Transcription
So as the title of the video says, this is the trading community roadmap that you can take from zero per month to 100K per month. All right, and I did add a little caption here: "Only use this if you are profitable, otherwise you're just a complete scammer and I don't really want anything to do with you." Right?
So, I mean, if you don't know who we are, well, if you don't know who I am, I'm Mandy Fam. I'm partners with Louis Ben. We co-founded Business Grower. We basically have just scaled a ton of creating communities from 0 to 50K, 100K plus per month. And we also launch high tickets. Some of our clients do like 250K plus per month. Mean, one of them is probably about to hit half a mill a month. And our own offer is doing about six figures a month right now. So we kind of know what we're talking about.
All right, so from 0 to 1K per month, basically, if you're watching this video and you don't have a product at all, you're, you're literally just starting out. Um, what I recommend to you is just to start a high-ticket mentorship. Just maybe one-on-one. You sell one-on-one, you do group classes, maybe make a course or something and just sell it for like 2K plus, some sort of ticket price above 2K. All right, so price really can be as high as your balls allow, just like whatever you can charge without throwing up will be fine. All right.
Also, start a low-to-community as a downsell. Open a free community. Uh, it's like a second email list because you know how an email list basically, you have another way to contact people, right? You can send out newsletters, you can send out, what we specialize in, automations to like sell people in a different area than just social media. Discord is the same way. You'll have them in there, you can send them basically push notifications when you mention them, you can send them YouTube videos, you nurture them with the free Discord education, you have your trade recaps, your live trading recaps, whatever. All right, but number one thing is to just start collecting people's, just start collecting people in general. Start collecting their contact information, etcetera. So put them in your email list, get them in your free community, get their phone number if you're doing a high ticket, etcetera.
So if you have capital to invest, like maybe you're a mega profitable trader, you're doing like 10K plus per month, you can look into running paid ads for this offer. Right? So I mean, the high-ticket offer, it's hard when you're first starting out and you don't have followers to run low-ticket ads profitably. So that's why I recommend running it to high-ticket if you are going to run ads. But if you do that, you're probably going to need like an entire infrastructure behind this. You're going to need a sales team, you're going to need whole funnels, you're going to need email automations, you're going to need, you need to become the sales manager, you need a sales manager to manage, manage closers, setters, etcetera. Um, you just need that to run this well at all and profitably. Right? So I mean, we actually do this a ton. So hit us up. My Instagram is @iamandyfam if you want to do this because it's something we do a ton, obviously.
Starting from zero, when you're at the stage when you're first starting out, you basically just need any sort of traffic at all. All right, so we recommend just a ton of just doing straight content, so short form, both short form and long form. And you're going to use that basically to collect people's emails and get people into the free communities. And you're going to wonder like, how do I actually do that? You don't just CTA to like, oh, here, join my email newsletter or here, join my free community. You basically launch what we call lead magnets. Well, what everyone calls lead magnets, we actually call HVCO, high-value content offers. All right, so basically, you make something really valuable for free, like for example, um, our trading content checklist, our viral trading content checklist. It's like going to be like the fourth link in the description or something if you want to grab that and just kind of see how it works. And then you make something valuable like that, give it out in exchange for their email and then joining your Discord, etcetera. Just you getting more contact, um, areas. Email is really strong as well. Uh, Louis's email is really strong. Collecting their lead info is really strong because you can plug into something like Hyros, you can plug into something like Google Ads and you can retarget them and hit them like on YouTube with your YouTube, um, videos. Like let's say you found them on Instagram, right? You gave them a lead magnet, you collected their email, you can now automatically send that email to Google. And then when they open up their YouTube app, they're going to be hit with your YouTube videos. So they saw you on Insta, they're going to see you on YouTube, you're hitting them in the email, you're hitting them, um, in your Discord community. I mean, [ __ ] I don't, we have, we haven't explored TikTok and like Twitter, but I bet you could give them the email and you can hit them on TikTok, Twitter as well.
All right, I would genuinely just follow Horos' rule of 100 here, which is basically, I mean, for content, just do 100 minutes of short-form content creation, short-form and long-form content creation a day. This early though, 0 to 1K per month, I would honestly just grind short-form content all day. Like you just need a lot of reach. All right, short-form content is way easier to get reach on. Just post like three per day, cross-post to each platform. All right, so just make three posts a day. Post three on Instagram, post those same three on YouTube Shorts, post those same three on TikTok, same three on Facebook, same three on Twitter. And just learn from every video. All right, so we actually have a community, here you go. We have a full course and community on how to do the content, what funnels to set up to start getting a [ __ ] ton of leads like that lead magnet system I was telling you with the email automations, etcetera. And it's absolutely [ __ ] blown people up. All right, so this is an example of one of them, TJ. About two months ago, he actually hopped on a community call with us. He had literally 20 followers, like that's, that's two zero. And now he's at 13K. He grew to like 10K in like a month. All right, you can actually go check out this page, @t.j.capital. He just made a quick little content, uh, style switch. Like he was doing talking head videos, switched to our chart content, the kind we teach in the course, and just absolutely blew up. All right, so every video you make, espe, actually, if you're in the course and community, an easy way to learn from every video is we have a content review section. So just every video you make, just drop it into that area. We'll get back to you within one to two days, just with a complete review on your video, how to make it better, how to actually let that video idea go viral. Right, and if it's a [ __ ] video idea, then we'll let you know as well. Um, yeah, the link to that is going to be like a second in the description or something, third, I don't know. It'll just say like, "Full Course and Community Coaching Community." All right.
If you're at the stage, 0 to 1K per month, don't do cold outreach. I mean, if you can do it, it's just not worth it, right? Because it's just going to be much less effective because you're running a trading coaching community. Really, like you're coaching people on how to become better at trading. These coaching businesses rely a [ __ ] ton on trust and perceived value. They're already built. All right, and it's really hard to do if you're hitting people up. Your name is like, "The Trader Daddy," that's a reference to someone who's watching. And you're just texting people being like, "Yo, pay me 2K." Right? You want people to see you as the expert, people come to you. All right, so that's why you got to build out your social presence, you got to have some social proof, put some testimonials on there, and kind of build yourself up as like a really trusted authority, like an expert. All right, with cold outreach, you might make a few low-ticket sales, but the time you spend doing that, it's just better spent posting content. All right, so just grind that. And and I get it, it's hard. Like even if you aren't getting results on content though, keep going because on top of that, later when you run paid ads and you're getting paid traffic, having that organic content, having that social presence on Instagram, on TikTok, on YouTube, on Twitter, whatever, it massively decreases your CAC, which is your cost per acquisition. So how much it costs for you to acquire a customer because it's more content they can basically, like they'll discover you, sift through it, it'll nurture them after this, they've discovered you from ads, right? So they'll trust you more rather than just seeing you on an ad once and then completely forgetting about you. But if you follow the steps, just grind content, basically have any sort of way to collect leads, put them in an email list, collect them in the community, and then sell those people, you will hit 1K per month. And I reckon you'll do it probably in a month or less.
So now you're at 1K per month, at least. And how you want to get to 5K, how you want to get to like this stage, basically. I mean, right now with a normal ticket price, oh, by the way, ticket price. Yeah, when you launch your product, don't just make it 99 bucks per month or something or 100 bucks per month. I mean, I've seen people work with 70. Just don't do anything under like 70, really. And you'll be fine. But here, you should have a start with 10 paying members. And here's, here's a reason thing, by the way. The difference, the biggest difference on getting someone to pay you, like it's the, it's the biggest difference between getting someone to just kind of join your community for free and paying you $1 or just them putting in their credit card. Is the largest amount of friction. The difference between like 49 to 99 or 20 to 99 isn't actually that big. All right, just provides some value. But yeah, so price yourself pretty much as high as you want. I mean, 99 is a good sweet spot so people aren't just like, wow, that's that's a [ __ ] scam. Why wouldn't I just go pay like one of our clients, Dodgers or something? But when you're at the 1K per month mark, you should have a start. You should have at least 10 plus paying members. And you're probably starting to do all right on socials. So I mean, some of our low-ticket community clients are here and they're doing quite all right. Like they got 3 to 4K on Instagram. Like they just basically 20X from like 200 followers. And they're starting to average like a good thousand, few thousand on on their reels. All right, so that's kind of the stage you should be at here. If you're even doing even better than that, then there's something missing in your funnel. All right, but if you, if you're not here and you are at the 1.5, 1 to 5K per month mark, you probably just spawned here after two weeks of running the high-ticket ads. But you also spent money to get there, so fair enough, right? So you should be averaging thousands of views on shorts, thousands of views on your shorts. And you should be starting to get 500 plus views somewhere around that range on long-form videos.
It's actually now time to like get serious with the traffic you're starting to get. All right, stop just kind of getting views and throwing them into the ether because you can honestly super easily get to 10K plus per month with this level of traffic. Like the 500 plus views on long forms that you're posting three to four times a week. And if you're averaging thousands of views on shorts, you're posting once per day, that's a decent amount of traffic. That's like thousands, hundreds of thousands of people seeing you, seeing you for pretty long as well per month. All right, so maybe, maybe if you want to speedrun it, not just from the low-ticket memberships, but you can easily get to just, I mean, we have people at this range doing like 20K plus per month just from low-ticket memberships. All right, so I'm saying it's possible. But in this stage, you need to have a legit funnel and you need to actually start collecting as many leads as you can. All right, it gives you more chances to sell people. Basically, you can contact people in other areas. If you've watched one of my videos before, you've heard me talk about the 7-11-4 rule, which is basically Google's scientifically proven, um, way to take, so like a stranger to a buyer. All right, so you need seven hours of content, they need to, on average, they need to have watched seven hours of content with 11 different touch points and four different locations. So the 7-11-4 rule. So collecting as many leads as you can, getting them in your email list, getting them in your Discord, retargeting them on other platforms, that gives you more chance to sell people on your products, right? Because they'll, you know, be be in your email list, be in your Discord, they'll be seeing your content. If you retarget them on the platforms, and you'll actually be in their life. You also need your Discord properly built for conversion. So in the course I was talking about, like the third or fourth link, you'll be able to see basically our exact Discord template, how we build it out and actually get people converting on it. So we average around 10 to 15% on that, just people who join the Discord to people who hop on the free trial and buy. Right, you also need legit landing pages that actually convey your offer. You'll need the email automations I was talking about. I mean, even for on the community side, to onboard people, when people churn, you can win them back. You also need emails on the lead magnet system and you need a lead magnet system at all, so that you can actually pull people from socials, etcetera. All right, and you also need to, this is a big thing, focus on your content targeting. So your specific problem, solution, product content, like the percentages you hit there, Eugene Schwartz, [ __ ] to hit the people who are most likely to buy. And also with this, you can start exploring ads to retarget leads, etcetera. Right, cuz I mean, once you're, once you're starting to pull in a few thousand per month, you can easily put like 5, 10, 20 bucks in per day, just retarget those leads you've collected, sell them harder. All right, so this whole thing where we build out everything for you, we do this all the time. And around this stage in the business is actually where a lot of people start coming to us for help. So I mean, if you're in this stage and it sounds like you, where you need basically all this plugged in and you also need help on the content, just book a call. It's the first link in the description and we can get you going with what we call our Authority Ascension Funnel. Um, if you want more details on that, there's a whole video linked on that, should be like the second link in description. But yeah, this will absolutely level you up.
Once you're out of that little one to per month area, you're here at 5 to 20K per month. It's pretty awesome group to be, awesome stage to be in because it means basically what you found is starting to work. All right, and you're, you're almost out of the trenches here. And from the last step, um, as I said, like back here, you can easily just do like a high-ticket offer and you'll kind of skip a lot. But it isn't as scalable and it isn't as sustainable. So I mean, you might have a pretty good month, you might have a couple pretty good months, but it's hard to keep the amount of traffic, it's hard to keep lead flow consistent, it's going to be hard to retain sales talent, etcetera. Right, um, but in the stage here, long form becomes [ __ ] huge. So I mean, just through short form, you should be getting enough reach to have at least hundreds of leads coming through your lead magnet per week. This is per week. So but also make sure you're [ __ ] pumping long form, like getting, I mean, at least three to four out per week and sending it to your leads through, I mean, email, what's it called, email blasts, putting in your Discord, mentioning people, like putting in free education areas, announcing it related to like a recent trade you took, etcetera. All right, you're growing your list, growing your community, etcetera. You just need to get them super engaged with specifically, build, build their perceived trust and authority with you specifically and your unique mechanism. All right, so I mean, once you're at this point, you're getting enough eyes, you just need to be special enough and valuable enough for people to be sending your videos to like their friends, etcetera. Like at this stage, you'll be basically cool enough for people to be like, "Oh [ __ ], you want to get into trading? Here, here's this guy's bootcamp or whatever." When you're here, you're probably around 10,000 followers on IG, building other socials pretty slowly. Just stay super consistent. Use your IG story in a smart way. I mean, I think once you have 10,000 plus followers, can you use broadcast? At 10K, believe so. Yeah, so I mean, you'll have broadcast channels if you're a creator account. Just look it up. This is like how to create a broadcast, um, channel on Instagram. Use it to collect emails, have nice big email automation, start doing email newsletters, etcetera. Right, and once you're here, you have enough money to where you can actually start really exploring paid traffic. So I'd start with Meta Ads and I'd look into, uh, YouTube retargeting ads as well. You can easily do it through Hyros and just set up like a Zapier automation. We'll make another video on this, don't worry about it.
Once you're out of there and you're getting to the 20K to 50K per month mark, you're [ __ ] out of the woods. All right, so you found what works. It's not a lot of discovery anymore, not a lot of experimenting. Right here, what we found is it's just a massive case of just doing [ __ ] more and maybe doing better if you're plateauing a bit. All right, so I mean, it's always do more. If it doesn't work, do better. If that doesn't work, try something different. That's that should be your thought process in growing all this [ __ ]. And every time one of our clients gets to 20 to 50K per month from zero, literally the biggest difference maker, the real difference maker, the only thing that [ __ ] matters is just getting to do, getting them to do more of what already worked. Like literally, just if you're doing one reel per day, do three per day. [ __ ] it. If you're doing three to four long forms per week, [ __ ] it, post one per day. Just because you figured out the content style that works, maybe on shorts, maybe long form, whatever it is, just [ __ ] double down on it. All right, so I mean, what I just said here, I mean, even whatever HVCO absolutely killed, which one, whichever ones converted the best, got the most leads, etcetera, you can track that through Hyros. You can, um, we'll make a video on this. Just push that more. Maybe recreate it with a new frame. So I mean, do more. If it plateaus, do better. If that doesn't work, do different. Right, it's exactly that thought process. Just do [ __ ] more.
So to do this though, like getting a [ __ ] ton of content out, just kind of doing a lot more, it's going to be pretty time-consuming. Right, so to do it without just creating a job for yourself, basically, where you want to be working on the business, not in it. So without just creating a job for yourself where you work all [ __ ] day, you need systems in place. So I mean, specifically here, content systems in place to get more content, better content, and faster content. Right, so if that's what you're looking for, just use the first link in the description. You can book a call with us and we'll basically just get you, tell you kind of how we can build the systems in your business for you. So if you're only posting on certain platforms, by the way, because, um, some of our clients have been in this area, like you're only posting on Twitter, you're only posting on YouTube, just spread yourself out to more. All right, you're just going to get, it's like the most free, easy reach ever. Just get more reach and it's the easiest way to do it. Right, if you're posting on YT, Twitter only, like I said, post on Instagram, post on TikTok, post on Facebook, post on [ __ ] OnlyFans, whatever. That's just basically how we 2X DOD's business in like less than two months. I think it was like 43 to 76 in literally like 47 days. So I'm just going to link that in the description as well, somewhere [ __ ] down there. Just go through the description, find it. Also, once you're here, you're doing good [ __ ] amount of money, especially with super high margins, because this business is [ __ ] insane. This is definitely start launching a high ticket. Just you'll get enough traffic here. I mean, you'll be doing pretty [ __ ] decent. You'll be averaging like at least probably four to 5,000 on each short you're going to be doing a [ __ ] ton of it. And I mean, your top reels are going to be at like 100K plus. If you can do that consistently, and you're getting enough long form out, you have enough people in the community, you have enough people on the email list that you can sell, you get enough traffic to where a high ticket won't die out. You won't, you'll retain your sales talent, they won't just leave 'cause your offer sucks. And especially if you have ads behind it, especially if you have ads retargeting followers, etcetera. Right.
I'm going to take advantage of water here because I've been yapping for 20 minutes and I'm feeling pain. But from 50 to 100, um, from 50, once you're around this, I mean, I, I'll see people get stuck at 40, 50, 60. And the way to scale this to 100K per month, it's going to be [ __ ] fast. All right, so you have two choices, kind of. You either scale the high ticket, try to keep it sustainable with paid traffic, and slowly grind the low ticket, Mr. Higher. Or you basically just stay only doing low ticket. If you're doing that, which is completely fine, it's just going to be a bit slower. And I think at this point, you definitely should start getting a high ticket up, especially if you're at the 40, 50, 60 mark, 'cause it's an easy way. If you do it correctly, like just hit us up, by the way, if you want to know how to do it correctly, we'll make a video on us as well. But this can shoot you to 100K plus per month. And that's like a minimum. You might shoot to 150, 200, 250. Right, so this is definitely where I'd start exploring it massively. But here, hitting 100K per month is like a 100 different things or it can be a 100 different things. It's, it's not as easy as the previous stages where we found like a massive trend where it's like, just bro, do more content. Or bro, just kind of do more. Bro, fix your [ __ ] funnel. Here, it's going to, there's like 20 different paths you could have went down, right? They're a ton of different skill trees. And what you need to hit that 100K per month is wildly different based on the business. It's not very common you're going to see the same bottleneck stopping people from scaling at this point. And yeah, matters a ton what steps you've already taken, where you're already at. Right, so I mean, as I said, Ryan DOD CD, he was slightly under 50K, he was at like 43, 45. And taking him above this, exploding him to 100K, was basically just for him plugging in converting funnels 'cause he didn't have it. He was just brute forcing [ __ ] with traffic and getting him and just doubling, quadrupling his traffic by just spreading it to the rest of the socials, not just limiting it to white Twitter. All right, it may still be a lack of traffic in your business. In which case, do more content, plug in ads. That's the easy one, right? Just do more. Or do better. Maybe it's your funnel, so maybe it's conversions, right? Plug in more ways for people to get your long-form content. Big mistake here is if you aren't [ __ ] doing long-form content, start [ __ ] doing that. You can even explore retargeting ads to your long-form content so you can get people watching, getting your, getting their seven hours of content across more touch points and more platforms. Also, just make sure your content is actually educational about your unique mechanism, your specific strategy, and it's building trust in you, building your perceived authority. Right, so as I said earlier, if you don't already have a high ticket, please [ __ ] do that at this point. Basically, just theory of constraints. It's just some, some my keto [ __ ] which is basically just you find the biggest bottleneck in your business and then you fix that and then you do it again. You just repeat. Um, so we're going to make a video, add course modules and our stuff on it, both how to run a high ticket offer, like how to, how to run this high ticket, and also had a theory of constraints. This is a pretty decent summary of it. Just figure out what's the big old biggest bottleneck in the business, find out what's stopping you from scaling and then fix it. Then figure out what's stopping you again and fix it. Then figure out what's stopping you again and fix it. Right, just theory of constraints, just kind of widening bottlenecks until you have a massive [ __ ] flood coming through your lead pipe. And that, but yeah, um, wherever you are on this roadmap, comment it, comment your problem, and either I or Lou will probably respond with how to fix it. If we think we can help, help you, or if you think we can help you, um, book a call, first in the description, and we'll let you know if you heard.