Transcription
Most people in business optimize for efficiency rather than optimizing for opportunity. Get that. And at the heart of that is creativity.
I think if you want to be creative, I think there are checklists. Yeah. I think there are tools you can use but it isn't a reliable deterministic process which frightens the out of certain people, particularly people in finance because you go, what will this? You know, in other if you do something fundamentally new, there is not data to predict what will happen.