Transcription
If you want to rank top on AI searches and get a lot of organic traffic on your website, you really need to implement EAT on your website. And you can see on my screen, these are US-based websites, and I'm implementing EAT techniques on this website, and traffic is just going up and up. We got a little bit drawn here, but now it's going back up, and this is all after AI mode. We are still continuously getting a lot of traffic from all the search engines.
So today, I will show you how you can show the EAT of your website, like practical steps. I will not just bore you with a boring lecture. I will show you exact examples of what you should write in your blog post, what should change on your website so that you can also get a lot of traffic on your website through AI searches and also normal Google search engines by implementing EAT.
And if you're new to the channel and you want to succeed in this AI-powered world, you need more than tools. You need the right strategy. And I share all those high-quality tips on this channel free of cost. So don't forget to subscribe to the channel, and subscribing is totally free. I really appreciate that. With that said, let's go to the practical guide on how to implement EAT on your website.
So, EAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness. So you can see for experience, what we can do. This is a practical guide. I prepared this small sheet here. You can see what it means, what sentences you can actually use in your blog to show EAT, what headings you can add in your blog to show EAT. And I give some examples and also what to do, what not to do. And guys, make sure you watch the video until the end because at the end of the video, I'll show you a real blog post and how you can show the EAT on your blog post. I'll give the real examples, the words I use, the sentences I use, all the tips I use.
First E in EAT, which is experience. So experience is that you show that you have done it. Whatever you're writing about, you have to prove that you have actually tried what you're talking about. This builds trust and AI visibility. AI search engines love the blog posts and articles and pages which show the experience. And how you can show the experience?
So what you can do? You can use some sentences in your blog post. For example, you can use, "Here's what happened when I tried this strategy," and then after you continue writing your blog post. Or you can write, "I used this tool for 30 days. Here's my honest review." It can be an app review or a tool review. Or you can write, "In my first month, I made $12,000 using this exact method." This article could be about how you make money using a freelancing app or by any other method. But you show that you did it by yourself. So these are sentences which you can use in your blog which show search engines and AI tools that you have experience in this field.
What else you can do? You can use some headings in your blog post. For example, "My Experience Using Canva Tool," "My Experience Using Adobe Photoshop," "My Experience Using Something Else," or "When I Tried Going to the Gym 30 Days Regularly," or "How I Earned ₹10,000 with Any Platform like Upwork, Fiverr, or Anything." So you can use these sentences or you can use these headings to show that you have experience in those fields.
A good example would be, "I started a Fiverr gig offering resume design. After 14 days, I got three orders. Here's a screenshot from my Fiverr dashboard," and then you add the screenshot of your Fiverr dashboard. This will show that you have experience working on Fiverr. It can be big experience or small experience, it doesn't matter. It shows that you have experience in the relevant field. For example, you can say, "I started a YouTube channel and after 1 month, I got 300 subscribers. Here's a screenshot from my YouTube dashboard." And it is really important. I tell everybody to have a social media presence. For example, you can see one of my channels. I got only 300 subscribers. Here I posted only 48 videos. It's a very small number. It is not a big channel, but still, I have done it. So I can show I have the experience in this field. Please do this. Attach the screenshots.
Okay, now let's talk about what to do to show expertise in your blog post. So use personal stories, screenshots, and real results, even small ones like I showed you just here that I have a small YouTube channel. Screenshots, personal stories, even if they're not really big, they really help to show expertise.
What you should not do? Copy other people's stories. Publish generic top 10 wish lists with no experience. Now I want to talk about these people who take data from somewhere else. For example, if you create a blog post about "10 Top Mobile Phones in 2025." Most of the time, I see a lot of people create blog websites like this, and they get no traffic, and they spend years and years creating this kind of blog post, and they get no traffic. Money is like really far. They don't really get any traffic. Maybe very small traffic. Maybe they make $10 per month, but that's not something significant because you have no access to these kinds of mobile phones. If you don't have access to these mobile phones, you don't have experience with them. What you're doing is you're trying to steal data from somewhere else, from some big YouTuber or from a website. So, please do not start a blog which you don't have experience in. Please start a blog which you have real experience. You know something about it. You can see I'm getting very less views on this channel, but if I post this, people will understand, "Okay, this person has real experience in this field," and AI also sees all this stuff.
Less good expertise here. You have to show off that you know your stuff. What you're writing about, you need to show off about it. Don't be shy about it. So what it really means? Let the reader and the AI know that you're qualified to write on this topic. And guys, don't be confused. Experience is different, and expertise is different. So experience is how much time you spend with something. What were your results? And expertise is maybe you have done a special course about it. Maybe you have a special degree about it, or there can be multiple things how you can show expertise.
Okay, let's talk about what sentences you can use in your blog post to show expertise. So you can write, "Written by [Your Name] with 5 years experience in the topic." It can be blogging, it can be SEO, it can be crypto, it can be finance, anything. But make sure you really have those expertise. "I have helped over 50 students start their blog from scratch." "I have been testing SEO tools since 2017." So when you write this kind of stuff, AI will understand that this person has expertise writing this kind of blog post.
Where you can add all those stuff? You can add under a blog title. You know, there's a byline under the blog title where you can write "Written by [Your Name]" and then with five years of experience. At the end, in the "About the Author" box. A lot of people do not use this properly. They add sometimes a summary which is AI-generated. Do not do that. Try to find a nice summary for your author box. Even on the homepage, you can show your expertise.
What headlines you can use? You can use "About the Author." While listening to me, for example, if I create a blog about WordPress, and I will add a paragraph in the blog post. I say, "Why listen to me?" Then I say, "Okay, I have experience from 17 years creating WordPress websites, SEO, and programming." You can also use "Who Am I and Why I Wrote This?" Same thing again. "Who am I? I'm a qualified engineer, and I'm working in this industry from the last 17 years." And "Why I wrote this? Because I see a lot of people are not getting the right information." This will I will write in this paragraph of "Who Am I and Why I Wrote This."
To give you an example, "I have been building WordPress blogs since college. I have worked with 25+ clients, and I have three websites which hit 10k visitors per month." So this is a perfect sentence to showcase your expertise inside your blog post.
What to do to show expertise? Add a real author photo and name. I see a lot of people, they leave this by default, "admin," and they do not put a picture. Please put a real picture of yourself and then add your real name. Mention training, experience, or courses you have done about it. List credentials, past experience, or relevant achievements you have done to it. Link to respected sources where you are featured.
What you should not do? Post anonymously using the admin username. Give advice outside your field. A YouTuber writing medical tips and fake experience. I see a lot of people, they create blog posts about crypto, finance, but they have no experience. What they end up doing? They end up doing wasting their time, money, and a lot of hard work. So please do not do that thing.
And this is just an example, guys. I have created a free cheat sheet with 20+ niches that what to write exactly, which paragraphs to use to show the EAT for AI and Google search engines. If you're a channel member, you can download the cheat sheet for free. If you're not a channel member, please consider joining the channel membership. I share a lot of important stuff there, and we also have a private group where I share a lot of important tips and tricks, and this is a really nice way to support the channel also.
With that said, let's go to the third point, which is authoritativeness. Here you show that how other people are trusting you. What it means? Other people's sites mention or link your work. You're part of a community. Usually, you have to work on backlinks from high relevant DR websites, but if you're new, you can also do a lot of things. Because a lot of people ask, "Okay, I'm new, how can I show that I have authority?" It is sometimes can be complicated, but don't worry about it. We're going to discuss that also.
So first of all, let's see what sentences you can use in your blog post. So you can write, "This post was shared on Reddit SEO and got 30+ upvotes." And guys, if you're not using Reddit, you're missing a lot of stuff these days. I highly recommend to go to Reddit, learn how things work there. Join a subreddit, log in for a few days, try to see what's happening there. You will get a lot of nice information there.
You can see I have this small blog post I wrote 13 days ago in a blogging subreddit where we have 174,000 bloggers, and I shared the tips which I also share on the YouTube channel here, like free tips that how to enable Google Discover traffic on your website. And you can see I got 3,000 views and 14 upvotes. So I can show that how my blog post was helping a lot of people, and you can see I got also some comments also here that these are super helpful tips also.
Okay, so you can also do this small thing, and don't tell me you cannot do this. This is really simple to do. You can join a Facebook group, you can go to Quora, you can go to X, you can go to Facebook, and you can collect this kind of authority signals for your blog post. You can use "Over 120 students have used this worksheet in my free course," or "I regularly share tips on Quora, Discord communities." You can add screenshots from your communities also. Even if they're smaller, it doesn't matter.
What headline to do? You might have seen this headline, "As seen on," "Trusted by," "What others say." These are logos you see on big websites. You can also put these logos of these small things on your homepage. Like, for example, I can put the screenshot of my YouTube channel on my homepage of my website to show authoritativeness. If you have even a little bit bigger audience, you can see "35,000 followers," which is not a really big number, but still a significant number. I can add this on my homepage of my website to show my authoritativeness. You can add logos from Reddit, Quora, Medium, YouTube, X. Even if you just posted there, you are a very small creator there. Don't worry too much about it.
Another example I can show you. I have this small group here. You can see I have 90 members in this group. A lot of them, they're my friends and family. But still, you can use the screenshot from these groups to show your authority in that subject or for that blog post.
Example could be, "My SEO checklist has been downloaded over 300 times and used by many bloggers from India, France, and US," or "My Reddit post got 3,000 views and 15 upvotes where I explained how to enable Google Discover on your website." This is the same example I just shown you with my Reddit post.
What to do to show authority? Build a mini "featured in" section with even small wins. Share blog posts in communities, forums, newsletters, and I think anybody can do that. Don't just go there posting direct links. Please give some information, give some value to those communities, and then share your links, maybe if that's allowed in that community.
What you should not do? Fake logos or claim you were featured in. Overpromise. Don't add that you are "top 1% expert" and the tips you're providing they're "proven." Do not do this if you do not have experience into that domain.
Okay, let's go to the last one, which is trustworthiness. So trustworthiness: be transparent and safe. A lot of things you can do about it. So Google and AI reward safe, honest websites. Be clear, clean, and transparent.
So, small sentences you can do to show trustworthiness. For example, you can use, "Updated July 25. I've added all this latest AI SEO changes." So what I can do? If you write a blog post like earlier, you can update the blog post and you can write that "This blog post updated 2025 July," and what you have done, you have added all the latest AI SEO changes. Or when you update your articles with the relevant information, the new information, maybe the information you told before it was not correct, or it was old information. Now you have new information. So people say, "Okay, this person is sharing a lot of new stuff also, and he's accepting what was not working before and what is working right now." So try to update your blog posts and show them that when it was updated.
If you're using affiliate links, you can say, "Some links are affiliate links, but I only recommend tools which I use." You can see this is my website here. Here I have affiliate links, and I have written here clearly, "These links have affiliate links, and I may get a small commission if you buy via my links above." So this is how you can gain the trust of people. So just disclose them everything. What is the motive of your blog post or YouTube channel or anywhere you are giving any information.
You can add multiple ways to contact you. For example, if I go to my contact page, you can see I have in my email, I have my WhatsApp number, I have my Skype number, I have a contact form here. So these all things direct the trustworthiness of your website or your blog.
One more thing, you should have all these pages on your website: Privacy Policy page, Contact page, Disclosure page, About page. Please be detailed in "About." Be as much detailed as possible. If you're an individual or a company, please try to add as much information as possible on page elements.
So guys, make sure SSL certificate on your website is really important, and nowadays SSL is totally free. And if you're not having SSL on your website, you're lacking a lot of stuff. You will not have good ranking and traffic on your website if you don't have SSL, where it is completely different nowadays. If you want to know how to install SSL on your website, check the link in the description.
Updated date visible on blog post. Read a testimonial, even in simple comments. If you have good Google reviews, you have good Trustpilot reviews, if you have good reviews anywhere on the internet, please add those on your website. Give people links to go and check on those websites' reviews about you.
Just to give an example, "This post is based on my real results and last update 2025. You can check my full disclosure and contact me with questions." You can add this kind of disclaimer at the end of the blog post.
What to do? Use HTTPS. Link your privacy and contact pages in the footer. Clearly cite all sources. If you're using any data from somewhere, please add the links to those data, those citations in the footer or at the end of those blog posts.
What you should not do? Leave outdated content like tips for 2021. Use shady affiliate links without disclosure. Bombard users with pop-ups and untrusted ads. This is the biggest problem, guys, I see on your websites. When I order this website, a lot of time people get their AdSense account approved, and they put ads everywhere. So you're not reading the blog website, you are reading ads on the website. So it is not a blog website where you have ads. It is an ad website, and you have, in the middle, some information. Do not do that. That's a really bad sign, and that's how you lose trustworthiness. If your website got approved for AdSense, do not misuse that. Please add ads in appropriate places and do not bombard users with ads or pop-ups or push notifications on all the pages. That's really a bad sign.
Okay, so here's the blog post which shows EAT. So you can see the blog post about "How I Got My First Five Clients in 2025 Case Study." You can see here I write, "This blog post is written by Abhishek, a web developer and SEO specialist since 2010." And it shows my experience in this field. And you can see "Updated 2025 July." And this is my blog post from like a few years ago, but I'm updating it. So it shows the authority.
In this blog post, you can see I have the intro here. This intro. I decided to restart freelancing on Upwork as a solo developer. Within my first month, I landed five clients, made ₹40,000. This post explains how I did it with proof, templates, and tips you can copy. And you can see I show experience here. "Everything I share is my actual client work on Upwork. No fluff, no theory." And you can see I added the screenshot of my real profile here. And you can see I have my all the earnings here, which shows my expertise that I have been working in development since 2010. People can go here, and even you can show that your projects from like 10 years ago, which show real expertise.
And I scroll down, I say, "First three proposals I got from clients." You can add a screenshot of proposals here, which will again show experience that your proposals work because you crack the projects. That builds trust with the audience. They're watching that you crack the jobs via job proposals. I can also show some screenshots with the feedback. You can see here, which shows experience and trust that you can see I got five-star clients in 2024, then again 2024, I got so many five-star reviews. And this is a real screenshot from Upwork, which shows experience and trust with real project examples and verified reviews, which help establish both credibility and authenticity.
So don't forget to download the cheat sheet for channel members in the description. And there, if you want your website or your blog to be successful in this AI-powered world, I highly, highly recommend you subscribe to the channel because I share a lot of important tips and tricks which you'll not find anywhere else. So make sure to subscribe to the channel, and that's totally free. I really appreciate that. And if you want to support the channel, you can also join the channel membership. And now was the real case study that how a small website could rank number one on AI searches.