Jimmy Kelley Entity SEO Reloaded - Apr 3, 2025

Welcome to Jimmy Kelly Entity SEO Reloaded. It is April 3rd, 2025, and we are doing a Q&A section with Jimmy Kelly today.

Jimmy: Jimmy! Hey! Hey! How's it going? We missed you.

It's been… guess it's been a few weeks.

Yeah. How are you? Do… how are you doing?

I'm doing okay. Not too bad. I'm tired today.

Yeah, it's one of those days. It's like spring springing.

So am I. I… I took a nap before the… the webinar so that I wouldn't fall asleep on the webinar.

All righty. Well, we have um some questions that have been brought in, so we might as well get started.

Uh, yeah, we'll probably have people trickling in over the next two or three minutes. That's completely fine. Hi Carol.

Hi. I'm going… uh, Jimmy, I'm going to drop you a link to a doc from um David Blue. I'm going to put it in the… Do you want me to put it in WhatsApp or do you want me to put it in the chat, the Zoom chat? Which is better for you?

Uh, either one. WhatsApp is good. I've got that open too.

All right. Here it's coming through. So let me explain a little bit about what David Blue is trying to accomplish since he wasn't able to get on today because, like I said, he is an… anesthesiologist. So he's in surgery right now. But um he is creating a website where he is going to be selling product like co-enzyme Q10 and different things like that. But he wants to go a little bit different because he wants to create a website that actually trains people like on how to… you know, what enzymes they should be taking and which… you know, different things like that. So he was asking in our chat room um and some of us tried to address it, but I… I felt like he was going a little bit too deep for us to address it. So I wanted it to go directly to you. So I'm just going to read real quickly from the… Well, here I'm going to share my screen also, just so that everyone can see. Sometimes it's a long document. It is a long document. So that's why I wanted to try to feel like I changed where everything's at on my screen. All right. Can you guys see my screen all right? So this is David. He's saying, "I'm just getting started going through the training." Um, he was… so one of the things that he was having questions about was the centroidids and the foo bars specifically as it pertains to the ecom site I'm building. Part of the issue is that this is not a local business. So some of the issues are different. So he's creating his site more for Stormbreaker when it releases, but he's using the training from, you know, brand signals to try to help him build the site so that by the time Stormbreaker is available, his site will have at least the right site structure based on how you're teaching us to do site structure. Um… uh, the biggest thing I need to get started was to make sure that I haven't shot myself in the foot with my site structure. If that's okay, then I'll keep going over the material to sort it out; if there's a problem, I need to know sooner rather than later. My site will have two parts. The first is a store selling health supplements. The larger second part is a learning center containing articles I've been writing to take the research that is out there and translated into English to help people understand which supplements have been shown to improve overall wellness and to help with specific health concerns. Now, this URL doesn't go anywhere, but he put it up as an example of a URL um and he wanted to know if that was correct… healthdoc.com/arningcenter/co-enzymeq10/fertility/miscarriage. It seems quite deep to me. I mean, that seems like a… a very deep silo.

Yeah, that's a very deep silo. You kind of want to break it into two in this instance, I think, because really you're not going to be too much different than like a Shopify store, more or less.

[Music]

Um, do you want to give me that link there? Yep. Now, just so you know, that link doesn't go anywhere. It's um he was just giving it to us as an example. U… but… and he also sells co-enzyme Q10 in the store. Yeah. So he's got it going to an article but also to a product. Right. So… so when we go on within the learning center, vi… visitors can choose from articles on various supplements such as CoQ10, magnesium, ashwagandha, etc. If they choose CoQ10, articles are further broken down into categories such as general, heart, diabetes, fertility, etc. Um, let me see. One other complicating factor that I just thought of today is the site has two main parts. One is the learning center as I already mentioned. The second is the store. The issue is that, on the one side, I have a series of silos containing articles about CoQ10, magnesium, ashwagandha, vitamin D, etc. Then, on the other side, is the store I'm selling these same supplements. So… um… and then his follow-up question right here is: I have a follow-up question. Will it confuse things if I have a store page listing supplements we sell, but then when they click on an individual product to be taken to the sales page, that page is located in the learning center? Or do I do away with the learning center level entirely and just put all the articles under healthdoc.com/zaq10? Um, I was using the learning center page to be an organization point where visitors could go and choose which supplement they wanted to explore. And then there's his question. So I'm going to stop sharing my screen and let you take over this question. Okay. Um, let me just bring out the heavy-hitting questions right out the [Laughter] gate. Get you warmed up here.

Can you see my screen?

Yes. Yes, we can.

Um, okay. So I'd still break it out into two separate things because one is going to be the products and the other is learning center. So I would probably… I would probably put products in here as a secondary silo and then just get rid of… you know, all… all the different products would just go there. So then up here, I think I would probably… because I… I feel like you don't necessarily have to silo everything out. Like some of these things would probably go on the same page as a learning center. Like there may be sections on the page that's like general, and then you can get more detailed, but I would probably… I'd probably just break this down as well. Um, so… so your foo bar would be products and learning center, and then use your… your H3 tags within the page itself to break up the keywords. Yeah, that… that's what I would do is try to kind of isolate each one because even if he… you know, if he writes about a miscarriage or whatever, then it would make sense to link to the fertility page or vice versa, right? Um, I don't know how much information will be on the learning center, but I assume it would be a lot. So I would probably do something like this between the two. Um, and this is kind of weird because we're doing two separate foo bars, which is okay. Um, because you're basically… that allows you to mix and match the AB connections between the different pages. So like on his miscarriage page, maybe he links to this product basically, right? Well, and then you're starting to slim it down as opposed to having the really long um silo that he initially had. This still gives you that AB, and within miscar… on the miscarriage page, you could link back to the products, co-enzyme Q10 as an H3, and the same manner on the qen… the co-enzyme Q10, you could have an H3 where miscarriage or fertility or heart or whatever was also linked so that they kind of… is that correct? Am I correct in…

Yeah, yeah, that's correct. That allows you to link both ways without designating like a specific one structure kind of thing like he was trying to do. Um, that's how I would do it on that one because, you know, you would have two separate options on your… you know, your title could be fertility… learning center like that. And then that would also make sense to just do your name of your product like that. So that way, no matter where you're linking, it's still kind of isolating that title. I mean, he could also just do fertility-healthdoc here too if he wants. Um, but depending on… on how… which way he chooses, right? So when you combine it like this, then it's just point A, point B in the URL. But if he wants to segment this out… where if this was just learning center, then he would still just link to fertility off the learning center page. Whereas if he goes this route, then he'd want to link to fertility learning center from the homepage.

So you're saying he doesn't even really need that learning center… foo bar or centroidid then?

Well, he does because he's going to probably interlink it. The foo bar is kind of meant to make it be a standalone, right? So when you do cities/ you know, Austin or something, then we're… we're trying to isolate for that Austin page, which basically it's the same thing here. He'll have a bunch of different topics to learn under this. Yes. But you're not wanting it to… you're not wanting it to necessarily be like… it… it wouldn't make sense to do fertility and then… because you can't put learning center behind it because then you're going to hold a whole bunch of learning centers. So… uh… repetition going on there. So I think that keeping the foo bar in there, it… it'll make it easier for the interlinking throughout the site. Um, because that way you're not really focused on any one particular centroidid at this stage, I would say. But it allows you to interlink A's and B's all across the site without it interfering with a silo.

Okay. So in the store, right? So then in the store, the way that you have it, it is good to… you know, do products, and so this is going to be more like… so the store side is going to be set up more like the Shopify or the e-commerce store where you have products and then each individual product. And so say on your fertility page or on your miscarriage page within the learning center, say that you're reading about a miscarriage because this is going to be… make it more discoverable because people generally search for their symptoms trying to find the way back up to the… the product that they want… you know, to get help on. So that will then take them back to the products page. But then within that products page on… co-enzyme Q10, you could also have H3s that link back to miscarriage, fertility, heart… whatever, all the different symptoms.

Is that true? So you… you kind of want to have both of them… you know…

Yeah. You want them kind of interchangeable in that fashion where, like when it's a local, you're usually going to focus on a city or a keyword, but usually the keywords are what you're trying to anchor to because that's what you're trying to rank for. But in this case, you're not going to have like a straightforward like silo because one is… you know, the… as he said in his mail, it's like, okay, there's one section of the site's just learning and the other section is products. So you build it with two foo bars basically so you can interchange or… and link between the two where you want to. Uh… basically.

All right. Those of you that were helping um David with this, do you feel like if he has questions when he's watching this video that you… you know, you might be able to step by step walk him through this? I… I have a… you know, I feel like this is really going to clear it up for him, but I just want to make sure that we all… you know, as a group are able to kind of help him as he's building this site. He's at a perfect time because it's not like we're coming into a site that he's already built, and now it's like, "Oh my god, what did you do?" So we're at a… we're at a perfect place here where, you know, while he's got… he has somebody… building the website for him, and… and I thought I had saw him mention, and maybe it was in a private message to me, that he was having issues with his… his web designer listening to him with regards to this, but now I can't find it. So maybe the… maybe the message got deleted. Hey Christopher, did you understand what was said there?

Kind of an advanced student.

Yeah, I… I understood what he was doing.

Okay, cool. That… that's important because if Christopher gets it, then we have… basic framework backups.

Yeah, I pretty much do as well, and just from exposure to Jimmy over the years.

All right, perfect. All right, I know that somebody else had a question. Um, Christopher, I think you said that you had a question that you wanted to address. Was that you?

Yeah. Yeah, I'm putting in a snarky comment in chat, but yeah, I do have a question. Um, Jimmy, the… the question was going to be around what is the new… uh, red grid ranks? What was it that you put in there recently? When would we want to use those? Was the… umology… see… which one are you looking at?

That's a great question. Well, um… um, put out a… a thing saying that the grids… I'm sorry, grid rank is what it was. Grid ranks are released now. And grid tracking. Grid tracking. Yeah. Where is it at here? Oh, how far back I don't [Music] know. See, I don't see it on mine necessarily. Um, you're supposed to be able to have a… you'll be able to do the 9 by 9 and 13 by 13 in this list. Now… um, that's what people's looking at. No, the… it's a new paid option at the top. If you go to the top of the page up there, you'll see it in the menu. It says grid tracking up there. Yeah. Yeah, you click on that. This one here is basically you can… just do grid tracking now if you want instead of… you know, having the system turned on basically. So that makes sense. No, some people that just… clear… they just want to track the grids. They don't want to run brand signals if that makes sense.

So… oh, you mean track the ranking in the grid without actually having the campaign running?

Correct. Yeah. Okay. So that's what… that's what that is now. So you can do just grid tracking with the system now. But that's a paid thing, that's extra. What's that? Is that a paid thing that's extra?

Uh, yeah, I think it's a paid thing. I don't know.

Okay. I don't know how they set it up yet because I don't… I haven't… I haven't actually made one myself yet, but there were people that wanted to just use it as a rank tracker but not… not run the full campaign or anything. So… okay, that'll be cheaper for them, I guess, for that. When you put it in, do you use it for per keyword or do you get all seven keywords? I was looking at the pricing that you have there versus like… um… uh, you know, like Local Falcon or BrightLocal or something, and I was just trying to understand what you get with your system.

That is a good question. Um, since I haven't made one, I'm not sure. I have… I have a video here from Umeare which was like a training video, and for whatever reason it just fell through the tracks and I did not… get it posted up into the members area. So… um, I'm going to… after the webinar, I'll post that… demo that he does. And I'm sure… I… I can't even tell… I'm not hearing any volume. And a lot of times… when he does demos, he doesn't use audio in…

Yeah, that's… I was supposed to remake it. It's supposed to be remade. Like this stuff is very boilerplate. It's literally on my list to do it. Like it's like I'm… it's next in line. Yeah. So I mean, it's… it's almost 15 minutes of just watching the screen, but you have to kind of guess what he's thinking because he doesn't really talk behind it. So it's like… spoken like a true developer.

Yeah. Yeah. Yeah. User-friendly is not his strong suit. I mean, he develops all sorts of cool things for you guys, but you know, don't expect him to explain it to you.

Yeah. So that grid tracking, that's just what… that… that part is. And then another thing that I've noticed is, you know, when you guys do like changes on the services to… um… let me see if I can pull it up here, and the server's been running ridiculously slow this week. Um, so would it be safe to assume essentially he's added this tool to eliminate the need of having like Local Falcon or any of these other tracking tools? You can use Brand Signals itself as a tracking tool without actually even running a campaign. Was that… is that his motivation behind this build?

Yeah, because there are some of the bigger companies that they don't want to like run the system; they just want to use the API to pull the grid tracking basically or set it up that way. So the grids end up in their… in their interface. So I think that's why they did it because a few of the companies just wanted the option to track but not do all the bells and whistles with it. So I think that's why I put it in.

What would be the benefit of doing grid tracking um without running Brand Signals?

Well, I think a lot of them… I mean, these are other companies that have their own SEO services, if that makes sense. So they want to use the grid as the tracker, but they want to do their own stuff to rank the… the map, right? Because there's a lot of stuff that you can do manually tweaking, which is what Brand Signals is supposed to automate for us. I don't know why you'd want to do the work all manually instead of just letting the system tweak it, but I guess, you know, sometimes…

Well, these are… these companies primarily try to push… you know, selling citations basically.

Okay, if that alone will rank you. So these are like the corporation people. Um, okay, if that makes sense. My use… my use case for it is… we've actually moved the location for one of the clients, and so we're getting the map on that, but I still want to see what the original location is also. So like… what actual… what the actual GMB one is versus the one that we're trying to amplify through Brand Signals. So you kept… so you kept the old LO GBP location, and now you've created the second one with the new, and so you just want to see how the old one's still holding…

Uh, yeah, it's… I'll try to clear it up. So you… you know how you can move the location inside of Brand Signals? You can put the… you can force the lat long… longitude. So for this client, he lived way on the edge of town, and so that he wasn't getting any benefit of just boosting his profile because he was already way on the edge of town. So we… we forced the lat longitude into the middle of the city. So the… the reports you get back inside of Brand Signal now show where he's inside of the regular city, but then we've since lost track of what he's actually doing around his own… his actual physical location. So that way it would be nice… So I've been… I've been using um Local Falcon to do that to see what his actual location's like. Yeah. But it would be nice… both of them within the same tool.

Yeah, exactly. I wanted to… So… and this one… these two are kind of new too because I know we've had this question before where you go in and you change it from a rex to a green, or you maybe you've adjusted the website. So when you go into edit, you want to click these two buttons. So let's say you change the services to get that a green check mark. Then to get it to recrawl, you would just click… you know, this. Or if you want to rescan the website, then you would click that now. So instead of guessing which one of these buttons up here does it, there's now… it's just these two. So now you know when you've done optimization that you can go and force that to rescan basically.

Very nice. Very nice. I thought the other one was you get a free basketball game.

Huh?

Yeah, he did use a basketball. He didn't use a world, but you know, hey, world is flat, don't you know?

Just kidding. Um, sorry. It's an inside joke.

All right. There was somebody that had asked a question in my… in the chat area, and if for the life of me I can remember who it was that asked the question. So far… I can't… Anybody else have any questions? Carol, did you get…

Well, Jimmy, can you go back to your campaigns page to where it should…

Yeah. Yes. And then… um… yeah, back… it's running a minute. Yeah. And then at the top… um, under campaigns, it shows live, etc. And then all… and then some of them are green and some of them are red. Can you explain what the difference is?

These ones here? Yeah. So red just means… so this is more… I mean, this could be helpful for you guys too, but this is more for me than it is for you guys. So… okay. Uh, I never want to wake up and check it and see like everything's gone to red basically. But um what it is supposed to do… so when you look at a… business report… try to see if I can explain this. Just give me a minute to open up another page. Okay. So on here… what… what these numbers represent… So we take the cumulative average of all the keyword bigger scores, right? So which… this graph… this is like the cumulative of all of them, right? So what I mean is this big number here… you have seven of these big numbers across all of these keywords. So when you… that gives us one score average across all the keywords in a campaign. So that total cumulative score is what I use in the red, yellow, green. So if the cumulative score overall has improved in 3 weeks or less, then it'll be in the green section. If it hasn't improved the overall score against all the keywords, then it stays in the red because it doesn't mean that some keywords are not moving. It's just that your cumulative score hasn't really changed enough to get out of the red section. So maybe that could speak to maybe you need to do optimization, or maybe it needs a brand boost, or it might need something else to… to do it. So it doesn't necessarily mean that's doing bad. Just means that that cumulative score of all those big circle numbers across however many keywords in the campaign just hasn't improved enough to be like a wow factor. But also things that can end it in the red is maybe you had a good average and you added new keywords you weren't ranked for, and that's going to drop the average down, which would… it's comparing it against when the campaign started basically. So… so it's kind of indicative of how the whole campaign's doing, whether it's… it's kind of all moving up or moving down. Yeah. And if it hasn't had much movement after 3 weeks, it will end up in the red section. Now there's ones that I can find in the red section that they're all ranked, and because it hasn't changed the cumulative score over three weeks, you can't really change it once it's ranked, but it ends up in red because… got it… hasn't… you can't improve anymore than where it is, right? Or maybe it goes up and down a little bit, but… okay. Um, but that's a good time to be like, okay, well, we've got these keywords ranked for the client. Maybe it's time to put in other keywords that would… you know, help their call get raised.

Okay. Thanks. Now there's another thing I would like to talk about too today that I've noticed is the relevance of your keywords. So… um… I've… what's kind of interesting, and I've… I noticed this on spas. So let me see if I can pull one up that would make sense. Okay. So in your keywords, what I've found is… what… what makes some things rank slower versus not is you want to try and stick to one… like… get keywords that belong to one category first before you start going after all of them. So like this one's a good example because there's… you know, there's lots of different keywords in here. Like the cannabis keyword is not really relevant to functional… functional medicine, and functional medicine is not really relevant to PTSD. So the keywords that usually move the best are…

Going to be ones that are related to your primary category of your GBP. So how we check that is kind of something we did in the beginning, but I've also noticed this on dentist, right? So if you go after dentist and they say "best dentist" and "dentist near me," like all those keywords belong to dentist—uh, which I'll show you how to check the category in a minute—but if you go over, go put in "cosmetic dentist," while it's still a dentist thing, "cosmetic dentist" is a separate GMB category, if that makes sense. So what I find greens up the grid pretty fast is that you just stick to one category. So let me show you what I mean. So let's just check some of these. So this is PTSD treatment. So now we need to find the maps, which are down here. Right, so what do we see as the main category for two of the three so far is mental health service, right? So this particular keyword would technically belong to mental health service, right, and you want to check this against wherever it is, right? I guess this this one's in Cedar City. So we'll just put the geo in so we can look at what's there. Okay. So for Cedar City, you got mental health clinic, counselor, mental health clinic. So when I'm checking this keyword, it probably belongs to mental health clinic. Um, and you can check more places to kind of, you know, check that against, you know, what's four and five too. So four is mental health clinic, and so is five. So now here's our here's this person that's on there right now. But look at what [Music] they're—I don't even know what their category is. No, that's not what I wanted to do. Hold on a sec. So let's open this up so we can see the categories because and you can change the categories in it, but you can see that their main one is medical group, and it should be health services, correct? Yeah.

So now to compound issues more, let's check another keyword that they put in, right? So let's do um, IV therapy or something. So we'll check IV therapy Cedar City. So sometimes people's services may actually—they have to—they're going to have to pick which one—which service makes the most money for them because, you know, some things like PTSD therapy is is a mental health issue, but whereas IV therapy is not, and so, you know, if they're making more money as a medical group than they are as a, you know, mental health group, you know, that might be why they leave it at that. Yeah. And a good example is like the dentist one because if you're going after all the dentist keywords, that all of them will rank very quickly, but if you put the cosmetic dentist in there, that's a completely separate category in Google. And so that one's probably not going to respond while all the rest do. But when you have the system work on multiple keywords at once, if you want to get quick green movement, try to make sure that those keywords are relevant to the correct category. So sometimes you may have to check the keywords that they're picking and see if it belongs to the category or maybe, you know, these people have medical group, but if they took all the keywords that make the most money for them, that may not be the right uh primary GBP category, if that makes sense. So I'm not saying that you can't go after the other keywords down the track, but it's a lot slower to green up all the grids if you have all these different keywords belonging to different categories. And I I usually see it in particular on uh, you know, like spas and medical spas because they're doing a lot of different industry stuff in their business. Whereas if you have a plumber, plumber is not going to deviate too much than what most plumber keywords are going to be. So you'll see a plumber green up a lot quicker typically than what you would uh like a medical spa. But if you know this going into it, you can say, "Well, we can do these keywords later, but let's stick to, you know, try to—you could kind of corral them into a certain category." If that makes sense.

It does. And then also make sure the GBP is optimized for the right category based on the keywords you're going after because if they have a primary category that doesn't belong to all the keywords they have, it's not—it's—it doesn't rank as fast. And I noticed this when I was doing testing on a few GBPs where we've got some really cool um movement on some of this. Let me see. Does it matter if it's the primary category or or a second secondary category? It doesn't matter if it's primary or secondary, but just make sure the keywords you're going after belong to that category. Um, and then to get the quick movement. So let's see, I can save this um a second. Just pulling up an image for you guys to kind of see the difference. So especially when they've turned on like PGS and I got a new key called Thanos that works on maps too that's getting programmed in. But this is a difference, right? This is dentist, the keyword dentist. So and this is just a week's movement basically going from keywords to the same category from changing the keywords to the same category, not from necessarily changing them but making sure that every keyword in there uh belongs to one category. Okay. Wow. So on this one, I took out cosmetic dentist. That was one of the keywords they wanted, but I put in a different dentist keyword so that all seven keywords were related to the dentist category. And then when you turn that on, it just—it makes it go a lot quicker versus these these other ones where they're putting in like tons of random keywords that belong to like—out of these seven keywords, there's like five different categories, right? So on some of them, if it makes sense, it's going to rank. On other ones, if they don't have the right category, it's not going to rank. So then later you could go back in and once everything's ranked under the dentist category, then you could go back in and add the cosmetic dentist.

Exactly. Yeah. And then you would get those keywords ranking at that point. But it's very slow. I mean, you can get improvement on some of the other keywords, but it moves everything a lot quicker if it's one category. Okay, whether that's primary or secondary. So I'm going to recap this for you guys. So when you're coming in again to a client and let's say that for example like his PTSD therapy with IV therapy, they're not even in the same category. So you kind of have to tell the client, let's pick one one category and one set of keywords. Which one which one do you want to work on first? Once that grid is green, then you can switch to a c a new category and the new keywords that fit within that category. Is that what you're saying? It yes, that yeah, that's what I'm saying. Okay. So you'll get a lot quicker rankings out of it is what I've noticed. And I just started noticing this more recently uh when I've been trying to work on those dentist ones. So and and that makes 100% sense. Um, you know, as we are using um a variety of different tools, you know, you got to narrow the beam. Um, if the wider—if you get too wide of a net, there's—you—you get a dilution. And so if you stick to a category, you stick to keywords that are relevant to that category, you get it nice and solidly green there, then you step over. And this is another thing. If you put this in the client's mind when you're when you're coming alongside of them and you're selling them the map engines optimization, you know, you're presenting yourself, you know, like, well, I I know that you'd like to have this huge net. But I know you'd like to have teeth whitening as well as root canals, but they're, you know, essentially under a completely different category. One's a cosmetic dentistry, well, one's a general dentistry term. You know, which one do you want me to work on first? Do you want me to work on cosmetic dentistry terms first, or do you want me to work on, you know, just general dentistry terms first? Once we get those nice and green and you've got a good solid um, you know, reoccurring enough reviews are coming in in that particular direction, then we'll move. And so again, it's about you being the expert and you controlling the client and the narrative of where this stuff is going. So because a lot of people do a lot of different things and they want everything. They want to cover everything, and you can't cover everything effectively. The the the narrower the beam, you know, the more intense the laser. So like this is for this. You also got to make sure these services are in the right category in the GBP, right? Like in the services um form.

I see. Yeah, absolutely. It's kind of Yeah, it kind of goes hand in hand. So when you, you know, like these will move—so you can see that started not ranking and then it comes in, but a lot of these keywords are all very similar, right? Like semiglutide, ompic, we go—they're all the same thing. Now if you go down to fentamine, this [Music] one probably is it—ing? Oh, maybe it is. But you'll kind of notice that. The other thing you want to pay attention to as well that I see people do um in general is like they'll they'll put a keyword in that there is no map ranking. So that will never move any map because there's no map that pulls up, right? So let's say you did—I don't even know what you would pick—Um, like the same one. What would be a keyword? Sheldon, can you mute your your—Is it mine? I'm in an office all by myself. Oh, not you. It's the person behind them. Can you please mute yourself? You're by yourself, and there's somebody screaming behind you. That's freaky. If it's mine—oh, can I just ask a small question? What is meant by category? How do I know these keywords are in the same category because there are some um words that I maybe don't understand? I I have maybe a checklist or somewhere I can see if these keywords match the same category. Um, well, the category is like in that particular one, it's, you know, marketing consultant is the category. It's whatever is that term right underneath the business name, you know, like beside five stars marketing consultant, that that's your category. Internet marketing service. Those are your categories. Yeah, that one. But how do you know what keywords go into that category? You type them into Google. That's what he—he showed that at the very beginning where he typed in—when he typed in the word—what did you type in—um, PTSD therapy. And then the map popped up, and the majority of the map returns that came back told you which one. So mental health clinic has has more responses than counselor does. So that tells you that Google is narrowing the beam to PTSD therapy being part of the mental health clinic category versus being part of the counselor category. Is that clear? Yeah. Boy, that is a great tip too. Yeah. So you kind you kind of do it based on what Google is already showing you. So whatever you type in, you—the keyword that your client wants to rank for and your geolocation and the majority of the already ranking—let's say the top five, top 10, you know, if most of them are coming back with one category, then you know that's the category that you need to shift it to. Um, but if you have like seven keywords and each one of them falls in a different um top-level category, you need to narrow that beam down. You need—you need to make sure that you've got seven keywords that are all in one main category. Get those fixed. Get those green. Then you can step over it. Now Jimmy, you did say that we can have more than one um more than one uh brand signals campaign going on a Google business profile.

Correct. Yes, you can. But I would not run them simultaneously. No, because one—they're going to compete with each other because, you know, one—you could only have one primary top-level category, and as soon as you switch category to counselor from mental health clinic, you would then be shooting yourself in the foot on the other campaign. Yeah. Because kind of how centroids are made in the wild um, you know, let on from a web page basis—uh, you may write about a lot of different topics—let's just take optimization out of it for a minute—um, you may write a lot of blogs or something on a particular topic—um, and then all that traffic that comes into all those pages, Google is able to pick kind of what a centroid is for a website or what their authority is, right? So usually when you start on maps, it's a similar concept. Um, you know, Google for maps already has these predefined categories, which—that's why you can't like put in custom ones necessarily. You're better off picking one that's predefined—Um, so that the category to me is kind of defining the centroid uh of what that business would be. And then to mimic what it does in the wild for how Google finds a central website is you want related keyword searches that end up at that business. And that's what kind of reinforces their authority for that particular category or centroid, however you want to think of it, or entity. Perfect. Um, I know Adam has a question that he wanted to interject if everybody has—everybody's clear on what Jimmy just gave you. This is a huge tip that it makes a big difference in speed of rankings. I would say. So if you have some that are struggling and stuff, just kind of check the check the keywords because you may have too many different categories going on. You were mentioning um that there might not be a map ranking. I think I have that on on some of mine. Is the way to find that out is if you just Google and if there's no map that pulls up.

Yes. Yeah. If you put a keyword in and there's no maps that show up here or anywhere on the page, then it's not a map keyword basically. Okay. But so like it won't track, you know, it just won't—your line in the grid when you're checking the rankings will just stay flat basically. Yeah. Y—I don't know if this has any like—this one. See how this one just stays at the top. mhm It more than likely does not have a map now. It may—I don't know. But um, it more than likely it may not be a map keyword for that geographical city or that area. And so you just check that by just sticking that in—having that on like—make sure your geolocator is on to like the city that you want. Is that important or just anywhere in Google? Yeah, you can use either one. So you can use your locator to set the city or you can just do keyword and then type the name of the city behind it. Either one will get you um close enough accuracy. That's helpful. Thank you. All right. Adam, can you um unmute and I see I see you've got a picture here in the chat room, but I don't know exactly what you're trying to to speak to me through that picture. Thousand words. Yeah. Hey Jimmy. Hey guys. Uh, so we got a new client um and they sell uh used and refurbished hardware, servers, computers, that kind of thing. And they had a drop in traffic and uh it's one of these clients that I'm hoping to get on Stormbreaker at some point, but I wanted to see if you had any input on what might have caused the drop. What's the website? I'll show you guys something I noticed from this last core update. Oh yeah. So I I uploaded a couple of pictures into the chat, but the website is alt techchnologies.com. Ultra Technologies. No Alta. Um Alta. A not you. Oh, alta like tall if you're speaking Spanish. Oh, that's that. Is this it? That's it. Okay. So we go look. So one thing I'll I'll show you what I've been checking lately. I just go to I search for Google page speed test and I do the page insights. And then you can just paste that URL in. So this is something that happened. Uh, this is actually the second time that they kind of rolled this out in the core update. It failed. What's that? Failed. Core web vitals failed. That might have—that might be your issue there. It could be. And it is very specific to mobile version. So a lot of times websites will have the functionality of like—you're probably editing the desktop, but they're also a mobile version of the site as well. So in the mobile—um, Google has been cracking down on the interaction and next paint, which this one seems to be doing okay uh from the mobile thing, but your core web thing failed. So this is what you would look at. But the cool thing about this tool is that it breaks it down for you, right? So it tells you like what is—what's causing the issues down here. So these are things that, you know, it would be a pain probably. Some of these you could probably fix, and other ones might be um kind of difficult to do. But this one right here, your contentful paint elements, there's largest and first—um, those those are what's making some sites drop. And if anybody got hit on this last update that was a few weeks ago, this is the culprit of that. So you want to try and get these—kind of—it appears as though it was the December 1st and the dis, you know, the the two December updates that dro—caused—that's where the downward trend starts to take place. If you look at the photo that Adam posted in the chat room, seems like it was the December core updates that really caused the um the traffic. So the the one—did it drop in December or did it drop in January? It—it starts dropping mid-December and pretty steep decline there in January. January. Yeah. This is more than likely going to be any usage of AI content on the site. Not images, but actual text. Ah, right. I think they did rewrite a lot of descriptions with AI. Yeah, that is—that is indicative of spam. The name of the AI content algorithms called spam brain, and they've only—they've only ran it three times, but on December 26 is when that one came out. And most of the sites that got hit with that was within like the first three weeks of January. Uh, and some of them are brutal. They like—I've seen sites go all the way to zero traffic with that one in particular. So they definitely do not like AI content. So if you rewrite it—I have brought some of them back by rewriting it. And other ones I've—the other thing that spam brain does, it just doesn't hurt the site, but they start de-indexing pages as well. Like if you go into a search console [Music] um, this is why people need the Eureka game score calculator so that got unique content going up and not just a bunch of hogwashed rewrote nonsense that Google doesn't like. Yeah, we also have a humanization thing as well for y'all. It's really really really hard to tell that it's AI. Although Google's Gemini will—it's very—getting very very hard to do the reverse engineer. So it depends on the context of what's being done, but yes. Is that up yet, Russell? Oh yeah. We have humanization tools coming. I don't know if it's available to you guys, but—So they're not—they're not out on the site yet. Well, the main thing is you got to look and see if you've been de-indexed or you've been punished, but if you're still ranked, then you're good. I mean, I've got all kinds of AI content that's ranked number one. So the question is what are the context of it and yeah, I spam AI brain and all this stuff coming out is we've noticed excessive—especially when people are using tons of it. But again, you know, Jimmy's bringing us information—nobody knows much as all of us knows. So this is—so you see the impressions on the left like this site actually did get hit, and they used AI to write the descriptions on the website, and literally it was like two sentences each page that they used it to do. But do you see how the impressions are like thousands of pages? Wasn't it because this is a directory, correct? Yeah. This—this had—this had hundreds of thousands of pages. Well, yeah, we're seeing that on directories. But um, but I'm trying to show you is like because they use the AI content, look at what's happening to the index pages versus the not. Do you see the impressions just basically go from 659 and it was even—it's even a worse drop—I just can't go back that far on this graph. But correct. And that's why I'm letting you guys know don't do gigantic sites with this and be really careful with the content. You have no questions, ask us or ask Jimmy. But you could see like—not just only did the impressions drop, but do you see the indexed is the green pages and how it's just going through and de-indexing pages? Mhm. This is spam brain. Yeah. And that's what I've been warning you guys about. Also, Cory Goober is teaching people—there's—I shouldn't name people directly—like there are people—there are people that are using really really really huge amounts of AI content—like it's—and they're—and they're rolling them out across massive things. I—I've noticed like I haven't got hit on smaller sites really yet, but I think what Jimmy is also pointing out is really important, which is why we have our—our humanizer, which is—so far it's passed every score including Gemini—Um, but you know, humanization is going to be a thing. So when in doubt, humanize. And I could vouch for the humanization working because I have a few sites that um ever since Google said that we're okay with AI, I immediately try to find a solution to—Exactly because I'm like, okay, if you—if you say one thing, you really mean something else. Yep. I have one site that's—I think is approximately getting like 50 000 visitors, and it's all AI, but it's all humanized. It's not just like correct raw output. We've got it, guys. We have a tool for that in fast sites. I'll make sure you all know right where it is after the webinar. So nobody freak out. Okay, take a deep breath. I've got hundreds of pages of AI content that have not been hit. However, a directory—no, I would never ever do what these guys did. And by the way, to speak to what Jimmy's saying—who knows when they're going to hit everybody? So we just got—we just got to be careful. You just got to be careful anytime. Just know that AI content can have a footprint. So even if you humanize it now, they may update it and make it more stringent down the road. It definitely could. So and and remember that using Grammarly is AI. So correct—even though you wrote it and then you ran it through Grammarly, you just—you just AIed it. Yeah. So this brings up an interesting point like to what point—look, I've—I knew Danny in the early years. He's the head of spam director over there. I read his long document at the beginning of this year, and knowing him personally previously and reading between the lines, we all should be aware that what they're doing is they're dealing with an impossible situation for shareholders and investors. And by the way, I have absolutely no sympathy for them. Okay. So this monopoly case that they just lost is major guys. So they're scrambling, and they're rolling out some context of AI deletion. And then they—they wrote this gigantic scroll and codeex—almost a religious doctrine coming down from Mount Si. This is when it's okay to use AI. This is when it's not okay to use AI. And they're talking out both sides of the mouth. Meanwhile, everything that—everything that Jimmy has said over the last three years that when we've talked—okay, they got busted for it. It's called squashing. What did Jimmy say two years ago about entity buckets being a cloaked defense against increasing the cost per click on ads? Well, guess what? Last month—guess what Judge Meta said during the Monopoly case that they lost—"You guys are squashing that." Literally, it would have been hilarious. Like I could have envisioned Jimmy standing right next to them as a in the court trying to explain to everybody like what it is he's been saying for the last couple years. And so what's happening now as we know with AI and performance max and all the terrible crap that's going on with—

All of it is they're going to be fighting back and forth. And now we have AI fighting AI. We're going to see these AI content systems being humanized. And then Google retaliating with their Gemini Advance and their Deep Mind Advance, and what Jimmy just said, like AI Max and all the or AI brain, all these other things—Spam brain—they're going to come back and try to start detecting humanization systems. And there's going to be this spiral into what's called bot wars. We're in it right now, actually. There's going to be AI technologies fighting AI technologies and the war for humanization and spoofing and deep faking.

So just know that we're keeping an eye on it. We're talking to Jimmy as much as we can. We're working on all this stuff. I have humanizers that's working. We've got our friend Dar, okay, inside of our um answer optimization software we're building. He's got all he's got humanizers. So we're watching all of these things. What's working? Okay, okay, we're watching them. But it is a war. It's a robot-to-robot war. So we'll just keep you guys apprised. At the end of the day, nobody knows as much as all of us knows, but we got to watch what's going on. Okay. End soap box rant. Thanks, Russell.

Yeah. So I'm guessing that you know, based on when they started decreasing Adam, you know, it's probably I'd probably go back and look at these descriptions that they that they changed, um, these AI descriptions that they changed and see um and run them through a humanizer and see what they're coming back as. Because if they're coming back to AI and you can see that that's when the traffic dropped, then it was probably the um, you know, the spam bots that that kicked them out. And guys, don't use the humanization detection apps. They don't work. Like that's don't go over—I know what you're using—you all they do is they check for variance in—check this out—They think they check for the variance and errors and imperfections and syntax. It's humanized. It's dopamineergic instead of technodemergic. So what this is is that they're don't they're not real because Gemini is way smarter than that guys, like way, way smarter. So I'm going to show you some tricks in our other training in Eureka game. We'll show you the tricks on that. But um Jimmy's going to keep keep us informed on all this crap. But these directory these directory rollouts are just like insane. If you hear things from Goober or anything else, there's no way you should be using AISK. Like you got to be—I mean Sullivan came right out and said it. He was just like, "No, I we're going to delete your site." And he did. We know people in our field, they got not just what Jimmy showed but like the decay but like entire sites gone. Like they removed them.

All right. Thanks, guys. Um, yeah, I think they're they're pulling in um content from vendors and so they were just using AI to rewrite meta descriptions. Um, I think that's probably probably what did it. Yeah, I that's a probably a safe bet. But pretty much any site that went down in January timeframe that's AI content primarily. If you went down on this last update, then you're looking at the mobile version of your website and the contentful paint section has to be improved. Interesting. I did put that um pagespeed.web.dev analysis link in the chat room so you guys can grab that. So if you do have—Yeah, we'll publish that right on the webinar replay to you guys. Okay. Um, I have Zach is not on the call but he had a question. Um, so Jimmy, I'm going to drop his um I'm going to drop his campaign in the chat in the WhatsApp and so that you can take a look at it for him. And he hasn't had any movement on this particular campaign that he's running and um so he was asking um should he submit it for um brand boost or yeah, brand boost. So if you could take a look at his thing here so we can address that. He's also in Europe, so he's more than likely not probably the middle of the night for him. Yeah, 29 28 that the 29704. That's correct. So he says he's had this in there for a bit and he hasn't had any movement. Um, so maybe we could take a look at it, do an analysis on it and so that he can watch the replay on it and see what your suggestion would be. I think that you know we need to know how to come back around to sometimes you just put them in there and they just rank on their own and yay yay yay. And sometimes it requires a little bit of skill and work to make them move.

So what do you notice in these grids so far, just in general? It's very sad. Very sad. Very, very all red. So what I'm doing is I'm trying to find any keyword that has any green whatsoever. So this is a good one. Okay, look at look at this one. All right, notice what's happening in the center where the map should be. Why is it only getting to five? What would you expect that number to be at the location of the business? One, I mean that's the location. And it should rank number one on every single—it should rank number one where it is. So this is indicative of what do you think is wrong with this business? Let's see if anyone knows. Duplicate listing maybe? Can be duplicate listing. Absolutely. That's a good one. What else could be wrong? Duplicate phone number? Duplicate address? It could be. Yeah, we're looking at the address. Anytime I see a map like this where you have something greening up where the business is located and it's not a one, it usually is either a duplicate listing or you have a problem with the address. It's one of the two or you multiple businesses at that address. So this is usually the culprit of um, yeah, eighth floor is kind of a general—I think this is—I guess it could be the entire eighth floor of that building, but—Oh, look at that. We got Tristan. We've got Signature. We've got a lot of people that are on the eighth floor. Yes. So what for the class, how do we fix this? What—so first of all, why is it not need a sweet number? Yep. It needs to have either a unit or suite or something because eighth floor is not going to cut it because I see or or if it's on the eighth floor, maybe it's office number, you know, 15 or something like that. You can't be so generic that my guess is that this is um one of those places where the entire eighth floor is being, you know, marketed as oh, if you're a finance person, you know, come rent an office here. And so all of these various people are—It's a Regis. First of all, Regis is a um they rent out office space. Yeah, they're exactly—that's what I'm trying to say is yeah, you can you can rent office space from them. The problem is is that you know you have 15 or 16 businesses that are all using this exact same address as their Google business profile address. And a lot of times Google won't even allow you to use a Regis address as a um on your GBP. Yeah. Um, we had to do the same thing for a um a dance client because a lot of dance—like he's a dance instructor and so they're using the same studio. We had to get this studio to register as like a a parent um uh the GBP and then you could then it's then you could be a child underneath it and then we were able to get them ranked. It's it's it's literally it's literally um Google has set it up that way for like co-working spaces and other places that have um just for that. But then what but for verification we still had to put his um logo on the front door and show that he could walk in to it through a video. We want we want Christopher to do a a lesson on how to create parent and child addresses um for places like that that are an office sharing or a studio sharing type of a thing because I think we'll run into that more and more as businesses want to share office space. Um, we're going to run into that um scenario of needing a parent address and then child address. But um yeah, especially since everyone's going broke, I'm actually surprised they even that Google even not lets them use a Regis address. Yeah. Usually you can't get those approved. Yeah. Yeah, I'm—And it may come down the line that they actually suspend it. Well, there's a bunch of them on here. All right. We'll continue. Uh, so Jimmy, so your first thing for Jitec would be you need to differentiate. There needs to be a suite number or an office number or something like that um for this business. Yes. So I'm going to copy this address because I can get to this one. But yes, this is why this is one of the primary health checks you do out the gate because you just don't know what you don't know. Now I'm going to just put this in here for those of you that may be new or are watching this or you've forgotten since I don't know who has that squealing in the background, but if you could please mute your line that would be great. Um, we have a check we have an audit checklist that um you know you need to go through. And this should have been like item number two or three on the check. So zy check you get a uh you get a demerit for not going through your audit checklist. Um, that yeah, that should be on there. That's all comes from Jimmy's checklist. So if it's not, we'll put it number one with a giant red line on it. But it's a good—if you change the address and added a unit, don't you have to go through the whole reverification thing with Google? Sometimes they're going to ask you to do that. Um, but also it's like the business won't show up, you know, for anything basically if it has a dupe address. Like you can see the state of most of these keywords are not even in the top 20. Like his overall campaign score is just no good. But the thing I wanted to show you guys visually is like anytime I see that on the five where you do have some movement on a keyword like that should absolutely be number one and then I know that the address is healthy. Now sometimes this can be maybe the address is unique but they don't have any citations to back up the name address phone number. So sometimes that's—sometimes the address is unique but they need some more verification for that address. So that's that's the point where you would do citations also, but in this case he has to add something unique so that you know it's not the same as the other people on the eighth floor. And then you've got to do those citations because you are going to change the number basically. So that's and pretty much if he does that it should start moving at that point, but it's not going to move right now if he doesn't fix this particular thing. So start—this is why you check it—even doing brand boost at this point is not going to do any good because I mean it's not—you're competing with however many other businesses are using the eighth floor address. Yeah. It just it will not rank um if you have a duplicate address. So basically the health checks before you start a campaign like those are must-dos. They're not optional. Now when you go into is the GBP like does it have a green check mark or a red X or is it in the title or not—these are not—these are optional that you can do down the road or something. But the health checks that you do for address name phone number those are not optional because it otherwise you end up like this where it's been running for a while and there's nothing moving but it's not going to move until that address is fixed. Even if he did all the optimizations for the website and the GBP and everything else, it's still not going to move. Regis, who is the actual owner of that floor, is going to have the prominent space for that address and Google's going to know that. So they're not going to give any of these subchild um GBPs the number one ranking when it they know it belongs to Regis.

Yes. Yeah. Okay. Perfect. Um, can you give us an update on—can you show us Stormbreaker? What's going on with that? You said you're hoping that we will get that Q2. We just started. We're day three into Q2. So I'm presuming maybe a little bit farther into Q2. Um, how are—how are your—how is the beta test? Do you want to—do you want to stop the recording? Let's stop the recording.

All right. All right. So if you're wondering what just happened there, we had to pause the recording as we looked at new software that is only going to be available to members of the Jimmy Kelly entity SEO Reloaded. And the only way you're going to be able to get training or information on it is to actually be on the webinars. And I apologize for those of you that it's the middle of the night when we have these webinars because it will not be recorded. Anybody else have any questions before um before we close up here? We're coming to the top of the hour. So we have almost two hours on this webinar, but we've had some great information. Anybody? Going once? Going twice? Russell, do you have any soapbox comments that you need to put out there? All right. No. Um, really appreciate everything that Jimmy said. And uh like I said, because of him, I went ahead and just kicked out the humanization app inside your fast sites area. So now you can humanize it. It has an extremely high percentage of humanization score, meaning it's very, very, very, very difficult to prove that it's not AI. So go ahead and have at it. It's all yours as part of your membership. Been working on it for several weeks. So there it is. All right. Thank you so much again, Jimmy. We really appreciate your hard work. Hopefully we'll have, you know, something late May, early June for the unsaid other e-commerce. Um, oh, and Jimmy, we're heading over to Texas. Oh, yes. Oh, are you in the next couple of months? So so we will be in Texas in June. So we will be coming to see you. We'll be in—We'll let you—We'll call ahead. I'll be here. Okay. All right. Um, tomorrow is Eureka Gain training with Russell and I'll probably be a fly on the wall, but I'll let him do most of the training on that so you can know what's happening with that. And otherwise um have a great evening and we will see you in two weeks, Jimmy. All right. See you guys. All right, guys. You're awesome. We'll talk to you soon. Bye-bye.