Transcription
This is a marketing hack that will help you future-proof your business. You can spend all your time growing a following on Instagram or on Tick Tock, or doing SEO on your website. And I'm here to tell you that it can all go away with an algorithm update.
So here's what you should do to prevent your business from crashing and burning. The first thing you're going to need is a lead magnet. This is a free piece of content, like a cheat sheet or a tutorial, that catches that somebody needs to give you their email address in order to get this freebie. You've all done it. I have a ton of these going on right now, and you've probably already signed up for one of them. So I'm sure you've caught on by now.
It's growing an email list. Getting people subscribed to your email list. So even if there's an algorithm change, or your account gets hacked, or the platform stops existing, you can still contact these people. Whether it's customers, or potential customers, or people just along for the ride.
And if you want to go even further, you can get people's phone numbers. It's a lot harder to change a phone number than it is to change an email address. Anyways, get a lead magnet going, start collecting email addresses, and start future-proofing your business today, man.