Transcription
I have done 2.7 million in sales.
What's the secret to your success?
Love what you're talking about and product research.
What is your winning product that you made over a million dollars in sales?
The [music] Metacube affordable glow in a week bundle.
What was it about your video that did so well?
I think people can feel my excitement.
What was earnings on that 1.4 million?
So, I went from making that 34 in August. In September, I made 70. October 105. In November [music] 265.
And how long in total have you been doing Tik Tok shop?
Since May, seven months.
Welcome back to the number one social commerce podcast on the internet. Today we're joined by Jackie Himenez, midlife nursing aesthetics. Jackie drove 5 and a half hours to be here today from Amarillo, Texas currently. Welcome to the show.
Thank you for having me.
So Jackie, what do you do for a living right now?
Just Tik Tok shop.
Incredible. And how long have you been doing Tik Tok shop for?
I started in April, but really May is when I went all in.
Okay. When you went all in, we'll touch on that in a bit. What got you What got you into Tik Tok? Were you doing TikTok before then?
Kind of. Not really. Um I just like I I had a friend and she's posted that she made like $3,000 in the rewards program. And I was like, "Okay, I need to get to 10K followers. That should be easy." But then I started seeing Tik Tok shop people and I'm like, "Oh, well that sounds better, more fun." And that's just kind of what spiraled it.
So before then, what were you doing for a living?
I'm a nurse.
Okay.
Yeah.
Are you still a nurse?
I'm still a licensed nurse. Yes.
Wow. But I
So you were doing nursing full-time?
Yeah.
And then you get on Tik Tok uh Tik Tok shop and then what does your content look like at the beginning?
So I was actually targeting nursing students or future nurses also and started selling like a tease textbook. So it's so niche like it's the whole world getting into nursing school. So, I was like, "Hey, um, this is a very helpful resource." And I just posted that and honestly, I started making money right away.
Really?
Yeah.
So, what did the first couple of videos look like for you?
Terrible.
Like, [laughter] when you created them, what was it? Were you showing your face? Were you not showing your face?
I think I showed my face the first time and I was like holding it and just totally off the cuff. And I think I made a couple sales on that. But then I started learning like hooks, like studying that and I like threw the book on the table, made a loud noise and did a voice over and it actually went kind of viral.
Really?
In the nursing world. Yeah.
And so you're very niche in your content.
Yes.
In the nurses and like do you feel like that's super important in in like Tik Tok shop success is like attracting that group of people that are into that?
I think so. Like especially having success like right away and that looks different for everyone. Um, I started making like two grand, three grand a month, like starting out. To me, that was like good. So, I mean, it wasn't something I was going to leave my job for, but it was really nice to just have that extra income, not have to pick up shifts. So, I really do think like focusing on that like is what did that.
And then at what point were you like, "Okay, I got to leave my job now."
Okay, so before I was a nurse, I was an aesthetician. So, I did facials. I've always loved skincare, but I didn't, you know, like everyone's like, "Oh, don't do beauty. It's so saturated." So, I just wasn't even looking at it. But I started like when Doctor Am I allowed to talk about brands? Okay. So, when I saw Dr. Maxin go really viral, I wanted this stuff. Like, I wanted those peel shots and I was like on their page and I'm looking and I see this bundle cuz I like a good deal too. So, I was like, "Oh, I can get the peel shots. I can get the cleanser. I can get the toner and this really good deal." and I genuinely just wanted it for myself and I got it and made a video and it changed everything.
Really? How long ago was this?
This was in August.
Oh, like this August?
Yeah.
Oh, wow. So, you just like it just started happening for you?
Yes. Yes. So, that
that's so inspirational cuz I think like a lot of the people that we have come on here
like they've been doing it for like 2 3 years and you know what I mean, but this just happened for you.
Yes.
Wow. Okay. So, you make the video for Dr. Maxin. Um, what does the video look like? What how did it kind of go viral?
Um, so that one like it it wasn't like my big big video, but it definitely got the ball rolling. I just really brought out my phone was like, look at I got this box of Dr. Maxin for under $100. Like I didn't know how to make skincare content. I just genuinely was excited about the deal and I'm like you get this, you get that, blah blah blah. And um we were at dinner like one night and I saw I was like I've made $200 today. Like what the heck?
One day, right? It's crazy.
That was like big for me. I'm like what's going on? I see like I I made like 10 sales on this bundle and I'm like oh my gosh, maybe this is the direction I should go and then I made a video on how to use the bundle and that's what went mega viral.
Wow.
Yeah.
And then when you when you did the video on how to use the bundle, what did that what did kind of that look like? How long did it take you to make?
Really fast. Like I just like literally laid it on my bed and just was like, "I'm going to teach you how to use the Dr. Maxin bundle." And just like talking. It's totally raw. Like I didn't copy anybody. Like I just very
Yeah. I just know like if you don't know skincare, this could look a little intimidating. And I'm like, I bet there's people who'd want to know how to use this. And I was right.
And then from the point of you making that video, when did you see the traction start?
So, I made that video and I want to say they picked it up in like a couple days and that weekend it just like went pretty crazy and then I was like, "Okay, they say to like if something works, do it again." And then I made another video in her bathroom and [laughter] I was like just this is the correct order cuz I saw people searching that and that was like you went even bigger that video.
What do you when you say bigger, are you are you do you are you free to talk about like the sales that you've done with those videos or
Oh gosh.
You don't have to say like your earnings, but
I honestly don't even know
ballpark like what did that look what did those days look like?
I mean so I went so with the textbooks I was making 2 to 3k a month that August when those like two virals went or those two videos went viral I made $34,000.
In one month.
Yeah.
So you were making more than $1,000 a day.
Yes.
Average. And what? So, how long would that have taken you to make at your old job?
I mean, we He's better at this math than me. [clears throat and laughter]
He does all of that.
Months. Four months.
So, four months worth of in just one two videos that you made.
Mhm.
And how long did it take you to make those videos?
Oh gosh. From the editing, the beginning, maybe 10 minutes. I don't know.
So, for 10 minutes of work, you ended up making $34,000.
Yes.
From your bathroom.
Not even from going into work or
Wow.
No.
And Okay. So, you found
you found something that really works.
Mhm.
And where do you go from here?
So, I started I mean, [sighs] you want to be excited when you're having this kind of like massive success, but then I start thinking like, oh my gosh, what if this it's just a a viral wave and it goes away? Like, fine. I'm still this was really cool, but I I want to build something sustainable. So, I start getting more into the product research. Like, okay, skincare, I'm good at selling that.
It's something I love. It's a language I know how to speak.
So, then I started looking into Medicube. And I'm like, okay, well, I think why I did so good with this bundle with Dr. Maxin is because I wanted it. So, I'm like, let me go to Medicube and see what I want to buy on there. And [laughter] so I found another bundle and that's the bundle that's changed my life honestly.
Changed your life. So 34,000 was just your big hey.
Yeah.
Talk about changing your life.
I know that's a life change, right? But this I don't know. I just saw this bundle on medicube and I was like I think I saw like maybe 20,000 sold on there and I'm like this is such a good deal. Like it's super trendy. This like salmon PDRN and skincare, Korean skincare. And [clears throat] I'm like, "Oh my gosh, you get again, you get this, you get that." I'm such like a bundle deal kind of person.
You're passionate [laughter] about it. You're really passionate about it.
Yes. Yes. And I'm like, "Oh my gosh, this is such a good I want it for myself." I'm like, "I think I could make these videos for that, too." And sure enough, yeah, it's been crazy.
What do you mean it's [laughter] been crazy? [gasps]
So, I went from making that 34 in August. In September, I made 70. And then, [laughter] what was it? October 105 and then in November 265. [laughter]
Wait, sales
commission.
Yeah.
Two. [laughter]
Wow.
I don't know. I Yeah.
I [laughter] did.
It was 1.4 million in sales not in November.
Like this November. like 2 days ago.
Yes.
You just closed out on 1.4 million in sales.
Yeah.
Well, I hear what [laughter] I I was thinking Jackie is going to come and be relatable to these other moms and maybe, you know, making 3K a month. Let's inspire. You did over a million dollars two days ago.
Yes.
How do you feel right now?
It's just like taking it all in is it's almost too big. I I don't think my brain
It's too [laughter] big.
I don't think my brain can even like handle even taking it all in at once. Um, but it it just feels bigger than me, if that makes sense. I'm like, I feel like I I have something that I could share. I just have to figure out how to do it [laughter] cuz it's it's happening so fast. So, I'm like trying to catch up with myself almost.
No, for sure. I definitely think like more than anything, you got to just double down on what works right now. Yeah.
And just stay focused and not look to the right or to the left, but like this is your moment.
Yes. And so now it's time to not get distracted and not look at what other people are doing.
Exactly.
And just stay focused on yourself. That's that's incredible. So let's break this down. When you do a $1 million month,
what's bringing in most of the revenue? Is it one video? Is it multiple videos?
It's a handful of videos. Yeah, there's one that has done really well. And I did that one in October. So it was like a refined version of one that went viral in September. So, they're still keeping that one that's still making me sales, but this one was better and that one converts super well. So, it's like they're very similar videos, if that makes sense.
So, what do you feel like is the secret sauce to converting?
Um, product selection. Like they always say like people should want this, right? Like if I'm excited about it, then I know other people who are into this are going to be excited about it. So, that's proven true for me.
I think that it's crazy because if you would have listened to people who said, "Oh, don't get into that. It's oversaturated. Yeah.
You would have never had these months.
Exact. I think about that all the time.
I mean, what would you tell somebody right now who like they want to get into it, but they feel like it's oversaturated or they feel like it's too late for them to get into Tik Tok shop?
If you like the product, do it. Do something you're going to want to yap about a lot or this is going to suck.
So, let's break down these videos. How long are your videos that you make?
They're about a minute.
A minute. And then during that minute, what like how does it how do you go about like waking up in the morning? Are you doing you said you're doing product research first?
So, what is the product research consist of?
Um, I'll scroll like my FYP, see what's being pushed. Um,
I'll go to like the product marketplace, see what's kind of trending there. Um, I don't really do like the the viral vid like websites and stuff for product research.
Um, just cuz there's too many like I try to stay in my niche and just focus on that. So, um, yeah, I just mostly just like that.
So, you're looking on the app, you're just doing kind of like scrolling. How do you wake up and do that or do you do it in your bed? Like when you're going to sleep? How do how does that work?
Both. I'm on this app a lot.
All the time. [laughter] You're just like you're just like fully committed, like passionate about it. Okay. So, then you know, you know the product. Where does it go from there? Are you thinking about the hook? Are you thinking about the video? Or do you just pick up the phone and do it?
I feel like the hook is important, but I so I don't I don't buy from influencer content, so that's not something I [clears throat] want to create. Um, so I use the product as the hook if that it's like my the way I zoom into it and I I have this kind of catchphrase like I say it's holy Metacube. Like it's kind of funny. People are people are copying it now. [laughter]
Oh wow.
It's a joke in our house. Yeah.
That's so funny. So, so you you make it about the product rather than about yourself.
Yes. Yeah. And I'm teaching it, too. So, it's like an unboxing. Um, it it's the deal. It's an unboxing, but I'm also explaining what it's good for.
And are you like talking quick or you're just talking how you are now, like normal?
I This is my personality, and I kind of can't fake it.
I love that. So, you feel like really authenticity is the most important.
Yes. Where where do you see yourself going from here? Like try to do something else or are you just going to double down on what works? Are you going to try to hire more employees? Like where do you go from here?
I know I ask myself this every day since this happened. Um I genuinely love sales. Like I always when I was an aesthetician, I love skincare. I love recommending skincare to people. So it is something I want to continue to do right now. But I definitely am thinking like can I teach other nurses how to do this especially because I feel like as a nurse like you you have that trust and we also have that advantage of like understanding ethics. So I'm always making sure like I'm being truthful like I'm not making claims. So I think that's helpful in Tik Tok for sure.
100%. And then what is your what is your family thinking of this? What is your husband thinking of this? Like
he calls himself sugared baby. [laughter] We're just all taking it all in and trying to like keep it humble but also being excited. It's hard. It's hard.
I think it's so new for you.
Yeah.
Which is why this is so exciting for me cuz like it it just happened for you.
Mhm.
So, are you getting like hit up from all these brands now and like they see your GMV like
Not really really.
I mean like I talked to Medicube like I have like a person and Dr. relax in. But that's pretty much it. Yeah.
Just your winning products you're just still doing.
Yeah. And I don't really I'm not super interested in doing everything, you know? So, like you said, just sticking to what works and um I can only put so much stuff on my face, you know.
Right. [laughter] Right. And so then what is the breakdown like what does a day look like for you
waking up and
Yeah. Well, so I was able to leave my job at the end of October.
Congratulations. That's so recent.
Yes. Yes. And it it was just at the point where it was like, okay, like I've made I don't know my whole two week paycheck and by the time I'm going into my shift that day, like
I'm like I [laughter]
So you So you you've just been without your your job for a month.
Yeah.
It's only been a month.
Yeah. And had a huge month.
And how has this month been for you like work-wise? And like what do you
Yeah. So, it's just it's I I just have to keep myself motivated to because a big thing with my motivation of getting content out was my work schedule. It was like, okay, I have I have these three days of work or then I switched to night shift and I'm like, I need to like get this done and then that way I can like work and sleep. So, now I have to be just self-motivated and just do it every day and I don't have like that lingering like you have to go you won't be able to work on TikTok because you have this going on, right? So, I just have to do it for myself.
So, with a lot of people that I talk to, they're they're scared to leave their jobs. Um, do you feel like that really helped push you to the next level when you finally made that leap?
Definitely. I was very scared. Um, cuz in August it was like, "Oh my gosh, should I?" But it was too new. That's when I was like, "Okay, am I just viral? Am I is this a one hit wonder and everything's going to go away?" So, I wasn't ready. And then in September, it was getting to the point where I was like, "Gosh, like I don't know. This is continuing to grow." And then I had like medicube on my side. And then in October I was like, I really do feel like it's costing me money to work my job. So
that makes sense.
It was hard though. I'm not going to lie. It was very scary, but it paid off for sure.
And now, how does it feel to be a stay-at-home [laughter] now?
It feels great. I mean, I love being a nurse. I really do. I was a postpartum nurse, some other baby nurse. So, I I really loved what I did. But, I mean, who doesn't want to be I have a type 1 diabetic child and to be homeschooled, so I get to be home with her and that's really important to me. And yeah, I mean, of course, I'm still a nurse in my own way, if that makes sense.
I also think you take life in chapters, right? So, I think like this is your chapter to do this. Yes.
And you can always do it as a passion project in the future.
Yes.
Right. For sure. or even open up your own potentially one day like some type of nursing business or
Yes, that is the plan. I've been trying to like rack my brain because I'm very into the education side of nursing. So, this that's I another reason why I think this works for me so well.
100%. And so now with like this this all the success, are you guys planning to like buy a new house or like a new car or like some Gucci shoes? Like [laughter]
I did get a car. Got a Lexus. my dream mom car. Lexi,
congratulations.
Thanks. But we are moving back home to Santa Barbara.
Um,
so does that mean that your husband's
is he is he quitting his job?
He will. Yeah.
Congratulations. That is insane.
Yeah. So, we're
That is incredible.
Well, I think now it's just time to scale the family up.
Yeah.
I think it's time to scale the family. And I think that one of the the way that I think it would be a good way to operate is like you were the creator, right? And then I think that's that's husband is it would be great for him to like handle these relationships for you with the brands and like do negotiations and things. I think that that's kind of could be a really good play for you guys.
Yeah, he's a great assistant. [laughter] He loves
I mean I think I think with every I think I think it takes a power couple to really have this kind of success cuz it's really I mean a lot of people don't give credit to the other partner pushing you and taking care of things that you know need to be taken care of and like I'm sure like going to work every day for him and putting in that work and you guys moving and everything that you guys have been through. It just
allowed for this to happen.
Absolutely. Oh yeah. My family's huge. I mean they deal with my quiet. I need to film. [laughter] They do like everything that I I can't do it all. Like it's it this is a lot of work. Like if someone says it's not like it's just a lie.
Yeah.
So in I don't think we touched on what does the day-to-day look like for you now?
Yeah. So I I try to think what I'm going to film the night before and I'll like have it all kind of out. But in the morning I am scrolling my FYP like sometimes or I look even at my like activity like what I'm getting likes on. like that's telling me what products are being pushed right now. So, that might change my day. And um I really try to be done by five, but sometimes it's just the inspiration keeps hitting and it's it's all day.
And then how many videos are you doing a day?
I'm putting out about five right now.
Okay.
Which doesn't sound like a lot, but I and even though I can do it very fast, like it's still like a lot of energy and um I'm getting better at my content, too. So like my first videos I went viral with [laughter] like they're pretty raw and off the cuff and I've definitely cleaned it up and um my refined medicube video that went viral showed me that that helped. So
right that's amazing.
And like how big how big do you feel is the importance of the following that you built? Do you feel like that matters?
Not at all
really. No, I only have like 20,000 followers and most of that's happened in the last month and I think it's mostly affiliates like just seeing Yeah.
how to be successful.
Yeah. No, I did not have a big following.
How many followers did you have when you started?
Um I mean when I first started I got like obviously the 5K. Um but it just kind of like slowly grew until now. It's I'm getting more followers but it doesn't I don't think it matters. So, your friend that started with the creator [laughter] program, does she know about this?
No.
That's insane. Wow. Well, I mean, what what advice would you give to like people out there right now that are maybe they're nurses, maybe they want to maybe they heard of Tik Tok shop, they're scared to get into it. What would you tell them right now?
First things first, get to the 5K. That way, you're not limited and you can just, you know, go all in. But yeah, I just like do it and have fun with it. I really had fun with it in the beginning. I did not get overwhelmed and like I need to be rich right away. Like I I just wanted to like be able to supplement my nursing income. Like just kind of start small and then it takes the pressure off of it and then you start seeing that success and you're like, "Oh, wait. Okay, I think I can like push this a little further." Just I don't know. This opportunity is crazy. Like I think everyone should try.
Did you ever think that you would get to this point?
I I definitely knew it was possible. So, I I actually kind of think that's important, too, is I I don't know, people throw throw around the word manifestation and all that stuff a lot, but I did hear big numbers and I am kind of one of those people who's like, why not me? So, why not? We'll just try. That's insane.
Yeah.
So, I mean, where where do you see yourself going? Like, what's next for you? Are you going to crank up the videos? Are you just going to keep doing it? Keep having fun with it as long as you can.
Yeah, I think I'm just going to keep doing what I'm doing right now. But I am looking into some kind of community maybe for nurses who are interested in this.
I was going to ask about that because you mentioned that like when you learn how to do the hook and you learn how to did you join any communities or did you how did you learn?
Yes, I am in um 2739.
Okay. With Mama Molina.
Yes. Yes. So they
they're very helpful. I love that community. I I don't think I would have known like GMV Max without that community which is huge.
Yeah.
Yeah.
Wow. And and so from when you started to like when you took that whole community and you learned what like what was the biggest se like difference in your content? Like what do you really feel like you needed?
Um it's so hard to say cuz I was doing like the textbook thing and like nobody it was so niche like no one was really doing that. So I really used it when I got into the skin care and just knowing that I was in the right place with the right brands. That's really it just gave me the confidence.
Product selection you feel like was the biggest?
Yes. Yeah, for sure.
So they were helping you with that finding those products.
Yeah. Yeah.
Interesting. Okay,
definitely.
That's incredible. So do you feel like product selection is probably the most important thing that people are sleeping on if they're not successful yet?
Yes, I would say so. Now, what do you feel is like cuz like Dr. Maxin was like obviously the biggest brand and everybody was doing it
but some people would have said that like it's oversaturated. Was there like when you found the bundle was it was a bundle that was from a popular brand but not oversaturated yet?
Yeah, that's that's true.
Okay. It was kind of a in the right place at the right time because they did I think someone went viral with the bundle, but you know, I feel like we all need to help each other go viral and it just builds more awareness, you know, so that kind of made the bundle harder to get a little like I noticed it was taking a little longer for it to come to me, but when I got it, it was like sold out like or super backordered. So, I was one of like the few people who had the bundle, if that makes sense. I remember that. Yeah.
So, I could make videos and a lot of people couldn't make videos.
That's true. So, did but did you go for like the top selling product
too or was it just the bundle?
Yeah, I just did the bundle. I think I made a couple videos on the peel shots, but I was like,
did you really do that? Well, [snorts]
again, nurse ethics. I was like,
that's not really what's happening. Like,
So you didn't you didn't really fully believe in it?
I didn't. I knew how it was being marketed was not accurate. Got it. Yeah. I knew it was a good like I wanted them because I I understand like what a what kind of exfoliation it was. I'm like it's a good exfoliation but I'm not going to market it as like this is all skin you know
that's just clickbait and yeah I totally get it.
So I wasn't going to do it and no one was going to watch my boring video saying this is the real science you know. Right. Well, maybe that's why you did so well because you had that
and you weren't selecting that product because of that reason. So, then you found your product.
Yeah, maybe.
So, you're doing so Medicube and Dr. Maxin are the big ones right now.
Mhm.
And then I know Medicube has like a really popular bundle. Are you doing that one or is it is it one that's not saturated as much too?
They have two really big ones. So, there's like the glass skin one, and I don't touch it cuz that was like 200,000 sold when I found this bundle. I don't even make videos on that one. Just
So, if it's if it's over a certain number, you're not going to do it.
Um, that was a decision I made at that time, but I especially wouldn't now. So, yeah. [laughter]
But you found your your products were like in the 20,000 range, so a little smaller.
Yeah. Yeah,
but you felt like there was more potential for those products.
Like there's awareness with that kind of number, especially with Metacube. I was like, "Oh my gosh." Okay, so that one's way like way too many sales for me to little me to go after. And then I was like, "Okay, but 20,000 I think I could I'm just going to try." Like I want the bundle for myself, so I'm like, "Why not?"
How many products did you have to go through before you found your winners?
Not a lot.
Really? [laughter]
No. No, I mean I did like a lot of random things like before I got into skincare. So once I got into the skincare, it's like I really popped off pretty quickly with these bundles, both of them.
So you're going to keep doing these two bundles and then like is there are you trying out new products? Are you ordering new samples?
I definitely get samples. Um Meticube has so many bundles. That's a thing. And I actually have just used my formula to make some other smaller bundles pop off too.
So I do my big bundle and then I'm basically making more content for these smaller ones and they
they're building momentum. So that's kind of my strategy.
You think it's like finding the right brand, finding the brand that's going to like push GMV Max
and then finding those products that are not overhyped?
Yes.
And that's this that's the formula and being authentic and promoting what you really believe in.
Yes. Yes. Make sure you like it. I really think that's so important or you're going to get so burned out on this.
Wow. I absolutely love that. Well, thank you, Jackie, for coming on the show. Is there anything that you want to leave the people with before we wrap here?
If I can do it, literally anybody can. Just
such an inspiration.
Just just do it.
That's incredible. Thank you guys so much for coming. Thank you guys for watching. If you guys are new, subscribe. And you can find Jackie. Links down below. Incredible. Thank you so much.