Transcription
I've made millions in sales and generated hundreds of thousands of leads for myself and my clients all by following one extremely simple funnel building principle that I'm going to share with you now.
This funnel building principle is so powerful that I made a $110,000 bet with a professional web designer to see if they could beat my conversion rates, and my funnel won with over $300,000 in sales. Plus, I won the $110,000 bet with a massive 60% conversion rate. And I'm going to give you this funnel on this video.
My name is Mike Killan, and I'm about to save you years of your time to help you build high-converting funnels that generate qualified leads, fill your calendar with appointments, and more importantly, drive up the number in your bank account with my 10,000 hours of funnel building experience.
And to get started, you need to think about your funnels a bit like a surfboard. So this is going to save you a ton of money, and it's going to give you a funnel that you can deploy over and over and over that's going to outperform 90% of the new complex stuff that everyone else is teaching. This is the funnel that I used to generate hundreds of thousands in sales, millions, and win that $110,000 bet with a professional web designer, and it's my surfboard funnel.
So I've got a large collection of surfboards. Uh, they're all designed for different conditions, different waves, how you want to surf, that type of stuff. And as I've got older, I've come to rely on one board more than any other. Now, that board is my 7'6" Mini Mal. As in, 7 foot 6 inches, Mini Mal.
Now, a Mini Mal is not a high-performance board. It's kind of what most people picture in their mind when they think surfboard. It's considered a bit of a beginner board. Now, I've got other boards. I've got really, really short boards, I've got long boards, boards for tricks and for cruising and for showing off. I've got boards for different types of breaks and swell. And my Mini Mal, it's big, it's long, it's heavy comparatively. It's not the fastest, it's not the easiest to maneuver, but without question, it is the absolute most fun to ride. And that's sort of 99% of what I want.
Now, when I get on the water, it doesn't require a lot of skill to have fun on, which is often why it's looked down on. And it will do okay for about 80 to 90% of conditions. And my point is that if you can build a funnel like my 7'6" Mini Mal, which is suitable for most situations, even on a bad day, it'll perform really, really well. And something that you can rely on over and over that doesn't require a lot of skill.
And yes, there are more sophisticated and more detailed funnels that can do well. And yes, some of your peers and other marketers might look down on you for using something so simple. But if it works, it works. And a simple funnel that does $10,000 or $50,000 a month sometimes in passive recurring sales, well, I will take that over a fancy show-off YouTuber guru hype funnel model any day.
So this funnel can be used to sell services as a consultant, as an agency. You can use it for your clients to sell everything from products to memberships and more. It'll capture leads, it will generate sales, it'll book calls, it'll qualify people, and it will work passively in the background 24/7. And it'll upsell people.
So we're going to start off with three pages, and I'll take you through what each stage does. On the left-hand side here, we have what's known as your opt-in. I'll talk about that in a second. And then we have an offer. And then we have what's known as a one-click or an upsell. And this here is where you're going to generate your leads. This here is where you can generate calls, you can generate booked appointments, you can generate sales, definitely. And then this here is where you basically build profit.
And I'll show you how this method works. It's, it's crazy simple. I'm going to go into all of this. So if you're already like, "Yeah, but what do I put on each page?" I'm going to go over absolutely every single part of that.
Now, on the opt-in page, when we drive traffic, and I'll show you where we can drive some traffic from later, in a lot of cases, we like to offer what's known as a lead magnet. And that could be something like, it could be a PDF, it could be a small course, it could be a cheat sheet. Again, I'll talk about what you should do as a lead magnet in a minute.
And what a lot of people do is they'll drive traffic to an opt-in page. I'll show you what it looks like. And when the person signs up, they'll do one of two things, which are incorrect. In fact, I'm going to draw them in red because they're wrong. When people do them, they either leave them on the same page and it says something like, "Thank you for registering, your lead magnet is on its way," or they'll take them straight to the document. They'll redirect them to the document. And that is not good. That's not like a good thing to do.
The correct thing to do is to redirect them to a page with an immediate offer. One of the things that I like to do is keep this super, super simple. And I'm going to show you some examples. These are real pages here. You can use the link down below or head to go.sellouservice10checklist. You can see here, the page is literally this. There's nothing else on the page. It's super, super minimal, very, very basic. And I'm saying, "Here's what you could get." In this case, it's a checklist to find out how to add 10K a month to your revenue.
And when people click this button, it opens what we call a click pop or a two-part opt-in. The psychology here is that if someone immediately sees a form, they might be a bit turned off. But if they click a button, they've put just a tiny bit of skin in the game. And so they think, "Oh, well, I might as well put in my name, my email address." And you'll also notice, I also ask for their phone number as well.
A lot of people watching this will go, "Oh, I would never ask for a phone number. I never give a phone number." Try it. Just try it. The, the one of the biggest mistakes marketers tend to make is they say, "Oh, well, I wouldn't do that, right?" But you're not your customer. And the thing is, you do put your email address and phone number in because you, watching, are in my demographic. And I have a database of tens of thousands of email addresses and phone numbers. So people do put their phone number in if the offer is good enough.
The reason that most people don't put their phone number in isn't because they don't like putting their phone number in, it's because the offer isn't good enough. And I'll talk about that in a minute. Would you give a phone number for the chance to see like what it takes to get to $10,000 a month, $120,000 a year? I would personally.
So anyway, it's a really, really simple, easy to understand, low maintenance website page. And that's this first page up here. We go to an opt-in page, and we collect their email address, we collect their phone number, we collect their name. And what we then do is we redirect them to an offer page.
And now, the offer page, in my opinion, the easiest format to create is what we call a video sales letter. So let's say that on your opt-in page, maybe you work with like, like fitness coaches or something, and your opt-in page with something along the lines of like, "Lose 5K belly fat, you know, within six weeks or whatever it is." The offer is basically this, again, faster and easier. So, "Hey, if you've got the checklist, why not join our program or join our course or book in for a call or book in for a free consultation or something along those lines?"
Now, like I said, you can offer a call, you can offer a product. That's a really good thing to do. A lot of people will offer like a low-ticket product like a $21 book or even lower, like a $7 book, or they'll offer a free call. And the point is, is you have a video sales letter at the top, and it's positioned as training. And again, you know that someone is now interested in whatever this offer is. I know that when people sign up to the 10K checklist, they're interested in adding five figures a month. So I'll then say, "Why not watch this training?" For example, here, this isn't a brilliant example, it comes from a slightly different funnel, but "Watch our free training below on how to find, sell, cloth, and deliver $25,000 clients." You can see it's just a video. They'll click play. And when they, if they're interested in the offer, they'll click this button.
Now, sometimes I'll take people through to a call booking page. Sometimes it'll be a sales page, like literally like a checkout page. My advice would be to test it. I quite like booking people on calls. This is whenever you see people like on YouTube saying, "This is how I book 50 calls a month," or whatever. This is a big part of that process.
And what I love about this is it works in the background. And then what we do is only about 1 to 2% of people are going to buy this or or sign up for calls. Tends to be slightly higher. Call tends to be around 5%. If you get way higher than that, great. You know, I've always said I'm not the world's best marketer. So let's say it's between 1% and 2% for a purchase and around 5% for a call.
Now, I'm not going to go into detail on like the types of like qualification sessions and things that you should be running. I'll do that in another video. But what I'm trying to get to here is 1 to 2% or 1 to 5% of people will take some kind of action. The others won't. They will either leave, or I think on that page, you saw there's a button. I know this one here says, "Yeah, just click here to read the like, click here to go straight to your offer anyway," as in, go to the lead magnet, or skip this. That's fine. But you are still collecting email and phone leads.
Now, if I were you, I would then be taking those email addresses and those phone numbers and I would be offering them again, either a call or a product via email marketing. One of the biggest misconceptions that we make as marketers is we believe in nurturing. And nurturing is a ginormous waste of time. Your customer or your leads are never more likely to buy than here. This is when they are most likely to buy because they've taken some kind of action. As their interest is currently sky-high.
If we look at this on a graph, if we look at their interest and over time, their interest has peaked right there. There's clearly some kind of pain which has meant I need to address this. If you like, I bite my nails. It's a disgusting habit. I apologize. But I bite my nails, and it's got to the point where I'm like, "I'm sick and tired of biting my nails." So my pain is at an absolute height. So I'll do something like opt-in or take action on something.
Now, the mistake we make is that we then go, "Well, I'll leave it to a little bit of time, like over here, and I'll try to make another offer." But actually, people's attention and their interest drops over time. The best time to make an offer is immediately after they've taken an action. Which is why we then say to people, "Hey, look, you've got this far. You clearly are interested in adding five figures or losing 5K. Why not jump on a free 45-minute call or a 10-minute call and let's have a talk and see what your your position is?"
And if they confirm and they book, or they buy, and they buy the product, or they buy, some people call it a splinter product, if they buy something like that, we then want to immediately try to upsell them into a larger and more expensive product. So what we used to do, I'll do this in a few, I'll kind of split this out. If it was an opt-in and then we had something like a book, and let's say the book was $7, I would then want to try and sell them something along the lines of like a $500 course. I would say, "Why not get our training to do the same thing?" And again, what's our mantra? Faster and easier. Faster, easier.
And it's exactly the same. Faster, easier. Looks like I've put "Easter," but I probably does say faster. So if the opt-in is 10K a month, why doesn't the book take you through a comprehensive like, "How to get to 10K a month, A to Z?" And then the $500 program could be, "How to get to 10K a month. We have a six-week like training program with all the worksheets and we'll hold your hand throughout the process."
If I'm asking them to opt-in and then I offer them a call, and let's say I personally like to do like really quick 10-minute like discovery calls, which are actually qualification calls. I'm sure some of you have even been on my qualification calls with me. I will then immediately offer them and I'll say, "Hey, thanks so much for booking. Why didn't you go ahead and check out our $997 product, lifetime access?" Some people even like to go through this before they jump on the call. And again, this might be to do with like how to get to 10K or whatever it is.
There's a bunch of different ways to go over this. I'm not going to go into the specifics and the details. But there's one killer thing that you have to remember throughout all of this process. The key to making sure that this funnel converts is having killer copy. And that means having a really, really, really solid, tight offer. Otherwise, this whole thing falls apart.
Now, the good news is, I'm going to show you exactly how to write killer marketing copy in about 10 minutes. Not in 10 minutes' time, but it'll take about 10 minutes. And I'll also walk you through how to get traffic for your funnels. And you should avoid ads for the time being and go over the number one reason that most of these funnels fail.
So if you've ever built marketing funnels, either for yourself or for your clients, and maybe you felt that they're kind of always converting really poorly, this will help you avoid low-converting funnels. It's also going to help you stop wasting a ton of time and money on ads and on traffic that doesn't convert. If you've ever struggled or felt that you can't like explode a funnel, blow up a funnel, and you are struggling to see any kind of results, it's probably because of what you're doing with the copy.
Now, this entire copywriting process is what has made me millions and millions of dollars with books, podcasts, videos, products, courses. If you can understand this, you will never need to buy another marketing course or copy course ever again.
So I want to show you what not to do. If we take a look at these three ads, this is hilarious, right? I would like you to, you can pause it if you want, and try to figure out what are these products? What do you think they are? One of them's slightly easier than others. Got three products in here. They do three completely different things. What do you think they do?
So if you paused it, hello, welcome back. Can you imagine releasing an advert like this where you don't even know what they are? Now, if you know what the brand is, then you're likely to go, "Oh, well, I know what this does." This here, Sun's, it's kind of interesting actually. This here is hair loss. I'll leave this one for a minute. This one here, you can just about see here, is collagen. I think they spell it like that for some reason. I know what collagen does, but I don't know what this does.
This one here, this is mental. This is to replace shaving. So for if you want to like remove hair on your legs and arms, particularly if you're a woman, this is a thing that you rub on your arms and it gets rid of it. But at no point can you understand who it's aimed at, what it does, and why I want to click on it. And yet, so many of you create offers and pages and copy exactly like this. I see your websites, I see your campaigns, I see your adverts, I see your social media channels, I see your videos, I see your content, and it all does this. You talk about the brand as if you are a brand, and and as if anyone knows who you are.
We used to have an offer that, in my mind, was the pinnacle of what I've created. It was called Apex Campaigns. Some of you have probably bought it, and it sold okay, but it never sort of like, it sort of did this. Whereas I wanted it to kind of like go crazy and kick off, and I couldn't figure out why. And so I came back to it years later, and I changed it to calling, well, I changed it to "$25,000 Clients." That was the name of the program. Now, can you tell me what Apex Campaigns does? And can you tell me what "$25,000 Clients" does? Sure enough, 25K clients flew off the shelves. Like, we actually had to reduce the number of times we sold it because the community was just getting too full.
And so here's how to create an unbelievably killer offer. This question is like, copywriting extraordinaire, explosive, mega powerful. What would your ideal client want to point to on a report that goes up or down? More specifically, what number would they want to point to on a report that is either going up or down? Case in point, right? Two really easy examples. I think earlier we've used weight loss. So we say, well, they would want their, uh, body fat and weight to go down. And specifically, we're then able to like, get even better by a specific amount in a specific time. Okay, go down. So we say, "5 kilos in 6 weeks." Would you like your body fat to go down by 5 kilos in 6 weeks? Yes, please. Great. You should buy this because I can point to it. And if you can point to it, that's when you've understood exactly what the customer wants. That's the offer.
The offer is not your PDF pages and page speed and upload speeds and login details in the platform that you use, and the types of funnels that you build for customers, or the web design software that you use. It's none of that. It's this. Another one is, "Use $25K clients." This is basically the amount of money that you make per client. And in our particular case, we even say, "We can help you find a $21, a $25,000 client in 21 days." This one, they can literally point to their scales. This one, they can point to, let's say, Stripe, for example.
You need to know, what does your client look at to judge the success of their business? What report do they go to, which is like a scorecard or a report that says, "This is where you're doing well," or "This is where you're doing badly." This is the critical piece of information everyone misses. And there's a few more pieces that I want to kind of take you through now.
This funnel here is not a regular funnel. It's kind of like a, I suppose, a qualification funnel. I'm trying to show you like, how do you know at the bottom that you've got a really killer offer that people want? So the first thing is, do you have a number? Can it go up or down? And do you have a time scale? Is this something they can point to on a report? And then the other piece is, would they pay $5 for this information? Would they give you five bucks to watch a video about this?
Now, in my experience, if you don't know these three things here, you will bulk out your delivery with extra work. One of the reasons that people say that they are, especially agency owners, that they're overworked and they're trying really hard and they've got lots of clients, but they're also like, really, really busy all the time, is usually because they don't know these numbers here. And specifically, if I gave a free Loom video, kind of like this, would they be willing to pay $5 for that video? It means I haven't got a clear enough idea, or they haven't got a clear enough idea what the client wants. So they bulk out the rest of their work with tons of extra stuff, like extra social media posts and copywriting and SEO and AI stuff. Instead, would they be willing to pay you essentially for this thing to just happen?
A really good example is if they came to you and they said, "I really like your offer," and you said, "Great, here's an envelope with five things of this, you know, amount in it. Here's an envelope with five details of five different clients." Would they be willing to pay $25,000? Would they be willing to just buy that from you? And all of a sudden, you think, "Well, I don't need to do web pages and landing page redesign and funnels and redirects and email marketing and social media marketing and content management and all this stuff." You don't need to do any of that.
Now, the technical term for this is called a "currency." Another thing that people call it is a "function." Once you start seeing this, you'll start seeing it everywhere. And this is why it's so critical to understand it, because the copy comes from the offer. The offer is not what you do. Too many people and agencies try to bulk out what they're doing and justify what the offer is by all the stuff they do and all the skill they've got. Or an actual fact, if you can figure out that the clients that you work with, for example, their white label battery suppliers, right? Like this type of stuff. Yeah, this is like an off-brand white label Sony camera battery because I'm filming on a Sony. And let's say you work with this particular company. What's the number that they want to see go up or down in a certain amount of time?
A really kind of simple example of this might be something like, let's say that we would help them increase by a thousand sales, uh, a month in 90 days. "We'll help you generate a thousand new sales for your batteries in 90 days." If I just gave them that, would they be willing to pay for just like a packet, you know, like in a box? Of course, they would.
Now, if you're anything like me, you're probably a little bit eager to actually get building a funnel now. And I'll take you through that. I've got something to share with you that's going to cut all your building time in half. But before that, you've seen this funnel now, and you're probably thinking of new products that you can use with it, like fantasizing about this beautiful new, clean slate, brand new offer that you could create and build, and like this would be the perfect funnel to use with it. And I'm here to tell you that if you want to make money and make a lot of money, you have to be extremely careful about this one massive mistake that I see thousands of gurus and agency YouTubers and funnel builders and agencies make that kill products before they've even had a chance to get off the ground.
So as you can probably see, I got High Level behind me. Full disclosure, I am an affiliate of High Level. So if you click any of my links or buy any of the stuff through the stuff that I promote, I'll probably get a small commission. Uh, however, I wanted to let you know that I've actually built this funnel and a ton of others. So all like the screenshots and stuff that I've shown you of this type of stuff, I can just give to you and you could have ready to go through signing up for a 30-day free trial down below.
Now, you can cancel, you can downgrade, you can upgrade at any time. It literally does everything. I don't have time to go into it right now. But what I will say is, if you're serious about building funnels like this and having it as a process and having it productized and ready to roll out, I've done the bulk of the work for you in the 30-day free trial, which you can use down below. There's a bunch of different prices. No money is taken. Um, but you can downgrade, cancel at any time. There's loads of different options. Just let me know if there's anything like any questions that you've got. But if you want to get all of my funnels, plus my campaigns, plus a bunch of free training, just use the link down below or head to sellouservice.co/highlevel or use the link down below. Anyway, let's get back to the video.
Right, so I'm now going to outline why your products never seem to sell and why you constantly seem to have to relaunch all the time. This will also prevent failed launches. It's going to save you a ton of time, it's going to save a lot of wasted money, and it's going to get you paid faster than ever. This is the strategy for figuring out where do I get traffic, how do I test an offer, how do I get paid faster than ever, and when should I start using ads?
So if you're like me, or anything like me, you've built a product in the past and then you've attempted to sell it and you see no sales. And so you think, "Well, it must be the product." And so you start again. And then you launch something new. I used to do this all the time. I would come up with something that I thought was really clever and really cool. I'd create all the product and do all the the work for it, and then I would try to launch it. I wouldn't see any sales and I'd think, "Well, it must be the product." So I'd try and start again. Or you've launched and it goes okay, and you think you then need to come up with a new hook and a new angle to make it fresh and interesting. Let's say you, let's say that you do start to get sales in, you then think, "Well, if I promote it next month, I need to find something else to talk about or something else to promote." And I'm going to tell you, that's completely wrong.
So I'm going to show you the entire traffic, completely brand new funnel, no spend on ads, all the way through to sales. And when you should start using ads, and when you should use social media and, uh, organic content marketing and stuff like that. The kind of golden rule that I want you to remember is, ads scale what's working already. They are basically the equivalent of fuel. If you haven't got a fire going already, don't add more fuel yet.
The other thing I want to say is, and I talked about this earlier with the PDF in the lead magnet, don't create really complex, detailed, lengthy, value-packed lead magnets. It will kill your business and kill your productivity. In fact, don't create anything until you get your first conversion right. Just, you've got to trust me. I know it sounds counterintuitive. They're like, "Well, I have to have a product to sell. I have to have a lead magnet to give away." Just trust me. I don't want you doing any work until the thing has been proven. I don't want you to create products, I don't want you to create courses, I don't want you to create any training or anything until we get a sale.
So this is my entire process, right? So first of all, I'll come up with the offer. Now, I know who my market is. It's agencies, agency owners, marketers, funnel builders. And let's say that currently, the number one thing on their mind, the number one number that they want to see go up or down in a certain amount of time is, they want to have $10,000 recurring revenue per month, and they want to see that within 90 days. So I would then put together a package saying, "Hey, agency owners, I know how I can help you get $10,000 recurring revenue per month within 90 days." Simple.
What I would then do, let's say I was starting from absolute scratch, is I would find a bunch of different forums and groups and podcasts and books and pages and YouTube channels. Um, this is like a forum. And I would hopefully have maybe a bit of an email list. If I don't, that's fine. But regardless, I would find communities of these people and I would start to connect with them. There's two ways I'd do this. Either literally on some platforms like Facebook, I would physically add them as friends. And then on other stuff, I would just know that well, people are searching for this type of thing. So I will create video content or posts for free on these platforms to start getting organic traffic and start building followers.
Now, again, this is from brand new, from scratch, you haven't got any money. I'll talk about ads in a second. And you might say, "Mike, Sam Ovens and Iman Gody and Charlie Morgan, they say you've got to use ads." Yeah, ads work really well when you've got a proven offer. The problem is that most people kind of like how we explored above will create an advert for an offer that doesn't convert. I happen to know the conversion rates for these, and they are abysmal. And the worst thing is, is not only do they have a very low click-through rate in the first place, but because people are only clicking out of curiosity, when they see what it is, it drops even further. Instead of being, uh, up high because they're qualifying people at the front. If you said, "Complete hair loss solution for men with a free consultation," that will immediately eliminate anyone who's not interested in it. Instead, these don't convert really because people click on them for curiosity sake, and then they realize, "Oh, this is actually isn't for me." So I'm not interested in going further.
So here's what we're going to do. We're going to find a bunch of communities. If you say, "I don't know where to find any communities," do more research. Because whatever niche or market you're in, I'll guarantee you that across all of the social media platforms and every website ever built, there will be thousands of these communities. Either start connecting people with people in real life, or create social media content, or ideally both, in order to build a little bit of a following.
Here's what you then do. You then are able to across your feed. So bearing in mind you now have followers and maybe you have a bit of an email list, all you do is put a post out that says something like this: "Looking for your first five High Level clients." There we go, like that. Immediately tells you a number that's going to go up. And even a dashboard. And I'll say, "Hey, I've got this very, very simple approach that'll allow you to show you how to do it." This is the lead magnet.
Now, in this particular case, I actually did have a video already. But you don't have to have that. You can just post this as text. And the idea is, when people start engaging with it and they start saying, "Yes, I want to get access to this," you'll redirect them to the landing page, just like we designed up above. It'll have a really simple headline, it'll have three bullet points, and it'll have an opt-in page. And High Level, you know, bearing in mind as a disclaimer, I am an affiliate, so I do get paid to promote them and I get paid an affiliate fee, but they can do all of this. High Level can do all of this.
And when you start seeing opt-ins and conversions, that's when you create the lead magnet. Now, all that's going to happen is you then think, "Oh my God, I've got my first opt-in coming in. I can see it on my email. I better go and record this opt-in." Great. Go ahead and record the opt-in. Go ahead and create the lead magnet. Just say to people, "Really, really sorry, something wrong with our email automation." But the point is, is we are testing first. We're being very scientific in our approach, and we're making sure that people are willing to test it first. And then we do the same.
Now that we know that that offer converts and we're redirecting them then to a video sales letter, the easiest thing in the world is to offer a call because you don't have to create a product. I wouldn't charge for the call personally. I would just do it as a quick 10-minute discovery call and I would position it as a free, you know, roadblock remover or something like that. And when you start getting people booking for the calls, that's when you think, "Great, this offer is clearly converting." And then you create a sales page and you say, "I'm going to help you do exactly the same thing. Exactly the same as this offer up here." It's the same across all of them. You're just helping them. What's our mantra? Faster and easier.
If you think that there's something else I need to add to this, or if you like this mantra, then just put it in the comments down below. But that faster and easier, here we go. Make more money faster and easier. It's that is the, uh, Post-it note I have on my monitor. And then we'll create a sales page and we'll create a product for like $997, or hell, $25,000, or $2,000 a month. It doesn't really matter. I'll go into more depth about pricing on another video. But the point is, you don't create anything until you have physically made a sale.
Now, for the first, like, the process that I would use is, let's say you've built up a little bit of a following and you don't want to launch a product just yet, that's absolutely fine. Still offer people calls, maybe offer them consulting, some coaching calls, stuff like that. If you have a service, then go ahead. But if you want to launch something like big and scalable and immediately get to that 10K a month, what I would do is I would wait until you've built a little bit of a list and a little bit of a following. I would then promote a really big result or something that people could get. For example, it might be, "I'm going to show you how to land five $25,000 clients," or what was our other one, like, "How to lose 5 kilos in 21 days," or was it "Sell a thousand batteries or something in 90 days or something like that?"
I would have that. I would go through this exact same process. I would then say to people, uh, on Facebook and via email, "Why don't you book in a call with me?" And I wouldn't sell anything until I've taken a $2,000 deposit from them. And I say, "It's then going to be $2,000 a month. We're going to work together for a year." And I would wait until I get five people to sign up. And then I would just make sure that they all jump on calls. And I would start to build it as I have sold it. When I have sold five of them, getting them all on a group call, having conversations with them, that's when I would start to continue to build the product. I would document what I'm doing to help them and I would keep it all focused on the offer, the currency.
Now, the problem is that while you now have to build this killer funnel, which is relatively simple, the critical part is obviously finding more traffic and leads to flow through this. Which is why I have this video here talking about how to find more leads and going into more depth on that Facebook process and that organic social media process. And by the way, when you want to start doing ads, that's when you've started making those initial sales. So start spending money on ads after you've begun making those sales. Sorry, I should have said that. But anyway, if you want to watch that video, go ahead and click that here.