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Why The UK Is The Best Place To Live For Food | Rory Sutherland

MAD//Fest London1:01

Transcription

Is there any other country in which you'd rather live from a gastronomic point of view than the UK? And I'm not sure there is one.

We have successfully stolen from everywhere else, which then creates actually a more interesting food ecosystem. Places like France is wonderful for days one or two, but day three you go, can I just have a curry?

Box Park and arcade and food courts are actually the kind of Galapagos islands of developing uh new food concepts and food brands.

By the way, we don't talk about this nearly enough, which is the UK against all the odds has become an extraordinary kind of I jokingly call it cinnamon valley which is the you know the innovation in for example Indian food okay it's been an extraordinary breeding ground for innovation in food tech and food provision. [Music]