Transcription
What's the secret sauce to writing ad copy that grabs attention, engages your audience, and finally gets a lot of clicks? Yeah, secret sauce! If you stick till the very end and watch this video completely, copy sample that has generated millions of rupees in sales so far. A copywriter, business owner who truly wants to understand and learn how to write ads copy that simply works, then this video is for you.
First question that might pop in your mind is: why even learn ads copyrighting? Well, ads copyrighting, especially just Facebook, Instagram, and YouTube ads, they are in enormous demand right now. Or in ads copy master, then as a copywriter, you will be able to earn way more projects and earn a lot of money.
Now, before we get started, in case you're new to the channel, my name is Arash Kamal, and I'm the most highly rated copywriter here in Pakistan with over 3,000 copyrighting projects under my belt. I was also recently featured on Troy Eric and Secrets of Scale podcast as Pakistan's number one copywriter, and I've also put together the first ever high-converting sales funnel of my own here in Pakistan. All of these are known as YouTube ads, ads copyrighting platforms, copyrighting in Twitter ads, Snapchat ads, LinkedIn ads, TikTok ads, and so on. But just for the sake of simplification, Facebook, Facebook, Facebook, this is known as caption; Facebook, Instagram, Facebook, Facebook, Instagram.
Anomaly element number one: to stop the scroll endlessly. Facebook, Instagram—to really grab their attention, hook them by the throat, and stop the freaking scroll so that you can retain them and then get them to read through the rest of your ad. Number two: entertain and persuade. The thing is, you can never bore your audience into buying your products or services. Ads copy entertains so that you can build a healthy relationship with your audience, and you can stand out in the market. And finally, number three: to get a click. Purpose: to stop the scroll, to retain their attention, and to persuade them to finally take the next step, next link, and go to the next age. What's a—so keep this in mind: goal to get a click. It is not to sell the product or service, but to get a click and get them to take the next step. Ex: for your email add and name winning ad copy which has generated millions of rupees in sales so far.
Hook to grab your audience's attention and to get them to stop the scroll: number one, you can call out your audience: hey business owners, hey aspiring entrepreneurs, people with bad attention, people with bad crit attention, people looking to start a business, and so on. Number two, you can use a relevant quote. Number three, you can use a crazy stat or fact—a really grab their attention. Number four, you can ask them an intriguing question or a rhetorical question, and this will help you to really grab their attention. And finally, number five, you can call out their biggest problem or desire. Now, obviously, human beings—then you can rest assured that you will be able to grab their attention and stop the scroll.
Attention grab: interest. You want to tell them what's in it for them: what is the simple, easy, affordable, quick way to get access to this solution? Action: how they can simply and easily get access to the solution, and what is their next step? And then is formula final number four, which is most underrated copywriting: it is light a fire. Light a fire: why they need to act now, need to take action right now. And you can do that with the help of urgency, scarcity, and FOMO. Or urgency, scarcity: for instance, you can tell them that there are limited slots available, the stock is very limited, bonuses are available for a very limited time, offer is limited time available. So you really need to give them a valid reason that why they should not scroll this and they need to click the button right now. Hopefully, millions of rupees in sales generate. Okay, I'm now on my computer screen, and you can actually see the ad that actually produced millions of rupees in sales right in front of your screens right now. So let's start reading. So it starts with: "$1900 plus from one writing order." What? That's more than 150,000 rupees for a single freelance writing project. Imagine getting just one of these projects in an entire month. Wouldn't that dramatically change your life for the better? Now imagine getting two of them or maybe three. That's something you can't even imagine at the moment, and I know why, because not very long ago I was exactly where you are right now.
Now I want you to take a moment and think about it. You have been forced to believe that writing is not very highly paid, and I agree with you. Content writing or academic writing can never take your place or make you big moolah. But what if I told you that copyrighting is a whole different game? Ah, high-income skill that is in a league of its own. It is something that has transformed my entire life for the better, and it has done the same for many of my ACCC students over the years. Today you have the opportunity to learn from the most highly rated copywriter in Pakistan, someone who has completed over 2,000 copy projects and is consistently making $5,000 plus every month from orders like the one in the video. If this entices you, if a life without financial shackles is something you have always looked up to, and if true internet lifestyle with nothing but a laptop and high-paying clients motivates you, then I highly urge you to click the link below and learn everything about the ACCC copyrighting workshop.
Look, I'm no guru. You can call me a mentor or a coach or perhaps a friend. It doesn't really matter because I'm merely someone who had been where you are right now, and I now want to help you achieve what I have achieved over the years without making the grave mistakes of spending lonely nights like I did. And if at any point you think that a workshop is not for you, just send me a message and get 100% of your money back. Go and get instant access while the time is still right. Thousands of likes or thousands of comments, and it has been converting really well, Alhamdulillah. So this is for my workshop. So first of all, this is the hook, right? Shocking stat. So that's a shocking stat, right? "$1900 plus from one writing order" word. So that's shocking, and then I go ahead and explain it: what does it mean? $900? It means $50,000 almost, but that's the whole point, right? So that's more than 150,000 rupees for a single freelance—now, and now I take them towards imagining, right? Imagine if you could do that, and I also take them towards the pain point points. So I'm trying to build their interest. So when I say imagine getting just one of these projects, and then I say, uh, now imagine if you could get two or three of them, so I'm like building desire, and then I say there's something you can't even imagine, right? And now I go into the pain and telling my personal story. I, I know that because I was exactly in the same place as you are right now, right? You have been forced to believe that writing is not very highly paid. So that is where I'm now educating them on the importance of copyrighting because this ad is being shown to people who don't know what copy is—cold audience most of the time and unaware audience. So I'm trying to educate them. So first I talk, I, I start with a shocking stat, then I build desire by telling them imagine, then I talk about the pain point that they can't even imagine this amount right now, and I know because I was exactly in their place, and now I'm educating them on the importance of copyrighting, right? So then I tell them, you know, you have been forced to believe writing is not highly paid, but I'm not talking—and I agree that content writing or academy writing is not highly paid, but what if I told you copyrighting is a whole different game, right? A high-income skill that is in a league of its own. It is something that has transformed my entire life for the better, and it has done the same for many of my ACC students over the years. So see, I'm telling them the importance of copyrighting. Today, now I'm pitching them the, the product, right? Product translate: today you have the opportunity to learn from the most highly rated copywriter in Pakistan, someone who has completed XYZ projects. So that's me building authority from orders like the one in the video—video screenshot. If this entices you, now I'm going towards the call to action. If this entices you, if life without financial shackles is something you have always looked up to, and if true internet lifestyle with nothing but a laptop and high-paying clients motivates you, then I highly urge you to click the link below and learn everything about the ACCC copyrighting Workshop. So see, there's the CTA, and I tell them to go and find out everything about it. After that, I'm going to, you know, light a fire—objection. Look, I'm no guru, because people say you are a guru, you are a Manan seller, you are a PO seller, so I, all I go ahead and, you know, handle this objection right off the bat. I'm like, I, I say, look, I'm no guru. You can call me a mentor or a coach or perhaps a friend. It doesn't really matter because I'm mainly someone who had been where you are right now, right? So I'm no special, nothing special, guru knew, I'm just like you. And then finally, I give them a reason why, you know, making it easy for them to take. So I tell them, and I, and I now want to help you achieve what I have achieved over the years without making the grave mistakes of spending lonely nights like I did. So that's one way of telling them why they need to act now. So that, that's one way of creating—for you will have to spend lonely nights, and you will have to make grave mistakes. So that's one way of creating fear of missing out. So you will miss out on an easy way, and then I go ahead and say you have 100% money-back guarantee. So again, making the decision very easy, like the click, making the click very easy. And then I go ahead and say again, go and get instant access while the time is still right. You see, I'm again, I'm talking about the word time, while the time is still right. It means that it is something that is time-sensitive, might not be available in the future, right? And then I give them another link to click. So I hope how this really, really high-converting ad is written and structured, and I hope that this whole section was very helpful. With that, I really hope that this video was extremely helpful and valuable and it empowered you to write your first or next ad copy with confidence. Then I highly urge you to please give this video a huge thumbs up. It really helps me and motivates me a lot. Comment section: this video was really helpful or skip. Community, take care.