Transcription
Good morning TikTok affiliates and welcome to another class again. So for today's video, we will be talking about how to create your media kit or rate card, part one. Okay?
So for today, magfo-focus tayo sa, "Ano nga ba ang media kit?" "Ano yung kailangan nakalagay sa media kit?" At saka I will be showing with you some examples. Now, the rate card or kung paano niyo peppresyuhan yung sarili niyo, we will be talking about that on part two next Sunday. Okay.
So this is going to be a very meaningful, and I hope you guys are excited for this class, 'cause this is also something that I've been teaching my fellow influencers outside before. Okay.
So again, just a few reminders before we start with your actual class. This specific video is open for all. Meaning, you don't have to become like, you don't have to watch the videos from December to the latest one. No need. Um, anytime, kahit na new subscriber ka, you can still watch this video. So wala naman siyang in order of watching. So this is a very good example and practice para for now, alam niyo na kung kapag may lumapit sa inyong brand asking for rates and collab, you know what to provide for them. Okay? So 'yun 'yung pag-uusapan natin.
Another is, again, for the new subscribers, make sure na you have a copy of the March blueprint. Um, if you don't have yet, make sure na tignan niyo 'yung subly videos niyo and watch the video na nakalagay, "March 2025 blueprint," para makita niyo 'yung classes natin outside TikTok. Okay? Kasi minsan, I know there's a struggle with the videos. Hindi siya nagp-play. Kailangan niyo siyang i-troubleshoot. So, you have to watch it sa Google Drive o kaya doun sa blue app natin na blue app. Okay, go kayo dun sa blue app. And then again, kapag hindi na-admit pa sa blue app, please be patient kasi I have one person who's doing all the checking there. Make sure na if you join the blue app group, meron kayong sinagutan na questions. Okay? 'Yung TikTok handle niyo, subscriber ka ba? At saka kailan mag-e-end 'yung subscription mo? So when 'yung end? Hindi 'yung start, ha? Kasi chs chine-check namin 'yan sa back end kung tama ba siya. Just to make sure na lahat ng nakakapasok sa group tsaka 'yung tinatanggal are only members. Okay?
Ayun lang. So again, I don't know how long we will take for this video, but I do have a few slides ready for your Canva. Okay? So again, ang gagawin niyo is to number one, open your blueprint. The March 2025 blueprint. And let's say, for example, ngayon mo pa lang pinapanood 'tong video na 'to at hindi na March. Let's say April, May, June, July na. It's okay. All you have to do is to get the latest blueprint dahil nandon pa rin naman itong klase na 'to. Okay? So, open your blueprint. You can either go to the first page, nandun na 'yan sa announcement. Nandun ang Google Drive link kung ayaw mo panoorin ito sa subly or ayaw mag-play ng video na 'to. Or go to the tab right kung paano niyo hanapin 'yung classes niyo. Go to the to the different pages and hanapin niyo 'yung "March 9 Media Kit Part 1." And then you can open 'yung inyong Canva link para masabayan niyo ako.
Allr, again guys, girls, grab some snack and some drinks. Also, please bear with me dahil medyo may ubo-ubo hika-hika pa tayo. Pero let's go. Kaya natin 'to. Every 5 minutes, I will pause the video to check if there's an audio and nagpe-play siya ng maayos. Okay? So, don't worry, all videos uploaded here are dapat nagp-play siya. And if it's not, then it's it's just TikTok doing some glitching again. So, again, I'm excited. Let's go.
All right. So, first things first, guys, girls, open your blueprint and make sure na you go to the tab ng class natin, "March 9 Media Kit Part 1." And then open niyo 'yung link ng Canva so you can follow me along. Okay? If not, then just watch this video. Okay?
So let's talk about media kit and rate card. Allr, ano nga ba ang goal natin for this specific class? One is to identify what a media kit is. Second is what to consider when creating your media kit. And the last part is, of course, what to put inside your media kit. So personally, I will be showing with you two examples of my media kit. One is the media kit that I have from January and February. And then another is my media kit before outside TikTok. So this, the TikTok me, my presence on TikTok, it's not the only project that I have. I'm also partnering with other brands outside. So I want you guys to see para alam niyo 'yung full potential niyo na you guys are not limited to TikTok alone.
Allr, let's go. Okay. What is a media kit? Ang media kit, basically, it's your portfolio. It's your resume, it's your CV. 'Yun 'yung pinaka-easiest for me to explain it. Okay? It is a professional document na dapat shows what you are, who you are, who your audience is, and 'yung value mo as an influencer para makita 'yon ng mga brand partners na gustong makipag-collaborate sao. Okay. Um, in the real world, in the real world, in the outside world, in advertising agencies and marketing, we prefer to have a media kit. So let's say, for example, if I were to reach out to a famous YouTuber out there, I will ask for a media kit. Sabihin ko, "Hi, do you have a media kit? Can we get your media kit?" Kasi dito nakalagay lahat dapat ng information na kailangan malaman ni brand for them to decide na, "Okay, worth it ba na bigyan natin siya ng chance? Worth it ba na bigyan ko ng chance ikaw as a TikTok affiliate para i-promote 'yung products namin?" 'Yan. Okay.
So, let's go. Okay. So, five important things to jump start your personal branding. And whenever I say personal branding, it's because diyan at diyan iikot 'yung inyong media kit. Okay? So, remember last lesson natin, ito din 'yung nakasulat 'ba, personal branding. So kailangan connected sila sa isa't isa. Okay.
So, number one, personal niche and branding is still important whenever you do your media kit. That's why it's very, very important na alam niyo kung sino 'yung target market niyo and hopefully meron kayong branding. Okay? When we say branding, what do you want to be known for? Okay.
Next one. Audience insights and analytics. Isa 'yan sa mga kailangan. And all of this, I will give examples. Okay? Hinahati-hati ko lang muna siya. Isa 'yan sa mga dapat part ng inyong media kit. Okay? 'Yung mga questions na alam kong nasa utak niyo na, I will answer them later.
Next part is 'yung portfolio niyo. Fourth is 'yung rates and services. And of course, number five is 'yung contact information. Okay? All of that nasa isang deck. D E C K. When we say deck, 'yun 'yung sina-submit mo sa brands and sellers. And that's a marketing and advertising jargon na I'd like to share with you. Okay? Para professional tayo guys dito. Professional ang usapan natin. Let's not use PowerPoint PDF. No, we will use the term deck. Okay? I will send with you my media kit deck. "Hi brand or seller, thank you so much for reaching out to me. Please see my attached media kit deck for future reference." All right. Ganun ha. Gann 'yung atake. Okay.
Next one. What does a media kit look like? Okay. So andito na tayo sa bilis no? Dito na tayo sa part na example, pero I feel like ito 'yung medyo matatagalan tayo na part. So hahati-hatiin muna natin siya. Before you create your media kit guys, um pili muna kayo like, do you want to use Canva? Do you want to use like a PDF type? Do you want to use a video type of content? Do you want to use images? It's really up to you kung saan kayo comfortable. Um, you can be creative as much as you can. But don't forget na it should always look professional. Alr, dapat professional tayo dito. Take look at it as something na para kayong nag-a-apply ng trabaho. 'Yun. Okay.
So ang media kit ay dapat merong front page, introduction or about me. Dapat meron siyang social media profiles or your TikTok profiles. There should be analytics or data. There should be a page of your top performing content, of course, your rate card, and next is 'yung contacts. So overall, 'yung media kit niyo dapat meron siyang about seven pages and up. Pero I don't recommend to have 10 pages and above. Okay? Ay kailangan hindi siya lalagpas ng 10 'cause it's too much. Okay? Remember, kapag naga-apply kayo ng trabaho, the more you put, the more na ayaw na ng inyong potential job offer kasi ayaw nila ng masyadong maraming tinitignan, masyadong maraming binabasa. Dapat straight forward ang inyong media kit.
And for now, I will show you personally my media kit. Okay? Meaning, ito 'yung sina-submit ko sa brands. Ito 'yung mga information about me and about my personal account na binigay ko sa brands nung January. Okay. So now, ang question, "Ma'am, Miss Ara, bakit po sinasabi 'yung January?" "Nagpapalit-palit po ba ang media care?" The answer is yes. 'Cause, we put data on your media kit. We put rates. Nagbabago-bago 'yung followers niyo. Nagbabago-bago 'yung top performing niyo every month. So you need to update your media kit every month. Okay?
Another is, nagbabago ba ang rate kapagka depende sa kausap? Up to you, pero for me personally, yes. Depende 'yan sa mga demands nila. And we will talk about more on your rate next week. For now, let's focus muna kung paano niyo gagawin at saka bubuin niyo sarili niyong media kit. Okay? Gusto ko sana kapagka natapos 'tong klase na 'to, kaya niyong mag-draft ng sarili niyong media kit. So guys, let's go. I will show you some examples.
Bago ko pala ipakita 'yung example, um please know na these examples are real. Ibig sabihin, totoong data ko siya. Okay? So sana huwag lang i-share share. Huwag i-share share outside of this. Okay? What you see is for your eyes only. Um, so ayun. Let's go.
Allr, let's start muna sa TikTok media kit kasi lahat naman kayo, 'yan naman 'yung inaantay niyo, ano? And then later, ipapakita ko sa inyo what a media kit looks like if you're doing project outside. Okay? So again, balikan natin, ano 'yung first rule ng creating your media kit? Dapat meron kayong cover page. Okay? Mine is very, very simple. As in, 'yan na 'yun. It's very simple. I just did it on Canva. So nakalagay diyan, "It's a TikTok Media Kit" and then handle name ko. Whatever you put in there, it's really up to you. Wala naman siyang like stick guidelines or whatever. Just decide on what to put there. Pero ako personally, just put your your name, your handle name, your cover cover image, and then the title. Okay? Up to you kung gusto niyo pa maglagay ng iba-ibang designs diyan.
Okay, next part is dapat meron kayong introduction. Okay? Sino ba kayo? Sino kayo? Sino ka? Ganon. Anong kailangan malaman ng brand sao? Okay. So dito medyo magpakitang gilas kayo kasi kailangan mong i-showcase 'yung background niyo. So for me, sino ba ako, no? So, Joara Solis aka Ara Solis is a TikTok affiliate marketing coach, content creator, and social media specialist with 12 years of experience in social media management, media planning, and influencer marketing. She has worked with top global advertising agencies such as Lowe, EURG, and Havas, handling brand campaigns, social media strategies, and digital marketing. Okay? So on the first part, nag-focus ako doon sa professional expertise ko. Okay? Kasi for me, kailangan alam ng brand kung inline ba 'yung ginagawa mo ngayon sa nakaraan mo, okay? Or if hindi naman, makakatulong ba 'yun for you to sign that deal or sign that contract? Okay? So dito medyo magyabang kayo kung anong background niyo. Only if relevant siya. Okay? Kung relevant siya sa current status niyo. As for me, it is, since I'm doing marketing and advertising in the past, it's very relevant to what I'm doing now, which is content creation and affiliate marketing.
Okay, next one. You focus on your TikTok data. Wait lang guys, okay, medyo naubo lang tayo ng slide. Okay, next is dito 'yung inyong TikTok account. Okay. With two 200,000, 200,042 followers and 2.6 million likes on TikTok, Araches SEO driven posting strategies, storytelling techniques, and affiliate marketing insights to help creators increase visibility, sales, and create lasting relationships with brands. Okay. So dito pwede na kayong maglagay ng metrics niyo o 'yung numbers niyo. Lagay niyo 'yung number of followers niyo, number of likes, and what have you been doing on TikTok, no? Pwede niyong sabihin na she travels, I travel, like to cook, ganyan, I'm a mom, I like to post post things about this and that. This is what I like to create content, my target audience RME ganyan. So, anything related about your platform or kung saan kayo nag nagwo-work, which is 'yung TikTok, then ilagay niyo siya diyan. Okay.
Now, the third part is not necessary for all, pero I just want to put it there because I've also been doing this. So, Ara is also launched her subscription community on TikTok last December 1, 2024, and is now the fastest growing, monetized, and top one subscription in the TikTok Philippines. With over, 'yung number natin diyan guys, nung ginawa ko 'tong deck na 'to, PH,5 pa lang tayo. Ngayon 4,000 na tayo. Okay? Paid subscribers and active subscribers that generated over $11,500 in revenue in just 2 months. Ayan. So the reason I added it here 'cause I want to make sure na the client, you know, the brand and the seller, they should know who they are talking to. Okay? Dapat alam nila si Ara, may credibility si Ara, alam nila 'yung ginagawa niya, 'yung ginagawa niya, no? Kailangan first page pa lang maganda na 'yung atake mo kasi you have to show proof. Okay? Remember when the brand is asking for your rates, that's already a sign na they saw a potential in you. Okay? But that doesn't mean na natapos na 'yun doon kasi you have to make sure na 'yung rate at the end of the presentation is kaya mong gampanan. Okay? Okay. Dapat kapag nagsabi ka ng rate, okay, ganito 'yung rate ko. It supports, you know, your your profile, your background, your data should support what you are asking for. Hindi ka pwedeng maningil ng malaki kung hindi mo naman kayang patunayan na ang ganda-ganda ng data mo at saka ng background mo. All right, that's the golden rule. Okay.
So, as you can see, it's a very, very simple design. Again, walang masyadong palamuti diyan. Idaan niyo sa words. Okay? 'Yung 'yung yabang niyo, idaan niyo sa words niyo.
Next one. So, you have to make sure na you put your updated followers, likes, category, audience, profile, gender tsaka age. Okay? And then put a disclaimer na 'yung analytics na 'to ay past 30 days pa. Okay? Para alam nila na hindi siya real time. Okay. So ayan pa 'yung followers ko noon. 'Yan 'yung likes ko. Anong category ko? Which is ito pa rin naman 'yung category ko. Now, health, beauty, personal care, phones, electronics. This is very important para alam agad ni seller kung kung tugma kayo sa isa't isa. Okay? Kasi merong consm nag-request kayo ng sample or nakikipag-collab kayo sa hindi niyo naman category, mahihirapan kang taasan 'yung rate mo. Mahihirapan kang ibenta 'yung product kung hindi ka inline. Okay.
Next. Sa audience profile, ito nasa TikTok data. Dapat alam niyo kung sino 'yung audience niyo. Gender, ilan doon ang female, male. Sino 'yung Sino 'yung dominant sa gender? Sino 'yung dominant sa age? Para alam ng brand kung tama ba na makipag-collaborate sao kung 'yung mga target mo naman super bata or super tanda, inline ba. Okay. Tugma ba kayo sa isa't isa? Okay.
Allr. Next page. Okay. Data focus. Oh, ito na 'yung analytics niyo. Alrght. Dapat nakalagay 'yung inyong 30 days GMV. Screenshot lang 'yan guys. Ii-screenshot niyo lang siya dun sa inyong analytics. Pwede sa app, pwede sa computer. Okay? Make sure nakalagay diyan para alam ni seller agad kung ano 'yung GMB niyo. Next one. Item sold. Okay. Ayan, item sold ko and then always put disclaimer.
Next is 'yung um snapshot nung data niyo nung past month. Okay? Kailangan 'yung nakaraang buwan. Now, kung mag-request sila na pwede bang makita 'yung past 3 months, then pwede naman. Screenshot niyo na lang 'yung past 3 months niyo. So, January, December, and November. Kasi gusto makita ni seller kung ano ba 'yun? One time big time lang ba 'yan o consistent ba siya na mataas 'yung kanyang um analytics. So I'm not sure if some of you encountered already brands na naghahanap ng ganitong data like nagpapa-send ng screenshot, pero that's normal, okay? Like huwag kayong kabahan kasi they want to make sure na they are investing on the right people. Are they investing on the right TikTok affiliate or influencer para sa brand nila? Okay? So syempre mas maganda kung maganda 'yung data na maipakita niyo like lahat 'yan plus ba or kung negative man, ipakita niyo 'yung past data. Okay? At least 3 months of data is good.
Allr, next one. Okay. So, top performing products. O, kailangan nakalagay diyan kung ano 'yung top performing products niyo. Okay? Kaya importante na alam niyo 'yung hero products niyo. Kaya importante na sinasabi ko sa inyo, i-build up niyo 'yung hero products niyo by posting continuously, consistently, tapos madami, and build your SEO. Kasi ganyan 'yung kakalabasan niyan in the future, no'. The more hero products you have, the better performance you will get and the more commissions that you will earn. So for example, for January, nilagay ko diyan 'yung top 10 of my hero products nung January. Okay? So alam ko iba-iba tayo ng hero products, pero always put it on your media kit para alam nung client na, "Okay, she can sell. He can sell. Kaya niyang ibenta 'yung item natin." Okay? Lalo na kung 'yung item na 'yon ay competitor nung mga pinili niyong products or in line with or you guys are on the same category.
Allr, kasi dito mo lang maipapakita sa kanila na, "Okay, wait lang, worth it 'yung bayad mo sa akin kasi kaya ko ibenta 'yan. Worth it 'yung bayad mo sa akin. Worth it 'yung sisingilin mo sa akin kasi ganito 'yung data ko. Ganito 'yung past data ko." Okay? Brands and you know, advertising, marketing people, they will always look at your data. People will always look at your numbers. Huwag kayong sensitive kapagka sinabihan kayo na parang, "Ay, mababa naman 'yung views mo," ganyan. If that's true, then 'yun talaga 'yung tinitignan nila. Okay? People like most likely brands, they will only look at your followers and your views. Doon nila kayo ire-rate. Doon nila babasihan kung tama ba 'yung sinisingin niyo sa kanilang rate or hindi. Only if wala kayong media kit. Now, if you provide them media kit na, "Hey, brand or seller, kahit na ganito 'yung followers ko, kahit na mababa 'yung views ko, ganito ako bomenta." Okay? So, you have to prove your worth kahit na mahirap. Okay? So, ayan. So, always put your top performing. You can put three, you can put five. Kung kung kaya mong 10, go. Basta 'yung number na you are so proud of it as a TikTok affiliate, ilabas mo doon, okay?
Alr, next. Ipakita niyo 'yung portfolio niyo. And when we say portfolio, ano 'yung mga videos mo na nag-trending? Okay? Pwedeng ilagay mo diyan lifetime. Like as in, hindi lang 'yung January. Like lahat ng videos na 'yon na nagko-convert, isalpak niyo diyan, ha? Magyabang kayo. Kung hindi pa, kung wala pa kayong 1 million views, ilagay niyo 'yung mga 10,000, 20,000, 50,000, 100,000. So up to you guys kung how you want to do it. Pero ako, nag-stick ako sa 1 million video views. Okay.
Allr, next one. So, the next part pala is 'yung sample ng rate card. Pero for me, hindi siya sample. This is my real rate card na I give to clients nung January. Okay? Nung January. Ibig sabihin, hindi siya 'yung updated ko ngayon. Pero ito 'yung rate na sine-send ko nung January. And then after this one, ipapakita ko sa inyo 'yung media kit naman na sine-send ko outside TikTok. Okay? If mayroon akong collaborations outside TikTok, 'yun 'yung media kit na ginagawa ko before.
Now, we will not be talking about rates right now kasi I want you guys to understand first how to make your media kit and make your own media kit para pagdating ng Sunday next week, meron kayong sarili niyong media kit. 'Yun 'yung assignment, ha? Make your own media kit from today until next class. Para pagpasok natin ng next class, ang gagawin niyo naman na next assignment niyo is 'yung rate card niyo. G. Okay. So ngayon, papakita ko muna sa inyo ano 'yung itsura ng rate card ko nung January. And again guys, sa atin sa atin lang ito. Okay.
All right. Okay. So, basic rates and inclusions. I charge 30,000 per video campaign. Okay? Ito 'yung terms na standard, meaning basics, basic um basic rules na meron ako. Duration niya should be 60 seconds to 1.5 minutes only. You are allowed to give two revisions and lead time of 14 days. Okay? Isa-isahin natin. Duration of 60 seconds to 1.5 minutes. Meaning, 'yan lang 'yung allowed ko sa video na 'yon. Okay? Hindi, ayokong umabot siya ng 2 minutes. Ayoko ganun. Basta ito lang 'yung video duration. Revisions allowed, two. Okay? Kailangan bigyan niyo ng chance si brand at saka si seller magbigay ng feedback sa inyo. Let's say shinot niyo 'yung video tapos draft, 'yun. Sinend niyo back sa kanila and then meron silang feedback. Now, if they have feedback and on what to improve or palitan sa video, you have to comply. Okay? Hindi pwedeng revisions allowed none. No, kasi remember, babayaran nila kayo. So dapat mabait ka din. Mabait ka din. Bigyan mo sila ng leg room for for revisions kasi hindi naman 'yung most of the time 'yung unang ginawa mo, hindi naman siya perfect agad. Baka may nakalimutan kang i-include na kailangan ng brand na sabihin na word or may kailangang text na naandon or kailangan ng disclaimer or whatever number na naandun sa video mo na 'yon, dapat i-allow mo sila. Okay? So one revision to two revision maximum is ideal for video collabs. Okay? Anything more than that, huwag na. Okay? Huwag na lang. Kasi guys, once you get into this type of um of relationship, um mahirap mag-back and forth with brands, okay? Mahirap maka-handle ng brands and sellers na sobrang demanding. So you have to make sure na before you agree to a campaign, make sure there's a contract and clear both sides kung ano 'yung deliverables niyo. Okay?
My lead time is 14 days. Okay. Why? Kasi most of the time um hindi ko naman isu-shoot agad 'yan lalo na kapag skin care or iniinom. Sabi ko 14 days to 30 days lead time kasi kailangan mong i-test 'yung product. Kailangan mo ng honest to goodness review. Okay na product. Hindi pwedeng nag-agree ka, binigay sayo 'yung item, salpak. Okay, pwede siguro sa ibang klase ng item, pero please take some time to actually review the item, ha? Hindi pwedeng bara-bara lang ganon. So up to you kung ilan. Ako personally, it's for 14 days. Okay.
Next. Event appearance. Do I appear on events? Yes, a lot. So kapagka pinapapunta ako ng event, ah I do charge Php80,000, duration of 8 hours or less, and then 1 minute video cover. Okay. Minsan nandito na po ako sa point na 'yung presensya ko na 'yung binabayaran ng mga brands. Okay. Outside TikTok, within TikTok, I do charge. Okay? Why? Bakit ganun? Bakit Miss Ara ang laki ganyan? Bakit ganun? Paano mo naisip 'yun? Kasi guys, 'yung kinikita ko sa TikTok everyday is already five digits, okay? And everyday I shoot videos. So isipin mo kung 8 hours ako wala, 8 hours. In 1 hour, I can produce multiple videos. Ang daming oras 'yung nasayang sa akin. So dapat bayaran niyo ako kasi isang araw akong wala sa bahay. Isang araw akong hindi makakagawa ng videos ko na nagko-convert ng five digits a day. 'Di ba? So dapat bayad ka talaga. 'Yung oras mo na ginugol mo doon sa event na 'yon, dapat mababawi mo. Okay? And for me, the 80,000 is my standard rate. Okay? Now, kung kailangan pa nilang mag-edit-edit ako doon, mag-shoot ako, eh kasama na 'yun sa package. Okay? Hindi na siya ia-add on doon. Okay.
Ano 'yung mga um restrictions or parang ano pa 'yung pwedeng makapagpa-change ng rate? Pagka meron silang cross posting. Meaning, hindi lang siya sa TikTok ipo-post. Ipapa-post nila sayo sa Facebook, sa Instagram. O kaya lock and promotion. Meaning, sila lang 'yung pwede mong i-promote for 3 months, 6 months, or 1 year. Okay? Pag ganon, exclusivity, brand exclusivity, ay kailangan mas mahal ang rate mo. Okay? Kasi ang daming opportunity na pwedeng lumapit sao, baka bigla kang mag-boom tapos you are exclusive to them. Now, you are losing more opportunity kung naka-lock-in ka sa kanila. So I've experienced lock-in contracts outside TikTok. It's good as long as the pay is good also. Pero kung hindi naman, then it's not worth it. Okay?
What else? Boosting access to be discussed separately. Ayan. So kung kailangan nilang i-boost or magkaroon ng iba pang access sa account mo, then you really have to put it on the contract. Okay? Baka separate rate pa 'yan kung kailangan nila ng kung ano-anong i-access pa sa account niyo. So always, always read 'yung fine print. At saka you have to make sure na 'yung terms and conditions mo is very, very clear with the brand or seller that you are partnering with.
And of course, 'yung last part, forget 'yung contact information niyo. So ganito lang ako maglagay. My name, my email address, and then you insert your mobile number. And then 'yun na 'yun. 'Yun 'yung end part. Kung iisipin niyo, madali lang gumawa ng media kit. Ganun lang 'yun. Media kit. Pero 'yung difficult part is 'yung ire-rate mo 'yung sarili mo. Okay? So from today until umabot 'yung 'yung next class natin next week, I want you to take some time and assess yourself, assess your accounts. Um, kailangan masagot niyo na 'to by next week para it's easier easier for you guys to um set a rate for yourself. Like magkano ka? 'Yun 'yung 'yun lang 'yung literal na tanong. Like magkano ka? Magkano ang isang oras mo? Magkano ang 3 hours mo? And how I do that for myself is 'yung in-explain ko kanina, no? Ano 'yung mawawalang pera sa akin kapagka nawala ako sa bahay at hindi ako nag-post or nag-create ng video for the whole day. Okay? Do kayo mag-base, pero tutulungan ko kayo. Okay? Tutulungan ko pa kayo next week. Pero 'yun lang, something to think about.
So now, I want to show you what a media kit looks like outside TikTok para makita niyo 'yung difference kasi ito si TikTok, isa lang 'yung platform na pinag-usapan natin. Allr guys, as you all know, hindi lang naman ako si Ara Solis. Ito talaga ang pinakaumpisa at umpisa ng aking career as an influencer. I am the founder of First Time Mom Philippines on Facebook. I do have a website. It's Rookie Mommy. And dito ako nag-umpisa way back, I think 2015. Yan. I also have a YouTube channel at that time and I also been appearing on media outlets. Okay. So ito 'yung sample. Basically, same lang din nung kanina, pero mas broad siya kasi it's an omnichannel. When we say omnichannel, it means hindi ka na naka-focus sa isang platform. Pinagsama-sama mo 'yung platforms mo na mayroon ka. Okay? Pero this one is a really old one. Uh, hindi ko na siya ginagamit. So daanan lang natin.
Ayan. So ano 'yung assets mo? Social media assets. So at that time, my community, Facebook group, and then my page, and then also my YouTube channel. So itong tatlo, before nag-focus sa TikTok, silang tatlo, lahat sila income generating for me. Okay? And then sabi ko kanina, "Put your analytics." So nakalagay diyan analytics. O, I think super tagal na niya, 2024 pa 'yung data. So analytics ng group kasi most of my collaborations on the blue app are within the mommy community, sa parenthood, motherhood, ganyan. So nakalagay din dito kung ano 'yung pick time, pick day. Ayan, pwede niyo rin 'yan ilagay sa ano niyo sa media kit niyo for your TikTok. And then brands that I work with. Ayan. So nilalagay ko diyan always, sino-sino na 'yung mga brands na naka-collaboration ko before, just so you add that yabang. Iyabang niyo 'yung sarili niyo. Sino-sino na iba 'yung mga brands na nagbayad sao, nakipag-collaborate sao, no? As in, treat it as your resume, 'yung portfolio kasi nakakadagdag siya ng rates. Okay?
What else? O, ito 'yung rates ko naman kapagka nasa blue app. Actually, ano na y outdated na ito. Hindi na 'yan 'yung rate ngayon, mas mataas na siya. Pero before, when we were starting out, um ito naman 'yung guidelines for FB, no? So 5,000 per post. Um, pwedeng sponsored siya or gagawan ko ng content, surveys, giveaways, review. Let's say may mga mommy brands na nagpapa-review ng baby products. Ilalagay ko doon. Depende pa kung video siya or image. Now, if it is a vlog style, meaning it is for YouTube, for FB or IG, 15,000. And then kapagka naman social media post, again, for the FB Instagram, static lang siya, meaning hindi gumagalaw, it's 5,000. Then I also offer other services, meaning um let's say, for example, within the First Time Mom's community, I will get a lot of mommies, like let's say 10 mommy ambassadors to review products like this one. And then 'yung rate is let's say naka-package siya, 30,000 ganyan. So let's say, "Okay, sa First Time Mom communities, kukuha ako ng 10 mommies na magre-review ng gatas ng Nido." Ayan, ganyan. So 'yan ang madalas kong ginagawa outside TikTok. Okay. So nakikita niyo, ang dami kong offers, no? Dapat isipin niyo din 'yan, like ano ba 'yung kaya niyong i-offer doun sa brand? Is it just a video or is it a live selling? Ganyan. Magla-live ba kayo for them? Ilang oras? Uh, ilang videos 'yung ipo-produce niyo for them? Gaano katagal? Ganyan. 'Yun 'yung mga terms na kailangan niyong pag-isipan. Okay?
What else? Lock in. O, 'yun sinabi natin kanina. Lock in. Okay? Ibig sabihin non, nakakontrata ka for the whole year. So ito 'yung rate ko before, pero now it's doubled na. So let's say, for example, hindi ako pwedeng mag-promote ng ibang gatas. Si Nido lang. So 'yun 'yung rate nila before. Let's say, hindi ako pwede mag-promote ng any baby product. Si Tiny Buds lang. Then 'yun 'yung kailangan nilang bayaran for me. Okay? So iba-iba din 'yan. Like meron akong for six months lang, meron akong for one year lang. So again, it will depend. And 'yung last part, again, same lang din. Always put your contact information. All right. And make sure na to update it every month para may bago kayong sine-send sa mga clients niyo.
Itong last part, I think trinay ko lang 'to i-edit. Pero if you have like publications na you can include, like may nag-interview sa inyo, if dumating na kayo sa ganon, na-feature kayo sa kung saang website, nanalo kayo ng kung anong winner. This was my past collab with YouTube and Google and Smart. So isalpak niyo doon. Talagang iyabang niyo 'yung sarili niyo. Ayan.
So naliwanagan ba kung ano ang media kit? 'Di ba? It's it a media kit is very, very powerful if you know what to put on it. Okay? Basically, binebenta niyo 'yung sarili niyo as a TikTok affiliate, as a social media influencer, as a content creator so that you can partner with brands na maganda. Okay? Kailangan 'yung goal niyo dito, umabot kayo sa point na nakikipag-haggle na sila sa inyo ganyan, o kaya gusto nila kayong kunin regardless ng rate mo ganyan. So and don't think about na hindi niyo siya kaya. Like huwag kayong maging negative ngayon pa lang kasi you're building out your brand. Okay? That's why sabi ko sa inyo from the start, align align 'yung ginagawa natin. You build your branding. Who do you want to become in the future or ano 'yung mga klase ng content na ginagawa mo? Kasi all of that will pay off. Promise. Lahat ng ginagawa niyo ngayon, 'yung mga tinatanim niyo ngayon in order for yourself na i-improve niyo at saka i-level up niyo 'yung skills niyo tsaka 'yung content creation niyo. That will pay you a lot in the future if done right. Okay.
So again, that sums up the class. Let me check how long. Overall, we have 36 minutes, which is nice, no? Pero I think matatapos 40 minutes. So again, don't forget your assignment for this week. Ang assignment niyo is to create your own media kit. Okay? Focus on your platform. Like let's say 'yung ano niyo, 'yung TikTok niyo. Ilagay niyo 'yung mga important data na you have and then 'yung data na titignan niyo is 'yung data niyo ng February. February 1 to 28. Okay? 'Yon 'yung i-screenshot niyo, ilalagay niyo doon. Sundan niyo 'yung template na ginawa natin.
Now, ang ishe-share ko sa inyo sa Canva is 'yung presentation kanina, pero 'yung mismo kong media kit, hindi ko na siya ilalagay. Okay? Sundan niyo na lang 'yung video na ito para alam niyo kung paano niyo siya gagayahin. Okay? Ayan.
What else? Ah, huwag kayong ma-overwhelm kasi 'yun nga, baka mamaya 'yung iba ma-discourage kasi negative 'yung numbers or wala, you feel like wala pa kayong kayang i-offer sa inyo. Basta ang pinakaimportante is you are also honest with your media kit. Okay? Remember, that's your data, that's your digital footprint. Dapat honest kayo dun sa numbers na ipapakita niyo kasi that is that should correlate your rate card na pag-uusapan natin next week. Okay?
So again, sa lahat ng nakakapanood ng video na 'to, I hope you guys find time to draft your personal media kits. Like be creative, do whatever you want to do on your media kit para pagdating nung next natin, 'yung rate card naman 'yung magiging next niyong assignment. Like hindi siya mabigat for you guys. Tapos pag natapos natin 'yun, ed, meron ka ng sarili mong media kit and rate card na you can send everytime na mayroong nag-o-offer sa inyo ng paid collab. Okay? Ayan.
So ayun lang guys. I hope um marami kayong natutunan for this video. This video is very short, very short, 37 minutes, I think 37, 38 minutes na siya. And I hope marami kayong natutunan. So again, this video will be posted in your Google Drive and also your Blueprint para kapag hindi man siya nagp-play, nagla-log man siya dito. And I know hindi kayo lahat makaka-access ng video na 'to agad-agad, please check the other ways on how to view the classes. Ayun.
So ayun lang guys. I'll see you again soon. Um live and live, I will put it na lang sa aking profile if we have schedule live. And then next is the, what do you call this? The one ones. There will be another drop by end of next week. So stay tuned kung sino 'yung mga gustong magpa-1. And then yeah, that's it. That's it. Happy Sunday. Have a great week next week. And I hope you guys, you know, keep pushing, okay? Don't let distractions get into you. Don't let frustrations get into you. And I hope na kahit na some challenges like low views, zero sales, I hope you don't give up yet. Like huwag niyong nakawan ng chance 'yung sarili nyo to be someone amazing in the future because of what we are doing now. So ayun, I hope that helps. Hai.