Transcription
Trust me, I worked in advertising for 36 years, okay? And one thing you learn very quickly is you can take the same information and present it in 15 different ways and get a completely different emotional response depending on how you present it, what you choose to leave out, and what you choose to highlight.
Even if you don't highlight one thing and leave out something else, [music] uh you can uh you know 75% of people will survive, 25% of people will die, they're both the same thing, but people respond differently because there's an implicit uh sort of social context contained within the framing of the of the figure.
This is vital because the there is no point in simply providing people with objective information when they won't consume [music] it in an objective fashion because we're incapable of doing.