Transcription
Give me a person who does 5k. I kill him to 10k, brother.
>> To 10k.
[Music]
>> I talk to people. They start a brand and in in 2 months they're already at 20, 30, 40k days.
>> What's up, dude? How are you doing today?
>> You good, bro? Welcome to Spain, bro.
>> Let's get a Let's get a view of the garden. Man, I heard I heard rumors about the view.
>> Rumors might be true, bro. This is bro probably one of the craziest views I've ever seen. It just It's telling me peace, calm, and also a little sign to even go harder. In this video, we will be sitting down on a 100 million a year revenue strategy. Basically, the foundations on how that's possible through good economics, smart supply chain opportunity of worldwide advertising and fulfillment. And yeah, just in general, just a nice conversation just to catch up sharing some more insights on also on how we do it with our brands, but also on how Oda does it and what's his point on all of that. So, no, it's uh it's going to be super fun. really want to dive into what actually makes the impact and also yeah things to to to understand in ecom in ecom business on actually big scale and what you need for that and just in general a good take on everything that it takes.
>> Amigo got YouTube in the building.
>> What's up YouTube?
>> Yeah. So for the ones who don't know him, I think most of you already do, but for the ones that don't is a founder of hike high footwear going to do more than 100 million this year. for normal people will be hearing that he's doing 100 million a year just from behind this screen together with his business partner. Most people won't believe it. So yeah, I think it's a very interesting one and you should really pay close attention.
>> Yeah, there just only some key fundamentals that you definitely have to have as a brand. So just going to walk through that how you can implement that for everybody.
>> It's definitely going to be very very valuable or not.
>> All right. So we get a new car delivered. Not this one. This is from uh from the Dubai boy. You can see he brings the Dubai everywhere. Yeah. Like honestly, I've been driving that car. Not for me, man. I need I need to sit high. Also, I don't really care about driving fast or going crazy. I love my life too much to risk that in a crazy car, bro. I swear. Just sitting comfortable high like a Jeep or a G Wagon. Much better. Gito working on his abs right now. Abs are made in the kitchen, bro. He wants to skip the funny part. He only wants to do serious [ __ ] business in the camera. But you know, in real life, he's way more funny.
>> Can I cook for the whole TV?
>> No, my boys are angry.
>> Want to show the skills?
[Music]
I already know how to skill, bro. Give me a person who does 5K, I skill him to 10K, brother.
>> To 10K,
>> life work.
>> Like 10K 10K is a good starting point. I feel like
>> if you do 10K a day, you're actually on track.
>> It's a good starting point. I feel like you already have sort of like the the basics. you start doing 10k for other people might like oh 10k is the goal believe me it's really really close like it's it it's just it can happen like that I talk to people they start a brand and in in two months they already at 20 30 40k days
>> just because they had the economics and they get a few good winners and they get a few good ads and when you have good economics you can fuel spend you can create room to paid like it can go really quick so I think the most important part is creating room to spend more in meta create diversification in ad account, understanding a good marketing and then at one point to go past break through that ceiling is to really just like get more creative output but with intention like understanding what your product is, understanding what you're selling also optimizing where you send your traffic towards to. So with good creative diversification combined with good CRO so that that's where you're sending your traffic towards like uh at one point then also diversify with landing pages and implementing more of that. I feel that can really break through barriers because people are so blindly stared in. Okay, let's say you have a product where you have one type of of angle that you always been using. Let's say before and afters, right? So you're making creatives, you're using before and afters and you had one winner. People are blindly stared on going only of that because they think that's the way on how to scale that. But there is so much more. You can use multiple formats and then you have like use cases, utilities, angles, but also the aesthetic of an ad. You can use it in multiple formats. you can richly one format you can turn it into 20 different ones while still keeping the same compact and the interest. So to break through ceilings is to just get more creative output but understand that creative output is not just doing more it's doing um more of different variations there variations
>> super important
>> diversification
>> so the create diversification preend diversification also again with the offer testing it's really important to keep testing different offers when you want to break the ceiling%
>> and I think something very unspoken is people are sometimes scared to scale so maybe if you're doing 10k a day and you have a profitable campaign that's running you are scared to increase the budget or try different things in the ad account itself to scale it up. So just try to take the risk if you don't try you never know if it it would work%.
>> So that is super important to do as well. Just try to increase budgets.
>> I mean I've learned the most in the ad account by just doing [ __ ]
>> Yeah,
>> I swear I had the same
>> when I when I was doing the ads myself. I learned everything by just trying stuff like okay what if because I was thinking okay I only can scale 1 minute past 12 because of the time zone thing. You remember that? I I swear like we were playing around with the ad account and that's how I learned everything. And of course now you have like a strong team and you use more of data and as I said like media buying nowadays is nothing more than just a very good iteration flow. Creatives are the targeting put it in the ad account. Ad account work is just understanding what's working on it being proactive in the ad account understanding what's giving you certain results but also just understanding what type of creatives cause that. But not only creatives as you said like landing pages you are using more than 30 40 active landing pages.
>> Yeah.
>> Um using that also with multiple personas like for example if you have a paring niche as we have with her um you have a different lender than a party a audience. If we send party audience to a party lender they get immediately the recognition that they need. They see our partners they see the DJs we work with. They see the clubs we are selling. like that's immediately give that different type of thing that you have to tell them than for example a parent that just wants to understand hearing protection but also loud environments uh uh focus there are so many more use cases that require a different approach on the landing on where you send the traffic towards to so yeah I mean like otherwise it's going to block of course the c the customer journey right if they see an ad for partying and then it's like a more general pre-landing page that's where you definitely have to optimize for each audiences and really do proper research, right? So, research on Reddit, on Amazon reviews, in communities, talk to customers every week. I think it's a very valuable nugget that a lot of people understand.
>> Yeah, I heard that the other day.
>> Like, really try to talk to one customer every week. Just email a person and just say, "Hey, I'm the founder of XYZ XYZ." And just say, "Hey, why did you bought our product? What did you like about the market? What did you don't like?"
>> Yeah, 100%. I was I was I was talking to an agency the other day that was just uh trying to to win us over because there was so many gold outreach from them and I was like hey I I'm going to I'm going to scare ad account and then like my head of had a call with him because I was like he was like so confident I was like okay you must be doing something right. So he said on the first call he like he said like what I immediately going to do is we're going to ask one of your three of your customers to do an interview with us on Zoom and then film the interview where we ask them a review and use that as an ad.
>> That's crazy. That's very good actually.
>> Like just like literally just getting a real interview
>> of a customer and then running that as a ad and then just like running hey we're doing customer reviews whatever.
>> Yeah.
>> Yeah.
>> Another one which people unestimates are whitisting ads I believe. So white listing is when you use the page of a creator and you link it to your own page. So those are all different ways to diversify your creatives, right? So you have different kind of UGC that you can push, different kind of VSSL, short format, long format, different kind of photo ads. Yeah.
>> Um partnership ads like whitelisting, different kind of landing pages, listical, advertorial, quizzes. There's so many to try out. And if you zigzag all of them, you have multiple iterations and you can just crack the code in multiple ways.
>> I believe also if you're really building brand by using whit listing or third party pages, you can be a bit edgy, right? You can just like you can be a bit more direct. You can be a bit more extreme which sometimes can really move the needle. So for example, we with our brand, we want to stay close to our like identity. We want to stay close to our brand. We don't can like for example aggressive claims on let's say crazy hearing damage, whatever, right? with a third party you can sort of like make people aware of a very big problem making them scared and then giving them the solution for it which of course is the way to educate people we are creating audience right it's not like that everyone is super aware of for example hearing loss you first want to create audience for yourself and then sell them and that's I think there's also something that's very big for us is that there is such a big part still to be won for us just by making more people aware of a certain problem but that goes to a lot of stuff also with with selling shoes you can make people aware of all of these benefits. That's basically how you sell them. Many people don't know. For example, even I was in the other day I was in the gym. Your business partner Jay, he sends me a message, man. Those shoes that you wearing, what are you doing? Your small toe box, this and that, you know? I'm like, bro, leave the leave me the [ __ ] alone. Let me just hit my reps.
>> But at the end, like, of course, it's important, you know.
>> Yeah, it's super important. There are so many different different ways you could sell your product and educate people.
>> That is insane.
>> I think that that's a big big thing. Educate the people. That also helps like but understanding what you're selling understanding marketing is what are you selling who are you selling towards and just understand why are they buying your product using that like very specifically
>> and also again with these awareness stage I believe people have to read more about the awareness stages of of specific customer right if they're unaware about the problem if they're just unaware about your product if they feel like they're not convinced enough and for each of these these levels for one specific audience you can already make different kind of creatives.
>> Yeah.
>> That is even before expanding to a completely different audience.
>> Yeah.
>> So that is um
>> Yeah. There's too much too much work to do to eventually scale your your ads. And if you can get everything on scale, that's how you can maintain value uh volume.
>> Mhm.
>> Yeah. 100%. Like and then when let's say you have the the highest volume, many people also break as also what I said, you don't want to lose momentum. Yeah. So many people for example break when they reach a certain scale or they they lose for example the momentum in the ad account which can be caused by for example being out of stock. One big thing for us was we are never able to go out of stock. We even on Shopify have to keep selling when out of stock reason we can immediately restock because we are located next to our manufacturer.
>> I think a smart position of our supply chain made a day and nightight difference. it made a 10x difference where where we are just able to just really focus on the creative output only because supply chain is is so solid in the back end where um like if you are selling one day post-production as I said on Shopify we can just toggle on keep selling when out of stock where back in the days we had bulky uh like expensive restocks overseas and then you lose the momentum in the ad account right so there is nothing worse than having uh good skill on meta like optimized ads and you have to pull back because if you're not able to to to sell the best sellers or even if you have a collection page where like a few best sellers are out of stock, it affects your rows too much. So I think like a good back end, strong back end where you have like a like a good supply chain setup is is big and I think yeah that's just something that some people neglect nowadays like losing momentum on meta is just killing.
>> They feel like you really need if you want to start a brand you need to stock inside the US. But first of all, people in the US, especially in the US, are used to like seven days delivery times because sometimes if they order from a brand in Europe, they experience the same. Like even one of the most biggest brands in US, when you go to their checkout, it says 10 days delivery time and they're not even shipping from China. Exactly.
>> So for us, uh brands like us who who ship from China, it's so important to have your supply chain from there. It saves time. It saves a lot of cost. Like the costs also immense. Imagine if you have to ship from China to a warehouse and from a warehouse to a customer again. That's double the cost almost. And this is how you can maintain a skill too. It's like almost fundamentally important to to keep your high
>> if you would be doing your scale where you have to take inventory yourself with two months lead times.
>> How cash flow intensive would that be? And also not only that the inventory risk you have so many different SKs you have to buy so much more product if you would how we've done like shortening the lead time so much. we don't have to inject so much cash in inventory because we can just uh yeah be much shorter on our stock.
>> There was also a problem that that I thought in the beginning would be huge like oh when you start a brand within fashion you have so many SKs right like because you have different sizes different colors
>> but then shipping from a Chinese fulfillment just tackles the whole problem.
>> I I mean that's also of course the opportunity that we've saw with EcomFlow. I mean like the thing that we have been seeing like many people are scared for example to fulfill from China because there is so many bad stuff out there where you have no insights where you have no like no idea what's going on and then things can go wrong like if you can keep selling or you don't know if you have stock because that's what many people do brands they keep selling and they don't even know if they have inventory there is no insights there are so many agents that are shipping out of their back door where they're pretending to be you know whatever or they just use some some some some certain uh thing in China and I believe that's also a big opportunity that's coming because there will be a big shift there will be a big shift that brands start to understand what we've been seeing shortened lead times less cash flow needed and then of course having a good 3PL is is fundamental and I think um that also comes down to having good proper systems insights but also still the China thing like
>> it only becomes better as well right we're only going to get faster shipping
>> like week by week
>> we've seen it already I mean like three years I was like speaking with the other guy like 3 years ago it was 12 to 16 days to the US now we've seen successful deliveries in in in three days, four days, 5 days.
>> Yeah. Seven days is definitely reachable.
>> Yeah. I mean the average that Eaglely has on the priority line is five and a half days.
>> Uh I think that of course is a bit affected now because of the tariffs where the priority line is not
>> That's also why he started the Terry because he sees like everybody is shipping from China.
>> Yeah, I guess too. I guess like the tariffs affected more of the the the custom speed but in general it's still seven or eight days is is fine. I believe that's super important just the communication again like I've I've been saying that many times and that's also of course why I'm excited for for post flows I mean like
>> yeah the new software right you're going to launch
>> yeah I'm like honestly I I will speak a lot more about that because I'm the number one believer in that because I've seen that when we started doing that with our own brand it's going to be super big I think um shipping from China is good if you do it good and that's very important you cannot just randomly go to an agent and that's very important to maintain you know, like if you have good foundations on ground in China combined with the good post-purchase flows, combined with good visibility on everything that's going on right there, there's inventory count, uh, but also understanding that SLAs's are being met, for example, 12-hour dispatch time.
>> Um because
>> yeah and also communication like a lot of people in China proper proper English like also a big cultural difference of course spoke with Denny also about this like that's huge and if you are new and you you're just going to start with a random fulfillment center that's I mean like when I met Daniel like my eyes also opened I didn't even know what was all all was possible like I started working first with Daniel when we did the door and rose like two and a half years ago where he was helping with uh getting b payment terms getting better like getting better quality for for a thing because what many people also don't understand with factories is they always try to lowball as hard as they can not knowing that the China agent eventually will he needs to earn something. So if you lowball and the lowest as possible he will just lower your quality or there will be other problems because there is no transparency in China at the end China fulfillment is is golden but you have to really work with the reliable source because it just can go wrong really quick.
>> Yeah. I also feel like uh I've seen it with myself many many times the shiny object syndrome like just always thinking that there is something bigger to achieve or that the
>> yeah the thing is more like if you work towards a goal and you eventually achieve that goal
>> then you don't care about it anymore it's like with the watch with the car with the house
>> 100%. I feel like you have to just stick close to yourself and just know what you what you like what do you for example label as a success or what would you label as being happy or
>> yeah I have a really good explanation that like success is like striving towards your ideal persona. So if you want to be a good dad and you want to have you want to take care of your family and you strive towards that goal by being a good dad and making enough money to feed your family then you're successful. We perceive successful as making a business that is making this impact with these numbers. So we strive towards that. But if you want to be a dentist and you work towards that, then you're also successful.
>> 100%. I saw something nice like two years ago from a from an actor. He he was writing down his 10 life goals uh from when he was still back in school. He written down like something, okay, I want to win an Oscar, but also I said I want to become a dad. I want to keep a close relationship with my mom. I want to when I'm look back at this. If you for example have goals like this 10 just write down 10 life goals I've did it done it myself as well two years ago when I saw it those goals yes I've written that down maybe of course a lot of it is business orientated but the main important parts the main important goals are not and I feel that's also something that like sometimes when you feel shitty or you feel like hey not it's not going as how you want you can reflect back on that as well like hey I've already I'm I'm already close like or or what you sometimes see like hey I wish I was where I am right where I was wishing for 5 years ago And I I think like setting these these the these these goals for yourself when you are having a tough time looking back at that or looking at that like it also you know like it it can really help
>> um yeah, setting goals is one of the most important things like setting goals every day every week every month every quarton every year.
>> Yeah 100%. I feel I feel what uh what's also causing a lot of these friction of not feeling that you're good enough is the shiny the shiny object syndrome right that people always look at others that people always think there's a bigger boat and there is there is always a bigger boat but
>> here in rebellia especially
>> but you know you know what I'm saying like the shiny object syndrome I would really just like you should do something that stays close to yourself and also if I'm looking at myself and I'm looking at others and I think oh I might be doing something wrong or I'm I'm adopting if I'm making the right decisions than looking at for example just
>> you mean like more that you eventually reflect back on the goals that you set
>> right
>> I mean like how to defeat shiny object syndrome is just like not thinking that there is always uh
>> there's always something better but you have to just be be okay with that that there's always a person with a better business or a bigger house or a good-looking wife like okay that's
>> I don't think No, no, no. I mean like the shiny object syndrome, what it it actually is is that you always think, okay, my path is not the right one or I might be shooting that. Like right now, I don't have that anymore. I know what I'm doing right now is what I should be doing. But the first four or five years of entrepreneurs, I was only looking at others. Oh, I might be doing this wrong or for example, I I should start this brand or my brand is not good enough. My economics are not good enough. It's always like comparing yourself and then thinking, "Oh, I might have made the wrong decisions or I went in the wrong direction." And I think like understanding that that it takes time. You need to have patience. Same as what I've been telling you. Like the first months were taking forever. But I just stick to it because I believed in it and I know that I could make it happen with with hairs. We've invested so much money. The first months were not profitable. We know we had to make it work. We went all in on it. We just keep tweaking, keep going. But also, I could have been looking, oh, ah, the earplugs are not it, man. and always doing 100 million a year. I should be selling shoes because that's how many people think and I think
>> but you have to experience it yourself. It's the same with investments, right? Of course, you have these hypes with crypto and with stocks and you think, oh, I'm missing out on things, but you just
>> you have to stick to your goals, stick to your own business plan, your own path,
>> because you cannot do this, this, and this. Because if you're going to do this, this, and this, you have 30 33% focus on all these three things while it's better to have 100% on one specific
>> 100%. I feel like you always do stay close to, you know, like what what your direction is. And I feel like there is many business models, there is many stuff to go on. But if you like you just like for example what you've seen like I saw ecom was possible. I know ecom was the thing but I didn't crack the code for a long time. I just know it. And then when I really found for example the first success then it went really quick. Then that get hockey stick growth came and immediately moved to Dubai and then my eyes opened.
>> The same for me
>> and I was like okay we are going to we're going to make this really big. But it's also really important to to see from other people that it is possible
>> because first I couldn't believe you could do 100k a day with your Shopify store.
>> Yeah.
>> And now I think if you don't do 100k a day, you have to push more because every brand can do 100k a day at least.
>> So it is just by seeing it with your own eyes and then you you you see it's possible. So you know you can achieve it.
>> Yeah. And I think like of course every brand can do 100k days but I feel what for us makes a huge huge impact there is the understanding of diversification in the ad account. Yeah,
>> I think when we started really utilizing that more uh third party pages for example, landing pages, list of calls, uh everything around that was new for us, omni channel, we started to really understand marketing better. We started to understand personas, use cases, utility of a product like why what are we selling using that implementing that into the store that for example really break through certain ceilings and I think like breaking ceilings right now there are so many people that are stuck and that then again comes back to what I was saying about the shiny object syndrome. They think that they are stuck but they just have to break through.
>> Was there a moment where you felt like you were like really in a deep hole and how did you came out of the position in business? Because some people might look at this and think like, "Hey, I'm [ __ ] right now and I need to get out of this shit." How how did you came out of your rock bottom position?
>> Yeah. Well, I I had one that was really tough that was no more that I didn't know anymore what to do in terms of like this what I thought was success that bite me in the ass really hard. For example, when I had my store, I had issues to deal with. For example, Clara
>> typical everybody at this point. It it was at one point like actually really crazy as we had for example been scaling like I had like I had this uh relation with my with my agent so he kept me through it. We were scaling at one point with 900k at CLA because I know the solution was fixable. I was crazy at the time. I went crazy in depth >> with 900k hold >> at CLA but >> I thought I was big with 300. >> I know that was going to fix it. So they were delaying my payout. It was it was not that oh I have to refund or whatever. It was just that there was a certain situation occurred with for example a factory that we already had solved with customers. It was just that at one point there was such a big issue going on the we were not like it was during Q4 so we didn't want to stop selling because we know that we eventually would fix it at least that I was selling myself but looking back at it was the craziest risk I'd ever took.
>> Yeah. That is quite a lot of money. 900k that you still have to get paid out.
>> Yeah. Like and then we then we got that payout. It was one one payment. 900k.
>> It was eventually one.
>> What was the biggest payment you ever got?
>> Yeah, I think it was that payment, bro, because it wasn't one.
>> Okay. I got the I got the seven figures one.
>> Yeah. Yeah. We got it. Like we got the seven.
>> That's crazy. If seven figures hits your bank, but then you have to send it straight to the supplier, bro.
>> How do you feel about delayed gratification? Because for me, it made the day and night difference.
>> Yeah. But it it started for me when I started going to the gym when I was 15 years old.
>> And when I say
>> I I don't really see that to be honest,
>> bro. his biceps.
>> No, but seriously, when I went to the gym,
>> you really you really have to put in the work without any guaranteed results. So when when a person asks me like, "Hey, I want to start
>> I want to start a brand. I want to start this business and I want to start this
>> I often directly look does this person go to the gym?" Because then he knows what the late reflection of the character there.
>> Exactly. And then
>> I had this example like two weeks ago. I I said to my friend like, "Hey, you want to start this business and make money, but you're not even disciplined to go to the gym every day and take care of your body and your mind. So,
>> how can you take care of a whole business and 50 different families who are working or 50 different?"
>> No, I mean like the power of the late gridification is real. Like I've always been like looking forward to okay, what's coming because of the work I'm putting in right now.
>> And that's also causes to sit right here, right?
>> And it compounds every time you you're disciplined, you you're consistent, it compounds. So, it stacks up. So it feels maybe it will comp right.
>> Yeah, you more than I but
>> No, that's not true. That's why you started this party, Brent. Anyways, like how do you feel like you have to keep this balance between partying and doing the work or when do you feel like you deserve a party? You know, like sometimes when we are putting these days in because brother, what we are doing in Dubai sometimes it's it's not not for everyone. Like we are literally 3 weeks we start 7:00 a.m. and we sit there till 11 just because we love what we are doing right now. But it is it is intense. So like for me going to a party once and especially also of course when it contributes to also building what we are doing like here's is really building something more than just the e-commerce brand. We for example last we got a collaboration with Pasha one of the most iconic clubs in Ibiza. Like that's also something that contributes to more than that. And of course I love to go to a party. As long as you just do what you have to do, bro. Like if you do whatever you have to get done and then once in a while you take on a Saturday or Friday you go to a party. Yeah. Of course. Go for it. I mean like you have to earn it. And that's that's for me the most important part. If you go to a party, I feel like you have to go and earn it and not go to a party just for the sake of partying.
>> Exactly.
>> You have to celebrate something. And then I feel like also it hits better. It's important that you have to taste the quality of life as well instead of only putting in the work and just delaying delaying delaying.
>> I feel like then also sometimes you have to remind yourself where you do everything for because like if looking at for example the period I had in Dubai that I was just
>> literally like locked in my room for 6 months and then at one point like where the hell I'm doing it for
>> um you need you need to enjoy.
>> I had the same uh with Jay two weeks ago. We went to Monaco and I said to you like, "Yeah, we're just going to work also in in the house a lot." And then you were like, "Bro, you worked this whole [ __ ] year to go to Monaco and it's just that's how we are." And I think that that also shows a bit of the thing. Literally, I've said that to you. We've been in the office and say, "Yeah, like I have to get this that done." So, no, I mean that's of course important to remind yourself why you're doing it for and and enjoying the process. I think enjoying the journey is something that sometimes I uh you know like have to remind myself right because I've been in a consistent chase of doing more getting more achieving more and then at one point you have everything but you have nothing right and I feel like that's that's good to look back at as well. So like a lot of people are just running one brand right but you you and your business partners are running four brands almost in total. So what are sometime things like how can you manage first of all all those teams and how do you keep like
>> the priority for yourself?
>> I feel like we run pretty diverse brands like with a few are more direct response the other are much more brand but at the end we are sort of doing the same thing from a zoomed out perspective. We are doing the same thing. Of course, focus is super important, but also one one thing I really learned, what we've been imple implementing a lot lately is just hiring much better. And I feel like also one thing is just
>> um I've just learned that I need to hire good people to tell me what to do instead of hiring people and then tell them what to do
>> because that was what I've been doing for the first 5 years. I was only just hiring, okay, this you're going to do that. Now we are going to hire really good people. They come in the business, they fix the business because they've done it before. And that's how we've seen hypers scale because of course we know what to do. We have in general the benchmark what we think we we have the targets, we have the goals, we we have the direction because of course across brands we have really really good systems in place. We have systems, strategy, but very important is I always say like the people too like the people come in for example hiring a good head of growth that have done it for another brand comes in the company tells you hey I spot here an opportunity I sp there an opportunity and then let them be for example even to an extent that the roles such as that you let them hire even more people. So you bring a head of growth on and I just say hey go build yourself a champions league team.
>> Yeah the call Steve Jobs right?
>> Yes.
>> What was it again? Steve Jobs said it doesn't make sense to bring smart people in the company and then tell them what to do. You need to bring smart people in the company and they tell you what to do.
>> Super important
>> because they have done it and they are stly focused on one specific thing that you are hiring them for. Right? So you are hiring them as a head of growth to focus on in this case head of paid growth focus on paid acquisition funnel. So Meta in this case, he's done it for other bigger brands because you're hiring them on a specific one and then he knows what what can work and he can spot opportunity in the brand and then you of course like there is a good incentive for them to grow the brand which then for me allows okay as long as we stick to what we've been saying that we are doing so you are managing instead of micromanaging the only thing right now we are macro managing we are looking at achievables we are looking at at KPIs that we've set we look at targets that we want to hit and I think that's the important part that we have across all brands like we are very data optimized and just working with with very good people. I think that's a big important part and also like we've been building strategy over the past seven years you know like we know what's working as well and if you combine it with people that also implement newer stuff you know that catapults a lot so how I diverse my focus is of course also just from a lot from I would say helicopter view and uh yeah controlling the brand like that
>> yeah hiring great people is super important but I think it's also important for people to understand that it's not mandatory to have like significant highly priced hires in the You can move the needle to up to 10 million already yourself.
>> You can, but if you ask me like, hey, you run four brands. Yes. Then
>> like when I was doing everything myself, it was the only thing I had going on.
>> I I woke up with my store. I went to bed with my store. Full day focus. Everything was about my store, right?
>> I even slept with my laptop behind my bed to check in the night if my s was not blocked. That was the drop shipping time,
>> bro. First thing I did in the morning even till this day I I kept my phone I want to I want to feel everything is under control. I mean like now like I'm I'm not zoomed zoned in on daily profit
>> more monthly is
>> yeah like with as long as the direction is clear. I mean like you can also like we are making so much more investments now and also like the when we are building the brands I mean like when you are direct response marketing or I would say on a couple of brands we are still very profit optimized. That's the only thing we really care about in the brand because that fuels it and that's also of course why you why you really need the profit to build the brand in the in as well. But no, I mean like yeah that's that's just the the focus point. Like I'd say that's
>> no just having key hires in place. So that's very mandatory like if you look at all these big companies having crazy people that working for them and they get paid very well because they bring significant value towards
>> Yeah. at the end you get paid for what you bring to the table. And for some people like they don't like some people they don't want all the other the other stuff of the entrepreneur journey they just they know that they are good.
>> Oh you have entrepreneurs and uh
>> yeah entrepreneurs
>> entrepreneurs know the other one.
>> Yeah entrepreneurs they come into the company where they just take stuff but
>> but I mean like that that's a good thing. Yeah.
>> No.
>> Oh crazy that you hear this party so loud because we're just living in the hills so of course you see the view.
>> No these guys probably have the boat. You put one GBL speaker at max, you already hear that.
>> They have it outside. They have it outside.
>> Yeah. That's good [ __ ] There's also enjoying. It's only It's only Wednesday, so they're definitely on vacation.
>> Yeah. Yeah. Yeah. Like that's the thing like people at the end like we are here in in Marbella
>> and they say like, "Oh, they must be chilling." They even us at this point like we're clocking in 7 days a week.
>> Yeah.
>> Bro, this morning I woke up 6:00 a.m. Even the photograph was getting out 6:30. You were there 7 already.
>> Yeah. Like I'm
>> Yeah, bro. Everybody was out ready.
>> Like that's also the thing that just like resonates, you know? I mean that also shows Yeah. a lot about us. Like even we have all of this around us like the day that we came here. I mean the first two weeks uh Nick comes in.
>> Bro, we only went out for dinner.
>> Yes. Already since started two weeks here.
>> Like we we literally the first two weeks here like attack mode. I'm telling you. We we come from Dubai, we come to Spain and the tech would still go on to the news. Like we had a little pit stop in Barcelona. We had the kind of music event. We had a solid group of sonar compilation with here as I said like we have to celebrate these things but straight from there back into here attack mode. We only went one time for dinner and that was just because uh we didn't have the chef yet. And imagine the first two weeks Nick comes in like you guys are here and you've been literally even over the weekends.
>> Yeah. But Nick is the same.
>> Literally, he comes the He comes He comes here. We think, "Okay, nice." He comes. Now we have excuse to go for dinner. He said, "No, I have to do some work tonight. So, we're just going to buy chicken in the grocery store and just put it on the barbecue."
>> Barbecue. Yeah. Honestly, I remember the first day that he comes in, he puts his luggage. First thing he does, he takes a call.
>> Yeah, a call. Yeah. Yeah.
>> Nice one.
>> All right. Good [ __ ] bro. Nice.
>> Yeah, man.
>> Wagwan wenos naches. So, we're heading out to dinner. My uh celebration. We got a big celebration.
>> Big 26.
>> My brother's girlfriend turned 26 today. So, obviously, we have to come out, dress nice a little bit here and there, get the line shirts out, get a good dinner in. So, yeah, we're currently on the way to uh what's the thing called?
>> Oh, we're going to Yeah, right.
[Music]
They call me the guy with a lot of feelings.
>> Oh, so much.
[Music]
Happy birthday to you.
>> Happy birthday to you. Happy birthday to you. Can you say [Laughter]
[Music]
this? I was just saying to Daniel, man, this weather is uh unbeatable. Like Dubai is good weather. Dubai is nice and hot, but here it just hits different. I think the weather is literally perfect.
>> Like a cool breeze, sun.
>> It's a European style.
>> Uh-huh.
>> The European style.
>> Yeah, man.
>> No, European summer for real. We've been grinding all day. It's I think like 6:30 around. Like we woke up, as you've seen, like 5 5:30 and now uh we finished it off with with a nice run, man. Like a perfect Monday.
[Applause]
[Music]
my man.
>> What up, guys?
>> What's up, my brother?
>> How we doing?
>> Good. It's a beautiful evening. It's an amazing evening.
>> Got a romantic uh bonfire here.
>> This these days, we've mostly been just been grinding, eating good, training good, working hard, but in a very nice environment. And I mean like we haven't been uh filming much stuff else just locked in. Had a really nice sit down uh with O and that was of course also the goal of the video. I think um the format in general is just you know like me getting my network and my friends and people I know on here sharing knowledge sharing game. Yeah. Also having a lot of fun while doing that. I'm thinking already about the next video where I want to sit down with uh with my boys from Oak with with Nick of course and with Bob where we explain even more about what we do with Oak. So Oak stands for one of a kind. Yeah. Basically we we we build one of a kind brands on a few key fundamentals which is of course the strategy, the systems and the people we get aboard. What we also stand for is the perfect blend between performance marketing and brand marketing. As you know, some of our brands here at Stor Rose, they are unique in in a certain way where we have a real brand positioning combining with uh performance marketing which allows us to spend a lot on paid which basically is the fuel of of our uh success online. But yeah, we basically want to show more of on how we do that and why it is oak, why it is one of a kind. So yeah, for everyone watching, um, keep grinding until your backyard view is the same as ours. And then, uh, yeah, I hope to give a little handout with the videos in the game we are sharing. So, um I would say um onto the next one.