The video provides a strategy for warming up a Meta Ads account before launching conversion campaigns. The recommended approach is to start with engagement-focused campaigns, specifically Page Post Engagement (PPE) or Page Likes campaigns, with a low daily budget of around $10. This initial phase should last for 3 to 7 days to accumulate engagement. The content of the ads used during this warm-up period is crucial; it should feature universally appealing and positive imagery, such as babies or puppies, to avoid triggering negative emotions on the platform. After this initial warm-up, the strategy suggests running another PPE campaign for approximately 3 days at the same low budget before transitioning to conversion campaigns for actual product sales. This phased approach aims to build positive account history and engagement, making subsequent conversion campaigns more effective.

Mark Builds Brands

Best way to warm up Meta Ads account. If you already have the ad account open, I would never go straight into running a conversion campaign.

I would start with some type of engagement campaign, typically PPE, so Page Post Engagement is really good. Page Likes campaigns can be good as well. Start a very low budget, like $10 a day, and run that for like 3 to 7 days and just rack up a bunch of really, really good engagement.

Now, on the ad itself, it's like another really important part. It should be nothing that could possibly in any type of way trigger a negative emotion on the platform. So like, literally think of using like photos of babies or like puppies or something. People can just like resonate with and be like, "How can you not like that?" Use those literally as the ads to warm up the ad account.

And then once you do go into conversion campaigns, once again, actually selling your product, start with PPE again and run that $10 a day for another like 3 days. And then you can get into the conversion campaign from there.

How to warm up your ad account

best way to warm up meta ads account if
you already have the ad account open I
would never go straight into running a
conversion campaign I would start with
some type of Engagement campaign
typically PPE so page post engagement is
really good page likes campaigns can be
good as well start a very low budget
like $10 a day and run that for like 3
to 7 days and just rack up a bunch of
really really good engagement now on the
ad itself it's like another really
important part it should be nothing that
could possibly in any type of way
trigger a negative emotion on the
platform so like literally think of
using like photos of babies or like
puppies or something C people can just
like resonate with and be like how can
you not like that use those literally as
the ads to warm up the ad account and
then once you do go into conversion
campaigns once again actually selling
your product start with PPE again and
run that $10 a day for another like 3
days and then you can get into the
conversion campaign from there

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How to warm up your ad account

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