Transcription
The only platform that I was really consistent on was uh not even consistent on the only one I used was a podcast. So my first podcast was June of '17, and then I think in September of '20 I did my first YouTube videos uh and then I did that first, and then I think probably one or two quarters later we started with the short video stuff um on TikTok and Instagram reels. I picked up Twitter I think in like June uh of like the next year, of '21. Um and then that's been more or less the the entire strategy. Uh when I say strategy, I mean like we just post on those platforms.
So, from my understanding, you kind of had an evolution of just your mindset towards building brand and building personal brand. You know what led to that uh being wrong? My eighth episode of my podcast uh in in '17 was uh "Stop Branding." Eighth episode. I probably have the exact opposite perspective now. Um and I'm wealthier now, so hopefully I'm right. Maybe, maybe in 10 years I'll change my mind again, but I don't think I will. Fundamentally, brand is one of the ways that you can differentiate anything. It's really just the Goodwill that you have in the audience and your ability to price above a commoditized version of whatever you offer. Like that discrepancy between what a commodity sells at and what yours sells at, like that is the pricing power that brand affords you. And so with price being the single strongest lever on profits in any kind of business, having a brand becomes incredibly important if it is the strongest influencer on your ability to price. That just fundamentally shifted how I saw it because before then it was just direct response uh in terms of cold reach outs, like cold calls, cold emails, etc., and direct response ads uh in order to get customers. And so I was just a big advocate of like just do cold calls and run ads and you will get customers. But the long, long play is building a brand that is worth something and then that can get transferred into any arena. So like if I were to start a Mosination credit card or I would start Mosination apparel, both of them would be successful even though they're completely independent because of the brand that's been built. Not that I'm going to do either of those things, but I'm saying like that that's kind of the idea.