The video excerpt focuses on building trust with strangers, emphasizing two key strategies: the "two C's" and the power of saying "no." The "two C's" involve offering an authentic compliment and then finding common ground. The compliment can be about anything from personal appearance (outfit, earrings, makeup) to shared circumstances (doing a podcast, living in the same city). The commonality can be physical or situational, serving as an icebreaker to initiate conversation and connection. The speaker highlights that genuine compliments are crucial. The second strategy discussed is the importance of occasionally saying "no." The speaker asserts that people are more likely to trust individuals who are not "yes men" or "yes women," implying that a willingness to disagree or offer a different perspective builds credibility.

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The number one thing to get a stranger to trust you is first use the two C's. You immediately give the person a compliment and it has to be authentic, right? And then you find something in common and it can be physical, right?

Like you complimented me on all black cuz you're an all black and now we're talking. I appreciate you taking notice of my outfit. I could compliment you on earrings, makeup, color of eye shadow, right? It pops. Eyes look great. Outfit, pinstripe, super cool.

And we're both doing this podcast and now we're talking about business. My sister has a ranch in Austin. Now we can talk about Austin.

And then the flip side to that is to always say no to something. People don't trust yes men or yes women. They do trust when you pull things.

Want People to Trust You? Do This. | Ryan Serhant

The number one thing to get a stranger
to trust you is first use the two C's.
You immediately give the person a
compliment and it has to be authentic,
right? And then you find something in
common and it can be physical, right?
Like you complimented me on all black
cuz you're an all black and now we're
talking. I appreciate you taking notice
of my outfit. I could compliment you on
earrings, makeup, color of eye shadow,
right? It pops. Eyes look great. Outfit,
pinstripe, super cool. and we're both
doing this podcast and now we're talking
about business. My sister has a ranch in
Austin. Now we can talk about Austin.
And then the flip side to that is to
always say no to something. People don't
trust yes men or yes women. They do
trust when you pull things

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Want People to Trust You? Do This. | Ryan Serhant

Transcription