Transcription
I mean building trust and rapport with anyone, not just High net worth clients. It requires authenticity, knowledge, and honestly, just being normal.
Salespeople start to act so weird around High net worth clients, you know. They start using language that they wouldn't normally use in real life, and it comes across as trying way too hard. God may love a tryer, but most customers just think it's incredibly needy.
Obviously, the basics like remembering personal details and previous purchases is important, and it helps build stronger relationships. As do tailor recommendations and being transparent about the product's value in exclusivity. And this further enhances the the trust that you have with high NWS clients.