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Why Ford paid someone to do nothing

Marketing Brilliance0:27

Transcription

Henry Ford. Um, he got some consultants in and they said, "You seem to have a pretty well-run shop, Mr. Ford, but um, we don't quite get one thing. Uh, there's a guy down the end of the corridor who seems to sit around all day uh with his feet on the desk, but you pay him sort of $70,000 a year."

And Henry Ford replied, "Yeah, that's absolutely right."

He said, "Um, but the thing is two years ago that man had an idea that saved me $5 million."