Transcription
There are actual studies now that show for women in particular, you make more money if you do one thing: you wear makeup, which is wild.
So they did three studies that have been done, totally different groups, one by Harvard, one by Stanford, and I can't remember, it was either Oxford or Cambridge. The studies showed there was no attractiveness differential between them, but one wore makeup consistently at work and one didn't. They made anywhere from 20 to 40% more money.
And so when I saw that study, I thought, well, first of all, that's interesting. You don't have to be smarter, better looking, or anything else, and you can make more money just by the way you present yourself.
And so I thought, well, what about the way that you dress? And there are studies that back this as well that in fact you can make more money as a man for dressing one way and as a woman. Women are interesting because, but what's fascinating is you don't have to be better than anybody else. You can just use human psychology to make more money. If I'm a woman, I know that the way that I dress, so when I dress professionally, whatever that means in this instance, women make two times more than men when they dress better.