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Good day B2B marketers that are responsible for LinkedIn company pages. Today I want to talk to you about how you can grow your page fast using the LinkedIn company page invites. And if you're not using these strategically every month, this is one of the easiest ways that you can do it.
I have to say up front, if your page has over 100,000 followers, congratulations first of all, but this doesn't apply to you. There are also some countries in the world that don't allow you to use this invite feature function on company pages. So, shout out to all of my friends in Denmark. I know it doesn't apply there. There could be other regions in the world as well, but follow along on this tutorial. I'll show you how quick and easy it is and some of the advanced strategies that you can do to involve the rest of your team who may not be page admins. So, let's go across to LinkedIn and check this out.
The first thing that you need to do is go into your company page admin view. So, if you're not a page admin, you're going to need to get somebody else to make you one. And I've got another video about how to do that, which I'll link below. Now, we are going to scroll down into the lefthand menu, which we have here. And down the bottom, it's hidden. It is all the way second last invites to follow. That's where you're going to go put a note in your diaries for every single month to go and check this out. and take full advantage of these invites.
As you can see here, it will tell you exactly how many credits that you've got. So, for most company pages, it will be 250 per month. And you can see it tells you when they will refill. So, at the end of every month, this resets. If you don't use them, you lose them. So, we want to max these out and get as many acceptances as we can. And the easiest way we can do this is to make sure that we are strategically inviting those people who are most likely to be interested in our company page.
If you take a look when we first come in here, we've got filters across the top. You've got locations, current company, school, we've got industries, and each of these have dropdowns which you can then start to select and search for other industries. For instance, that's one of my favorite ones. It's probably the most relatable. And once we do that, we've also got the option for location. So if I'm targeting new clients or page followers from Australia, then I would select that as well. So I would recommend people you rotate these a little bit. Sometimes I try more specific. So I would say like Sydney or New York or London instead of saying England, USA or Australia. So be really specific with these when you're inviting people to follow the page using this process. Think about who is most likely to be interested in your content and most likely to become a customer down the track at some stage.
So it's a one by one process, slow, boring. There is no other faster way to do this. Uh it's infuriating really that there isn't a faster way. But come down here and as I select people, you'll see that the numbers come over on the right hand side and once I hit invite, you can't customize any messages. It's going to ask me, do I want to do a post? No, I don't want to do a post. So, I say no, thank you. In that particular case, I've just invited three people to follow my page. If I wanted to come back the next day, I can actually search by name as well. So, if you had somebody that you wanted to, you know, find or you remember that their first name is Michael, then you would come down here and you can select that person's name and then click invite. The process really is that simple. It's a matter of making sure that you do it as early in the month as possible. So, most people, if they accept it, they'll become a page follower and see your content for the month. Remember, if you don't use them, you lose them.
Now the catch here is you need to be a company page admin and you can only invite people who are your first-degree connections. So for many page admins you may not have a big network and in this case my recommendation is you need to strategically make other team members and it could be somebody in your sales team, it could be uh your business leaders, your CEO, make them a page admin temporarily. ask them to use up that invite process and then remove those rights. And then that way the whole team is working together to grow the page. It really is just that simple. But it does take discipline to remember to do it every month. And it's amazing how quickly these add up over time. expect probably about a 40 to 60% acceptance rate if you're being strategic and targeted and then making sure that the content people find on your company page is actually worthwhile for people to stick around.
There you have it. Really is that simple in how to grow your company page followers fast using the company page invites features. So until next time, cheers. Heat. Heat. [Music]