Transcription
We want to give our customers and clients no matter what level they sign up on results in advance. This is the place. This is the place. So if you watch the BK, the BK show on YouTube, or you listen to it on the podcast, this is where it's at.
As you can see, we have one, two, three different sets. Um, so this one room, which isn't that big, really covers a lot of content. As you guys know, content is king. And if you're going to make a podcast anyway, or you're going to do any kind of audio recording, it just makes sense to set up a camera and video record it. Now you've got it for the social medias, you've got it for YouTube, you've got it for Rumble, and all the different video platforms as well. Because people that watch long-form videos are more committed to what it is that you're doing than people who are watching shorts and Reels, right? It'll take us about two hours to film three episodes. Uh, sometimes we'll do a three-episode run, sometimes we'll do two episodes and then we'll do Q&As, like three, four, five Q&As. So with that said, let's go into the Learning Center where we're going to spend the day doing some cool [ __ ] together. Let's, let's kick off the high-ticket coaching Mastermind. First thing I'm going to teach you, which is the structure of your programs. There are four different ways you can run coaching programs. Some of you might run all four ways, some of you might run one way. Remember, our goal here is to have a $1 million a year coaching program. I should say. So let's talk about the coaching structure because there are four different structures.
So structure number one, what I call the virtual community. Is this? And I always like to reverse engineer. Number, I'm not good at math, but I'm good at money math, and that's a very different kind of math. So the first one is the virtual community. The virtual community is this: If I can have 842 members, clients, at at $99 a month, we're now making a million dollars a year. You need $842 clients paying you $99 a month, and you got yourself a million a year. So this is structure A. Now, you may not have a big enough audience, email list, influence, subscribers, followers to get 842 paying members at $99 a month. You go, "Well, what if I charge less?" Okay, great. So you'll have to get 1,700 members paying whatever, $47, $50 bucks to get to a million dollars. So you guys see already the conundrum here. One, I need a big audience if I'm going to get to a million dollars. I need a really big audience to get a far little tiny fraction of them to pay me $840, uh, to $842 of them to pay me $99 a month.
Now, what does this structure look like? And if you're like, "Hey, what does be run something like this?" Have you guys heard of Legacy Tribe? Right? Legacy Tribe, $299 a month. We launched it less than a year ago. We've got about 400 members in it. If you do the math, it's well over a million dollars a year. Now, the Legacy Tribe, or this virtual community, here's what the structure of it looks like. It's four Zooms a month. Four Zoom coaching sessions a month. Each of these Zooms are 90 minutes long. You'll do about 30 to 40 minutes of teaching on a specific topic. The remainder of that 90 minutes will be Q&A. You'll ask each person, whoever raises their digital hand on Zoom, "Hey, unmute yourself." They'll ask their question, you answer their question. So this is a virtual group coaching program. There's people that charge as little as $9 a month, people like me who charge $299 a month. The price doesn't much matter. I kind of priced it for what I think this group is. And if I were coaching you, I'd say, "Hey, let's start you at $99. It's a low barrier." Anything sub-$100, study after study has shown that people are more likely to pay sub-$100. It's an easier close. They're going to stay longer than north of $100 a month. When can you charge north of $100 a month? When you are seen as an expert, authority, and even celebrity in the space. Once you have established authority, celebrity status in a space, in an industry, you can start charging, commanding more because you have now developed legendary status. But until we develop legendary status, when we're just expert status, "Hey, I'm an expert at this topic," usually $99 a month or less is what you want to charge. And that keeps the, uh, flow of leads consistent.
So four Zooms a month. What else? Well, you'll need an educational vault. The educational vault here does something really cool. When a new member signs up, so let's say that you have a coaching program and I join for $99 a month. All right, I'm waiting for, let's say, every Wednesday is your Zoom calls. Is there anything I can build a foundation on? So if it's about, let's say, losing weight, if Jeremy is going to teach losing weight and getting fit, do I have to wait like one Wednesday Zoom at a time? Or is there an educational vault that I can access where he's teaching how to break down my macros, figure out my macros, how to eat while I'm traveling, if I have to eat at fast food restaurants, what options I have, how to meal prep, and then a whole section in that educational vault where I can, you know, work out at home, work out while I travel, work out with just dumbbells, work out with just kettlebells, workout with access to a full gym? You know, what workouts to do if I only need a workout three times a week, or if I can commit to seven days a week? Right? The point of this is, you have to give them an educational vault because if you teach every Wednesday and I signed up on a Thursday morning, I pretty much have seven days of sitting around doing nothing. Right? But if all of a sudden, soon as I sign up and pay my $99 bucks, an email says, "Hey, by the way, here's our educational vault where the three things that I teach are all inside of that vault. Please watch that and you'll find a lot of your questions answered." And I bet before your first Zoom, you'll already have your marching orders to start seeing results. We want to give our customers and clients, no matter what level they sign up on, results in advance. Results in advance of us coaching them. Look, what I told you when we were in the studio, I was like, "Guys, I'm going to give you a whole day's worth of content on personal branding where people paid five grand ahead and I taught that." Because the personal branding section that I'm going to teach today, it's going to be maybe for an hour, hour and a half long, because I spent a whole day teaching that. Six months ago, we'd need a two-day Mastermind for me to go in-depth on personal branding. Or I could just give you something, it results in advance, and you're like, "Oh [ __ ], I paid for one thing, he's giving me something else on top of that." It already makes you feel like, "I got more than I barganied for." Because think about this: If you're having people sign up for $99 a month, day one, they signed up because they read the website, they saw your sales video, they're like, "Yeah, I'm in." It's Thursday, Friday, they're telling their spouse about it, and they're telling their friends about it. Saturday, Sunday, they're like, "Haven't gotten any results or anything yet. Can't wait for that first Zoom call." By Monday, they're like, "You know, I could have spent that $99 better somewhere else." Let alone on a monthly basis. "Hey, you know what? Can you guys just please cancel my [ __ ] and give me a refund?" Don't forget, there's attrition. So the refund rates are going to be high if you are not giving them an educational vault.
The other thing you're giving them is a community. Now, this community can be a Facebook group or it could be a Mighty Networks group. But this is the structure for the virtual community that's going to make a million dollars a year. $842 clients at $99 a month. You're going to give them an educational vault that's going to be housed in like a ClickFunnels membership site or a Kajabi membership site, right? Soon as they sign up from your sales page, boom, it fires off the the password login info to the educational vault. That educational vault is something that you update as you go. You're like, "Oh man, there's a new system, a new strategy, a new thing that I can teach." You continually update the educational vault. But you have to launch the business with the vault in existence. You have to have a community where all of these 842 clients can hang out and connect and share and network and feel like a community. Why? Because we want to make the business sticky. Sticky. If the business is sticky, we're going to have retention. Because why would I leave? I have friends in this community. We see each other on the on the Zoom every week. We interact in the Facebook group or the Mighty Networks group. Like, this is a community that I'm part of. Now, there's a fourth thing that I'm going to put here, but I'm going to use an asterisk. The reason I'm using an asterisk is you don't want to launch with live events, live meetups. I write asterisk because a live meetup gets expensive. And if you've only got, let's say, you're starting this thing, you've only got 10 members in it paying you $99 a month, to do a live meetup is going to cost you a lot of money, and you're actually going to be upside down that month, right, financially. But let's say you get to a point where you've got now 200, 250 members paying $99 bucks a month. [ __ ] all right. Now I can go to the website, the sales site, and say, "You know what? And once a year, we do a live meetup with all active members where we come together at a resort or something for one day and we share and we connect in person." You bring in a couple of speakers on the topic. And now, again, what do we do? We created the product more sticky. Because if I want to come to the live meetup, and if it's six months away, I have to be an active member so that I can make it to the meetup. For Legacy Tribe, we have two meetups a year, but it pays for it and then some because of the $299 price point and the large amount of membership that we have in it, right? So this is what the virtual program looks like, coaching program looks like. So we know what structure A looks like to get to our million dollars.
Now, structure B. So this one is the virtual/private hybrid. This is the one I like the most. All you need is 167 clients at $500 a month, and you got yourself a million a year. Like, look at the difference. Now, 167 clients are like, "Well, [ __ ], I can probably go into my community and knock on enough doors." If I knocked on enough doors in one weekend, a thousand doors in a weekend with the right pitch, think about like the people who install roofs, solar, land, landscaping, door-to-door salespeople. I don't even need social media. I can just go into an affluent community, knock on a thousand doors over a weekend, and probably get 167 people to commit to $500 a month for a result or value that I'm going to give them. Now, you can't yourself work with 167 people at $500 bucks a month. That's just too many people for you as a one-person show. So at this point, you're going to need coaches. And so if you need coaches, here's what the structure looks like on this. If you're wondering how we do this, this was Tony Steffin's model. If you know who Rachel Shear is, this is Rachel Shear's model. Uh, Dr. Gabrielle Union, this is her model. I had her do this as well. All those coaching clients of mine that I listed off, this is a model that we run. And then if you want to go to $2 million, you just keep doubling. Right? $3 million, you just keep doubling. You either double this number or you double this number. The number of clients you can double, or the number of dollars you can double. But that's how you scale the money. In this scenario, you're going to need four coaches, each with 40 clients, 70/30 revenue split, two 30-minute calls a month, and weekly by you. Let's do the math. So each coach is making $6,000 a month, or $72,000 a year. Would you agree that's a pretty good salary to work from home? Remember, if they're doing two 30-minute coaching calls and they have 40 clients assigned to them, I broke it down here. If they do the coaching calls, that's 20 a week. And if they do it four days a week, that's 2.5 hours of coaching calls a week, or sorry, a day. Four times a week. The rest of the time they're working on their clients' structure and program and nutrition or diet or profile or whatever it is. But the split is 70/30. So four coaches can handle four full-time coaches can handle 40 clients. They're going to do two 30-minute one-on-one coaching calls a month with them. So one every other week. They're going to build the programs, they're going to build everything, they're they're there holding them accountable. They're going to be there if the client has a question via email or text. You are going to do weekly Zooms. The reason you're going to do weekly Zooms is because remember, they signed up to work with you. You're saying, "I've trained my coaches to be as good as me or better. If you want to work with me, it's going to cost you $1,000 a month." So you're better off working with my coaches. You see the pitch here? You don't want to have clients. You want to delegate clients out. Your job is to be the visionary. You get the media, the attention, you do the sales, and then you hand off the clients. But then how did I end up working with you? Remember, I said the structure here is 90 minutes. So now, same 90-minute Zoom that you're doing. You're teaching for 30, 35, 40 minutes, and then you open it up for Q&As. So now these people who have private coaching are also part of a virtual experience with you in a group environment. You can't scale yourself. So you can't do the one-on-ones. That's how you end up limiting yourself. What you can do is scale yourself through other coaches and by doing group things. Now, in this scenario, you don't need a vault because everything is custom-made. The coaches like, "Bedros, you're 6 foot tall, you're 220 pounds, this is your goal. You want to get better at, you know, fitness and you want to be more explosive for Jiu-Jitsu. Here's your program." Right? And then the next guy, you know, he's 170 pounds, he wants to get to 200 pounds, he just wants to be a powerlifter. It's a very different nutrition and training program. So you see where we are. Why are we doing giving the coaches 30% and keeping 70? When I see people do well, I do 50/50 because then I get to keep the other 50%. You're not keeping a true 50 if you do 50/50 because you have marketing expenses later on. If you decide to get salespeople, you're going to have to give out commission, right? So you have to understand, you give your coach 30. If all works out well, you'll probably end up keeping the other 30%. The rest of it is operation costs, like there's platforms. Like, you know, you're maybe if you're doing fitness and nutrition, you're going to have Avatar Nutrition, you're going to have Trainerize, maybe you have a Mighty Networks group. There's some fee you're going to pay to Zoom, like the fees add up. Maybe you're starting to do paid lead generation. Like if you're paying for leads, it's eating away at your money. So 70/30 is the split that gives them $72,000 a year. That's a damn good income to work from home. They could still have a side job on top of that. All right.
So this next one is a Mastermind. This one, we need 70 people at $1,200 a month. I had a Mastermind for several years called the Seven Figure Formula Mastermind. Either 187 or 207 members in it that paid $1,200 a month. I eventually bumped it up to $1,500 a month, $1,500 a month, and eventually bumped it up to $1,800 a month. It was making multiple seven figures, as you could imagine. And then when I got to high-end coaching and as Fit Body Boot Camp was taking off, I was like, "Right, I can't run the Mastermind anymore. I'm better off scaling down, less coaching clients, but charging them a lot more because I don't not want to make money." So how do these Masterminds work? This one is three in-person meetups a year. It is also a community. Again, remember, the community could be Facebook group or Mighty Networks group. This one is also four Zoom coaching sessions a month. Here's a cool thing now: four emergency one-on-one calls. There's your whole model. So 70 clients paying me $1,200 a month, three in-person meetups a year. This is a Mastermind. Now imagine if you guys were paying me on a regular basis, let's say you're paying five grand a month on a regular basis. We're going to meet up three times a year. Each meetup will be for two days, and I'm going to provide breakfast and lunch, but no dinner. They can do dinners on their own. Day one, I'm bringing in experts to teach. Now, look at the price point, much higher price point than $500 or $99, right? So with this level, if you're running a Mastermind, a group in-person coaching program, which also has the Zoom element as well where they can ask questions, remember, we're seeing each other every quarter, every three to four months. So every week, we need to have access to each other via Zoom. Day one of the two days, it's all teaching. Day two is hot seats. So day one, you're going to do a teaching in the morning. You open and close. You're the bookends, the expert, the visionary. Opens and closes with a 60-minute talk. In the middle of the day, you bring an expert. What I like to do is have just two other speakers come in, guest speakers. And then what I do is I take five people that have been doing awesome in the Mastermind group from the last quarter and I go, "Hey, can you do a 15-minute talk? Can you do a 15-minute talk? Can you do a 15-minute talk?" So the group itself, they come up and start teaching. So if I take five people and each of you do a 15-minute talk, there's another 90 minutes killed right there. The reason day one is teaching is because if they came in with questions, we want to leave the hot seat for day two because, doggone it, you may have just answered some of their questions on the teaching day. Day two, everybody comes in. Now your guest speakers are gone, and it's straight up hot seats. So you're like, "All right, guys, uh, who's got a question about their specific business?" "All right, come on over, set up a chair here. There's a chair here." And you think you're the one that's coaching them. You are, but really the peers. So the person goes, "Well, you know, making all this money, but I'm traveling a lot, speaking because, you know, I make my money speaking. And, uh, now my spouse is like getting on my case about it, and I'm not home, and she's worried about the kids and blah, blah, blah. And what if Dad's not home?" And so what would I do? I'm like, "Well, here's what I would do. Guys, what would you guys help your peer with?" And literally, the day is spent hot seating like this and working as as a group to elevate each other up. And day two doesn't have to end at 5:00. When the questions are done, the day is over. Go enjoy yourselves. Right? But it's three in-person meetups, two days each. You're buying breakfast and lunch for everyone and get it catered. Don't be like, "Hey, we're meeting somewhere." Right? Get it catered. This is something you would do at a hotel where they're staying at the hotel, and then the hotel ballroom or or conference rooms where you're running the [ __ ] right? Uh, when we had 180, like 200 members, we would literally break it up. I had to come up with like, "How do I run a 200-person Mastermind?" Day one was like in the ballroom because you got like pretty much a [ __ ] arena. Day two, we would break up into 40-person rooms, and I would have coaches. So I kind of took a little bit of this model, and I had some of my best students start leading the hot seat groups, coaching clients that had been with me for a couple years. I'm like, "You don't have to pay anymore." "I don't." "No, but you are going to run the day two hot seats in this group. You're going to run it in this group. You're going to run it in this group." And I'm going to run it for the advanced group, right? So day two, we had like four, five, six, um, smaller rooms of 40, 50 people. But day one, all 200 people together, and we're doing our [ __ ]. And then of course, Facebook or Mighty Networks community where they can connect and network. For Zoom, uh, for Zoom, this one here, you would run three of them. Ideally, you would bring in a guest once a month. Remember, again, this is high ticket. Soon as the quality, the quantity of price goes up, you got to be able to expose them to higher level people. So through the Mastermind, through you, they have access to people they couldn't reach. Like that's pretty cool. And so you're doing three Zooms a month. A guest is doing the fourth Zoom. And then of course, they get four one-on-one emergency phone calls with you. Again, at that price point, that's a significant price point. They get four one-on-one coaching calls with you that that are an emergency. You don't need to plan those. You have them if you need it. We'll get the call in in 72 hours.
This fourth one is just straight up private coach. So I'm going to write D, and we'll just make this little square for it. 40 people at $25,000 a year. What do they get? They get two half days. And they get monthly. So private coaching, like, man, I just want to work with you one-on-one. I got this idea of a solar business, and I'm going to make it into a franchise, just like you did with Fit Body Boot Camp. Sweet. Give me $100,000 for the year. You get two half days with me. The half days are four to five hours long. First half day is obviously month number one. Second half day is around month number six. The reason I say around month number six, depending on how much action they took and where they are. If they were moving, progressing forward faster, hey, maybe month number four or five, we're having your second half day. If they were progressing slower, life ambushed happened, maybe we're doing your half day at month number six, seven, or eight. At the end of the day, it doesn't matter when your second half day is. What matters is you get two half days in person, one-on-one with me upstairs in the conference room. I charge 100 grand. I think a great place for you guys to start if you're doing one-on-one privates is somewhere between $15 and $25,000. Right? So at $25,000, you need 40 people. If you're charging $15,000, you might need like 45 to 50 people. They also get monthly one-on-one 30-minute coaching calls. Now, here's another asterisk here for you on this private coaching one. Someone's paying me $100 grand, they just get to come. So, SN Bri, they're part of my private domination year coaching program. They get to come to any event that I'm running for free, whether it's BK Live, whether it's this. If they want to come and use my [ __ ] studio, they can do that. Like it doesn't matter. Now, if you don't have a studio or whatever, but whatever you have, you got to give, right? Any courses that I have, sales courses, etc., it's all theirs. And that is also something where if you have access or connections to people, this is where you want to start making connections, right? Like opening doors. If you know, "Hey, I think I'd like to be on Chris Cavallini's podcast or whatever." "Hey, well, let me see if I can make a connection, make an introduction." At that price point, that's a premium service. Yeah, we do our monthly coaching calls, but there's times where several times a week, we've exchanged voice text messages. They're attached to my hip. I'm your CEO for an entire year. I'm thinking for you like it's my business for an entire year. I'm teaching you how I think. I'm teaching you how you come to a for. We just did a coaching call, let's say today. Three days later, "Oh my God, half of my team quit." I can't be like, "Well, wait until your coaching call next month." "I got you." Like, we're voice shooting, and if we need to get on an extra call or two or three, I'm good with it, right? So understand that here, like this person's family, you're running this business like it's your own damn business, right? Like that's that's a premium service. And so here with me, I have, I don't have the Mastermind anymore. I have this Legacy Tribe, and I have this, and with the business partner, I have this that's a fitness program. So my private coaching clients can get access to Legacy Tribe. But I can't just give away something that I'm a business partner in with because that's not fair to my business partner, right? So all my coaching clients get all my [ __ ] Legacy Tribe included. But if this was all mine, and let's say I also had a Mastermind, if I was running all four structures, my private coaching clients would have access, access to all of it. Doesn't mean they have to attend all of it, but hey, you pick and choose.
Hope you got a lot of value from that structure there. And any one of those four structures, you can run for your online coaching business, or you can run any variations of those coaching structures depending on how much volume of traffic you get, depending how big your audience is, and of course, where you fall on the scale of expert, authority, or celebrity, right? And if you want to be in rooms where we're teaching more stuff like this, then Bedros Coolan Live is coming up in Scottsdale, Arizona, September 13th and 14th. There's a link in the description box, or you can go to BedrosCoolan.com/live and join us there. Peace. I'll see you next time. [Music]