Transcription
I studied what Coca-Cola is doing. They bought planes. I said, "Why are they buying planes?"
Oh, then I learned how they write them off. And then I learned how they trade them every three years. So notice every three years I'm trading a blank. I'm getting rid of it, replacing it with another one.
But what are they using it for? They don't use it for pleasure. They're not using it for Instagram photos. They're using it to go and set up headquarters in other countries. That's when I wrote, "If you're not first, you're last."
Because when I started studying these companies, I'm like, "Coca-Cola's everywhere. You can't go any place and not see Coca-Cola."