Transcription
Well, I will invite you from Thursday, so six and the boarding school says the marketing module, then Newman Charlois, a water heater, the distribution policy. So what is a distribution drone? I like the verb to distribute or to distribute. Kate Hanni knows how to get the product from the producer to the final consumer. And an unsuccessful one is acquired by the sheriff who led to the final consumer. Oriental faux end of the distribution policy, the American distribution chain. Jérôme, the team of points of sale to Rochefortais. Distribution strategies have refused a water heater, what is called the function or the good, the basic functions of commercial activity, the operating system, the wholesale function and the retail function. The wholesale function, that is to say, the company sells in large quantities, that is to say, mass sales. Elsewhere, the case of Allonne, the case of Coca-Cola, so a few touches, Mal Beach also directly, who lives today, I am in Roma, who wants the intermediary or the intermediary who is well-minded, the consumer. I was made what he wants, the intermediary who wants to go in groups, who moves, who has run away, and the retail function, that is to say, companies that sell directly to the final consumer. The case of Yves Rocher, for example, can be directly to the final consumer. As for delivering this product to the Arab country, this is the brand itself that sells through its stores. So first, we touch the commercial apparatus, then the commercial apparatus, young man, to have for me the means of distribution of a product, chlorinated double, the points of sale and ni mallet de béarn aux 4b nil where is it written Lunenburg or there, what is called a sales element, in a catalog sale, by banner, by mail order or by phone, or via the internet, such as several companies that exist only on the internet. There are stands, shows, fairs, from Ostend to Ostend, fairs, since he is sick or that I will go to the next company, there is a price, but there are remarks, in reality, there are cooperatives, Lynch acquired our teleshopping program, phone calls, telephone sales, I get up, unfortunately, it is not developed enough, but Nestlé already has a call center, the reform, the Olympian, the rations, already from Wavrin by France, already retained, done, already not bad, but without the gardens, min and the bars, a breath in Noisiel, the points of sale, agents, local commerce, local commerce, a few seconds, small shopkeepers, that is to say, Molsheim, traditional sales, or what is called traditional distribution, the department stores. So at that moment, when we talk about department stores, we talk about modern distribution, the 12th, the rooms and Balmoral, Carrefour, Sana, Atacadao, etc. There, generally, these are large stores, okay, they are located either in the city center or in the outskirts of the city, since they require space, and they have several product references and several departments. So first, the mini-markets. So mini-markets are the concept of Bim or which is one of the mini-markets, children, the kinés dial, in front of the mini-market. It's a self-service store where you have the freedom to choose what you want, and at the end, you pay at the checkout. The concept of Bielby, the concept of a tool, previously marked ball, many concepts, supermarkets. So when we talk about supermarkets and hypermarkets and mini-markets, the difference is the size of the store, the number of references presented in the store, because they have the size of the store's area. Cars d'opéra me saadi, a complete store, including the parking lot. There, supermarkets are the case of Madja Market, Carrefour Market, generally with an area between 400 square meters and 1500 square meters, or in an assortment that is more or less food-based. By contrast, these places, hypermarkets, hypermarkets are large, with an area exceeding 1500 square meters, with an assortment of several references, several different products. You can find bicycles, you can find motorcycles, you can find DIY products, you can find household appliances, you can find, I don't know, sofas, etc. By contrast, generally, a market maker, when you buy televisions, when you buy household appliances, for example, sofa sets, mattresses, etc. Well, first, we go to TGS or well, I protect TGS, they are very large areas, generally like hypermarkets, TST, TST are stores with a concept of a store, a concept of a store where in the center of the store, you find other languages, such as Marcel Martel, Keane, some Mozart, a McDonald's, some cafes, some cafes, some cafes, depending on the diamonds, this leads to evangelists, other stores, specialized large areas, these are areas that specialize in products, DIY, electrical, planet. [Music] Abricot Magistrat. So first, I will give you the sales methods, a club and traditional sales. Traditional sales are the sales that you all know, a salesperson, a store, showing services, services, that is to say, the customer has the freedom to choose what they want, with human intervention, assisted sales with free choice. Assisted sales means you find salespeople whose role is to assist you in your purchase, in DIY, or in DIY. Generally, the final consumer, for us, I do DIY products, so we will need assistance. Youth link or our carcans nasreen t-mac, our YouTube channel. Home sales are salespeople or commercial agents who go door-to-door, who go out and fight against our criminal gestures. Sales by union, sales by meeting, with a judgment, either in the room or as a rental, automatic distributors, automatic coffee distributors, that is to say, a machine that sells the product. Mail order sales and real mail order sales, catalog sales, telephone sales, or sales via the internet. This is mail order sales. Now, I want to talk about forms of commerce. There are three forms of commerce: independent commerce and associated commerce. In fact, integrated commerce and commerce, that is to say, points of sale, which are generally integrated commerce, points of sale that depend on the same company. And there is integrated commerce, which is the case of department stores, Carrefour, which has several stores, already belongs to the same company. For example, previously Quintais, Sima Kadmon, then they changed the name to Sima, then Jean Marc, then Moral, it's the same thing. Independent commerce, there are totally independent merchants, auto arguments, the retailers, small businesses. Associated commerce, what is called merchant groups, a small box, a cooperative, in terms of distribution channels. So, you have three channels, more or less: the direct channel, the short channel, the long channel. The direct channel is the absence of an intermediary between the brand and the final consumer. This is the case of Yves Rocher, this is the case of Zara, this is the case of BK, this is the case of Poulin Hiver, this is the case of Flora Marc. Generally, the direct channel is the company that comes directly to the final consumer, without any intermediary. The short channel, at that moment, there is an intermediary between the brand and the final consumer. The long channel, that is to say, the presence of more intermediaries between the brand and the final consumer. This is the case of Monoprix, Monoprix products, Excello products, etc. For the direct channel, among the advantages are direct contact with the customer, the company controls the brand image, as well as the absence of distribution costs. The profit margin is quite significant. For the short channel, good contact with customers, the company controls its brand image, as well as customer loyalty. But the margin starts to decrease. For the long channel, among its advantages, it reaches the maximum number of customers, and the distribution costs are relatively low, but the image is also low, and the company starts to lose control of its brand image. Now, we will look at distribution strategies. We come to the title, well, there are three distribution strategies: intensive distribution, selective distribution, and exclusive distribution. Intensive distribution is when a company tries to be present wherever the consumer is looking for the product. That is to say, the company wants to be everywhere. The customer knows that it is available. This is the example of Coca-Cola or Danone. Coca-Cola is in every point of sale. Coca-Cola is in cafes, hotels, restaurants, swimming pools. Coca-Cola is with wholesalers, Coca-Cola is at Marjane, Coca-Cola is at Carrefour. In short, it is everywhere. Selective distribution is when the brand chooses certain resellers, and the selection of certain resellers gives them the possibility to sell the product. This is the case of Audi, Volkswagen, and Skoda. In Morocco, there are brands like Puma, Adidas, Nike, between the hands of a dealer, a concessionaire of the brand. I will give you another example, it is the example of the selective distribution strategy of Apple. They authorize certain resellers to resell Apple products. Other stores. The last element, exclusive distribution, is when the product is sold exclusively at one point of sale. For example, Sephora. In Morocco, Renou, you will find it at Renou, you will find it at Renou. I would like the case of Sephora. You will find Sephora. Normally, we have reached the end of this video. I thank you very much for your attention, and of course, if you have any questions, leave them in the comments. I wish you good luck and see you in the next video.