Transcription
Okay. So, if you won't say it, I will.
The structure is going to make it feel like it's an actual show. I want to be really, really wealthy. We want the girls to be sacked. Welcome back to my millionaire year, where I'm on a mission to become a millionaire in one year. We want them to be tapped in.
Okay. What's up, beautiful people? I'm Aaron and this is Aaron on Demand. And today, we are building out your signature series. This is the series that is going to take your content to the next level. Signature series have become the fastest way to grow, to build a strong community, and to catch the attention of brands.
Okay, so today I'm giving you my exact framework that I use to build my millionaire year, which is my personal signature series over on Instagram about how I am building a million-dollar business in one year. And I'm just going to say, y'all have been pretty obsessed with it. I've grown over a 100,000 followers in like the last six months since I started the signature series and have seen brand revenue like literally triple in the last couple of months. So, it truly does work and I think I've mastered this framework and I've helped so many people inside of my creator college develop and execute their signature series as well.
So, if you like the format that I'm going to share this video in, highly recommend you join my creator college because we share this type of content and we are transforming content creators inside of there. I promise you some of your favorite influencer and content creators that you follow have gone through my program and I get to audit your content. So, inside they are submitting their signature series. They're submitting Instagram posts, TikTok posts, YouTube videos. And I myself, yes, am giving them live feedback on how to improve or things that are really working to for them to double down in. And sometimes you just need that expert help at an affordable price to help give you that boost that you have been trying to just bootstrap on your own. On top of that, the community is amazing, y'all. So, if you are interested in joining my creator college, no pressure, but I am going to leave the information down below.
In the meantime, let's build your signature series. So, the first step is picking your title and topic. Now, of course, you're going to need to figure out what is your why. What is the goal of this series? And that's some of the inner work that you're going to have to do on your own because that is going to be the driving force of this entire series. So, let's go over part one, which is how to pick a title and topic. You want to make sure that this is something that you are able to talk about for a long time. You want to at least be able to talk about it for 10 episodes without getting sick of it. Do not make something your signature series if you know it's something that you're not going to want to continuously be talking about.
So why it matters. This consistency is going to ultimately build trust. When people see the same thing over and over again, you think it's boring, but they think it's trustworthy. It creates memorability, and that memorability fuels growth. So, think about your favorite television show. Imagine if one week it was filmed like a reality show and then the next week it was filmed ultra cinematic and then the next week it was filmed like a sitcom. You would be like, "I can't do this. This is too much." And there's no consistency in this. And a lot of times that is how people feel about your content. You're showing up in different ways, in different settings, doing different things, talking about different topics every single day or every time they see you. And that does not help build your brand. So, a signature series is going to position you as someone who's go-to in your niche or your content pillars.
Another thing is I want you to do is brainstorm your topics. Okay? So, use the audience lens, which is what your audience is asking you, the expert lens, which is what you can talk about endlessly, and the passion lens is what you commit to for 10 plus episodes. And try to start morphing those together. This is going to help you create a signature series that balances what your audience wants to see and what you wish to create. A lot of times as content creators, we kind of get stuck in like my audience wants to hear this from me, but I want to share this about myself. Having a signature series is going to help you blend those worlds together if they are not currently in sync. You're going to be able to pull a lot of the personal parts of yourself, a lot of the layers that you wish to create your content around into this series, and we'll get into that more later in the video.
Title tips. Keep your titles short and simple and catchy. Okay, I I actually let's not even say catchy because sometimes when we say catchy, people fall back on like alliterations or like wanting it to sound very cutesy and then the meaning of it gets lost because you're so focused on making it sound a certain way. So, my advice would be to keep it as short and simple as possible. My millionaire year, that's mine. And honestly, it's pretty basic, but from the title, you can understand exactly what the content is going to be about. And that's really what you want. You don't want to have to overexplain what your signature series is about. You want to have a very simple title and then maybe a oneliner that you say in every video that kind of explains the concept of the series.
So, for me, mine is, I always start my videos with the exact same hook and it's, "Okay, so if you won't say it, I will. I want to be really, really wealthy." And then I have like some type of unique line in between there. And then I explain what this series is about. I say, "Welcome to my millionaire year where I'm on a mission to become a millionaire in one year." So that is my oneliner and I say that in every single video. I will get into later on in the video how to figure out like your format and your hook for this and all of those things, but your title needs to be simple and then you need a oneliner that helps people understand what your your series is about.
And then testing your title. Try the share test. Pull your audience. See which one they like the most. Again, you can learn out loud. You even if you release a signature series video, you don't have to stick to it. You can kind of do a few different versions of it and then you can assess which ones are working really well and then you can kind of tailor it into what's working from each different video. I think a lot of people feel like their signature series has to be completely flushed out and fully just perfect before they release their first episode and that's not really the case and I will get into more of that as well.
So questions to ask yourself, what is your goal for the series? Who are you talking to? And is this something you want to be known for?
Okay, so now that we've got our title and topic picked out, let's get into the structure of your series because let's be so for real, this is the most important part of a series because the structure is going to make it feel like it's an actual show and that's what we want. We want the girls to be sat. We want them to be tapped in.
Okay, so format. Is it tutorial, talk show, vlog style, challenge-based, informational? There are so many ways that you can spin this and ultimately you have to ask yourself what is the best way for me to deliver this topic that feels the most natural and engaging. Those are the top two things because you want to feel good about delivering it. You also want it to feel engaging to the viewer. So tutorial is going to be more like step-by-step lessons. Maybe your signature series is a cooking something with like learning the cooking basics and each video you're going through different basics in the kitchen like how to cut an onion, how to make your own chicken stock, how to boil noodles correctly, I don't know, whatever. This is going to be more of a tutorial-based signature series, right? Or you could have like a talk show kind of vibe. It can maybe be something like interviews or Q&A style or it can be vlog behind the scenes where you're integrating a lot of storytelling and lifestyle and you know you're kind of pouring in all these different aspects of yourself. That is the style that my millionaire year is. It's no right or wrong format either you guys. And then a challenge or countdown. So this could be like a progress-driven or time-bound series. So you're on the hunt for your perfect house. You need to find something in the next three months or you are renovating your office or you know something that's going to really kind of be able to be stretched out but it has some element of a challenge or a timeliness to it and also this can be a combination like for me my millionaire year it's like vlog meets challenge like there is a little bit of both integrated into those.
Now let's get into your cadence so your cadence is going to be how frequently you upload. So, is this going to be a daily, weekly, bi-weekly, monthly? Really, the consistency is what builds the trust. So, what is realistic based on the topic and the format that you choose? You don't want to spread it out so much to the point where people forget about it, but you also, you know, you might not be able to do this every single day. And if you can, then cool. Like, I'm there's no real right or wrong way to do this.
And then your recurring elements. This is the part that makes signature series feel so branded and fun is making sure that you bake in those recurring elements like your intro. Are you going to start every single video saying the same thing? If you don't say the same thing in the intro of every video, are you going to show the same things? Are you going to have the same text on screen? Are you going to use the same catchphrases throughout your content or visuals or rituals? Like what are those things that people can expect every single time? And for me, I think hooks are a great one because my community knows as soon as they hear me say, "Okay, so if you won't say it, I will." They know that this is a millionaire video without even seeing any of the millionaire branding yet.
Another thing I highly recommend is if you are doing a talk to camera signature series, I highly recommend sitting in the same spot for the series videos. Um, and try to make it a spot that you don't typically sit in in all of your other content if you do a lot of talking head videos like this. For mine, I pulled a chair up in my office and it's from a different angle than I typically sit at my desk and like record these type of YouTube videos or just any other content. So, it made it feel like it was a little bit different but still on brand with all of the rest of my content.
So, some ways to make your signature series feel unique. Opening hook, tagline or shot. Signature visuals like a branded overlay, your consistent thumbnail style, making your edit style very consistent every single time, using similar music every single time. I know it probably feels boring to you, but it's going to take out a lot of that decision-making for you as a creator as well, which is why signature series are so nice. Like, I love when I make a millionaire year video because pretty much the entire edit can be copy and pasted from my last millionaire video because so much of the B-roll is so similar. The way that I speak is so similar, the cadence, and so I really don't have to do much because I've already once you edit it once or twice, you kind of know like how to go in and just do it all over again. So, it takes a lot of the thinking away from the post-production because you've already done it so many times. You're not reinventing the wheel here.
So, let's get into a few examples of creators I think are doing a great job with their signature series and tracking. Episode one of my bet on UCS where every weekend I drop one simple habit to become hotter, happier, healthier, and richer. >> So, that was number one. As you can see, this is a very easy format. She's sitting down talking straight to the camera, but also has her creative ways that she shows text on screen and uses the same fonts and you know, it's just very recognizable.
Another one that I really like is from this creator. She just makes her coffee every single day. >> It's Tuesday. We just got home from a long weekend, so let's make a coffee. >> Am I throwing you off? >> Nope. >> Didn't think so. >> How you doing? So, she is really great because every single one of her videos starts with her kind of leaning into the camera. It really feels like she's talking right to you. And then she also layers in like some fun '90s, early 2000s music where she does like a little dance break right before she gets into making her coffee. So, she literally I don't even know if this is her signature series. is just really her signature style of creating content, which I can also do a video on how your signature style is honestly more important than your signature series because you really don't need a series if you have a signature style, but we won't go there. So, that was one that was really good.
Here's a vlog-based one that I think you will really like. >> How hard could it really be? Let's just give it a go. >> Good day, mate. My name's Grace and I've decided to document my whole year. Well, not my whole year, but every Friday at least. Okay, so hers is very vloggy. This was the intro. And she's doing every single Friday, she's documenting her life, which I thought was really cool and cute and fun and just creative.
So, here's one more. I've got other examples, but in the sake of keeping this video under, you know, 30 minutes, here is one more from my girl Remma. >> If you want to go from a sad to a bad in 90 days or less, this video is for you. I transformed my life using this process that I like to call the bad blueprint. >> Okay. So, she really kind of goes in to a lot of depth and shares her transformation and then gives lots of takeaways, you know, and she's in her closet like again it doesn't need to be this super fancy set as long as you're really well lit and you have something to say. The biggest thing is sharing your perspective and kind of capturing your perspective in a palatable like easy to understand series. The series is just kind of the case that bundles all of your creativity and different stories into one series and it can honestly be anything. I feel like this is just such an effective way for multi-passionate content creators to still have some type of order and structure in your content while still exploring your creativity and really showing your community different sides of yourself that they typically don't get to see. And so this is why I think my signature series has taken off and a lot of my community is seeing a lot of success with their signature series as well.
So, if you enjoyed this video, please um let me know in the comments. Please leave any questions you have about signature series. If you have a topic or a title idea and you just want my opinion on it, you are welcome to leave it in the comments. I will also leave creator college information in the description box if you are interested in joining so that I can audit your signature series and just any of your content that you want to get my eyes on. I love you guys. I will see you in the next one. Bye for now.