Transcription
I cloned my best customers in clawed code and now I can test any idea on them before it goes to market.
Most people think that AI is objective, but in reality it's the world's biggest yes man. And no matter how good or bad your idea is, it finds a way to justify exactly what you want to hear just to keep you happy. So I built a skill that makes Claude honest. It lets you see exactly how your real customers would react without being a yes man at all.
All you have to do is paste your landing page, copy or offer, and it spawns a full focus group of independent AI agents to react and analyze it. Now, these aren't generic AI personas either. Each of the focus group agents are avatars based on composites of your real customers. That means they think how they think, react how they react, and even use the same words and phrases.
When I ran it, it built these five agents based on 97 sales calls over the last couple of months. And each of them reacts completely differently to the offer. So before I let you in on how this skill lets you read your customers minds, I want to show you how the focus groups actually run.
All you have to do is type /focus group and paste in whatever you want to test. Literally anything. And when you hit enter, the skill will spin up separate sub aents for every seat on your own custom focus panel. All of these agents are running at the same time, but they're isolated from each other. So, Marcus has no idea what Dana said, and they can't see each other's reactions.
They even have two reaction levels. The first time, they'll give you just a quick gut check. Did this actually get their attention? Do they care about whatever you're trying to test with them? Then, after that comes the spoken take. If the gut reaction says they'd skim it, you literally get a twoline brush off, just like a real person would give you. If the agent has a strong reaction, whether that's positive or negative, then you get the full explanation as well.
Then a moderator agent comes over the top and reads every reaction and pulls out the sharpest disagreements. Doesn't add any opinions of its own. It just finds where the panel splits. In round two, only the agents that disagree get called back into the room. Each one sees the opposing argument. The point here is to see if a person in their position would genuinely change their mind.
Once that's done, you get a readout that you can act on in 30 seconds. It gives you a summary of what they said and what's missing. Every verdict is cited from a real quote from your customers. Then there's a section that's actually worth this entire skill. What would change the mind of each holdout? It tells you exactly what to change to get your customers to say yes. And from there, you can grill any of the agents directly in the conversation.
So, I keep saying that these agents react like your real customers, but I want to explain exactly how this skill builds them. Each of these agents is an avatar, a composite of your real customers built from your own business data. But here's how that works in reality.
The first time the skill runs, it reads your entire sales call library, and it fans out a whole fleet of sub agents. Each one of those reads a few transcripts and pulls out the stuff that actually predicts buying behavior. That might be the exact words they used to describe their problems, including every objection they raised, how they reacted when price came up, and who else is involved in the buying decision. Plus, it extracts their actual lines word for word, which go into a quote bank.
Then, it takes all of those real people and groups them by how they buy. From there, it comes up with the composite avatars. And every avatar needs at least three real people behind it. So, no seat is ever a one toone copy of an actual client. If your calls only support two clean archetypes, you'll only get two. The skill is never going to pat out the panel with thin avatars just to look impressive.
From there, it actually shows you what it found, and you can confirm the panel so you can rename the seats, merge them, or cut the ones that you don't want. Then, it builds each avatar into a full dossier and saves it into a markdown file on your computer. who they are, how they buy, their objection map, a bank of 30 plus real quotes that anchor how they talk, and a coverage map of what they can can't and can speak to.
And every one of these agents on the panel has persistent memory across sessions, so they remember their past decisions. They each keep a position file that gets added to after every single focus group session that you run, so they actually remember what they said last time, and they never contradict themselves between sessions. They stay current, too, because every new sales call that comes in, the skill will refresh the dossier with new data. And if enough new calls come in that don't fit any of your existing avatars, it'll actually propose a new seat. So, the panel evolves as your market does.
So, what do you actually use the focus group skill for? There's three massive use cases that I'm using all of the time right now. The first one is for testing messaging and positioning. And I'm using this one every single day. I'll test landing pages, emails, hooks, pricing, and you can actually paste in the draft, run the panel before, and iterate before anything ever goes live. This is exactly how I'm tuning my launches right now, and I can because I know which lines will pull the RCP in, and I'm keeping the lines that can push the bad fit prospects away.
The second one is validating a concept or product before you build it. So, before you sink months into building something, you can ask the panel if this need is even real. Does the product actually solve a problem your customers said they have? And the third one is figuring out why something didn't work after you've launched. Say you sent a launch email and you got no replies or an offer got clicks but no calls booked. You can run that exact thing through the panel and just ask why it didn't work. The panel will give you the failure causes with receipts, who scrolled past it and why, which objection was triggered and what would have changed their mind.
Okay, now let's get this thing running on your own setup and it takes about 2 minutes. If you're on Claude Code, head to the link in the description below and you literally just copy these two commands in. The first one adds the marketplace and the second one installs the focus group skill. This skill also works in codeex and cursor plus regular claude as well. And the full install instructions for every platform are in the readme and it's completely free.
The first time you run it, it's going to ask you one question. Where does your sales data live? You've got two options here. The first one I'd recommend is just downloading your call transcripts into a local folder and pointing the skill at it. Fireflies, Zoom, Google Meet, they've all got transcript exports and the local files are free for cla to read. Or if you don't want to do that, you can connect your meeting tools to MCP, something like Fireflies or Google Drive. It can still go and pull those calls for you. It's just going to be a little bit slower and a little bit more costly.
And from there, it builds the entire panel exactly like I showed you earlier. It reads the calls, finds the avatars, and you can confirm the panel. And once that's done, you can have a conversation with it. You've got a standing focus group you can pitch anything to forever.
Now, this skill doesn't just run on its own either. It's plugged straight into my AI operating system, sitting next to the skills that I run for my content and my research. So, if you want to see exactly how I actually run my whole business on Claude, that's the next video to watch and it's linked right.