Transcription
Some people spend 10 hours designing a flyer and get paid $100. Others spend 10 hours crafting a pitch deck and use it to close a half a million dollar deal. Same tools, same time, different leverage.
So, in this video, I want to show you how AI can help you turn ideas into income, because you're not only being paid for your effort, you're paid for the impact that your work creates.
Look, I used to work in consulting, and we would spend weeks building presentations. Not because we were slow, but because we were solving expensive problems. A single deck, the right message at the right time, could shift a decision worth millions. Today, I still sell through presentations, webinars, client proposals, training decks, but now I use AI. What used to take days now takes hours, sometimes minutes—it depends on the presentation. And the influence, obviously, it's the same, sometimes more, because most people are not underpaid because they lack talent or because they're not working hard. They're underpaid because they're solving low-leverage problems.
Think about it. If your work doesn't influence a high-stakes decision or unlock a valuable outcome, it is naturally underpaid. Leverage isn't about working harder. It's about working on the right kind of problems at scale. I mean, that's also how Naval Ravikant explains it. You are not paid for the task. You are paid for the difficulty and scale of what you solve. And I actually think Alex Hermoszi said something similar. I think he said the value isn't in the hours. It's in what those hours produce. Because a logo that makes $100 is design, but a deck that drives a million-dollar investment—that's strategy.
So let's change that. Before I create any deck, or frankly any work, I use something that I call an impact audit. It's basically three very simple, quick questions. Question number one: What decision does this work influence? Number two: What is at stake if it fails? And number three: What happens if it lands, and what does it unlock? I mean, this is how you shift from execution to strategy. Because when you start thinking this way, you stop chasing clients and you start closing them.
And it's the same with presentations. Um, I think Harvard Business Review found that over 65% of senior executives make critical decisions based on visual communication tools, and that the clarity in presentation directly correlates with budget approvals and buy-in. I mean, slide design is not where the value is. The real value is knowing what kind of presentation drives results and when to use it. And the good news is that these are skills that you can learn. They do not require a very steep learning curve, and they do not have very high barriers to entry. And now AI tools make it so much easier than ever. You don't need to be a designer. You just need to understand the leverage.
So that's why in this video I want to show you examples of presentations that you can create. You can learn how to create them if you don't have the knowledge, and you will benefit from that leverage.
So presentation number one is about webinar decks, because a webinar is not a slideshow. It is a belief system organized into a story, and in the right hands, it becomes one of the most powerful assets in the digital economy. Most people think selling is about persuasion, but actually, I believe selling at the highest level is about clarity, and a well-structured webinar does not convince. It helps people see clearly and trust their next step. I mean, in our own media business, we've used webinars to generate multiple six-figure launches, and not just once, but several times. And people like Jason Fladdlin actually have used the same core structure to drive seven, sometimes eight-figure results, not through pressure, but through precision.
Great webinars do three things: They shift beliefs, they remove objections through teaching, and they transfer trust, one idea at a time. I mean, this is leverage that most people ignore. They think sales requires charisma, or that trust is built through personal branding and you know that kind of stuff. But trust can be built in other ways too, and it can be designed, and decks can carry that trust at scale. One good webinar can drive results for years. I've learned that from Jason. You can teach it once, you can record it, automate it, and scale it, or better—build it for others. You can work with coaches, with creators, with founders. They all need leverage like this. And most of them either don't know how to structure it or they don't want to spend the time doing it. I mean, we call them artists. They are excellent at their craft, but not at business or sales. And that is why strategic freelancers can nowadays sometimes charge 1,500, sometimes more, for a single deck.
Let me show you. There are several examples of people who are offering this type of service on platforms like Upwork or Fiverr, and you can easily tell the difference. You know, you can see who is selling leverage and transformation and who is selling slide design, because when it works, it replaces a thousand cold DMs or six months of chasing leads. You do not need to go viral. You need to organize and build belief one frame at a time, or one slide at a time, but also one shift at a time and one decision at a time. And in a world of noise, which is what we're living in right now, clarity is what scales.
And if you're thinking, "Wait, but I'm not a consultant, and I'm not that good with slides," well, that's totally fine, because Gamma is an AI content platform, and right now it's the most popular AI presentation app in the world. Over 50 million people use it, and it's not just for slides. You can also use it to build websites, carousels, documents, even landing pages. And no matter whether you're a consultant or a solopreneur or educator or a marketer or freelancer, this is not a nice-to-have. This is your new workflow.
Let me show you how to use it. Let's say that I am, um, a consultant, and I'm working with someone who is a dog trainer and wants to create a webinar to launch their dog training services or course. If you have any notes, then you just drop the notes and then watch Gamma turn them into a structured presentation instantly. It writes, it formats, it adjusts to your ideas instead of forcing you to fit into a slide template. I mean, this is what traditional tools don't do, because Gamma is super fluid and it's mobile-ready. It's super interactive. And then if you don't have a lot of input from your customer, or if you're doing it for yourself, if you don't have a lot of input, then you can use the prompt option where you just explain what you're looking for, and then Gamma will be proposing a structure that you can work with. You can move things around. You can change the order of the chapters. You can edit what goes into each card, which is basically a slide in the usual terminology. And then when you're happy with that structure, you can just go ahead and generate it.
Now then, when you have the presentation ready, you have a lot of flexibility with it. If you realize that maybe you want a different template, you can easily change that. Or if you maybe want different visuals, then you can also very easily change that with just one click. You can replace images. You can remove backgrounds. You can even ask AI to create a different type of visual for you, whether that's with a different AI tool or maybe in a different style. You have so much flexibility when it comes to that. You can also change the type of slide formatting itself. I mean, honestly, I remember that back in my consulting days, we used to have libraries of slides that we would gather just so we can have inspiration later on and not have to think every single time about a new slide format. Well, you don't have to do that now, because Gamma will generate it automatically, and it has such beautiful, consulting-ready formats that you can choose from. I mean, slide-making all of a sudden has become not only faster, but cleaner, and honestly, it's a lot more fun than anything I've used in years.
Clearly, you can also edit the text if you choose to. If maybe you want to add extra elements, you can do that, too. I don't know, maybe you want to add a button that says "Click here," so you can take people to your cart or to a landing page. It is absolutely easy to do that as well.
Now, if you're ready with the presentation, whether it's for yourself or for a customer, if you want to present it, then you can do that directly within Gamma, or if you want to share it, you can also share a Gamma link; you can also obviously export it into Google Slides or PDF or PowerPoint format, depending on what your customer is asking for. I mean, honestly, the first time I used Gamma, I was completely blown away, because it is replacing entire workflows when it comes to content with something that feels super modern, super sleek, very, very easy. And if you haven't tried Gamma yet, uh, go to gamma.app and give it a try. You can use the link down below as well. It is, I believe, an amazing option if you're looking for an easy way to get started with beautiful presentation designs. And thank you, Gamma, for sponsoring today's video. I have had so much fun over the last few months working with your app, and I'm a big fan.
All right, let's move to the second type of presentation that is going to bring a lot of leverage, and that is creator and influencer media kits. Because most creators think they need more followers, but what they really need is framing. And a media kit is not a portfolio. It's not a PDF of stats. It's their, or your, business model explained at a single glance. And it needs to answer one question, in my opinion: Why should someone pay you more than someone else? Because in our creator economy, attention is cheap. Look at TikTok. But positioning is rare. And that is what a well-structured media kit will be able to do. It can turn your content, or your client's content, into credibility. It can turn data into decisions and turn the creator's work into worth.
So, think of it like this: As creators, we don't get paid for having reach. We get paid for proving results. And media kits, when done right, they do not just report metrics, but they frame outcomes. And let me tell you something personal. We updated our own media kit a few months ago. Nothing flashy. There was no massive spike in subscribers necessarily, but we took the same numbers and told a better story. And the result is that our partnership rates actually doubled. Not because we grew, but because we finally framed our value the way brands actually think. Because trust me, half a million followers doesn't matter. But a 7.3 average click-through rate with a 31% lead conversion—that gets a response.
And for those of you who don't want to be the creator, there is an even bigger opportunity here, because every influencer, every solopreneur, every YouTuber with inbound interest needs this deck. Most of them are sending screenshots. Trust me, I know that because I used to—or worse, nothing. And the brands that could pay them, they're moving on to the next name in their inbox. Believe me, that is where you can make such a huge difference, because if you know how to turn basic data into a clear story of ROI, return on investment, then you can change that influencer's business altogether. I've seen some people charge $50 an hour to build these for others. And you can take this lady for example, but there are situations where people charge a lot more, but also a lot less, depending on the way they position themselves and their service offer.
But listen, in a world where creators want to monetize without selling, this is a service that they're already searching for, because a good media kit does one thing: It makes value obvious. Not through design—don't get me wrong—through structure. And that is leverage. Quiet, repeatable, scalable, because most people chase exposure. But the smart ones build infrastructure for opportunity.
Presentation type number three: Let's talk about pitch decks. Because a pitch deck is not a formality. It's a frame of conviction. One that transfers your belief into theirs, or your client's belief into the investors'. Founders spent months obsessing over what to say in a pitch. But it's never really about the slides, you know? It's about how clearly you can answer one question: Why now? And why you? And a good pitch deck creates signal in the noise. It filters out everything except essential beliefs: This is a real problem. This is a viable solution. You are the person to build it. And this is where it's going. I mean, it can be as simple as that. And I've worked with founders who raised six figures with a deck. And I know founders who raised seven figures with a deck. I've watched investors fund teams because the slides made them feel the urgency. But I've also seen great startups miss out because their deck confused the room. Not because they lacked potential, but because they lacked clarity.
So here's what most people miss: Investors are not betting on the data. Okay? They are betting on alignment. Alignment with the market, but also alignment with timing and alignment with the person that is presenting it. And that's why I'm including this here, because I believe this is why pitch decks matter, because at high-stakes moments, people don't decide based on facts. They decide based on what they believe about your future, or your client's future, if you decide to offer that as a service.
So let's talk about freelancers and consultants, because this, I believe, is a very nice opportunity. Most founders are too close to their idea; they cannot see the gaps in their own story. And that is where you can make a huge difference if you want to offer this type of service, because you can turn messy bullet points into a creative narrative. And I showed you how to do that with Gamma. You can literally take the input, put it into Gamma, and then work on the output. You don't have to start from a clean slate or an empty slide. And just like that, you become more than a designer, because Gamma does that for you. You become a funding partner or a funding adviser, because when millions are on the line, trust me, the person who writes the pitch is the person who has more leverage than the person giving it. Clarity is what raises capital. Confusion loses deals. And that is why pitch decks do not just present ideas, but they transfer that clarity. And if you want to learn how to do that, as I said, the learning curve is not very steep, but you do need to go and learn how to build a good, winning pitch deck.
Presentation type number four: Here we're talking about proposals, particularly one-to-one service proposals. Because a proposal is not a document, it's a moment. It's a small window in time where somebody asks, "Should I trust this person to solve my problem?" It's easy, right? Most people treat proposals like a pricing sheet, like a glorified invoice with some bullet points. But a real proposal, it does not just explain what you do or your client does. It walks the client through why it matters to them. And if you structure it right, then you never have to sell again, because the best proposals are able to do three things: Number one, they mirror the client's pain back to them clearly. Number two, they present the path forward with logic, but also with empathy. And then number three, they anchor the value of the outcome, not just the service. And I've seen $500 offers get ignored because they were framed like tasks. And I've also seen $50,000 offers get accepted instantly because the client understood what was at stake if they didn't say yes. And this is where most entrepreneurs lose deals, not because they lack the skill, but because they present their offer like a menu item, not like a solution to a $50,000 bottleneck.
Here's the truth: Clients don't want deliverables. They want relief. They want clarity. And they want to believe that you have done this before. That is why a well-structured proposal is one of the highest-leveraged documents in your business, or in your client's business, if you decide to offer that to somebody else as a service, especially for one-to-one work where trust is the product. And if you learn how to build these for others, then you become more than the service provider. You become their closer, right? And I've seen people charge several hundred just to write and structure proposals that close for other consultants. I mean, we're going to share here some examples from Upwork because I know you always want to see the proof. It's not because the slides are fancy that these people are getting this type of fee. It's because the client wants to win deals, not lose sleep writing them.
So, think of it like this: When someone's finally ready to buy, the proposal is the final bridge. And if it's not strong, then they won't cross it. I hope you see the potential.
Now, let's move to number five, which is AI consulting decks. Because look, most people try to sell AI like it's magic, like instant automations, passive income, zero work. But the truth is, clients don't buy tools, they buy translators—someone who can take a complex landscape and simplify it into action. And that is really where these consulting decks can play an important role. And that's not to impress, but to orient. Your job is not to show off the tech. It's to help people see, "Here's how this applies to you. And here's why it matters now." And the best consultants don't talk about prompts and workflows. They talk about bottlenecks and outcomes and strategic leverage. Because listen, like I told you, I used to work in tech sales, and I used to tell my team that you can never go into a customer meeting and bring up features and tech language, because they're not there to learn the lingo. They're there to solve a problem. So you need to speak in their language. So these decks should not be about features. They should be about belief—belief that AI can save time, belief that change won't break the business, uh, belief that you can guide the transition if you are the AI consultant, or your client can do that.
And look, in the last six months, maybe six to twelve, we've seen solo consultants close $3,000 projects, $5,000 projects, some of them $10,000 projects, simply by walking clients through, um, eight to ten slides: their current problem, the friction points, the AI tool stack, the implementation plan, the projected savings or results, the impact on the customer side. And what they're really selling here is certainty. That is why the deck matters, because no one wants to try AI. They want to know what works and what to ignore. So if you can simplify the noise, you become a trusted navigator, or your client can do that. And in industries where fear is high and understanding is low, that is worth more than any automation. I mean, these decks are your, or your client's, opportunity to lead without being loud, because you don't need to predict the future. You just need to show someone the next three steps clearly.
In the AI economy, the people who succeed won't be the most technical. They will be the ones who can communicate the shift and build confidence in the transition. And confidence isn't built through hype. It's built through structure. I hope you're seeing the potential in becoming specialized in this type of presentation. As I said, the learning curve can be a little bit steep at the beginning, but trust me, you do not require a degree. There are plenty of places where you can learn how to be a master at all of these things. And if you don't want to take courses, you can very easily go and use AI to teach you that as well. Whether you want to use AI to be your guide, or you can even use something like Google AI Studio and go and analyze existing successful presentations in any of the five types that I've shared with you today and ask Google AI Studio to help you see what is different, what's working, what's not working with that presentation. So you can extract the patterns and you can become so good at creating those decks that people would be happily paying you more than you would ask because it'll help them solve a big problem.
All right, you guys. Thank you so, so much for watching. I really value you taking time to stay until the end of the video. Like it if you did. Be sure to subscribe if you haven't done so. Share this with a friend who might be interested in picking up any of these ideas and giving it a try. I hope you do give Gamma app a try because it is magical. Trust me. And if you do want to take these ideas and apply them, see them in practice and also share ideas and experience with a lot of other people who are exactly on the same path as you, then make sure you come and join us within our free community. We talk a lot about AI and business over there. So, if that's something that you are interested in, we would love to have you participate.
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