How to Make 500k/mo With AI Websites

I believe you are the fastest growing agency that I have seen.

Amen.

How far do you think you can take this agency, realistically? Like I'm trying to get it to a mill a month by like September. In like the next 2 years after that, I I would get it to like 5 to 10 mil a month.

Don't you think it's saturated, bro? You have no idea. Like it's like what do you mean it's saturated? Like both my life and your life you can probably live on like a month. Yeah. Very comfortable. That's that's about what I pay. I get the highest quality of literally everything. Like I don't look at any price. Like, okay, a month. That's literally all you need to make sure that I understand the base package is $300 a month. That's your lowest level package. And they get a website. They get on their website and then...

Yep.

And what was your script on the cold calls?

On the cold calls. Uh, so this is actually the script.

So, Michael, what's up, brother? How you doing, pal?

I'm doing good, man. Welcome to the channel.

Thank you, bro. Thank you. Good to good to be back here. Been a minute.

It has. It has. So, let's start here, Mike. What's the best way to get clients?

Uh, go cold calling. Just just uh literally go to Google Maps. Go ahead and search for contractors, plumbers, whatever you want. Then just literally take all the people that you're like, "Jesus Christ, your profile's absolutely terrible." And then just start calling them up. Um, and yeah, and basically asking them for money. And that's pretty much it. And that's how you get clients with no money. That's how I did it. There you go.

I love it, man. I love it. So, when did you first start your agency?

All right. So, so this is quite the story, actually. So, I, as anyone does, started out with a 997 course from Iman Godsy about two and a half years ago. Um, I mean, it wasn't terrible, don't get me wrong. The production value of it was absolutely insane. I was like, "Oh my god, this looks so [ __ ] sick." But then the actual content of it wasn't 100% there where I was like, "Okay, cool." There were some coaches and stuff like that. I was cool. Um, I got to learn a bunch of stuff, but it literally took me about 6 months to earn about $200. And that was me losing about $600 a month and spending like 40 hours a week. So, I was like, hm, this isn't really it. So, that was my first 6 months basically of starting an agency. So, that wasn't what I was doing right now. That was like the the actual agency agency. We're going to run your ads, get you clients, $1,500 a month ticket or whatever, right? It's basically that that I was doing. Um, it didn't really work out that well, obviously, right?

So, after those 6 months, I basically found you on YouTube, as a matter of fact, and I was like, "Okay, so let me let me join this guy's stuff. Go high level. Cool. It has become his affiliate. I get his stuff for free." I was like, "Oh, you know, it's not a 997, so I mean, can't go wrong with that." Um, and then I basically targeted the contractor niche. So, I I started out with the real estate niche. I then went to gyms cuz I'm like, well, I love going to the gym. I mean, I'm sure that must work well. Claimer did not. Absolutely. Um, so I switched to a contractor niche. Um, after that, I basically instead of doing the $1,500 a month, I saw a guy in the community named Kai Stone posting how he got what I thought was about 10 clients in like a few weeks. I was like, "Bro, there is no [ __ ] way this guy can do it and I can't." So I was like, "Okay, I'll go ahead and figure this stuff out."

So I stopped what I was doing. I was still in the contractor space. I switched my stuff over to the website model, which is like, we'll build you a website for free, is pay for hosting or whatever, and we give them some automations or whatnot for like at that time it was either $147 or $300 a month for what I was selling. And I got 17 clients in 10 days. So I was like, "Oh [ __ ] I'm finally earning money now." And by the way, right before that, I quit my job, broke up with my girlfriend, and I moved to another country. So, I was all in on the agency. I was like, this I would rather die than this fail, right? So, that's basically how I got into that model after about like 7 months or whatever. Um, and then yeah, pretty much after that, I mean, I just I just kept growing the agency. Like, I was already cold calling people cuz I got so good at cold calling by just absolutely getting smacked in the face by real estate agents um because I was cold calling so much. So when I switched to the contractor niche, it just immediately hit. And that's kind of how I got so many clients. And then yeah, I did cold SMS as well, which is basically just the same thing as cold calling, but instead you're sending them a text message first, and anyone that responds positively, you know, you call them up so you know they're not like, "Jesus Christ, stop [ __ ] calling me." Um, and then yeah, pretty much after that, I mean, Kai and I, cuz we were both doing the exact same thing. We kind of kept working together, kept building together, but separately, so not like the same business or whatever. Um, I basically sold him a bunch of SOPs and whatnot. And like the website we have right now, I actually built that. He paid me for it. So, and then I used it for my own company as well. So, that was that was a good uh a good strat there. By the way, he did know about that. I didn't fuse him, FYI. Um, and then yeah, Kai ended up inviting me out to Hawaii. This is about I don't know, like a year in or whatever. This is like September 2024, I think. Yeah, September 2024. Um, I went out, lived with Kai in Hawaii for like 3 months basically. That's where we like really became friends because we've only ever spoken online before this at this point. Um, and yeah, we lived there. We built our businesses together. That's when I started running ads as well for my own company because before that it was all cold SMS and cold calling, which works well, by the way. Um, and then yeah, after that, we actually moved to Colombia. So, where we are right now, I was there for 3 months. Kai was there for a month. He's he doesn't really vibe with Latin America or whatever. Um, and yeah, that's actually that's actually where we first met, you and I, in in real life. And everybody kept telling me, you know, you and Kai, you guys are like complete opposites. You were like the perfect partnership. And both him and I, dumb as we were, like, no, well, it's never going to work. You know, it's like we don't need each other. Which obviously we did cuz we're partnered now. Um, and then, yeah, I basically moved back to Belgium after Colombia. And I was like, "Bro, I need I need to partner cuz I just hate running ads. I don't like marketing, but I'm really good at literally everything else." So, I'm like, "All right." So, I call Kai to ask him to partner, right? And he's like, "No." So, I was like, "Fuck." So, then about a week or two later, I call him again and and the story goes like this, basically. So, Kai is driving in Hawaii in his truck, you know, and he's thinking to himself, you know, maybe I should partner with Michael. And at that exact moment, I'm laying in my bed thinking the same thing and I call Kai and the first thing that I tell him is, "Yo, I really think we should partner." And that is how we actually partnered. He was like, "Fuck, this is destiny. This is a sign." Cuz his gut feeling said no. But then that came along and he was like, "All right, I actually do want to go ahead and partner." And yeah, we basically partnered after that. I was at like, I don't know, 15 or 18K a month. He was at about 30. So together we were 45. And then yeah, right after that, I mean, since like everything he's really good at, which is specifically like marketing, um, and like being being the face of the company basically, and then me doing like everything else, we just immediately like started to skyrocket. So in like a year, we like 10xed our company basically. Like from I think May last year, we were at about 50k a month um together now partnered. And then right now, May one year later, we're at 500k a month. So yeah, that's pretty much pretty much the story, man, of uh how I got into the agency space, um, how I, you know, how I kind of started it out, how I met Kai, and uh, and yeah, everything up until where we more or less are now. I I I guess that isn't really exactly why you asked, but [ __ ] it. I just gave the story anyways, you know.

Yeah. Well, first thing is congrats, dude. I mean, 500K a month is definitely no small feat. Most agency owners never actually cross that mark, let alone even 100K a month.

Yeah.

So, you guys did that one year after partnering. And and then you just blew it up from there.

Yeah.

Which is amazing.

100%.

So, how did you first first reach out to Kai? Because maybe there's people that are wondering, you know, I like certain parts of the business. I am good at certain parts, I don't like other parts. How did you first reach out to him? Did you It doesn't seem like you had a business partnership in mind. So, you just wanted to become friends at first and then it kind of naturally evolved into a partnership.

Yeah, I mean, ex exactly that. I mean, obviously, we were both in the same school community. So, the SWS school, it's actually your school community, as I said before. So, anyone uh looking, go ahead and join that stuff. It's good. Look at look at where it brought me. Um, but yeah, I saw that post and actually reached out to him on school. So, I sent him a message and because he was like, "Ah, well, you know, this guy isn't [ __ ] cuz he's not asking stupid ass questions." Because I was asking him questions. He's like, "Oh, he's not asking stupid questions." And like, clearly he already knows somewhat what he's doing. He was like, "Oh, okay. We'll connect because we're at a similar level, right?" Um, it was never my intention to partner with him. I I I really didn't look at it like that at all. I was just looking for advice on what to do next. And since it since, you know, I saw his post and he seemed to be ahead of me, I contacted him basically for advice. And yeah, from there on out, like he he did have some good advice here and there, uh, we were we were doing like similar things and some things not as similar. So, you know, I got another perspective of what was working basically. And then he did he got the same for me or I just like sold him stuff as well, like SOPs and whatnot. uh like which is basically like a a list of how to do something for anyone that doesn't know, like a step-by-step plan. Um, and yeah, that's kind of that's kind of how we got into that because it was never really my intention to partner with them. I really wasn't thinking about that to be honest.

Yeah, it's funny cuz I remember both Kai jumping on some of my Zoom calls and I remember you also jumping on Zoom calls and one thing that stood out about both of you is you both had really good questions and every single time you came back, you've already made a ton of progress.

Yeah.

I specifically remember asking you, you asked me a question about cold calling or something else and I said, "Okay, well, how many cold calls have you done? How many clients have you signed?" And you were like, "Oh, 16 clients."

Yeah.

And I just remember thinking, 16 clients in the past week, like two weeks.

Yeah.

You're like, "Yep."

And that's that's when I knew that you're a you're a killer. You you you and Kai both just take advice and you just don't overanalyze anything and you just take action. And you guys, you both have that in common. And you guys chose to partner and you're growing further together than you are apart.

Yeah.

But to be clear, you guys were successful even before you partnered.

Yeah.

And even if you guys never did partner, I still think you both would have an agency. Maybe it wouldn't be as big, but you both were successful because when you first came to Colombia, and I was here, I was in Medigene. I remember Eric introduced us. I didn't even know you and him were coming. You guys are in my community. No one mentioned anything to me. And Eric just said, "Yo, I have your top students right now in the city. Can we come over?" And I was like, "Of course, man. Come, let's hang."

And I met you guys and uh, it was it was definitely great meeting you guys.

And I just remember the synergy that you had and everyone saw it except you guys.

Everyone knew you should party.

So funny.

I'm glad you did, man.

And it's and it's and it's worked out.

No, 100%. We're living We're living the life now, so I definitely can't complain. It's probably the best decision I've made to partner with Guy. So.

Amazing. So, what do you know now that you wish you knew when you were just getting started?

Yeah. So, that's actually a great question. So, I wish I wouldn't overanalyze anything. So, it's literally like you just said when I was coming into your calls in your community and just immediately implementing things. That was 6 months into my journey, right? That wasn't how I started out. The biggest mistake that people do make is a buying a course from someone that really doesn't know what the [ __ ] they're doing or they don't like actually run an agency or whatever and it's not just like easy to understand and like simple grasp. Um, and b is absolutely just overanalyzing anything like, oh, well, I need to like look at every single niche that's out there. I need to analyze it. You know, am I going to be able to scale this to like $20 million a month or not? This doesn't matter. You know what I mean? You need to take action quickly to start taking action. Start calling people because you are going to fail. You are going to make mistakes and that's just the natural the natural order of things. I did the same thing. But if instead of overanalyzing everything because that's what I did with like the initial ads agency that I was going to do. It was like, oh, well, I got to figure out how to put together um a team of like in sales agents so people call basically cold callers calling up my clients leads or whatever. I didn't even have a [ __ ] client yet. I was trying to learn Facebook ads. I didn't even have a client yet. None of that stuff is necessary. You don't need to know a thing until you have a client. So, you have to go step by step where it's like, okay, set up a Stripe so that it can take payment. You know, you don't even need a website or anything like that. You don't need a logo. You don't need any of that [ __ ] Get a list of leads that you can call. Get a dialer like Go High Level so that you can actually call people from it. And then to start calling people until you get a client because this is the best action that you could possibly take. And that's literally what costed me 6 months of time. Because guess what? Even when you do start, you're not going to be good in the first calls. If if you're thinking like, I'm gonna do 10 calls a day, it's going to take you a year. You know what I mean? I was putting a lot a lot of volume in and getting good at cold calling because like unless you're naturally like a like a salesperson or something like that or you have that personality. I can tell you I did not whatsoever and I didn't have the confidence to do that as either. But I did take the steps. So, it took me a while to develop that skill of being good at cold calling and so forth. So like the biggest thing is just taking immediate action. Just just raw stupid action. No thought. Just like literally turn your brain off and just like follow the advice of whoever basically knows better and just do it and that's it. No analyzing, nothing.

How many cold calls were you doing?

Oh dude, I was doing like 4 to 700 dials a day. So I was talking to hundreds of people.

4 to 700?

Yes, bro. I was talking to hundreds of people a day. Like when I was when I was doing calls, I could even show you my agenda because I still have all the meetings in there, bro. I had like 30 to 40. I was booking 30 40 people a day. Like I was booking that many appointments. So I would have like meetings that were like 50-minute meetings cuz my show rate was like 20%. So it was brutal. Um, but I would just have like [ __ ] 20 30 meetings a day, bro, planned in. And like, you know, if I'm lucky, maybe like five to 10 show up, right? And out of those, I'll close a few. I'll close maybe two to three. So, you know, maybe it's like, you know, a 10% close rate on everyone on everyone that basically books. But, I mean, all of a sudden, you've you're now making $450 a month worst case. So, I mean, it works.

Yeah, the the math definitely checks out. When did you transition into SMS as well?

Um, I actually did that very very shortly after I started cold calling because as a matter of fact, I actually found it in your community as well. So, I didn't know about that before I saw an interview with someone or whatever that you, you know, did um that was running that exact thing. I was like, "Okay, well, let me try that out." So, this was like a week after or whatever. And then that worked really well cuz now I didn't have to call people that weren't interested. So, it was way easier to book appointments. These people were more likely to show up and they were more likely to go ahead and actually, you know, pay me. So.

Absolutely. And what was your script on the cold calls?

On the cold calls? Um, ah, yeah. So, this is actually the Julie Becker script. Um, so let me let me think of it really quickly to make sure that I say the right thing here. It's basically like, "Hey, is this is this uh John's plumbing?" He's like, "Yeah, okay. Yeah, yeah, this is this is Mike. Um, you guys did a job for like a friend of my mom, Julie Becker. I don't know if that rings a bell." So, by the way, this is a complete lie. I have no idea. Julie Becker doesn't exist, right? They're like, "Julie Becker? I mean, Julie Becker? I don't know." It's like, "Oh, yeah. Well, you know, it was a long time ago." Any follow-up questions they ask about Julie Becker? Well, I don't know. It's a friend of my mom's, right? But she said that you guys didn't have like a website or anything like that, and yeah, I figured I'd just go ahead and build you one. So, do you want to check it out? And then you're like, "Oh, well, I mean, yeah, sure, I guess." And there you go. Now you've got a meeting. So that's literally the script um that that we were running and that just worked. I actually got that from Kai as well, by the way. So, and it just worked so well, dude. Like once I switched to that, cuz I'm very analytical about how I test things, bro. My results like triple. I was like, "Oh [ __ ] this is wild." All of a sudden, I'm booking so many appointments. I'm like, "Oh my god, this is insane." So yeah, that worked really well. That was the script.

That's good. Now, were you at this point, you were just doing websites and SAS as well?

So, there was really no SAS element at this point. Actually, all they got was a website. This was like the worst service. Like honestly.

That's Go High Level SAS. So it wasn't like a custom SAS.

No, it was no SAS at all. They didn't get anything from Go High Level. I would literally just give them a website and it would go through their email if they submit a form and that was it. Like I didn't integrate their Google Business Profile.

This was in High Level though. So the website was...

It was a Go High Level website. Yeah. Yeah. Go High Level website.

Would you hand them that sub account as well or just build a website?

No. No sub account. No access to anything. Super simple. Here you go, sir. I'm going to show you a website on your launch call. And uh, yeah, that's it. Just pay me every month.

And how much was that?

So that was $147. And we had a $300 package as well, which most people went with. And that would basically include us doing like their Google My Business, which is just optimizing it one time and then, you know, it gets them better results and helping them get some reviews. So yeah, that's that. It was either that 147 or 297, which is that.

Okay. And the people that you were calling, did you filter by people that have reviews and don't have reviews or you were just calling everybody and saying, "I built your website?"

Initially, honestly, I wasn't filtering on niche. I was filtering on every single contractor known to mankind. Um, didn't matter if they had a ton of reviews or no reviews at all. And they needed to have a phone number. That was basically it. That being said though, later down the line when I, you know, became a little bit less stupid, I went ahead and filtered on how many reviews do they have, for example, because if someone has zero reviews, oftentimes not the best client to have. If someone's got like a minimum of five, okay, we could probably work with that, right? Um, same thing with you can you can filter on is someone's Google Business Profile verified? Because if it's not verified, you're in for you're in for quite the [ __ ] show. So you don't even want to deal with those people realistically. So yeah, now you can like definitely filter it way better, but initially no, I wasn't. And I I was getting like the gutter of the clients. I was getting the worst of the worst clients, but some of them I still have them today. So I mean, it worked out.

That's the beauty of it.

It is.

When you have good clients, they can be loyal.

And they will stick with you.

Yeah. 100%.

Nice.

That's great, man. So, when... And you were doing that all the way up until what, 15K a month, you said?

Yeah, pretty much. I was literally like I never actually successfully ran ads. That's kind of like that's that that was Kai's strength. Really not mine. I also didn't enjoy doing it. So even like right before partnering, I was like, yo, [ __ ] this [ __ ] Like, I'm spending all this money on ads. It's converting, but like, it's it's literally like, it's not profitable the first month, which is like what you kind of want to go for with ads. Um, I was like, let me just go back to cold SMS. So I started that again and I jumped like four 5K in MR in like a few weeks. So because I was I already once again developed such a larger skill set and and I and I just knew way more so I could just sell people for way more money basically. So.

I agree 100%. I think cold calling is one of those things that not only gives you the most at bats as possible, but there's an underlying skill set that you're building and that's the skill of sales.

100%.

So even if you're terrible, if you walk away after one, two, three months of cold calling, you're going to be such a better salesperson. When you get on Zooms, you're going to do way better versus if you compare it to like email outreach. If you fail at email outreach for two weeks or two months or multiple months, all you learned is maybe you don't know how to set up email records or you didn't actually learn that much. Right.

Exactly.

So, I love that you did that. So, when... And did you start running ads at once you crossed what, like 6, 7K a month?

Uh, yeah, if I remember correct, like eight and eight or 8K or something like that, maybe. It's right when I moved to Hawaii with Kai. He was like, "Yo, figure out all the like nerdy [ __ ] about it and I'll just teach you how to run the creatives. I'll give you what already works." I was like, "Well, [ __ ] it. Let's do it." Right. So.

Nice. So, what's the first thing that you and Kai did once you part once you came together and you partnered?

It's a great question. So, Kai's strength, as I said, is is ads and so forth. Um, his weaknesses are are most definitely like being organized and like hiring and managing and stuff like that. So the first thing that I did is I put a very controlled process into place. So I hired closers, I hired CSMS, so like customer success managers, and I put a very very in-depth training into place so that we can deliver a better um, you know, customer service and I put systems in place. That's the very first thing that I did because like I knew like the reason why we needed each other is a, I couldn't get clients fast enough to to the scale that I wanted to and Kai would lose his clients because his his service was kind of [ __ ] and he didn't know how to train people or hire people, which I was really good at. So we basically put those two things together and then and then yeah, and then then we started to roll and that's literally everything that I've been doing ever since, like just building out training. Like even to this day, like it's a continuous thing. I'm constantly building out systems, constantly hiring and firing people, improving training to give like the people that you hire the best possible chance of being able to succeed at your company. Because it's not even like necessarily their fault. You always have to look at yourself first of like, yo, am I giving my people the tools that they need to go ahead and actually succeed or not? Because it's easy for you to blame someone, say they're [ __ ] when you know everything from the very start and they know nothing, right? So that's the very first thing we did and and like put a controlled sales process in a place where Kai, Kai, bro, Kai would close a 80, 90% close rate. He would close everyone, but it was different every time. This man did not know what he was saying. It was just he just slapped it out of his wrist, just like some random [ __ ] that he was saying. He he'd like have this hat. He called it his uh his lucky hat, actually. It was like a weird little green contractor hat. And sometimes he'd just go like this for someone that really didn't want to close. He'd just take off his hat. He's like, "Listen, this my closer's hat here. I'm not going to be able to let you go. I'm going to need your credit card." And they'd just look at him. They'd be like, "What the fuck?" And he'd just keep pushing and they'd just give him his credit card. I was like, "Bro, what the fuck?" I would sit in Hawaii sometimes or I was living with with him in Texas as well. And I would just listen and and and look at this man going on a sales call. It is like the funniest [ __ ] Like I swear to God, like the stuff he says, you're like, "Bro, what is this?" But it works so well. But yeah, I had to put it into like, you know, take everything that was good from him basically, um, and put it into like a structured process because, you know, not everyone's Kai, sadly. So, out of control.

You can't teach closers that strategy.

Yeah, you cannot. You can be like, look, look, bro, just do what Kai does.

Just pressure them and make them either pay or...

Or hang up instantly.

I mean, that's that is the strat to be completely honest with our anyone doing what we do, that's the strat right there. They either tell you to [ __ ] off or they give you your credit card. It's one or the other. There there should be no in between. There should really be no in between.

No.

No, there shouldn't be.

All right. Nice. That's good, man. So, how many closers do you guys have now?

We actually just fired one yesterday, so seven now. We had eight.

Wow.

Yeah. And then three three setters.

Yeah.

Nice. And what are you spending per month in ads to fill up all those appointments?

Like 150k probably.

Wow. I mean, marketing right now is probably our biggest thing that we can improve. Like, that could, that could definitely be a lot better. But, yeah, that's what we're spending right now.

Okay.

As long as it's profitable, it makes sense. So.

And if you're comfortable sharing, what is roughly your profit margins in in the business at your scale?

Yeah. So, that really depends um month to month, if if I'm being completely honest, cuz like even for us, like, you know, you might be like, "Ah, they're at 500k month. They know everything." No, I don't. I really don't. There's so much stupid stuff that I still do to this day and mistakes that I make that you learn from. But for us, on average, it's like 40ish%. That being said though, that will realistically go up as our ads get better, which is what we're heavily heavily dialing in on right now. And as we also cut overhead because AI is here. Um, you know, I've I've let go of like 11 people in the last two weeks. In the next two weeks, there's going to be six more. So, I've cut like 30% of my payroll basically because a lot of people just aren't necessary anymore. Um, and then yeah, on top of that as well, upsells, which is one thing that we never did. We just implemented this as well. That's literally just free money. So, we weren't doing this up until like literally last month. Um, so yeah, profit margins could realistically be like 50 to 60, 60 if everything's like properly optimized and done, I would say. But right now, it's 40.

Especially with upsells because it's already existing clients. There's no additional ad spend to get those people on.

Exactly. Yeah. And it's it's very easy to upsell people. Like they already know, like, and trust you because that's kind of the thing with our model where like you have the original agency model like, "Yo, give me two grand a month. I'll run your ads." They have no idea who you are and they've been scammed like 25 times by, you know, the the past guy right before you that was doing the same thing. So, they're like, "Yo, I don't I don't want to do this again. Like, this has happened so much, right?" But we come to them, it's like, "Bro, it's 297 a month." They're like, "Well, it's 297 a month. I mean, you might as well [ __ ] try it, right?" And then down the line, if they're even just a little bit happy, you sell them on something else because you've already made this initial sale. You already have their credit card on file. You don't even have to ask them that. You just need their permission. And when they say yes, there you go. You've now got another product that you're, you know, that they're paying you for like every single month. So.

Absolutely. So, what is your product now? How is it, how has it changed from what you described earlier to what it is now? And, and what are those upsells?

Yeah. So, it's it's definitely changed um quite a bit. So, the the way that we have it right now, there's a lot more automations for the contractors. Like, we really do try to make it as easy as it can possibly be for them. So, we still have the website, which is a much much better product at this point. And we're even like right now as we speak making it even way better. Um, a bunch of automations like, oh, let's help you get reviews, automatically follow up with past customers, notify you when someone like submits the lead form or whatever via text message instead of email. So that's like the basic package of 297 a month. We'll optimize people or fix people's Google My Business profiles as well. It's another thing we do. It's an upsell, one time. Then Google Local Service Ads is an upsell service that we do, and SEO. So those are basically the things that we.

Okay. And so the, to make sure that I understand, the base package is $300 a month. That's your lowest level package.

It's 297 and they get a website.

Right. They get miss call text back.

Yep.

Which automatically just texts their leads.

Yep.

That they uh do not pick up. They get lead follow-up on their website.

Yeah.

So, just any lead that submits a contact form. Do you do live chat?

Or no?

No.

Not right now.

Okay. Just contact forms. And then Google reviews.

Yep.

A Google reviews campaign or you just give them a Google reviews funnel link?

So, we give them both. We give them a funnel link where where we can basically make sure they don't get any bad reviews. And we'll do a Google review campaign as well. But you got to get their customer list for that.

Right. Right. And you do that for everybody though?

Mhm.

Okay. Do you do database reactivation as well on all their past leads?

We don't actually. We could technically, but we don't. No.

Okay. I don't think it's a bad idea, by the way. Like, we probably should do it.

To be completely honest.

And how much are your upsells? The the the Google Maps optimization as well as the SEO.

So, basically Google Maps things are $500 one time. We discount them sometimes depending on if they buy a bigger package or whatever. Um, and SEO and LSA are both 500 a month.

Okay.

So, they're pretty cheap still. Like.

500 for both or 500 each?

Each. Each.

Yeah.

Okay. So, some of your clients you elevated to a thousand a month or 1,300 a month.

Yeah. Yeah. No, 100%. I mean, and and we'll get those on like three-month packages and so forth as well.

Pay in full for three months.

Yeah. Yeah. Yeah. The majority because you have to make it an offer. Like it's $800 a month unless you buy anything higher. Unless you buy a minimum of a quarterly and now it's 500 a month, for example, because otherwise what are you people going to do? They're going to sell 500 a month.

Meaning if they pay quarterly, they will get it averages out for...

Yes.

From 800 a month to 500 a month.

Exactly. But they have to just pay for those months up front.

Exactly. Yes. That's a strat.

Yeah. That's a good model, man. I I like that a lot. And I one thing I love about what you've done is the way you view skill acquisition. Is you take it one step at a time.

Yeah.

And like you just mentioned, there's still things that you're working on and fixing. Now, I think a lot of people could look from the outside and look in and think, "Oh, Mike has everything figured out. He's just he's really smart. He's done all this stuff and he just knows everything. So for him, it's like a smooth sailing ship."

Yeah.

But what you've described is you've done the the cold calling, you've tested multiple different niches and failed at all of them. Then you finally kind of found one, tested a bunch of different cold calling scripts. Boom. Then you found this one. Okay. Then you found that and you're just basically skill stacking.

Yeah.

And you're stacking on new skills that build on top of the next one. And that's essentially how you got here.

Yeah.

First it was just sales, then it was okay. Fulfillment, then it was SOPs. Okay. Now we have to learn how to run ads. Then you learned marketing. Then you learned this. Then you learned hiring, right? Then then you learned firing. So I like that because you're still you're still doing that same thing and you're still super driven. I think a lot of people also when they get to a certain level, they get a bit complacent.

But what I like about you is you you're always growing and you're always thinking about that next step.

Yeah.

How far do you think you can take this agency?

Oh, super far. I mean, realistically, like I'm trying to get it to a mill a month by like September. Like absolute dead worst would be like end of this year, but um in like the next two years after that, I I would get it to like 5 to 10 mil a month. Like my goal is to get it to 10 mil a month basically. And then from there, I'll probably sell it to be honest.

Cuz don't you think it's saturated? Don't Don't you think people don't want Go High Level services or SAS services or new websites?

That's that's such a funny one. Already has a website.

When you read some stuff like that in the comments, like you just I just look at that. I'm like, bro, you have no [ __ ] idea. Like it's like, what do you mean it's saturated? Like what? Well, if you if you go outside and you're like, "Oh, well, bro, I can't start a bakery. There's already like two bakeries here. No one's going to buy my [ __ ] bread." It doesn't work like that. People will still buy from you. Like saturation does not exist. There's no niche that you could go to that is saturated. It does. It doesn't exist. Like you just need to be better and you need to put in the work. Like think of it like this for contractors, right? For me to get this to 10 mil a month at like, you know, let's call it, you know, the $300 a month clients or whatever. What is that like 33,000 people or something like that? Yeah, it's like 33,000 people. You know how many contractors there are in the US? Tens of millions. I'm not getting even 1% of the total addressable market and I'm at 10 mil a month. And 10 mil a month, that's $120 million a year. That will probably get me a $500 million exit, right? Where I never have to work again in my life. And I don't even have 1% of the market in my hands. So, how is it saturated? And even if they already have a website, who gives a [ __ ] I was targeting people that already had a website. Their website's [ __ ] People People change out their websites all the time. You think my clients don't leave? You think they're gonna be without a website? No. Someone else is their website. So, it doesn't matter. Like there there's no such thing as saturation. That's that's that's a made-up belief. Doesn't exist.

I agree. And I get this question all the time. I see it in the comments. And it's funny when someone's just trying to hit 10K a month and they're asking me, you know, questions about saturation.

Yeah.

It's like, bro, and they have two clients. So, that's good. What would you What advice would you have to somebody that has similar skill sets to you and they like more of the backend stuff. They like all the business development stuff. They're not really into sales. They're not really into marketing. Would you recommend they go down the road that you went down because you had to learn sales, you still had to close clients, you had to do all that. Or or would you recommend they just find a partner from the beginning?

Which is...

No, I I I would not recommend that to be honest. Um, reason being is that the reason why Kai and Kai's partnership and and Jesus Christ, Kai and Mai's partnership or whatever, uh, worked that well is cuz we both were successful and we both had the skills already and we already trusted each other, right? If you're partnering with someone from the start, if you're like an like an experienced agency owner, this could work if you know what you're doing and you're setting it up right and so forth. But I wouldn't I definitely wouldn't recommend starting off like that if you're someone that's like more technical and so forth like me because I'm I'm a software engineer um originally. So I'm super super technical. You have to learn the social skills. You have to learn sales. If you don't learn this and if you're a weirdo, which if you're watching this and you're a technical guy, you probably are if you're being honest, right? Why the [ __ ] would I want to partner with you? I don't even like you. This is the thing. Like people people will look at you and they'll be like, well, you know, he's technically, he knows things, but like, yeah, I don't really like the guy and they're not going to partner with you just because that because it's all it's all a feeling thing as well. So you need to be able to learn those skills and sales is the best way to do it cuz like you're just calling leads. These people will tell you to [ __ ] off. Some will like them. Uh, some will like you, some won't. It doesn't matter. But you're you're generating that skill set and this is probably the best skill set that you had for life. Like if I'm if if anyone asked me like what skill is the main skill that I need to learn, it's sales. It's not the technical stuff. It's not managing people. It's not hiring and firing. It's sales. If you can sell, if this is all you can do, if you can just sell, you will always be able to get a job. You will always be able um to make friends. You'll always be able to get a partner. You'll always be able to make business relationships. You could get a sales job as well. Because guess what? Even if you're a software engineer, right, like I was. Um, guess why I got hired most of the time. I'm not like the magical software engineer or whatever, right? I'm there's people way better than me. Like we have a team of software engineers. Every single one of them is better than me, even though I lead them, but still. Um, they just like me. People People just like me because I'd learned to become social. They're like, "Ah, you know, well, this guy isn't like, you know, 100% [ __ ] weird and he has some type of skill. Let's give him a shot." So, that's like the biggest skill. Like don't worry about the tech stuff. Learn it and then partner later down the line if it makes sense. I would say cuz also you're you're right from the start and now you're going to split your profits when you ain't even gotten yet. It's like, bro, come on, dude, get some money first.

Yeah. It's also a good test to see that both people are willing to do what it takes.

Exactly.

And it's a good filtration mechanism because imagine you partnered with someone who's way lazier than you. You like him as a person, but he just doesn't work hard.

Yeah. That will happen.

Right? Which definitely can happen. But if you build it separately first, you can see.

Which ones I mean, because you and Kai are both successful.

Yeah.

On on all accounts, you already could have started traveling the world full-time and like you could already live your dream life, but you knew that you can go further together.

Yeah.

Right. And so imagine if if you were at a point where you grew to 15K, but you know, Kai was at 5K or vice versa, you guys probably wouldn't have partnered.

Yeah.

Because you would kind of sense that, okay, maybe I'm just doing something better. I don't know. It would it would be a harder discussion.

Yeah.

And I think that's that was the beautiful thing about that partnership. As well as if you know sales, if you do need to step into a sales meeting or you do need to analyze some calls, you can also do that.

Exactly.

And you're not just doing the technical stuff.

Exactly.

But you have all the skills.

Because what's going to happen if your partner gets sick? Oh, I guess we'll just not sell anyone because I don't know how to do sales. I mean, I guess we'll just get a closer, which I don't know how to train 'cause I don't know how to do sales. You're [ __ ] So, it's like you kind of have to know it. It's It's just an essential skill set.

I agree. And some people actually ask me about this. They say, "Oh, well, I don't really want to do sales. Can I just hire a commission only salesperson to sell for me and I'll just do all the back-end technical stuff." They'll do all the cold calls and all the sales. I'll just do the backend stuff. And I just tell him, I'm like, "Dude, don't you think this guy would just have his own business if he could do all that?"

Exactly.

Like, why doesn't he just hire out your role? Like, why are you trying to hire this person?

It's not that easy.

Yeah, I agree.

And you do need to have the skills yourself.

I agree.

So, what's next for you? You've grown the agency. You have a set plan. You have the systems. You have the SOPs. You're going to keep scaling this thing.

Yeah.

What are you going to do with all this time and money, Mike?

That's a great question. So, right now, honestly, I'm starting to suffer from these problems of having too much time. Um, somewhat because like at this scale, like if you're at 500k a month and like you're you're you're working 80 hours a week, you're doing something wrong. Like, then you probably don't know how to manage people. Um, so I do have a lot more time nowadays and honestly, I have been side questing a lot. So, I'm still trying my main focus is still the company, right? Like I'm heavily trying to scale this. Um, but it's it's just much, much easier at this point than it was in the start where I don't like there's not nearly as much expected from me um as there was previously.

So, a couple of the things that I am doing. So, A, I actually just finished up motorcycle classes, right? I'm a very extreme person at heart where like that that's why I'm like hitting. I mean, you kind of have to be to do what you know what I'm doing in a sense. Um, so when I think like, okay, well, you know, I I want to get my motorcycle license. This is one of the things that like just opens up a lot of things in your life, a lot of cool experiences. I remember when I was in Bali and I was driving a scooter. I was like, bro, this is so sick. It just made me happy, right? I was like, "Okay, I I thought about it again uh when I was here in Colombia and then I decided, you know, why don't I just take some classes and get a motorcycle?" And I was like, well, there's no reason why not to. So, I did that. So, I just finished it last Thursday. And then I was thinking, you know, well, what else could I do? So, I'm like, okay, well, I got my motorcycle license. I've got a car license. You know, why don't I get a boat license, right? Why don't I go sailing? So now I've planned to in the summer in July, I go to Croatia. I'm going to get my boat license. So, my motorboat license. I'm going to get my sailing license there. Then I'm going to get my radio license 'cause that's some [ __ ] you need as well apparently. Then after that, I'm going to be going to Thailand for um the third for the last quarter of the year, which I'm going to be training Muay Thai for, which right now I'm also training a bunch of flexibility mobility for that. So, then in Thailand, I'm going to be side questing basically becoming a Muay Thai warrior, right? And then I'm going to be doing uh scuba diving there as well. So, I'm going to get that license whilst we're at it because that's something that exists. Then I'm going to get my free diving license there whilst I'm at it. Then when I go to Spain um January to like April, I'm going to get my helicopter license. I'm going to get my plane license. And then I'm going to get my skydiving license.

So, I'm just thinking about these things. I'm like, how can I unlock the coolest experiences and provide value to the people around me as well? 'Cause we all know ain't nobody going to [ __ ] do this. There is no way that anyone is going to even have a [ __ ] boat license 'cause it takes like effort and progress, right? But now you can be the guy, okay, well, I want to go do something. All right, well, cool. Do you you know, you want to rent a boat or whatever, but you need a captain and then, you know, he's a son of a [ __ ] or whatever. You don't like him. Cool. Well, I'll just be the [ __ ] captain. I'll rent a boat myself and we'll just go yaching out in Europe or whatever. So, I'm just doing a lot of side questing where I'm just like, okay, what skills can I learn that will be valuable for me and that will stick with me for the rest of my life? So, like for example, all those things I just mentioned, then I'm like, health is another thing. So, like I like to experiment with things. I'm not like um things don't have to be super super proven for me for me to try them so to say. So, I got the fattest stack of peptides as well. I've got literally I got to make the the the the syringes a day. Actually, I'm taking like eight different injections a day. There's like [ __ ] 14 peptides that I'm taking.

Yeah, that's insane. I know you you sent me a video.

In your house of all those and I was like, "Dude, you're going to glow in the dark after you take this."

Yeah. So, so that's one thing. Um,

You know, like like the biggest thing I think a lot of people do once they like start to get some money and have some time is just their health. I've already been very very health oriented like my entire life, but like having what I have now, I can get a chef, right? I can optimize my food. I can get a personal trainer for the gym, right? That pushes me even harder. Um, since I have I have a lot of issues that I've had mobility and flexibility wise. Okay, cool. Get me a personal trainer for that. Train with me every single day. So, I'm just pumping a lot of money into these aspects of my life where I'm like, how far can I fetch it where I am just like absolute peak peak peak performance and physical condition and mental condition because this is all going to make me more money. If I feel better and I can think clearer, it's going to directly reflect on my business because I'm the one that's managing and running the entire thing. So, that's pretty much the way that I see it. And then yeah, just travel around the world. Um, explore places, you know, try to make good relationships. Like my my parents are actually coming or my brother and my dad at least are coming next week to Colombia. So, I'm taking two weeks with them uh in Medellín and going to Costa Rica as well. So, because I now have what I have, um, I could basically put together like an entire travel plan for them. We can make memories as a family, which is which is something we didn't necessarily we weren't necessarily able to do as much when I was a child because of, you know, the reasons I won't get into. Um, but now I can go ahead and do these things. I give my money my my mom and my dad both a monthly salary as well so that they can have a more comfortable life. So, because of all these things, I can basically create experiences for people and for myself which I'm going to remember because at the end of the day, I love doing all the, you know, the the agency stuff. I love building the company and whatnot, but like that's only a small part of life realistically and it's one I I really like, but there's family as well which you want to build on. There's your health. Um, you know, there's friendships, there's recreational things, right? Like personal development. Like there's so much more to life and there's so many more aspects that you kind of want to max out in that sense. Like I look at it as like buckets. Like you want to fill every bucket where it's like try to focus your time on that as well. 'Cause if I get to 10 mil a month, you know, for example, next year or in two years or in 3 years, it's not going to matter. It's it's it's really going to be the same for me. Like I'm 24. So, if I get it if I get it by by 26 or by 30, it really won't matter and it won't really change my life anyways because like I'm already making enough money where almost all the doors have already opened for me anyways. So, that's kind of the way that I see it and that's that's pretty much what I'm doing, man. So, keeps me very busy. I can definitely tell you that.

Absolutely. I remember when you first asked me, I think it was like a year ago and you asked me about retiring your mom. I believe you did first, right?

Yeah, I actually did both together.

At the same time. Okay. So, retiring your parents and I remember we talked about that and I remember telling you about how how good that'll feel and the the massive benefit that you just that you gave them.

Yeah.

And you basically bought back their life.

Yeah.

And that's what people don't realize is in the beginning you're working for selfish reasons. You don't want to have a boss. You want to travel. You want to do this. You you make it all by yourself and you make it all about the experiences that you want to have. But from my experience and from doing crazy [ __ ] and you know going having yacht days and doing other stuff and traveling and going to different countries, I still don't feel any more fulfillment than when I first retired my mom and it was such a big deal. Like she spent her whole life working and grinding and then you can do that for her. And that's what makes this business so powerful that I think people don't really see when they're just getting started.

Yeah, I agree.

And all this stuff is amazing. I mean, you're basically becoming James Bond.

Pretty much, man. That's what that's the goal.

You're basically building all the skills you need. Plus, you speak multiple languages.

And it's cool that we live in a place as well like Medellín. We both love it here.

And we're both based here where you are able to do that.

Yeah.

And you're able to dive into as much as you want. Uh dive into all these activities as much as you want. And I think having a home base though, you're talking a lot about travel and something I've learned is having a home base is extremely powerful though as well. Having a solid work setup because I've gone to the other extreme where I'm traveling so much.

That I can't comfortably work and then I end up missing work completely. I'm like, dude, I miss just sitting down.

I agree.

And rewriting a VSSL or filming bunch of ads, doing whatever. So, how are you thinking about or how are you now balancing work and all these activities?

Yeah. So, I actually don't work on weekends anymore. Like, especially when I started out, I was working like 12 to 14 hours a day every day. And I would not leave the house. Uh except for the gym. That was it. So, that's that's how I started out. And I'm not saying you necessarily have to be like that when you're starting, but it can be good if you're that type of person that can handle it at the very least. Um, right now like I could still be doing that and like as an entrepreneur sometimes you will you you will still associate yourself with the pain that you had in the start where you where you just put in so many hours and stuff like and you'll continue to do that but you have to stand still and think to yourself like is this really still necessary and for me it's not so I had to kind of like like actually like properly think about it and be like yo I can't work on weekends like I should I should make sure to plan things every weekend that I can go ahead and do right I have I'm I'm a very scheduled and organized person. So, for example, I'll have my training sessions start at the time that I should end my work as well. So, it's like 5:00 pmish more or less. Um, so that's kind of how I've organized it so that I can make time for these activities. Like I plan the activities first and I work around it. But obviously I do make sure that I have a comfortable workspace and so forth, which is also a big thing like when you start to earn more money. Um, like just buy your workspace like it it's going to like I bought like the most maxed out workspace that I could get pretty much and laptop aside it's like I don't know like 10 grand basically and this is like peak comfortability like I bought the [ __ ] that I really don't need even right so I'm living here I can just put this in storage right like that's what I'm going to do I'm just going to put it in storage until I basically return if you're constantly going to like a few countries which are traveling in between which is which is kind of what I am planning to do. Um, you just do that for all three of those places and you put it in storage and then you just take it out again when you get get back and that's it. That way you can have your comfortable workspace and so forth because otherwise one one thing is like you said traveling is so fun until you have to work whilst you're traveling and you have the absolute worst setup and you're like bro there's like you know construction work right around the corner here like I'm sitting on like like one of these lawn chairs like what like what is going on? It just becomes a very uncomfortable experience where you just want to work and you're on vacation but you can't even enjoy your vacation because you can't properly work. So you kind of do have to set it up in the right way where where you can have both and where you can have that balance in a sense.

Absolutely. I agree. And it's crazy how in the beginning in the agency journey is actually the worst part.

Yeah.

When you're grinding in the beginning is 100% true for me as well. It's the worst part. Where where do you think is that curve where it goes up and then it starts to become easier? Is that a It could be a revenue number. It could be a certain amount of clients. Where do you think that lies?

For me, initially it was a bit of a revenue number 'cause when I was making like 6 7k a month like I'm from Europe, you know, in the US that might not be a lot. Uh in Europe, let me tell you, it is because it was almost all profit. Um, that's a decent income anywhere, man. If you're not in a big city, if you're not in New York City, if you're not in Miami, LA, maybe even Vegas, dude, 6, 7K a month, you can live anywhere in the world that's not a big city like a Dubai. So, I think that's that's super solid, especially because you have your time back.

Exactly.

And you're collecting monthly recurring revenue. So, yeah, that that honestly was was definitely a moment where the pressure kind of let off because it was like I I remember this very vividly because I was living in Spain at the time and I was sitting with a friend that I was living with um in a restaurant, an Italian restaurant in like some some random ass town by the coast and you know, we started talking about the agency and money and whatever and you know, it just all of a sudden just like dawned upon me. I'm like, you know, I haven't done anything in like 2 months and I've just been making like 6 7k a month. Like this is in the very start. I thought everyone was going to cancel after a month, right? This is like what people think. Um, and I was like, "Bro, these people just haven't cancelled. They just keep paying me. I'm I'm literally not doing anything. Like, I'm basically not working and I'm just making money." I'm like, "This is insane." So, that's kind of when it when it really dawned upon me. And that made it a lot easier. But, you're still driving the business. You're doing everything. So, when it really really becomes easy is when you have employees. So, if you have a uh an appointment setter if you need one, if you have a closer, so someone to take the sales calls for you, then you have a CSM, someone to take the client calls for you, and like a VA if you need one for service delivery. Once you have all those things, all you have to do is manage and build systems, which in my opinion is is the easiest to do and it takes off the most amount of pressure. Like if you have a good team that supports you, that's when you're really like, "Oh, I'm good." And I have that 'cause I know the company will realistically even without me for the most part grow. Is it going to be optimal? Yeah, definitely not. Like we're not that advanced yet, so to say. But like I can go for two weeks and and we'll be fine. Do like an hour a day of work maybe or a few hours a week and that's it. So, yeah, that's that's the point where like really becomes like, "Oh, we're good." Because if that's all you have to do, that's also not a time like people have to work around your time. You don't have to work around their time. They have to work around your time. So they need to make it work for you. So that's kind of the the real point in my opinion at least where it just all eases off a ton.

Definitely. So if you wanted to build a pure lifestyle business and someone just wanted to max out life, they don't want to get to 200k a month or 500k a month. It could be 100k, but what do you think that sweet spot is where they can have maximum profit, the lowest amount of employees and headaches?

Yeah.

What rough revenue range do you think that?

50 to 100k. So, if you're if you're doing my business model at least and you're at 50 to 100 grand a month um total, you're going to have like I mean VA honestly VAS you don't even need anymore. You could literally just automate that stuff that's what we've done.

With AI.

Yeah, with AI. Um, a CSM, you're going to need a salesperson, you're going to need appointment setter, you won't even need either at that point potentially. Maybe an appointment setter. So, you'll have three employees. Your profit margin is going to be way higher as well, probably like 60 to 70%. Um, and you can just kind of chill, but that's saying like, I'm not going to grow this business. I'm just going to keep it at this revenue level. I'll be making a good amount of money and just keep it at that.

And all you do is you're making ads, you're launching the campaigns, you're kind of monitoring that. Or you can also hire an agency or you can hire an employee to manage the ads for you as well.

Exactly.

So essentially your task is just marketing.

And just making sure the the calendar's filled. Then you have the appointment setter, you have the closer, then you have someone that that's delivering all the fulfillment.

And and doing all that and then you're basically just.

Chilling literally. I mean that's that's the lif the lifestyle business. I mean you don't even have to grow it that big. Like 'cause if you're a 50k a month like depending on it really depends on how good your ads are. Like if you're doing ads that's like where your profit lies. Like my all my costs like literally 90 to 95% of my costs are people and ads. That's it pretty much. So depending on how much you can lower those that's that's where your profits kind of are. But you can you can pretty easily make like if you're at 50k a month like 30 grand 30 grand a month like it's pretty good [ __ ] life. I don't even spend 30 grand a month and I'm living the life.

Yeah. That's that's the interesting thing is both my life and your life you can probably live on like 20 grand a month.

Yeah. Very comfortable.

That's that's about what I pay. And I'm traveling like every two weeks I'm out of the country. I'm I've got a private chef. I've got two private I've got two personal trainers. I've got a personal assistant. Like I get the highest quality of literally everything. Like I don't look at any price. Like 20k a month. That's literally all you need unless you want to go live in Miami or some [ __ ] like that or Dubai. You're going to need a little bit more money.

Yeah.

But like Yeah. You don't need that much money.

Yeah. I agree fully. And I I noticed that point as well. And I think even was it you or Kai? One of you guys asked me I think in the beginning when you first came to Medellín, they're like, "Bro, so what do you spend like all your money on?"

Yeah.

Like what are you buying?

And I remember telling you guys, you there's not that much to buy. If I lived in Miami or if you lived in a big city, you can always buy more more cars. You can buy the Rolexes and the watches and all that, but if you're not into super luxury stuff, there's I mean like what are you going to do? Go out and party.

And spend the money on tables and clubs and all that. But if you're not doing that and if you just want to optimize your life, be healthy, have trainers, chefs, assistants, maids, all that, it's really not that expensive.

Especially if you're in a place like Colombia or really anywhere. It doesn't even have to be here.

Almost anywhere in the world except for like the US or like the major city like the hubs like you go to like Marbella, you go to Dubai, Mykonos, like like Miami, like yeah, you can you can pay a lot of money for these things, right? Because it's it's it's normal. But like, bro, you could go to Thailand, you could go to Bali. If you go to Bali, if you have 10K a month, dear lord, you're living like a [ __ ] king. Like, you're living a way better life than even we are right here. Like, it's just so cheap. So, you don't like you really don't need that much money for a good quality of life. But obviously, you know, do try to make a lot of money just to make sure that you're set up later in life because, you know, if your agency ever dries out and you're like, "Well, [ __ ] I'm making 10k a month and spending 10k a month and you're like, "Oh, [ __ ] What do I do now?"

Exactly. But I think everyone should get to that point because obviously if they're watching this video.

They're at least entrepreneurial-minded.

Right? Maybe they don't run their own agency yet. And I think if that's the path that they're on, they should 100% at least try to get to 10, 15, 20k a month. Not because not everybody is going to be as entrepreneurial and driven as you where they want all the problems that come with what you have.

Yeah.

Right.

Most people don't.

Even stuff with like taxes and having to move like I got to do these investments and I got to move and I got to optimize and you're setting up trust and you're setting up all this stuff. It really is a headache.

Yeah.

And so the problems never actually go away. They're much better problems. But, you know, my life didn't I I'm not buying anything now that I wasn't buying when I was at 20K a month.

Yeah, I feel that.

And that's and that's the best part about this is that it's very achievable. Like everything you said, maybe not like the plane license and all that, but pretty much everything you said you can pretty much get. I mean, the real get-rich-quick hack is just to move to another country.

Yeah. That's cheaper. Because if you're at 10K a month and you're living in in Florida,

Anywhere you're like, dude, you just move down here.

Yeah. You take a 3-hour flight and now your 10K a month life is you with three staff.

Yeah.

A personal assistant, a maid, a chef. So that's the real way to just, you know, 5x your money.

Yeah.

Is just moving.

Yeah. I agree.

So I think that's that's a big hack that I I have always encouraged people on my channel to take advantage of. And I think that's that's I think what people also like about me is the fact that I don't always say everyone should get to 100K a month or 500K a month. It's like, dude, just find your number. You know, you can build a lifestyle business. Just free yourself first.

Yeah. 100%. Because even.

And then if you want to keep growing it, you can. That's the best part.

Yeah. Because even Eric, um, you know, if if any if you guys know who Eric is, he's also an agency owner. He has a podcast from like one or two years back with me.

On my channel.

Yeah.

Yeah. He's actually the guy that introduced me to Pavle. Um, like he's scaling down his agency because he's like he's just like, I don't want like I don't want to deal with all this stuff anymore. So, it's like at a certain point it doesn't matter like, you know, if you're if you're making enough money then why have the headache, you know what I mean? It's like doesn't make sense.

Yeah.

Yeah. You're not trying to be Elon Musk here.

Yeah. Exactly. I'm not.

You're trying to live a good life.

Yeah.

Yeah. I I will say I mean long term I think it is important to set up your life in such a way so you don't have to work.

And the dream situation is to have investments that pay off all of your bills.

Multiple times over.

Yeah. So, if anything did happen to the business, like I think you and I are both smart about investing into things, I definitely don't spend all the money that I make and a lot of it goes into the stock market or S&P 500 or into kind of safe bets. And in the future, I think you'll get into real estate as well.

Potentially.

Yes.

Well, at least you'll want to buy a place that you're living in.

At the very least.

Yes.

Yeah.

Or a few.

Or a few. Exactly. Exactly. So, I think all all of those bets are important and that's that's a big reason to also make a lot of money.

Yeah. 100%. And that's that I think that's like the first like even even for me yet like like a lot of guys are like this guy's at 500k a month. He must be a [ __ ] multi multi-millionaire. Like no, I'm not yet. Like we went pretty fast, right? And I do make a lot of money, but um I'm not there yet. Like the first the very first thing that I still have on my mind to achieve is to make it so that I'm literally at that point where I'm like, look, if absolutely everything goes to [ __ ] I'm good. Like I can take care of my family. I can continue to do what I do. I can still have my staff for the most part. I cut some of those people off, right? I can I can lower the way that I'm living a little bit. It's not not an issue. But I don't have to worry about this stuff. Like even if everything goes wrong, I know I'll always be fine. That's the very first thing 'cause that is what gives true peace of mind. 'Cause even at 10k a month or whatever, I was still like, "Oh, like I'm living a good life, but like,"

You know, a wrong turn and it might [ __ ] me.

So, and now now I don't have that anymore because obviously I have a bunch of money in the bank.

So, I don't have that, but I'm not like, "Yo, I'm good for life."

But I'm like, ain't a even if I if everything goes to [ __ ] now, I'm good for like for a minute. So, for Yeah, I'm good for a while.

That's all right, Mike. You can you can always come sleep on my couch.

Thank you, man. The the other thing I think people don't take into account is the fact that your skills also will never go away.

Yeah.

And I've said this traditionally as well about cold calling as well as sales.

You just have to get good one time.

Yeah.

Because realistically, if you lost everything for whatever reason, you and Kai decide to go your separate ways and this and that, you'll just rebuild something else and you'll be successful in that.

Too. 100%. I could rebuild something or I could even work in someone else's agency. Like, bro, the the amount of stuff that I can build, like I could come into someone in the agency, be like, "Yo, pay me like 40 50k a month or whatever or make it a rev split thing." Even like 20k a month and I'll just literally scale like your entire back end up. I'll do everything except for ads. There you go. It's it's operations persons are very like to find a high-level one, which which is pretty much where I am. Not not to toot my own horn here, those are very difficult people to find because like why don't they just start something themselves, right? It's 'cause I lack the skill of marketing as of right now at least. So, I can't do it if I wanted to. I don't want to still, but that's kind of the the reasoning behind it. Like, it'll always be fine. And I.

Absolutely. And that's that's what I did too because I first quit my job and then I really tried to it was it was web design. I was freelancing and I tried to go out on my own and I did it for 6 months and it just didn't really work. But I used all those skills to then get a job.

Yeah.

And then I was right back to making 5K a month.

Yeah. Exactly.

I had a job and then I would quit again and try again. And then that time I succeeded.

Yeah.

So you don't lose the skills. And even if you're just getting started and like you're learning all these skills, you can just take this and get a job too.

Yeah.

Probably get a better job than what you have. Especially if you're working at McDonald's, you learn all this. You learn all these skills. You take it and use it to get a highpaying, nice air-conditioned job while you make your next move.

Yeah, I agree.

And that's the beauty of it.

I agree.

So, what other Batman adventures do you have coming up here?

Oh, well, I mean, I'm going to Panama in a bit. I'm going to Costa Rica. I'm going to Ecuador. I'm actually doing a big trip through Europe this July. So, I'm going to Dubai first. Got to do some banking stuff. Another thing you get into once you once you get it once you start making more money, banking and stuff becomes like an actual thing. You're like, "Oh, I need to think about what bank I put my money in and like private banks and all this shit."

Um, so yeah, we're going to Belgium then. It's where I'm originally from. So, taking my girlfriend with me as well, showing her around a little bit, see my friends and family. After that, we're gonna go on a seven-day road trip from Switzerland to Liechtenstein, which is like a small butt [ __ ] nowhere country that no one knows about, and then to uh uh Austria. So, we're doing that. Then after that, I'm flying from Austria to Croatia where I'm going to be for 12 days doing my boat license. So, I'm going to be living on a boat. It's yachting season in Europe, so it's perfect. So, I'm going to be learning how to sail a boat and then learning how to operate a motorboat. That's going to be 10 days that I'm going to be on the sea. Um, basically going from island to island to island to island. So, yeah, that's the that's the plan. And then, yeah, after that, just like, you know, work a little bit, scale the business again, probably do some side quests here and there, but nothing too major. And then, yeah, the big the big one's definitely going to be um Thailand after that. Like I'll really try to focus super hard on like Muay Thai fighting and so forth. Having a little bit of side quests like the scuba diving, free diving and whatever, exploring some stuff. But yeah, that's kind of.

Nice. You're going to leave you're going to leave Kai to manage everything himself, huh?

No. No, definitely not.

Well, you'll be on the you'll be on the water. No, for 12 days, you said.

Yeah. Well, well, that that's here's the thing. Like um my company can manage itself for the most part. That's kind of what I said earlier. Like I've built the company in a way like I'm not building the company so that I I'm like the main guy here that I have to be here. Like that's not what you want to do. You want to build it so that other people can lead certain departments. And for the most part like my engineering department, my my lead engineer is not [ __ ] He knows really good what he's doing. So he could lead that. I have CSM team leads and then a head of customer success. They can lead that separately as well. Take decisions. I have a sales manager. They can lead the entire sales department and the VA department is going to get fired in like two weeks. So now I have someone basically running everything. The only thing that they can't do is think about new systems to build or how to optimize things or whatever, for example, 'cause I'm making custom checkout pages and this and that and like thinking high-level stuff, but that's not super necessary in those two weeks. So.

Yeah, they'll be fine to be honest. I'll just be chilling.

Yeah. Last time we got dinner, you mentioned to me you were going to let go of all your VAs.

Yeah.

That do a lot of service delivery and you're going to replace them with AI.

Yeah.

So, how do you plan on doing that and how's that going to work?

Okay. Um, so we're we're actually and by the way, for any.

What if they're watching this right now.

And this is the first they're hearing about it.

Well, it will be.

Oh [ __ ] I'm about to get fired.

Maybe wait a little bit with Rob the podcast. So, sorry to all my guys out there. I love you guys, but you know, AI is AI. This is business. Um, so yeah, the the way that I'm basically going to do it, and FYI, I do not recommend this for anyone starting out. Like, don't listen to this and be like, I'm going to do what he's doing 'cause this this is not the [ __ ] way. Don't do this, okay? But right now, all our sites are in Go High Level, right? Go High Level has a certain has does has some limitations at the scale that we're at at least and what we want to do.

'Cause how many clients do you have?

Like 13,400.

Wow.

Yeah. So, a lot of clients and that's a lot of websites right there, you know. So, uh we're we're basically switching our website so that everything's going to be custom coded. So, not and Go High Level just like code separately and the website runs separately. Um, and we're going to have it so that the CSMs who are the people that are responsible for the clients can literally just like they'll have like a chat GPT that they can type to to make changes on the website and then they'll be able to see it. So, we'll basically do it like that and then it's going to be all automations initially to just set it up and then yeah, that's basically how they'll uh how they'll take care of it. 'Cause one thing I did learn is that for customers, I prefer to have it have one person that is responsible for the customer A to Z because otherwise what ends up happening and by the way, I've never done this uh where one person takes full responsibility. So maybe on the next podcast they'll be like, "Guys, it was fuck." But for now, at the very least, the the issue that we've been having a lot is that you've got the CSMs are like, "Well, the VAs are slow. They're not doing this and that." Okay, the VAs are complaining about the CSMs. Then we had people that were doing the GMB fixes and that, you know, they were not doing good. So the VAs are the CSMs are complaining about them. I was like, you know what? I'll fire all of you except for the CSMs. And that's exactly what I did. So that it's one person responsible for everything A to Z. One person accountable because now I can say like, yeah, there's no one for you to blame. This is you. You did this. Okay. So we have a very very clear expectation of like, yo, there's not like, oh, well, this person's kind of him but kind of him. It's like, no, it's you and that's it. So, there's a a bigger form of accountability and that's kind of what you want to instill in your um in your employees pretty much.

And your CSMs are they technical?

Because I know they're client facing.

Yeah, they're all client facing. Um, they're not. Some of them are technical, some of them are not. The main people that I'm I'm actually trying to get, this is something that I learned as well, 'cause for anyone thinking that your CSM should be technical, not necessarily the truth. They don't have to they they shouldn't be super super untechnical either, obviously. Um, but you want sales people like they are your sales team. If you don't have these types of people, you're going to face a lot of issues. Upselling is going to be very tough. You're going to get people that don't know how to communicate properly that will get ran over, especially by the contractor niche. So that's kind of what I've realized. Um, and I fired everyone that that I didn't think was a fit anymore basically because it just doesn't make sense. Um, so yeah, they can be technical, but the best people are the ones that have sales experience and have the technical experience because these are the people that have the best of both and my top guys are all that.

So, yeah.

That's great.

That's great.

I learned that one from experience. Trust me, I've uh been through quite a few uh quite quite a few quite a few people.

So, to say. So.

Nice. Well, cool, man. I'm super excited to see your journey and it's always great seeing you and every time I see you, you've grown and you're learning stuff, you're doing stuff. We were just in Brazil together and you you came back and you you were super optimized and you'll be you'll be Superman here soon with all those injections you're you're about to start taking.

100%. And dude, honestly, I'm I'm I'm super proud of everything that you've done and you've gone you I believe you are the fastest growing agency that I have seen.

Amen.

And even you personally and how fast you've evolved even outside the agency from the very beginning and how fast you got good at sales and then into cold calling and just how quickly you make decisions. I think all that is is super admirable and I'm not in shock at all that you've grown this this far.

Yeah. Thank you, man.

You know, when when you first came here and you were you were at 15K a month, I mean, I knew you guys were going to absolutely crush it. I didn't know if you guys were going to partner or not, but I knew from seeing your personality type and how you viewed things and how structured you are, I knew you were going to go far, even if it was in another business. So, it's it's great to see, man. It's great to see now that we're here in front of each other and and and we started off just talking on Zoom and you having to raise your hand, ask a question and everything and and now you're absolutely crushing, man. And you are for sure one of the biggest Go High Level SAS agencies.

Uh that that even exists 'cause even we went to the High Level event together and you met a lot of these other guys and I think that many big players.

Yeah. There's not as there's not that many people that are doing what you guys do.

At your scale and at your level.

Yeah. And yeah, man. I'm excited that you're here and I'm uh I appreciate you jumping on and and and sharing all this. It's been it's been fun.