Transcription
If you want to get more views on social media, this video is going to be a gold mine. These are 44 tactical tips and tricks that will immediately speed up your growth. And these are not what you typically hear. I've collected them from the biggest creators in the world and my own personal content experiments.
By the way, I'm Callaway. I have a million followers. I've done billions of views and I speed ran YouTube from zero to 100,000 subs in just 5 months. These are all the tactics that I used.
All right, let's start with algorithms and virality. Now, the broad goal for all of the tips in this section is to help you get as much free push from the algorithm as possible. And here's why this is so important. Imagine you're at a casino and you bring $500 to the table. You sit down and then the dealer hands you another $500 free play coupon from the casino. So now you have $1,000 to play with—the 500 you brought and the 500 the casino gave you. That casino coupon is free money to you. And I want you to think of the algorithm in the exact same way. Algorithms are like casino dealers that give you free traffic and distribution that you don't have to pay for. This is the magic of social media. Now, our job if we want more views is to maximize that free house money that the algorithm gives us. And all the tips in this section are designed to do that.
Okay. Now, tip number one is how to warm up a brand new account. If you want to start social media from scratch, this is the best process to warm up the account so that you don't get stuck in that zero view jail. Most people think you should just start posting immediately on day one, but you don't want to do this because that's not how a normal human would use social media. So, here's what you do in the first two days: Don't post. Just make an account, and then scroll for 15 minutes or so, like, engage, watch full videos, and comment on some of them. And then, starting on day three, you're going to post. This is exactly how a normal human would warm up an account. They would try it for a little bit, and then get interested enough to post on day three. So, that's exactly what you want to do. When you start posting on day three, you want to post consistently every single day from there. If you do it this way, this will get your brand new account past the zero view jail and you'll start growing immediately.
All right, tip number two is about audience matching. To maximize the algorithm's push for you, you need to make sure you trigger the best possible audience match. Let me explain what this means. The algorithm's primary job is to match viewers with content that they want to watch. It does this by establishing a topical baseline for what your video is about and then finding other viewers that have a history of liking videos like that. So, your job is to make sure the algorithm knows exactly what you're talking about and has confidence that you will consistently talk about just that. To help it understand what topic you're talking about, you want to mention those topics or keywords again and again in the script and in the caption. And to signal that you're going to consistently talk about only that topic, you need strict discipline around your topic selection. The better the algorithm can understand what you talk about and the precision you talk about it with, the better it can match you with your ideal viewer.
Okay. Now, tactically, how should you develop your content ideas so that they trigger the best possible audience match? This is called avatar filtering. For every single idea and script you make, you want to run a strict filter process asking the question: if I make this video, will my ideal avatar resonate with it? And if not, as tantalizing as an idea might be, don't make that video. If you do make it and it bangs, you're going to be sacrificing long-term potential fit for short-term views. And the truth is, the better that a poor fit video does, the more confused the algorithm gets because it won't know who to push your next video to based on that one. So, if you want max push over the long term, stay disciplined on idea filtering.
All right. Now, tip number four is one that's going to leave a lot of you scratching your head. You're going to be upset about this. The ultimate goal of social media if you're a brand is to validate the best ideas for free with organic so you know exactly where to put your paid dollars. This flow—organic to paid—is the 2025 social media strategy that every brand should be running. However, the absolute critical mistake that so many entrepreneurs make is the following: They get their organic videos working. They're crushing. They're getting tons of views. And then they commit the cardinal sin: They run paid ads on that same account. This mistake is an absolute must to avoid. Do not run paid ads on an account if you have organic videos already working. If you're going to juice a video with paid spend, you need to run that paid spend from a different account. And here's why: Once a social media platform is aware that you're willing to spend to get reach, they will nuke your organic video views. So essentially, you spent all that time building a golden goose with organic and then you just destroy it by running paid through that same account. Always run paid from a separate account. This will preserve your organic reach but allow you to boost with paid. And if you've already nuked your organic views because you've been running paid, you probably feel this pain as I say it. And if this is you, there's a good chance those organic accounts, they're already nuked forever. Once you train it that you're willing to spend, it's really hard to reverse it. Now, if you keep watching the video, tip 36 talks about a specific approach that you can use to speedrun the growth of that new organic account. So, I'll break that down later.
All right. Tip number five is explaining virality. Here's the truth about virality: There are two types of virality—pure virality and ontarget virality. Pure virality is the maximum possible reach for a given video. On target virality is the maximum possible penetration on a given video in your ideal viewer avatar slice. If you're trying to monetize your videos via brand deals or ads, you want pure virality. But if you're trying to monetize your videos via driving that traffic off platform to owned products and services, then you want ontarget virality. Now, the ads and brand deal model that can reach low seven figures in revenue per year, but it's going to cap out there. And this is because you're going to hit the ceiling for what the top tier brands are willing to risk per post. So, if you want to build a business with greater than 1 to 2 million per year in revenue, you're going to want to avoid pure virality and focus only on ontarget virality. Pure virality looks cool because the numbers are bigger and everybody likes seeing bigger numbers, but it's actually going to weaken your ability to target a specific slice with an offer. Because essentially, when you go for pure virality, in order to get those numbers so big, you have to appeal to so many different avatars at the same time. And this weakens the algorithm's ability to target a specific one when it's time to sell an offer. So, it's really important that you make sure you know which virality game you're playing.
All right, tip number six is my virality formula. Regardless of which virality type you're going for, there is a formula that works for both. And that formula is this: Virality equals unique idea, large applicable audience, unique point of view, worldclass hook, compelling story, and luck. If you want to understand the differences between these variables and the tactics for how to build each one of them up, I will link a video below that I made specifically on this formula. It's the first one on my channel.
Tip number seven is about comments. Comments are an extremely important part of driving virality in videos. The videos that end up going mega viral typically have one or more massive discussions happening in the comments. And your goal as the creator of the content is to lay the Tinder so that those conversations ignite as soon as one person kicks them off. Now, the easiest way to do this is to say something controversial in your video that people react to. But if you're like me and you don't really like starting intentional controversy cuz it's just not that positive for the world, a better way to do this is to ask a question at the end of your video to spark the response and that dialogue. The truth is, when people spend several minutes reading comments, it signals to the algorithm that there's something significantly important going on in your video. It may not count as many looping views, but it will treat that higher priority than a typical video that doesn't have comments. Now, the other tip is that when a discussion does start happening, you want to feed it. So, tactically, you should prioritize responding to all the comments that are talking about potentially explosive angles to help kickstart those discussions.
All right, in tip number eight, the last one in this section, the most important metric for virality is share rate, which is shares divided by views. If you want more algorithmic push, you need to maximize share rate. Now, in that virality formula video that I referenced, I talk about specifically how to engineer more shares. But as a frame of reference, the rate you want is 3%—three shares for every 100 views or higher. If you get a share rate above 3%, you win and the video is going super viral. Anything less than 3% and the video is typically not going to reach more than 500,000 views. Now, tactically, there are a few really easy ways when picking ideas and writing stories that you can build shareworthiness into the script. And if you want to learn how to do this in practice, I actually wrote a free guide breaking down exactly how to engineer virality. It's at viralitybloopprint.com. You can get the link in the description.
All right. Now, this brings up our next category, which is ideas and storytelling. And the macro goal in this category is that all the tips are meant to help you derisk your effort. Every time you sit down to make a video, you want to ensure that the idea and the script are best positioned to give you the best chance for it to break out. And so all of these tips are tactical ways to find better ideas and to write better stories so your videos perform better.
All right. Now, tip number nine is where to find winning ideas. The easiest place to come up with winning content ideas is to look at other winning ideas that have already been posted in your niche. Make a list of 10 to 20 other creators that you like. Filter for their best performers and then remix off of those. Any video with 20x the average views of the creator is something you should seriously take a look at making. If it doesn't have over 20x their average views, but multiple creators have talked about it and those videos have gotten 5x over the average views, again, that's a green light that there's a good idea there. If you're stuck on ideas because you have the cold star problem, the first hundred videos you make can just be remixes of other ones that have worked. Again, this is to derisk your reps while you're still learning the skill of making videos. Once you learn the skill, you can start incorporating more original ideas. But this is a really easy way to derisk the effort.
All right. Now, the next logical question is, what really makes for a winning idea? A winning idea is something that provides value and elicits an emotion from the viewer. Now, the easiest way to provide value outside of entertainment or humor is to target a specific pain point the viewer has and then offer a relevant solve to help them solve it. And when you do this, the emotion elicited is usually urgency in trying to get them to go solve it or shock in the surprise of the solution that you gave. But to build on the last point, if you find a validated video idea that has performed well in the past and it solves a pain point the viewer has, you're typically good to go. You want to run all of your validated outlier ideas through this filter: Did that idea help solve a nagging pain point that my ideal viewer had? And if the answer is yes, chances are that's a winning idea.
Tip number 11 is the four horsemen of great storytelling. There are four core concepts that consistently help improve storytelling in content: speed to value, contrast, comprehension, and curiosity loops. Let's break down each one. Speed to value is one of the most important principles of great content. And it essentially means this: How fast, in terms of words, seconds, or sentences, can you get to the valuable part of the story? And value can either be entertaining or uniquely interesting. The longer it takes you to get to that point from beginning to there, the less people that are going to stick around to watch. Your goal is to increase the speed to value by shortening the time it takes to get there. And the easiest way to do this is by deleting all the unnecessary fluff at the beginning of the video. You want to cut all the sentences that are not immediately critical to getting comprehension to go up. Go sentence by sentence all the way through the document and cut all those fluffy sentences and you'll be left with a much more compressed story.
All right. Now, the easiest way to improve storytelling in your videos is to embed more contrast. Contrast is the distance between what someone currently believes and what you believe to be true. It's expectations versus reality. So, to create contrast, you want to start with the baseline understanding. Let's call that A. And then come up with your alternative reality, B. That distance is contrast. So, for example, I might say something like, most people believe the easiest way to build wealth is real estate. And then to create contrast, I might say something like this: But that isn't true because the data actually shows investing in the S&P 500 is a much better way to build wealth. So the contrast I build there is real estate versus S&P 500. And the more contrarian my take, the bigger the contrast, the more it will hook the viewer and keep them engaged. Your goal tactically when telling stories is to find points where you can embed contrast where it makes sense. And tactically, the way you do this is by taking a point, understanding what a normal person believes, and then figuring out what you believe that is different from that normal person.
Okay, tip number 14. The most important driver of bad stories is comprehension loss. This means as you tell the story, the viewer either can't understand what you're saying or they lose the line of logic. If either of these things happen, they will be confused and just stop watching. Now, to solve for this comprehension loss, you just want to use simpler words and shorter sentences. Try to speak at an advanced sixth grade reading level. Any words more complex than this are just injecting unnecessary jargon that you don't need. Now, to solve for the confusing logic flow, the easiest way to do this is to tell your stories from wide to narrow. Start by setting broad context and then slowly narrow in on your point as you go down. Your breadth of topic should be seen like a funnel in this way because that's how brains comprehend information—high to low. This is why most movies start with establishing shots before they go into the character dialogue. If you start narrow and then get broad and back to narrow, it's confusing and hard for the viewer to follow. Avoiding comprehension loss is a vital part of storytelling. And again, the easiest way to gut check for this is to read your story one line at a time. And after each line, stop and ask yourself: Am I clear where this story is at and where it's headed? If not, then it's not clear enough and you're going to have comprehension loss.
All right, tip number 15 is about curiosity loops. A curiosity loop is like a rabbit hole that is so tempting a viewer can't do anything but go down it. And it's a metaphor to represent how tantalizing your hook needs to be in order to grab the viewer. Now, to create a curiosity loop, you need to use effective contrast paired with the right visual stack. Let's explain exactly what that means.
Tip number 16 is about that visual stack. I call it hook alignment. There are four components to a video hook: the visual hook, which is what is shown; the written hook, which is the text on the screen; the spoken hook, which is what is said; and the audio hook, which is the music and sound effects. Thinking through each one of these individually, well, that's one thing. But the nonobvious tip that will really level up your hooks, is making sure there is perfect alignment between the four things. It turns out the spoken hook, what you say, is actually the third most important piece. The visual hook, what you show, and the written hook, the text on screen, are actually way more important. And this is because the eyes comprehend before the ears can hear. So in order of importance, it's visual hook, written hook, spoken hook, and then audio hook. Now to get this right and to have the perfect visual alignment, the visual hook has to perfectly represent what is written and what is said. If the alignment is even slightly off, then the comprehension is going to go down and viewers will churn. This is called hook alignment. And it works because the brain perceives the hook pieces like this: visuals, spoken visuals. First, we see a visual or text hook and we decide if the video is interesting to us. And then our ears catch up and we digest what is being said in the first two sentences. As this is happening, we're trying to match what we're hearing from the spoken sentences with the visuals that we see. And this is that first alignment checkpoint. Once we're clear on that, we try to reconfirm the match by taking what we heard and then rematching it with the next visual. Eyes, ears, eyes. So, knowing all this, here's the tactical approach to 10x your views and improve your hooks: Knowing that visuals are more important than spoken hooks, you want to start your ideation process by finding the key visual first. Then, you want to write your spoken hook to best match the visual that you already have. You want to do it in this order, not the other way around.
All right, tip number 17 is to use the word “you”. To get more views, you need the viewer to see themselves in the pain point or character you're addressing. And the easiest way to make this foolproof is to use the word “you” in your script. Speak to the viewer as if you're talking to them one-to-one. And to continue this idea, you need to continue reminding yourself, who is this video for? Always remember the video is for the viewer, not for you. This means you should talk about them first and you second. Because if I lead everything with “I”, it makes it hard for the viewer to understand if they should opt in. Leading with the word “I” means that opt-ins will only come if the viewer sees themself in you, the messenger. Of course, you can always use your own personal stories to explain your point, but do that after you've established the video is for you.
All right. Now, tip number 18 is to use atomic storytelling. Here's the reason why most people are bad at telling stories: School rewards fluff. Write 500-word essays, hit a certain page limit. But this is the opposite of what works in real life. Real life rewards extreme compression. So, if you have interesting ideas, but your content's just not working, you need to practice distillation. How much further can you compress your ideas down to get them in the atomic form? Because if you tell five-sentence stories in 10 sentences, then more than 50% of people are going to bounce before the end. And again, I sound like a broken record, but a common exercise for getting better at this is to read your stories one line at a time and ask if you need that line to be in there. If not, cut it. The fastest way to train your brain on how to do this is to use copy work from your favorite creators. Literally take their videos, download them, and look at the way they write their scripts line by line. Now, I will note each medium—books versus podcast versus YouTube versus shorts versus tweets—they all have an optimal speed. So, you want to make sure you take videos from creators or content from creators from the medium that you're working on and mimic off that.
All right, tip number 19 is about CTAs in your videos. Do not put hard call to actions in your video scripts. Hard CTAs will nuke your share rate because it makes people feel like they're being sold to. At most, you
You can ask them to follow you at the end of the video, but even this interrupts the flow. I'm telling you, just give value and don't ask for anything in the video itself. In the caption, you can add all the CTAs you want, but don't break that hypnosis in the video.
All right. And tip number 20: If you want to improve your storytelling, just use sandcastles.ai. Now, of course, this is the tool I built to take everything I'm talking about with storytelling ideas, virality, and algorithms, and compress it down so that it just applies it to your scripts automatically. All you have to do is put in your topic or your raw script or raw notes, and we'll do the rest. It will literally come out ready to go. Anybody watching this can try for free sandcastles.ai.
All right. Now, the next category is editing. And the truth is, editing on social media is actually a lot less important than people think. Now, it matters, of course, but if you don't do any of the things we talked about already, then the editing is really not going to save the video. But with that being said, editing is the big hairy monster that everybody's afraid of because it's so different from all the other skills we've ever tried. So, here are a bunch of tactical tips and tricks for how to improve your edits so you get more views.
All right, number 21 is about visual selection. The biggest needle mover when it comes to editing is visual selection and pacing. We'll get to pacing in a second, but on the selection point, with every sentence in the video, you need to ask yourself, what is the best possible visual that I can show to increase comprehension of this sentence? And this echoes my point on hook alignment from earlier because better visual selection is the best way to increase visual comprehension. And so the tactical next question is, where do I find better visuals? And that is tip number 22.
Where to find better visuals? I typically find visuals from other videos made on social media, YouTube, stock footage sites, the company website, all over the place. But to make this easier, I actually built a full guide with all different sites and sources that you can use to find better A-roll and B-roll. So, if you want that, I've got a free guide below. It's linked below under tip number 22.
All right. Now, tip number 23 is about sound effects. If you want to improve your videos and you want to add sound effects, the best place to find them is just by searching in YouTube for "X sound effect." But if you can't find what you want, a really sneaky way to do this is to go to 11 Labs and use their sound effect creator tool. And this works super well in elevating the audio of the video, just adding hits here and there of different sound effects. I've got a link below for 11 Labs if you want to try it. This is by far my favorite way to create sound effects from scratch.
All right, tip number 24 is about improving vocal clarity. Now, if you find that your music is clashing with your vocals, it's going to be really hard to increase comprehension because people don't know what you're saying. So, an easy way to create this separation between your music and your vocals is to use a low-pass filter on your music track. And a low-pass filter essentially allows the lower frequencies to pass through, but it cuts off the highs. And this is important because the high frequencies is typically where your vocal range comes through. So, if you cut that, it creates a pocket of space for your vocals to cut through better. Now, to use a low-pass filter, just search for "low-pass filter" in your effects panel. You'll find it and then drag it onto your music track. Typically, I like to set the level anywhere between 1700 and 2500 hertz. Everything below that will come through, and everything above that in the music will be cut off. This will allow separation between your vocals and the music.
All right, tip number 25 is about pace switching. A few tips ago, I mentioned visual pace switching as a critical element to elevating your edits. Now, visual pacing is just the speed with which you switch visuals or add cuts to create visual difference. Now, with respect to how fast you should do this, for every sentence, you should expect anywhere from one to three visual switches. And typically, the easiest way to practice this is to download a video that you like of another creator and make a cut every time their video switches. Then, you can apply your raw video on top of it and cut yours as well. You can kind of get a sense for how often they're switching the visuals, and this will train you over time for the right visual pacing.
Tip number 26 is about visual formats. When it comes to visual formats on social media, there are four main types: yapping, in-world, green screen, and studio. Now, yapping is something like Alex Earl, literally just talking to the camera with very limited visuals or graphics. In-world is something like this guy Leo Keller, where he's actually creating almost like a mini music video of shots fully in his world. Green screen is something like my friend Orin, where he's removing his background and then using the background for visuals, videos, or images. And then studio is typically what I do for social media. It's me in the studio, and I'm cutting between me and different visuals. Now, you can win with all four, but the less visually differentiated your video, the more emphasis that goes on the hook, the storytelling, and the idea. The rule of thumb is this: If you can upgrade your visuals without degrading comprehension, I recommend you do so. It'll be easier to separate.
All right. Now, the next section or category is posting. And for this one, let's do a bunch of super rapid-fire tips to help increase views with different posting settings. And obviously, the main macro goal for this is we want to take any action or tweak we can to increase views. So I'm going to tell you a bunch of the things that I do right now.
Tip number 27 is about post timing. What time of day should we post to best optimize for views? Here's the guidance: You want to post consistently at the same time every single day. Personally, for me, I find that posting first thing in the morning when I wake up works best. And this is to build the habit with my user base so they can kind of look forward to my videos as they're coming out in the morning. But the truth is, you can win by posting at any time of day. I find you kind of want your first one to two hours of the video to be strongly engaged with by your audience. So, whatever time that would be, start with that.
All right, tip number 28 is on the caption. How do we do the caption? My take is you want to include as much possible context in the caption as possible. I believe the algorithms are using keywords in the captions to help target your videos. So, the more keyword topic you can give them, the easier it'll be for them to target. Now, what I like to do is pretty much just include the transcript of the video and any additional information that would be relevant that I couldn't fit in the script. At the bottom, I like to include "follow at username for more videos like this." I find that works super well in reminding people to follow, but it doesn't nuke or hurt the video.
All right, tip number 29 is hashtags. And everybody wants to know, should I include hashtags in my captions? The answer is yes. At the very bottom of your caption, you want to include six to 10 different hashtags from high-level breadth all the way to narrow. So, if I'm making a video about an AI video model, I would include hashtags like #AI, #artificialintelligence, #tech, #technology, #video, #filmmaker, #videoAI. You could tell it goes broad to narrow. Some broad, some narrow. People don't necessarily search on hashtags like they used to, but again, I have a feeling these help target the algorithm for who to push your video to.
All right, tip number 30 is about customizing the location and/or name of the original audio. This is a super tip. When you're posting on Instagram, you can actually customize the name of your location and/or the audio track and have it show at the top of your video. These are just bonus surface area slots that you could help direct people to go follow or engage with something. My friend Roberto does this super well. You could check out his videos.
All right, tip number 31 is the video thumbnail, especially on Instagram and TikTok. You want to make sure the video thumbnail is optimized. And it feels like this doesn't matter, but it really does. When someone DMs your video to a group within Instagram, the thing that shows up is the thumbnail. So, you want them to click and watch that video. The more captivating the thumbnail is, the more easy it is to understand, the more people will click that in the DMs. You want to think of this kind of like the thumbnail for YouTube, although it's nowhere near as important because your video will show on the feed without people opting in. To drive shares, which is really important for virality, you need people to click on the thumbnail in the DM so they watch when shared with. This is a really important underoptimized thing. Focus on your video thumbnails.
All right, tip number 32 is where to post. If you make great videos, you should be cross-posting them on every platform: Instagram Reels, TikTok, LinkedIn, YouTube Shorts, those are the four horsemen, but also X threads, Facebook, or Snapchat. This is essentially free exposure, so you should be posting everywhere. But the truth is, you only need to be posting on the one hero platform where your buyers live. If your buyers are on LinkedIn, then make sure you are responding to every single comment on LinkedIn. That's the ecosystem where you want to invest your time because when you engage in the comments on whatever platform, it elevates the fandom that you've created. It's a two-way dialogue with people that engage with you. And those people will support you in bigger ways down the road on that platform. So, despite being able to post on eight platforms, if you don't want to, make sure you're highly engaged on the one platform where your buyers live.
All right, the fifth category of this video is growth. And specifically, all these tips are engineered to help you grow faster. Okay, tip number 33 is growth expectations. How fast should you expect to grow roughly before you start making videos? If you post five videos per week and get incrementally better with each video, you should expect roughly that it will take you 50 to 100 videos to really start crushing. This assumes high volume with iterative learning in a compressed period of time. So, two and a half to five months-ish. Now, if you post fewer than five videos per week, it's going to take significantly longer. So, if you post half the volume, 2.5 videos per week, it's not just going to take 5 to 10 months, it's actually going to be much longer. And that's because your iterative speed of learning is slower. High consistency for a long period of time is critical to getting more views. So, if you want to win this game, make sure you accept this baseline level of input before you start going.
All right, tip number 34 is how to grow faster. The fastest way to grow on any platform is to post five videos per week, ideally on weekdays. And if you're already doing this and you're not growing, well then the next tip would be to increase the iteration per video. You got to make those videos better each time. And of course, all that means is just adhering to the principles that I talk about in this video and on this channel. Now, chances are if you post five videos per week and you're getting better and you listen to everything I say, you will be growing fast. I guarantee it. But still, even then, if you're doing all that and you're not growing, the next best thing to do to grow faster is the comments strategy. And here's what that is: You should be commenting on 25 to 50 other creators' posts in your niche every single day. To do this, you want to turn on post notifications in their profile. Go to the three-dot menu and turn on post notifications. And doing this comment strategy will help hone the algorithm on your niche faster because you're signaling that you are engaging in this sub-community. Leaving these comments will also get way more eyes on your profile. It's the barnacle on the whale strategy.
All right, tip number 35 is to use trial reels on Instagram. If you want a hack for growing on Instagram faster, use trial reels. This is a switch that you can flip while you're posting, which will enable you to send a video out to only a group of non-followers, so it won't go to followers and it won't show up on your feed. And this was designed to allow creators to A/B test new ideas without risking their existing following. But it ended up being a backdoor strategy for faster growth because what you can do is repost your banger videos over and over and over again to non-followers. This won't dilute your following. It'll just bring new people in the door over and over.
All right, tip number 36, as I mentioned before, is to use collabs on Instagram. If you want a hack for growing secondary accounts, use the collab feature to collab with yourself. So when you go to post a video, press tag, but instead of tagging someone, invite them as a collaborator. And then inviting them is actually you inviting your own other account. And this is super helpful and a hack for many reasons. For one, when someone presses follow on either of the accounts, it will automatically follow both. And that allows you to use this second account as another organic channel or as a paid channel without diluting your primary channel. Now, I will say most of the followers are going to be the same across both, but you will be able to get new followers on the second one because it will have an algorithmic push of its own.
Tip number 37 is to repost your reels as stories on Instagram after 24 hours. And this is pretty straightforward because what I just said is the tip. Now, the reason you want to wait 24 hours is because you want to let the reels algorithmic push run out before reinvigorating it with a story repost.
All right, tip number 38 is to repost your banger videos every 4 to 6 months on the main feed. This is another really easy tip for increasing your growth. If you have a banger video, you can post it again 4 to 6 months later exactly as is. Chances are lots of new people have likely come into your ecosystem since the last posting. So, they probably haven't seen the video yet before. And the truth is, the people who have seen it probably won't mind because it was such a good video the first time.
All right, tip number 39 is about posting quantity. How much should I be posting? The truth is more videos are better than less videos. That's always going to be the case. However, you really only need to be posting once per day at most. Any more than that is kind of overkill. So, five to seven posts per week is the best sweet spot you can go for.
All right, tip number 40 is about comment automation. The best way to automate comments to engagement, like asking people to leave a comment and then engaging automatically in DMs, are to use automation tools specifically designed for social media platforms. ManyChat is the best one to use for Instagram and TikTok. And Phantom Buster is the best one to use for LinkedIn. If you want to automate that engagement and create conversations in the DMs, use ManyChat and Phantom Buster. Now, if you don't know how to use those, inside of Wavy World, which is my free content community for entrepreneurs, I did a full breakdown tutorial completely for free teaching you exactly how to do it. We have over 17,000 entrepreneurs in the community right now. If you want a free invite, it's in the description.
All right. Now, the last category and the last four tips are in miscellaneous. And these are just a couple of last helpful tips and tricks. They really didn't fit into any of the other categories.
Tip number 41 is about metrics. I find it's really helpful to understand what metrics actually are telling you about your video's performance. So, here's what all the different metrics signal: If you have high shares on a video, that means it was remarkable and unique. In other words, it was shareworthy. If you have high saves, it means the video was dense and valuable, meaning that it was saveworthy. If you have high likes on a video, it means you had a consensus take or it was just compelling to watch. If you have high comments on a video, it means you really struck a chord with what you said. Now, the order of importance of metrics goes like this: shares, comments, saves, likes, and then views. You should optimize for those metrics in that order.
Okay. Tip number 42 is about gear. When it comes to gear, you can actually drive more views with less moves if you optimize in the right area. Between audio, video, and lighting gear, audio is always the most important. Bad audio or echoey audio is going to ruin everything, no matter how good the video looks. Now, my recommendation is to use these wireless mics from DJI. Also, Rode makes them. There are plenty of other brands, but use wireless mics that are high quality. For lighting, don't record in front of a window where the conditions are constantly changing or it'll create differences in your background. You want to use a light with a softbox like what I have here, which creates constant diffused light as you record. Now, I put together a full gear list with all the different stuff I recommend with four different budgets depending on how much you want to spend. It's completely free. It's linked below. If you want to grab the gear list, make sure to get it.
All right, tip number 43 is AI tools. Everybody's always trying to find AI tools to speed up their workflow. Here are a couple that I'm really liking right now for making content faster. The first one to improve your audio is called Adobe Podcast Enhancer. It's not marketed as an AI tool, but it's using AI to kind of put bad audio in and spit that good audio out. So, if you want to upgrade your audio sound or you're recording with echo, use Adobe Podcast Enhancer. I'm also really liking the new AI image and video model that Artlist came out with. I did a brand deal with them a long time ago, but trying it really surprised me. It's really easy for creators to use. You can go text-to-image-to-video and use these presets they have, so you don't have to actually nail the prompting. I'd recommend trying out Artlist. I've also found Clipchamp's new 2.0 video model is really great for taking an image and adding motion that you can use for B-roll. And then, of course, Midjourney is going to be the best AI tool for generating images. I love Midjourney. So, taking Midjourney into Clipchamp 2.0 is a power combination.
Now, the last tip, tip 44, is around brand deals. And this is a really easy one. If you're trying to maximize the price you can charge brands for brand deals, they're looking at the worst of these three metrics: your followers, your average views, and your average engagement. That triangle, they're trying to find the weak point, and then charge you less because of it. So, if you want more money, make sure to increase the views, engagement, and followers. Not a lot you can do on followers, but if you make a video that wasn't paid and it was a flop, just delete or archive it so it doesn't ruin your average.
All right. All right. Now, this was the first time I tried to make a video like this. So, if you're still watching and you watch this far, I want to reward you with something that I did not tease at the beginning. This is for true OG fans. The first thing is I'm doing a flash deal right now for sandcastles.ai. That is my AI content tool. You put an idea in, you get a polished, optimized video script out in less than 60 seconds. It is a magical experience. I've made a discount code that gives you 25% off for life. And I'm not communicating it anywhere else but right here in this video. There's only 50 of them. Once they're claimed, they're gone. The code is rocketpower24. All lowercase, no spaces. If you're serious about making content and you want to make it faster, sandcastle.ai, go use this code. 25% off for life, monthly or annual plan, whatever you want.
All right, the second thing I want to give is a super straightforward tactical playbook for beginners. If you want to play the brand deal game and you want to play the ads game, you want to get huge.
Amounts of views so you can monetize with brand deals; this is the beginner playbook to follow step by step.
Step number one is to first pick a large total addressable market. You want some topic category where tens of millions or hundreds of millions of people would be interested in the topics. This is how you're going to get massive views on the videos.
Step two is that you're going to find 10 to 20 creators that are already dominating in that niche, and you're going to mine for any video that has done better than 10x their average. So if your average view is 50,000, any video with over 500,000 views, you're going to pull that as a topic. Your first hundred videos are going to be remixed off of those topics only.
And that was step three. Remix those videos. The Virgil Ablo rule, 3% rule. All you have to do is change the video 3%, and it's considered something new. So take those videos, remix them, add your own flavor, and then post.
Step four, make five videos a week, cross-post them on every platform, and post until you have a hundred videos.
Step five, do not pass go. Do not collect $200. Do not look up. Keep the blinders on and just do this. Five videos a week. 100 videos is 20 weeks. That's five months. If you do this for five months and you pick a large enough TAM, I guarantee you'll be printing money from brand deals in five months.
Step six, when you're ready to take it seriously and you've done a bunch of videos, but you feel like you're stuck, enroll in Short Form Academy. That's shortform.academy is the URL. This is my private membership that I really don't talk about on YouTube, but this is how people go from good to great with content. I personally review your videos and make sure they're better quicker so you can actually get to the end and figure out what's wrong and what's preventing you from growing.
That's it. Step one to six. Honestly, if you do step one to five, you'll be printing with brand deals. You don't even need the short form academy. Just do steps one to five. It sounds stupidly simple because it is stupidly simple. Anything else outside of that list besides that 1 to 5, it's the icing. It's 20%. You don't need that. Focus on those things and you will win.
And if you need more help, like I said, I have a free community of entrepreneurs and creators all working together to improve their content. We have 17,000 people in there already. It's growing like a weed. I got a free invite link for you. It's called Wavy World. Join that if you want help. And if not, until the next video, we will see you guys on the next one. Peace.