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The Best Product of The Last 10 Years | Rory Sutherland

MAD//Fest London1:02

Transcription

One of the greatest products of the last 10 years. Go to the freezer aisle, folks. It's called Shauna is the brand.

It's one of the most miraculous food products you'll ever have because within 3 minutes frying in a pan from frozen and don't let it defrost, it's better if you put it straight from the freezer into the pan. You'll have something which is as good a paratha as you've got in a michelan style Indian restaurant.

Sales are going to the frozen paratha and the white wall tires of Red Bull that it can produce things. That if you think about it, the Soviet Union was completely wrongfooted by the popularity of denim. Okay. Okay. That that's what's magnificent about it. The fact that it's [ __ ] bonkers and yet it's been hijacked by all these accountants and finance people who are desperately pretending that it conforms to narrow neoliberal economic theories. Okay? And everything makes perfect sense. I wouldn't want to work in business if it were like that. >> Yeah. Yeah. Okay. Why would you want to do that? [Music]