Transcription
Imagine having a personal assistant that works 24/7, never gets tired, and automates the most tedious tasks in your business. That's the power of AI agents.
As an owner of a nine-figure business and an industry thought leader, over the last few months I've seen firsthand how AI agents are revolutionizing businesses and industries of all sizes. So what exactly are AI agents, and how can you use them to transform your work and business? Let's dive in.
Think of an AI agent as a digital employee—intelligent systems that handle tasks without human intervention. AI agents are a new technology that's revolutionizing the world of business. A great example of this is Salesforce's Einstein; it's already being used in finance and manufacturing to optimize workflows and improve efficiency. And AI agents don't just automate; they communicate, analyze data, and make decisions, bridging the gap between humans and machines.
A real-life example of this for my own company, NP Digital, is we use AI agents for mergers and acquisitions. So we try to buy roughly one company a quarter, so four a year—it's a lot of tedious outreach to other ad agencies and other marketing software companies to figure out which ones are relevant for us that we should focus on and try to buy; which ones are even interested, because just because you reach out doesn't mean that someone actually wants to talk to you. With AI agents, what we do is we have them scour the web, scrape all the companies within a specific region or within a certain subset of marketing that we're interested in. It looks for the employee size, because the employee size roughly tells us how big a company is; it looks for how much funding that company has raised, and even it researches the revenue of that organization. It then sends out targeted, customized emails to each of those players, and it's getting the email addresses through Salesforce because they actually have tools that give you people's email addresses, and there's tons and tons of other options out there that can also provide this. When it then reaches out and sends that customized email, we'll get responses from some people; those responses then go to our team to set up calls, learn more about the business, and the AI agent has already given us tons of notes on that business before we even get on the call. This helps us speed up our M&A process by roughly 3x. Not only does it speed things up, but it saves us a lot of money, and we no longer have to have a team that's going out there to research and find deals for us.
Another thing that we use AI agents for is responding to support. We put in all our previous support tickets—when people were happy, when they weren't, which ones were resolved really fast and which ones weren't. AI learns from that, and then when people ask us basic questions that are easy to solve, the AI just solves it for us. That way humans don't have to go in there and try to help people out when it could just be solved on the spot with the AI agent.
And with their impressive capabilities, AI agents have gone from an emerging technology to a competitive advantage in a matter of just months. AI agents are the new way businesses are getting ahead of the competition. There's been an increasing adoption of AI agents in customer service—a great example of this is Intercom for support or Glean for knowledge management. The reason this is, is because AI agents help businesses make smarter decisions, and faster ones. The faster ones improve the experience of customers; it makes them happier; it causes them to come back and do repeat purchases or even recommend a product or service from that business to a friend. It also causes data gathering and processing of that data faster than humans ever could, and use that data to then make future decisions on how marketing or company should be run. In essence, AI agents are saving businesses thousands of hours a year by automating workflows and centralizing knowledge.
But now, how do you use AI agents to superpower your business?
First off, AI can supercharge your SEO strategy by fixing your search ranking on Google. You probably didn't know this, but AI agents can fix your website's SEO using tools like Ubersuggest. It can analyze what your website needs to fix and improve to boost your rankings; it analyzes your competition in real time; it analyzes your content; it tells you what you need to fix from a keyword standpoint to start getting the right kind of traffic that converts into revenue; and it tells you what on your page needs to be fixed in order to to actually rank higher on page one. In addition to that, at NP Digital we have our own AI tool called Scout. Scout not only looks at the technical errors, but it can go into the code through JavaScript and help fix a lot of the basic errors on a page. Or if you're getting stuck with writing content because you need content to rank on Google, Ubersuggest has an AI writer that can help you come up with ideas, headlines, and even the text that you need to use to rank higher on Google. You combine that with some human elements, you can have a great piece of content that includes experience, expertise, authority, and trust. Including those four elements in your content will help it rank higher over time.
Moving to another sector of your business that AI agents can fix: every year, billions of dollars are wasted on digital ads. AI agents can stop that. Most people don't know this, but AI can identify the underperforming campaigns and reallocate the budgets to other campaigns that are profitable and scale them up. Google and Facebook have tools that can help with this, but you combining it with the AI agent, you can start getting done more in real time, even when you're sleeping. What I recommend with the AI agents is to not actually adjust your campaigns at first; instead, I recommend having them analyze your data and tell you which campaigns are performing well, which ones aren't, but also why are the ones that aren't performing well not doing well. Sometimes it's actually just because the campaigns are new and fresh, and it takes time for these ad platforms to learn. This is why you don't want an AI agent to just go out there and turn off a non-performing campaign, because if you launch a new ad campaign today, the chances are it's not going to perform tomorrow or even 3, 4 days, or a week from now. It can take weeks, if not months, for a campaign to really start producing positive results.
On top of all this, AI agents can also supercharge your social media strategies. Through tools like AnswerThePublic, you can see what's popping on TikTok, Instagram, YouTube, Facebook, and other social networks. It uses technology from scraping the web, analyzing all the content that people are creating, and our own AI recommendation agent gives you ideas on the content you should be creating that is trending right now, that people are craving, and there's not enough content around that subject at this moment. And a lot of companies that provide AI agents connect with all these tools so it can automatically be done for you, so you don't even have to go in and manually do the homework yourself.
But the applications of AI agents to supercharge your business don't stop here, because it's surprisingly easy to create custom AI agents to supercharge your business. If you haven't checked it out, check out Vertex AI Agent Builder. It simplifies the AI agent creation process; it gives you step-by-step instructions on what you need to do to launch your own AI agent for your business, and depending on the task you're trying to complete, it'll walk you through it all step by step, so you can have your own custom AI agent.
All in all, it's clear to me that AI agents aren't a trend; they're the future of work. So, so now that you're an expert on using and creating AI agents to supercharge your business, the question is: are you ready? AI agents are going to change the world of business forever. If you're not using them, you're not going to grow as fast as your competition. And if you're strapped for money and resources, this is the perfect solution, because it's so much cheaper than hiring a human. Now, it doesn't necessarily fully replace humans for every single task in your organization, and it's a start that'll help you grow faster and more efficiently. And even if you have a lot of human capital within your organization, you can make each of those humans more efficient when you give them an AI agent paired with them. The key though is to embrace this early on; that's how you're going to get a bigger advantage over your competition. Everyone's talking about this stuff, but very few people are actually using AI agents. Experiment with and use AI agents today to stay ahead. And if you want to learn more strategies to level up your business, watch this next video where I break down my 23 years of marketing experience into a 23-minute guide.