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RE-TARGETING FOR FASTER GROWTH

Richard Brindley1:41

Transcription

Another great thing that's worked really well for me is retargeting. Now, retargeting is a great way to generate more revenue from your existing customers.

Now, this is a great thing for a window cleaner, for example, who might already have a very well-established customer base. If you were to retarget those customers, offering them an additional service, uh because you already have a good well-established relationship with that customer, they already know the great service that you provide, there's a good chance that they'll go with you when you offer an additional service. So, that works great if you're offering an additional pressure washing service, drives and patios, uh gutter cleaning service, fascias, conservatory roofs, things like that. So that's a really easy way to generate additional revenue from customers that you already have.

If you're a new business, it makes sense to offer a range of services so that you can generate maximum revenue from a smaller range of customers. So each customer, you're not just offering them one service, but by offering a range of services, you're more likely to have a service that each customer wants to take advantage of.

So, if you're a new business or a well-established business, offering a range of services and retargeting existing customers with additional services is a great way to grow your business more quickly.