Transcription
Hello everybody. I hope everything is okay on your lights. And I know that actually for a while I wasn't publishing on YouTube. It is because I'm very busy in in my agency since it is actually way much bigger than the before. It takes quite a bit time and I'm able to publish the case studies are as long articles as before.
But I'm always publishing on my social media accounts and also in my just wanted to return back to the YouTube to give some of the project names explicitly and also give some suggestions uh as well because I'm attending too many conferences in the last two years and still people sometimes are let's say worried about what they can do uh in the new era of the SEO for ranking purposes. So this SEO case study is going to be about exact match domains technically canes with just a single page exact match domain or not and if you can do that how you can use topical authority semantic SEO and especially visual semantics.
Maybe before going further I can just mention some of the results. The website name is audioex.com and as you can see we started like here October 16 it came to the over 7,000 clicks amount and it is making good amount of money currently. This is the HF results as you can see and this is the SEMrush results. You can also understand which one is actually giving more accurate numbers maybe not both of them. Currently actually it is over 250,000 clicks amount level nearly.
This is the website and I'll be explaining the visual semantics in this section uh to explain and also entity and the query association and maybe we can also discuss slightly the query augmentation as well. Let's start from the last one. Technically the query augmentation is actually something simple. When you technically search for a query term and let's say so you are searching for audio through text only Google is actually getting this different type of variations like audio files and MP3 under that. In some other cases of course they will go beyond this area and it will be let's say transcribed text in some cases or it will be also let's say XYZ or maybe let's say even the subtitle text or many other things. If that's of course the subtitle the MP3 will be MP4 and many other variations will coming.
Great augmentation actually this specific uh patent is important because coming from Krishna Baharat but more importantly in this case more importantly an shukla to understand which keyword is more important from Google's uh let's say the process. Sometimes they are using your long clicks or frequence of clicks to the searches and of course relevant score of the ranking documents as well. Once they score these augmented queries then they start to actually rank the documents and this person is especially important because he is the person who works for mainly the search with stateful chat pattern which is actually about mainly the AI overviews or the AI patterns as well.
When it comes to the visual semantics it is actually topic of our next uh SEO course that'll be publishing probably in September October after our holistic SEO mastermind. Kushi I aimed actually June uh but the agency was so busy. I did actually good amount of work in the conference speeches and the workshops which recordings into the uh but preparing preparation of let's say 10 hours of 5 minutes bite of lectures it takes quite of a bit time because you have to prepare it for everybody not just for the people who follow you.
And in this case actually the visual semantics technically means that Google actually can use agentic retrieval skills to understand what a page can do or can't do or whether it should be ranking or not based on just the layout of the page. It's mainly not about actually what you do on the page or what you write on the page. It is mainly about how you lay out the page. Google patented a new design at the 27th January 2026 which is related to again Google AI over Google AI overviews plus also Google's IO announcement about removing the search bar.
Technically Google actually talking about here the landing page scores and is also explaining that how they can create new landing pages by using AI for specific to that user and that user's actually query term and they are running something that they call landing page scoring which actually is being affected by the uh directly to the visuals on the page. We also have different type of researches on the uh on the Google's ecosystem as well. Some some of them some of them are like layout a web page quality assessment for instance or predicting site quality and of course the click models here one more time are important because not always long clicks or the short clicks mean dissatisfaction or satisfaction in currency conversion for instance short click might be better than the long one and the site engagement here I have put it here because we we know and we see that from the chromium project Google is able to see your engagement score on the page and these will actually come back to the nav boost factor in the API leak of.
And these are 160 slice of presentation normally for two hours of lecture. So you just see a couple of them. But this section was explaining it. When I explained this in the wildness speech that I did in the first place, you can see actually our clicks here is around just 1.6 or between 1.6 and the two 2.4,000. So this was before the May cor update and we won the May corateed and it became technically better. This is the page group here and this is the animation that explains why it is uh possible to rank with this directly because in the agent retrieval skills of the Google.
Let me open the live website in this segment. Technically in this section when you write here all these co occurrences just because this element here is actually big this small text also gets the importance of this big element in this area and I'm not putting here a button I put direct an upload button or upload component because that directly is actually signaling Google that agentic retable way. It signals Google that this is actually as no sign up tool that they can actually rank for.
As you can see here too because they classify all the entities for different type of groups and technically this is also us and this is actually what I call extension domains basically because even if you are not able to rank with your main domain you can open multiple extension domains with exact match domain terms and you can actually analyze the Google algorithm especially from visual semantics point of view by providing relevance and responsiveness together and then you can actually rank for.
This is for instance a component that I call directly FAQ with labels. It is here but as you can see I don't have that many text. I would like to explain maybe one more thing here is uh if you're able to rank for the French version of this query term the clicks that you get from the French is also benefiting to the Dutch Dutch version is also benefiting the Indonesia and it is also benefiting back to the directly the English variation one more time. So if you want to get the attention of the search engine, please use this multilingual aspect and you actually are going to see here is that I am using triple to triple translation. If you check my community agents, agents that I provided to my community members, you are going to see that actually there I have triple to triple translation. If you want to understand what it means, just take this paragraph and go to the English variation as well and try to compare my predicates, my nouns or subjects and also the even the adverbs of different values and compare just actually dependency tree between them directly as well.
So visual semantics course is going to also explain how algorithmically you can structure your sentences and how you can algorithmic structure your layout to get the highest level of engagement from the Google by being approved in the beginning because majority of the time today Google is classifying your site and if you are classified in the wrong way it doesn't matter what quity content you publish they are not going to rank you because if the query has been designed for this type of an engagement you should and you have the signal it directly in the best possible way. And that's the main idea idea of this small SEO case study. And I would like to keep my case study videos shorter than before.
But you can see the three months of results here or like around I believe 181% click increase in 3 months and around 168 67% of impression increase. Even average position is increasing too. And the same for 6 months too. Five times more clicks, five times more impressions as well. And this is the overall graphic. Maybe we can explain this click segment one more time. We are not using any links here by the way. The links here that are coming from actually not from me. We didn't buy any link here. It's mostly coming from naturally plus these spam links are just advertisement from different SEO agencies because they want you to check the link profile here and then they want you to think that actually this website is ranking because we have linked from this unnecess unnecessary stuff basically.
And in terms of the click segment Google actually is not ranking a domain until the domain proves itself by getting some clicks and satisfying these clicks. That part is important. Every click that I am getting in this area technically is making my site more and more rankable and whenever somebody clicks here and converts from this area by providing site engagement engagement and the click satisfaction signals it makes based on me more rankable as well.
With that said, for uh for maybe a couple of more small things, in September 25, I will be starting my third terio mastermind with many good people that I also admire personally like Matt Singers, James Douly and many other names. And if you want to join that, contact one of us. We would because it's a kind of invite only event. We should be first approving your attendance.
The second thing is that there will be a new course in at late in October or the September and I'm thinking about doing the beta testing during my mastermind to get approval for the uh directly the new lectures and these lectures are not going to be directly in the course in topical order of the course it will be an addend meaning that actually if you are in the course probably you will get access directly but if you are coming later you might not get that access directly in that area.
If you would like to learn further, just join to our newsletter which is going to be al activated very soon and in the search engine land very soon there is going to be a case study that's going to be published about this subject. The 10 minutes I promise myself that I won't be going over time but in case you have any questions drop your questions into the comment area I will be happy to uh answer them also maybe to check also our subreddit if it is possible I will be happy to actually see you in our holistic subreddit at the same time and you can drop your questions in this area as well. Thank you so much and see you very soon and take care of yourself. Now I need to check my cats as well.