Transcription
So the question that brand strength is I mean obviously it's harder to prove with something like a bank where you tend to get very high retention anyway but you generally find that brand strength absolutely correlates as an early predictor of both frequency of purchase and also longevity of relationship is that right?
In the community era, that is that is it, yeah. You want to have champions.
Yes. And that's how we measure strength is how strong are your champions. That's.