Transcription
Low ticket this, low ticket that. How about you let your nuts hang low for once in your life and take some serious bets on ad spend?
The whole point of risking dollars on paid advertising is to turn it into far more dollars. The only reason that you won't do that, there's really two. You either have other uses for the money that you are profiting from elsewhere that is preventing you from risking those dollars on paid advertising, or two, you don't understand what paid advertising is.
Okay, paid advertising, just like any other actual asset, is literally an asset. Anything that by definition turns money into more money on a consistent basis in a stable and predictable way that also can accumulate equitable value, aka your business is an asset. Okay? When you look at something as silly when it comes to the return side of things as real estate or as equities, which I just want to openly disclose, I still invest into equities and I still invest into real estate. Okay, that's like a long-term wealth play. It's a very like consistent and low return, give or take what equities we're investing into here. But I digress.
Point I'm trying to make is paid advertising within a month can turn dollars into more dollars. Give me any other asset class that can do that and add literal equitable value to the business at the same time of doing so.
We had a guy join into the inner circle. He was getting all of his deals organically and through referrals and word of mouth. Okay, this guy was already getting exit offers like people literally willing to stroke him a check. Not valuations that are just [ __ ] made up. Literal people coming to him and saying, "I will give you $50 million for your business." Okay. Now, this guy said, "Well, if people are already offering me $50 million, he was like, "You literally right now watching me on YouTube." He said, "Wouldn't it make sense for me to add a paid acquisition channel? I could realistically get to hundred million instead of 50 million on my exit." And that's exactly what he started to do. He joins into the inner circle program. There's a link for that down in the description if you're ever of interest. And he joins in because he wanted to add a paid acquisition channel to his business. He wanted to add a whole another place to generate customers. Okay, now here's the thing. This is really important you understand this.
Why does a guy who already gets checks stroked to him for 50 mil say, "I'm going to gamble on creating a new acquisition channel by risking dollars to turn it into more dollars because that's going to add a whole another $50 million to my exit potential." Why does he do that? And why are you such a [ __ ] in comparison where you're not willing to risk dollars to turn it into more dollars at a serious enough rate?
And I'm not talking about I give you another perfect one as an example. Okay, I'm on the phone the other day, one-on-one call with an inner circle member. He joins in and he's like, "Hey, I want to get to a million a month." And I'm like, "Okay, well, what kind of business you got?" He goes over his offer, tells me about all the details, compares himself to literally another inner circle member who has a similar offer that was cracking upwards of 5 million a month with that same exact thing. And he goes, you know, I want to be like that guy. If he can hit 5 million a month, like I can I should be able to hit a million a month. And I was like, cool. How much are you spending on paid ad spend right now? And he was like, a month. I was like, okay, what's your rorowaz? What's your return on ad spend? He said, "Well, I'm getting out a little over 3 to1 currently." Meaning he's turning a dollar into $3. A little more than $3 gross. Okay. And this guy's running an info business. His margins are huge. It's pretty much the cost of ad spend, the cost of paid salespeople's commissions, and then a little bit of software cost. I don't even think this guy has like CSMs or any kind of delivery step. Everything's just virtual courses. So anyway, long story short, this guy is only risking $10,000. Meanwhile, he's turning a dollar into $3 consistently. Why wouldn't he scale that? That's immediately what I then ask him. I'm like, "Why are you being a [ __ ] Why aren't you spending more money?"
And again, it's only one of two things. It's always only one of two things. You either have another use for those little bit of dollars that you're collecting. If he's spending 10 grand, that means he's only turning it into 30 grand in that example, minus the commission for the closers, minus the ad spend, minus the other negligible cost. It's like he's he's barely netting barely netting like maybe 15 20 grand in a month. Okay. What other [ __ ] use do you have for such a baby bit of money? Like, are you paying rent out of that? Are you paying for cars or like other stupid [ __ ] out of that? That money is the gambling money that should immediately be reinvested. That is the house money that you increase your risk profile with to gamble with on paid advertising to grow the 10K that you're spending into 20K the next month. You want to see if it holds and you get a higher return on your dollars that you're risking. And if you maintain that 3x rorowaz, you can scale that all the way up and hit the million a month pretty easy is what I was telling this guy. And so we start going through the mental side of things, which is a very important thing to address. This is one thing that most of you guys who aren't risking any serious amount of money on paid ads struggle with the most. Even the people who are risking somewhat of a serious amount of money. It's like the reason you're not spending that same amount in a day to scale it up comes down to all kinds of specific things, which we'll cover here in this video.
That's all we talk about on this channel is hitting million-dollar months. And due to topics just like this where there's things that obviously and evidently hold you back from ever coming close to those numbers, we don't have any kind of income claims or earning potentials here for you cuz we don't know who you are. For all we know, you could be the biggest [ __ ] on earth that's not even risking dollars on paid ads yet from how uncertain you are in yourself. Or you could be one of the people who watches us that's already at a mill a month and you're looking to tack on the next mill a month. We have no idea who you are. So again, we can't make any income claims or earning potential, but that's all we talk about around here. I'm Jeremy Haynes. Welcome in if you're new and of course if you're already a subscriber, welcome back. Absolute pleasure to have you. So listen, let's dive into this.
Okay, so this guy who I'm talking to on the phone, one-on-one call, inner circle, he says, "Well, there's this other guy that hit a million a month with this offer recently." And I'm like, "Cool. How much is he spending?" And the guy goes, "Oh, you spend about 300k." And I'm like, "In a month?" He goes, "Yeah." So I'm like, "Yeah, so the difference is $290,000 in thickness of the balls. You understand? Like you have to be an individual who's going to go from spending 10K to 300K." And the difference there is like maybe another point something on your rorowaz to spend the same amount and to be able to make the same amount as the other guy. You have to break down what holds back not willing to reinvest those profits that you make back into ad spend to grow the overall number. Most people try to pull too early.
Okay, if you look at it like what it is, which is an asset. Okay, think about what you do in a real estate deal. If I wanted to buy, let's use the example of a million-doll property in some random city for arguably if it's a big city, a pretty junker asset, okay? A million, I'm realistically going to have to put down since it's going to be a jumbo loan in that example, upwards of 20 to 30%. That means I'm going to invest $2 to $300,000 just to start the deal. Okay, real estate deals are good for a few reasons. It's like technically over a broad period of time, give or take the area, and hopefully this plays out in this way for you. You see equitable appreciation. You also see some cash flow. Usually the cash flow is relatively negligible. Real estate people who have a fuckload of doors or a bunch of properties like give or take what the property is. Of course, that can be a great play. You can add value to it. Of course, you can end up flipping it for more money in a rather short duration of time. Short means comparatively to just holding the asset and waiting for it to appreciate. You add value to it. You get out of the asset for for for more than what you ideally invested. You pay the bank back. You get into a mortgage. You start netting something on the cash flow. Make it worth it. My point is is like you're risking 2 to300k in that example to buy a million dollar asset to make arguably like 5 to maybe 20% a year. If you're in a flipping situation, arguably you're just trying to get those initial 2 to $300,000 back out. You're still going into debt and you're again just cash flowing like maybe a couple thousand, couple hundred bucks a month, give or take the property type. My point is, okay, and this is really important to understand, you're risking 2 to 300K there to hopefully in one scenario make your money back sooner than later. But in another scenario, it's going to take years, decades even, just to get your money back and get to the point where you're profitable.
My point being, when you look at paid advertising, okay, we're talking 30day cash velocity cycles. Okay, this is what almost every single person I've literally ever worked with gives a [ __ ] about. They care about turning that dollar into more than a dollar within 30 days. Okay? If that is the case, they can front money on their credit card. they can pay that credit card off and they can pocket the difference. Just like a real estate deal when I'm trying to go into a bank, refi after I've added value, get my initial cash out of pocket that I used to get the deal in the first place back into my pocket by refying it after I add value to it. In this example, I can do the same [ __ ] thing, but I can put way more dollars in my pocket relative to the system that I've built. If I have a fast 30-day or less cash velocity cycle, meaning I can turn a dollar more than a dollar within that 30-day window, I am in a tremendous position. And from there, the only thing I must do is scale it up.
If I frame it this way and if I then break down and I ask myself the specific questions like what would be holding me back mentally from otherwise risking those dollars. Usually the other thing at play is that the money that you are making from the profit has other uses. Okay, this is really important to understand. I had a whole video on my channel dedicated to the mindset a million dollar a month earners. I think I have a handful of those videos on this page at this point. I'm sitting in front of one of my cars. Maybe it was the Rolls or the McLaren or something. Little backdrop of Miami. And long story short, if you ever have watched that video, you know what I'm talking about. If you haven't, you can watch it after you conclude with this one. The moral of the story is I broke down in that video. I'm like, listen, when you have purpose for the dollars that you generate, okay, you have to get those things out of the way. Otherwise, you never reach the point where you become a sophisticated gambler, which can take the house money that you're generating up your risk profile, reinvest those dollars back into paid advertising and make the overall gross number that comes out the other side the next cycle far bigger. The reason you don't do that is because there's other uses for the money that you are profiting that you have to justify those dollars going towards. You don't necessarily have to get those things out of the way first. Okay. What you can do instead is just say, "I still have other uses for the money, but I'm going to delay using the money for those uses." What I'm instead going to do, like, as an example, maybe you want to buy a car. Maybe you want to get a nicer house. Maybe you just want to upgrade your life in some random way. Maybe you want to get an engagement ring for your girl, whatever the [ __ ] you want to buy. Okay? Wait. Just wait. Okay? The better thing to do is to learn how to cycle risk upwards. Okay? You have to learn how to cycle risk upwards. If you fail to cycle up on risk and you fail to increase your risk tolerance, you'll never actually get to the point where you risk more dollars to turn it into even more dollars and then even more dollars the next cycle to turn it into even more dollars after that. This a critical part of advertising that most people fail with.
Okay? Some people don't even get to the point where they're willing to gamble some money on paid ad spend because they frame it wrong. They don't view it as the asset that it is. So as a result of that, they aren't willing to invest into it for its potential and turning it into more money. Instead, what they do is they become frivolous. They bail extremely quickly on the cyclic process of getting paid ads profitable. Like maybe they'll risk like a couple thousand bucks. They like, "Oh, it didn't work. It's never going to work for me. I'm going to stop advertising." [ __ ] Okay.
So, when you go into a casino and you risk money, okay, you have to be willing to completely vaporize it in order to have a good time. The good news is with paid advertising, when you vaporize it, you're learning what specifically was [ __ ] up that you need to fix to have a dramatically higher probability of success when you walk back into the casino again. So, if I walk into the casino with five grand and I give Zuckerberg five grand over 30 days, okay, I'm measly $5,000 over 30 days and I have the problem revealed that my ads are getting a low click-through rate, or that my CPMs are extremely high, or that my page is converting like dog [ __ ] or maybe all those things are phenomenal, and maybe my show rate sucks, or maybe my show r's great, and the front end's great, and my salespeople are absolutely cheeks and suck. Okay, the point is I'm going to reveal the problem that I then need to pay an aggressive amount of attention to to solve for. That way, when I walk back into the Zuckerberg casino again with $5,000 and I throw it onto the table and I say, "Mr. Zuckerberg, I'm ready. I'm going to do the [ __ ] this time and I start flooding traffic through that again and I do turn the dollars into more dollars." Well, congratulations. You made it to the other side that most people fail with. They don't even get to the point where they walk back into the casino again because they think that they're a [ __ ] loser and that they're forever going to lose. They don't assess what specifically is contracted within the bottleneck analysis that they can easily do. That that's the coolest part. It's like the data shows you how you got [ __ ] and why it vaporized and didn't turn into more money. And then you can do something about it unlike gambling at a casino. You understand?
And then when you walk back into the casino again, the whole goal is let's say I bet that $5,000 I gave you in the hypothetical example. Okay? I then get to the point where my whole initial goal is to just get the $5,000 back into my pocket and whatever amount of cash I'm left with, even if it's less than $5,000, that's the amount that I can gamble with with a higher risk profile adjusted to those dollars being house money. You see, the dollars that I risk out of my pocket are completely different compared to the dollars that I get from house money and how I'm going to risk those. You see, and this is where most people really [ __ ] up, dude. It's genuinely this simple. All you have to do is take the house money, grow the pile of cash by reinvesting more into the ad spend every cycle. And later on, once the pile is big enough, you're easily going to be able to pull a little bit out of the pile and put it towards those other uses that you're trying to justify the dollars need to go to instead in the short term. So every time that you go gamble on paid ads and you take the pile of money that comes from it and you immediately use it for anything other than paid ads, you are consistently as a result risking the same money that you came out of pocket with again the next month. That's not the way to do it.
The way to do it is to risk enough money because it's an asset. Okay? You don't just walk in with $5,000. What kind of [ __ ] real estate deal are you going to get with five grand? How much are you really going to make if you only throw five grand at a stock? How much are you going to get off a [ __ ] memecoin? Like buttfuckcoin. If you throw five grand at it, you you understand? It's like my point is it's like when you go to take a risk in equities, in real estate, you have to come correct with enough money to get an asset out of it that's actually going to spit off enough cash for you to give a [ __ ] to risk the money on the asset in the first place. So, it's like if you risk too little on paid advertising because you're not thinking of it like the paid asset that it is, you're going to get a little shitty asset and you're not going to care about it and you're not going to go through the process. Think about this, right? If I invest $300,000 into a real estate deal and something starts to go wrong with it, I bet that you, if you did that, you would give a deep [ __ ] about getting that real estate, that piece of property to the point where it needs to be at for it to be worth something so your investment isn't just vaporized. Okay? With paid ad spend, you're risking too little to give a [ __ ] about the deal. You're risking too little to do the necessary higheffort things to make it work. Okay? And when you do finally risk money and you do get the money back, you're using it for other [ __ ] instead of reinvesting those dollars back into growing the pile as a whole, which then makes it far easier to take those little bit of dollars off the top of the pile and throw it towards those other little shitty things you need to put money toward. You understand? It's such an easy game when you frame it as a paid adset. such an easy game when you actually take a [ __ ] swing at this instead of just putting the negligible amount of money that you have at it now.
You don't want to wait until you have to do it. To be clear, another great example of this, we had an inner circle member and this guy, he was all organic, okay? And he was doing anywhere from like 5 600k a month for a pretty long time. Like pretty much since I've known the guy, that was about his revenue range. And he had never really punched up. Organic for him never really grew past a certain point. And then all of a sudden AI came around. And AI, he was teaching a copywriting course. AI came around and this guy sold against AI as a trend. He was like, "Oh, no, don't use AI. Like, you need to learn the skill of copywriting. You don't want to be in a position where, you know, you get get like outworked by AI or integrate with AI. Like, don't worry. You want the actual skill." And his revenue got cut in half. He went from 600K a month down to 300K a month. Okay. He comes to me, we have a lunch together. I tell him, I'm like, "Look, dude, you need to sell with the trend, not against the trend." He starts selling with the trend again. Gets right back to 600K. From there, his organic revenue started to get a little shaky. his reach started going down. We weren't sure if he got shadowbanned. Nobody really knew what was going on for what was holding back the revenue and what was holding back the reach. All we knew was the revenue was going down. He had to risk money on paid ad spend at that point. High pressure scenario for the guy. However, at this upcoming Q4 mastermind that we're going to have, I'm giving him a million dollar a month trophy and a next to a barely little like I'm talking like 200k a month out of that million a month now is coming from organic whereas the whole other 8 to 900k of that give or take the month now is coming from paid advertising.
That high pressure scenario that sometimes you unknowingly are seeking in order to perform. Meaning, if you think you're addicted to putting your back against the wall to actually perform, first of all, terrible place mentally to be, you don't ever have to actually put yourselves in those situations to get the outcomes that you're after. But hey, in this case, like whether this guy intentionally set that up for himself subconsciously or whether this was just the reality of his situation, he was forced to throw his nuts on the table and take a bet on paid advertising. A pretty serious bet at that. And naturally when you start typically things don't just go right right away. He started with a call funnel. He started with a webinar. And he was able to get it to crack pretty fast. But he had to go through that cyclic process of improvement of identifying what specifically was [ __ ] up and what specifically need improved. And we helped him through that cycle. His advertising agency that he's working with that's also in the inner circle helped him through that cycle. He helped himself through that cycle by doing anything and everything necessary to get it to work because that's what it's required to do. And now he's got an asset. Now that asset is kicking off $8 to $900,000 a month and still scaling. By the way, just this literal last 30 days, he cleared a mill a month. That's the first time he cleared a mill. Organic wasn't doing that for him.
I want to be fair and saying like some of you guys that come to me, you're already crushing it organically. Like you're already well past a mill a month and or andor your organic even if you're at only a couple hundredk is like still scaling. Well, I'm not saying it always has a cap. I'm just saying paid advertising is like nitrous. Paid advertising is the speed that you want. paid advertising is the consistency, the predictability. But at first, you got to invest into it. At first, you got to go through the necessary cycles and you got to have the right risk profile and you got to have the right frame of mind about how the risk needs to go up as you're using house money and no longer the money that you pulled out of pocket. If you do these kinds of things, you're going to have a great time with paid advertising. If you don't, you're going to get pretty [ __ ] on and stay small forever.
I was just talking to a guy next door. He's uh here at this local facility next door to me. There's there's an awesome gym ran by a great guy. used to be a pro boxer uh fighting on HBO and stuff and and the the owner over there he introduces me to a guy and he's like he's like hey you know like this guy does XYZ and u you know he he's considering risking money on paid ads and at one point in this guy's story when he's introducing himself to me he tells me it's been over a decade it's been over 10 [ __ ] years of him thinking about risking money on paid ad spend and I'm like what in the [ __ ] is holding you back and he goes he literally says it out loud he goes yeah I just have a bunch of other uses for the money so I just you know I haven't really ever spent the money on it insane the [ __ ] that I see sometimes it's an asset It needs to be invested into like an asset. It has to be treated as an asset. You get a shitty deal in real estate if you invest too little. You get a great deal. If you invest a lot. If you invest too little in paid advertising, it's going to be a shitty asset. If you invest enough, you're going to take it seriously. You're going to go through the necessary cycles of improvement. You're going to turn it into the asset that it should be, and it's going to spew out way more money than all these traditional [ __ ] equities, real estate deals could ever [ __ ] dream of kicking out. Okay? But it has to be treated like an asset. It has to be invested into like an asset, both with time and money for the improvement cycle. Like adding value to a property, you want to add value to your paid advertising asset. You frame it that way, you're going to have a great time. If you don't, you're going to be a [ __ ] forever. Let your nuts hang. Throw them onto the table. Okay? Take a serious bet on paid ads, you will forever thank yourself if you actually take it seriously.
Just like anything else that you've done in life, anything that you've gone half ass with, you've gotten a [ __ ] all negligible result from it. anything that you've actually put your full-time, effort, and intention into, you've had a phenomenal time with because you're a talented individual. Yet, you constantly justify to yourself that you're too busy to do XYZ or that the dollars have other uses. And as a result of that, you've never gotten the true benefits of what a paid advertising can provide to you when it's treated as the asset class that it is. I sure hope you take it seriously because it has played out tremendously well for all the clients we've worked with over the years. All my inner circle students, even my master internet marketing students. Listen, go watch some of my other YouTube videos. My entire channel is dedicated to a lot of the specific problems that you're going to experience on your path to million-dollar months or the next million a month that you're looking to tack on. I look forward to helping you through that process. Again, no income claims on this channel, just all education and entertainment purposes. Go out there and get richer and check those links down in the description. And if you're not subscribed, drop me a subscribe. Toxin.