Transcription
And the social proof problem you can obviously just do by saying that very old and established B2B principle of the client list, you know.
That you [clears throat] you know. And and by the way, I mean, I don't think there's anything irrational about being influenced by a client list. You know, this person has been good enough to work with British Airways or whatever it may be. British Airways patently do a lot of due diligence and checking over the quality of their suppliers. Therefore, if you are on the client list of this entity, then it is a reasonably good heuristic, not that you're perfect, but it's pretty good proof that you're not.