Transcription
As soon as he figured out what he needed to do, he did it. He didn't sit around and think about doing it. He didn't procrastinate. He just did it. Made decisions quick, took actions quick, and so the results came really quick.
In this day and age, when you're online and you're into business, it's super common to see all these businesses that are gigantic. You've got the $10 million remodeling company, you got the $100 million landscaping company. We can find these businesses that are huge and successful, but it's really rare to see one of these businesses like when they're getting started, 'cause it's impossible to know like, is a business going to be big or is it going to be like 99.9% of them and stay small forever.
And today we have a really rare opportunity to see what it looks like when a really new business is on the trajectory to become one of these hundred million dollar companies. And today we're talking about a company called Bear Services. So the owner of Bear Services is Michael Lefisca. He's been on my channel a few times. I've been working with him for about 14 months. And when I first met him, he was just like everyone else who hits us up and says, "Hey, I want to grow a company. I want to get more customers. Like, I heard you guys can help. Like, what can you do to help me?" That's where Michael was a little over a year ago. And now he is already the dominant company in his area. I'm about to show you how. And he's on his way to expanding into other areas. He's figured out what works and he's about to duplicate it dozens of times, maybe hundreds of times and become one of these giant companies.
So today is your opportunity to see what it looks like when somebody's really doing all the things right. This is what you want to emulate. If you want to be above average, if you want to move fast, if you want to be successful, like this is a really solid example to follow. So, I'm just going to kind of talk through like from my perspective what I've seen Michael do and the results that I've seen. We'll take a look at uh, the Google search as Google is one of the main places he gets new customers and I'll show you how he's winning on there. And by the end of this video, you'll have a really, really good example of what it looks like to start a company from scratch, not even knowing what you're doing, and a little over a year later, have the number one company in your area.
So, this is Bear Services. So, right in the beginning, the first time I ever talked to Michael, he was already dreaming super big. There's another really big garage door company in the United States. I can't remember what it's called, but this company's already doing like a hundred million or it's worth like 150 million. It's huge. And Michael, I think, saw this guy on stage somewhere and said, "I want to do that." And so, number one point is he didn't set out to be like, "Oh, I just want to like make a few dollars." He's setting out to with like a really huge goal in mind. And that helped drive him to move quickly and do the do the things that were necessary.
Right off the bat, since he knew he eventually wanted to franchise, he found a way to get his own garage door springs branded. He went out, he found the best garage door springs you could get. And he made a deal with the manufacturer to get these springs branded as BareMax garage door springs. And now he uses that in all of his installations and his repairs. And that allows him to get give really good prices on really high quality premium stuff and then also just have start building this brand around his company. Something that most garage door companies will never ever do. They'll always rely on someone else's brand. From day one, Michael's like, I want my own brand.
The third thing is a solid online foundation. So, when I first met him, he had maybe like a dozen reviews on his Google listing. He did already have a Google business profile. Um, I think he had built his own website. So, he had like an inkling of an online foundation, but that's what we're really good at. And so, he found us probably on YouTube. He did did what everyone else does, clicked the link in the description, contacted us, and I got on with him. And I told him, you know, he told me his dreams, and I told him, "Well, this is what you need to do. You need to get more reviews than your competitors." His best competitor at the time had maybe like 130, something like that. You need a really solid website. You need some search engine optimization. All of that will get you going, get those reviews every single time, and then you can move into advertising, get even more leads. You can advertise on local service ads. When that's tapped out, you can use Google Ads. When that's tapped out, you can expand into other areas. And that's exactly what Michael did. Before we even hung up on the call, he had already purchased this package with us. He already got the ball rolling. His attitude the whole time for everything, not just working with us, is as soon as he figured out what he needed to do, he did it. He did it. He didn't sit around and think about doing it. He didn't procrastinate. He just did it. Made decisions quick, took actions quick, and so the results came really quick.
It only took us a couple months to get him ranking pretty well on Google. And in that couple months, he had already made a huge dent in the reviews. I think at at that point, he was already up to like 40 or 50. This guy gets reviews every single time he does a job. He talks to the customer about it in the beginning, and before he leaves their house, he gets the review. Super important. That's why he has what is it 172 reviews now. And his top competitor has 166. So in the last few weeks, he passed this other competitor. And now he's number one in his area.
Let's take a quick look at Google. So, I said like solid online presence, advertising, the whole premise is when somebody searches for what you sell, you want to be everywhere on Google that you can be. You know, it's possible to show up in four places, sometimes five places, like you can be everywhere. I just did a search for garage door replacement Uniontown, Pennsylvania. You can see Barrier Services right up here at the top. This is his local service ads. I'll come back to that in a second. Below that, we don't see him in the AI search yet. Sometimes we do. If we go down to Google Maps, there he is, number two, but he's got more reviews than these guys. So, he's going to get the first choice. I also happen to know that this company is either shutting down or already shut down, so he's he's basically eating everybody's lunch at this point. And then if we go down to organic search, he's ranked number two. For some he's number one, but regardless, his company is showing up three places on this search. Sometimes when I search, it's in four places because it's on the AI search as well. This gets him tons of attention. It brings him a ton of leads, gets him a ton of customers, and this fuels, this is like pouring gas on the flames that is his business.
And he takes those customers and he answers the phone every single time. He gives them the best service. He charges the highest prices. His customers love him. He gets a review before he leaves their house and then he use he uses referral cards. So, he's actually the one who taught me this referral card trick. I've been talking about it for a year now and we've even made them for a dozen or so of our other clients. But, Michael uses these referral cards. He gives he told me he gives three to every customer and most of the time he gets all three of those back. And what it is is a card that he fills out. It's like a gift certificate. He gives $250 to the person who gives it away and he gives a $250 discount to the person who gets it. So for $500 he acquires another customer, sells them a garage door for 10 or $20,000 and repeats the process. So he's getting brand new customers from Google on the back end. He's using referral cards to get more customers on the back end. And that is why he's been able to grow so fast and just doing all these things right. Like if you've watched any of my other videos, you hear me talking about this stuff all the time. Like, have you done any of it yet? Michael did all of it and his business is doubling multiple times a year at this point. I mean, it's only been 14 months. So, shitloads of reviews. He's he's been a one-man show for most of this time. He now has, I think, one employee, and both of them get reviews every time. Like, get shitloads of reviews cannot be overstated. These days. It's one of the most important things you do. If you don't do it, you're basically shooting yourself in the foot. If you do it like Michael, everything takes off for you. And it's an opportunity for you because 99% of your competitors have not figured this stuff out yet. And most contractors will go out and just kind of drag their feet on the reviews. Like in my opinion, you should wake up in the morning and ask yourself, "Who's leaving me a review today?" You can get a review every day. That's 365 reviews a year. Why not shoot for that?
I already talked about the referral cards, the advertising. So, the only advertising he's doing is local service ads. That's this one right up here at the top. And this the usually it takes a week or two to get this going. For for this guy, it took us 2 months of smashing our head against the wall with Google. Sometimes Google makes things really difficult, but it was worth it in the end 'cause they've been running about a week. And he just told me this morning that he's already closed a few thousand of deals through the local service ads and he's about to close a $10,000 garage door. So far, I think he's spent maybe $300 on those calls and so already it's working amazing for him and it's just getting started. I would expect this alone to double his business next year.
This is the pattern that he can follow. He's not doing Google ads yet. Maybe he will, maybe he won't. But the next stage for him is to find another area to open a second location, get a shitload of reviews on that location, too, so that he can take up another area of the map organically, and then run local service ads in that area, too, and just double everything from there. And I would expect to be making a video in 6 months about how all of that's come to fruition. He'll probably have at least one other location in 6 months. He'll be probably having to hire a few more people. And I really look forward to making a video in a few years talking about how this guy went from zero to 10 million a year in just a few years. And all he did was the things that everybody knows to do but most people don't.
So if you're interested in being like Michael, find the link in the description or the top comment or wherever. Hit us up. We do a free marketing report for everybody once. So, we'll take a look at your market, uh, your business, if you have anything going online, take a look at your competition, and we'll tell you exactly what needs to happen for you to beat them. It's free for the time being, first come, first serve. So, hit us up, see what we say, and if you uh, don't take anything else from this video, just take some damn action. Do the things that you already know, and get some reviews. For the love of God, get some reviews. For the love of God, get some reviews. Yeah. My plan plan C is go work for Michael. [laughter]