Transcription
To the Madmen era, the interests, rather like Watt and Bolt, the interests of the seller and the interests of the buyer were aligned. Rather like Rolls-Royce in their aero engine pricing model. So, you've got an alignment of interest.
Rolls-Royce want to keep the planes in the air because that's how they make money. The airline wants to keep the planes in the air because that's how they make money. With Watt and Bolt and it was, "We'll give you the steam engine for free. You pay us a third of the money you save on coal." Right?
I mean, if you look at 18th century markets, almost no record. Well, there is a record, unfortunately, but it's very little studied. Those people geniuses.
Yeah.
In some ways as marketers. And we've never given them any credit. I mean, that pricing model is bloody clever, you know? It's bloody 18th century for crying out.
It feels like we've gone backwards. It's kind of day day rates and stuff.
To the Madmen era, you wanted to produce a long-running campaign because it was a meal ticket.
Right.