Transcription
You are posting on LinkedIn, but your LinkedIn posts look like this, with very low impressions. Or maybe you want to post on LinkedIn, but you are afraid to create posts that look like this. Don't worry; I understand your frustration. Because you have things to say, you have your expertise, but you struggle to get performance on LinkedIn. I've been here before.
You can have a look at this post which I posted in 2021. You see, it got low impressions. But now look at this one that I've posted in 2024, or look at this other one that I've posted in 2025. They are getting millions of impressions. So I went from having bad results on my LinkedIn posts to generating millions of impressions and views. And in this video, I'm going to explain why your posts are not getting past 1,000 views and what you can do in order to fix this problem.
The problem, when you are not getting enough impressions on your LinkedIn posts, is that you have an interesting insight, an interesting topic that comes from your expertise, your industry experience. But when you have to write it down on a post and hit publish, it's getting harder. Either you have the blank page syndrome, or you are writing, but you are not sure about how to write it, what framework to use, and so on. And at the end, this is very frustrating. I've felt it before, because the end results and the performance doesn't look like what you had in mind when you were thinking about the post. In your mind, it's very clear what you want to talk about, and you know it's going to be interesting for a lot of people, but the end result is low impressions.
So now I'm going to tell you what is the exact problem that you are facing. The problem you are facing is that you are not attracting the attention of your audience with your post. So, as a result, they don't click on "view more" when they see your post. So what happens instead is that they scroll past and they don't spend time on your post. But don't worry, I'm going to give you a solution right after. But first, what you need to understand is that when people scroll past your post, it sends a negative signal to the algorithm. It tells the algorithm that your post is not interesting because people are not spending enough time on it. This is what we call the dwell time. So dwell time is the total time spent on your post. It's the same for every algorithm on any platform, because the goal of a social media platform or a content platform is to retain the users so they spend more time on the app. And so if people don't spend enough time on your post, the algorithm will think this post is not really good, people don't read it, so that means they are not interested, so that means it's not the right post. And I know this is very frustrating and it's hard to hear, but I'm going to give you the solution.
To explain the solution to this problem, I'm going to talk about three important aspects that you need to use right now for your LinkedIn posts in order to increase your number of views. This is the things that I teach to all my students in my course and in my boot camp. I help them to increase their impressions, engagement, so they have more profile viewers.
The first important aspect is to have interesting insights. So it's very important for you to understand this: people love content that is unique and that they cannot find anywhere else. Okay, so if they can find the content on Google or on an AI tool, they will not read your posts. You see, there are a lot of posts that look like blog articles, like "Seven trends in marketing in 2025." This is boring, and people will not click "view more" because they've seen this kind of blog article so many times. Now, of course, if you are a famous influencer or thought leader, you will get a click on "view more," but not because of this title, but because your face and your name are famous. So if you are trying to go above 1,000 impressions and even above 10,000 impressions, you need to have an interesting insight. So what you should do is analyze what you've been doing in the past 6 months and ask yourself this: What are the most interesting insights that I've discovered in those past 6 months? Maybe it comes from a conversation with a client or with a colleague, maybe it's an in-depth analysis that you've done in the past, or maybe it's something that you did, an experimentation that you want to talk about.
So when you have this interesting insight, it's time to go to the second very important aspect: it's to have an angle and a hook. So you see, when you are writing on LinkedIn or on any other social channel, you need to attract the attention with a hook, so people stop the scroll in order to give you the attention. So even if the insight you are sharing is very interesting, but your hook is not good and is not attracting the attention, your post will fail. So what you should do is make sure that you spend enough time on this. First, you're going to ask yourself: In my idea, in my insight, what is the most interesting part? How could I trigger curiosity? It needs to be specific, so you are talking about one specific aspect. It needs to be simple; don't use complex words or jargon or anything that would make the hook too complex. And also, it needs to be unique. So specific, simple, unique. This is the things that I teach to all my students in my course, so they have more profile viewers.
Now, when you have this precise angle, you can write your hook. And in order to help you, I'm going to show you seven hooks that I've used in the past 14 days in order to get hundreds of thousands of views.
Hook number one: You're going to share a milestone that you've achieved and the lesson learned along the way. So here, as you can see, I say, "My newsletter just hit 25,000 subscribers; nine rules I wish I knew when I started in 2023." So you can write it like this: My thing just hit milestone X; rules I wish I knew when. Here you can include "when I started," or you can include the date.
Hook number two: It's slightly different. You're going to share what you are doing now, not what you've achieved, and you're going to explain the lessons as well. "I'm building my second seven-figure business; here are 10 rules I wish I knew in my first business." I'm building thing X; rule I wish I knew when. And here you introduce what you were doing in the past.
Hook number three: You're going to give your opinion about a trend that is interesting inside your industry, but here is the trick: you need to justify why they should listen to you. So here is my post: "My honest opinion about personal brands based on 48 million views and 150,000 followers online." So you see here, I talk about personal brands, a very trendy topic right now, and I say that my analysis is based on a lot of experience: 48 million views and 150,000 followers. So here is the template: My honest opinion about trend based on what makes you legit.
Hook number four: Very easy and simple; list the problems in your industry. So here: Nine business strategy problems. And you can use this template: X industry problems.
Hook number five: Explain a fact in your industry or about a specific skill. So here is my example: "Fact: Your content won't bring results if…" And here I list the reasons: your solution is ineffective, etc. The template is: Fact… You can also delete "fact" and start from: Your skill won't work if… and then you list the reasons.
Hook number six: I've started using this hook, and now a lot of people are really using it. It's to have a conversation between your ICP and yourself. So your ICP is your ideal customer profile. Here is my example: "Founder, I want my marketing and sales team to collaborate; here are seven aspects you should work on." So the template is: ICP, I want outcome; so here you insert the outcome, and me; here are how to do it; you introduce how they should do it.
Hook number seven: You're going to explain the one important thing that you've analyzed based on your experience. So here is my example: "I've helped over 400 businesses with marketing; most of them face this situation." Make sure to subscribe to this channel because I'm doing an entire video about this post, and I'm analyzing the infographic that I've used. So here is the template: I've helped over X, and then you insert target audience with insert your skill; most of them face this situation.
Now, of course, you can change "situation" with "problem" or with another keyword that makes sense for you. All right, now you know how to write a good hook. So now I will move on to aspect number three, which is the last one, but it's also very important: it's the formatting. You see, if your hook attracts the attention, so people click "view more," but what they see is a long, boring text, they will scroll past, and you will get an extra boost from the "view more," but you will not have a complete boost because after they click "view more," they leave. So what happens when you do that is that you are creating a deceiving hook. People are hooked; they are very interested about what you're going to say, then they click "view more," and they get bored instantly.
So what you're going to do instead is to have a structure in order to write a good post. You have different structures that I teach in my course. You can also have a look at my other YouTube videos. My favorite one is PAS: problem, agitate, solution. You also have BAB: before, after, bridge; or another one which is called AIDA; or you also have a storytelling framework where you start from a normal situation, then something that adds a problem, and then you continue the story. So it's very important that you respect a copywriting framework, but also make sure that your post is scannable. So scannable means that it will be easy for your audience to scan your post, because people don't really read your LinkedIn posts; what they do instead is that they scan it. They read one sentence here, and then they jump to the next sentence, and then they jump to another paragraph. Maybe they get back to the hook, and if it's not interesting, they leave. But if they feel it's interesting, they will stay on the post and read it all.
So here is an example of a post that is really easy to read thanks to the formatting. The hook here is: "I create over 40 pieces of content per week; here are my seven repurposing tactics." And you see here, it's very easy to read; you just have to read the seven rules; it's two lines maximum for each rule, and also I jump a line between the rules, so it's easier to read on mobile. Yeah, you might ask yourself why everyone is jumping line on LinkedIn; it's simply because it's easier to read on mobile. You can see here I've used the exact same framework for this post: "My honest opinion about personal brands based on 48 million views and 150,000 followers online," and then I list seven points linked to my opinion. Here is another post that I did where it's very easy to read; it's scannable: "Fact: Your content won't bring results if…" and here I list all the reasons; then there is a short sentence; and by results, I mean return on investment, ROI; then two bullet points; then another sentence; and then bullet points again. You see, when you see this post, it feels like it's not going to be too hard to read. So this is what you should aim for.
So now you get it: in order to go above 1,000 impressions and even 10,000 impressions on your LinkedIn posts, first you need an interesting insight to talk about in your post; it needs to be relatable for your audience, so you need to talk about one of their problems or objective, or you need to talk about something that is important in their day-to-day. Second, you need a very good angle, and for this you need to write a hook that will attract the attention; for this you can use the templates that I've shared, but you can also use your own copywriting style. And last, but not least, in order to retain the attention and to have people spend more time on your posts, you have to format your LinkedIn posts with different copywriting frameworks, such as PAS or BAB, and also use simple sentences, jump lines, and use the right structure with bullet points in order to retain attention.
If you liked this video, you will love my free 5-day course where I share five LinkedIn formats that you can use right now for your LinkedIn posts. You can download them right in the description. If you want to grow on LinkedIn, you should like this video and make sure to subscribe to my channel because I share a lot of tips on how to grow your business with LinkedIn. You will get one video per week, and it will help you to generate impressions, leads, and revenue with LinkedIn.