely
transformed my life. So, if you're ready
to transform your life and get rid of
your phone and start locking up in a
lock box, you can check out that