Transcription
All right, so listen closely, because this is the one and only video you are going to need to watch this year in order to make $10,000 a month with coaching. Now, even me, in my position with companies making multiple 8-figure years, I still believe in coaching. I still think it's an amazing way to monetize, and I will break down fully in today's video exactly how to do it step by step.
No matter if you're the number one expert in an industry, or it is a passion project, it is a weird, quirky little thing that you just happen to have a little bit of expertise on, and actually take that information and monetize it. So, as I said, I allocate about 15 hours of my time a month to make $250,000 a month in net profit—that is over $3 million a year.
Now, I want to make something very clear: I did not start off at this place. I remember the first time I ever did coaching was in 2017. I was running my agency at that point. I was sharing what I was doing day-to-day on my YouTube channel, and some people asked me, "Hey, can you coach me and show me what it is that you're doing to actually build your business?" And I start off by charging $50–$100 an hour. These days, I charge $18,000 an hour.
Now, before you freak out and you go, "That's ridiculous! That's insane!" I just want you guys to remember: when it comes to one specific industry, which is the Info Product Industry, I'm the number one expert currently in the world. In the last 5 years, I'm the only person to have done eight figures in profit in low-ticket, mid-ticket, high-ticket, and I've done over $100 million in career earnings, with 70 to 80% of that being in pure profit. So, for someone in that industry who's already making a few million a year, to pay me $18,000 for one hour for me really to set the direction of their company straight for them, the ROI is there. So don't freak out. I really just said this to make it clear that even me, in my position, I still believe in coaching. It's something I really enjoy doing: first things first, when I'm speaking to actual established business owners in my industry, and number two, it's a very profitable venture.
Are you going to get to a point where in 15 hours you can make $4 million a month in net take-home profit? Of course not. But in the same way, if you had told me back in 2017 when I was charging $50 an hour—and by the way, it would be $50 for an hour, but if the call went on and we ended up speaking for 3 hours, I didn't care—and that's that's kind of mindset you need to have when you first start. When you first start, you're building a name for yourself; you're really showing the market that, "Hey, I know what I'm doing. I'm willing to provide value. I'm willing to go the extra mile." So that is exactly what I'm going to show you how to do today.
So, as I said, I do that by coaching one-on-one, and today I'm going to show you how to make just $10,000 a month by implementing the exact steps that thousands of others are using to build profitable online coaching businesses. I'm going to give you the exact four-stage process broken down into simple steps that literally anyone can implement, whether you're just starting out or you're looking to scale your existing coaching business. So let's get started. We're going to break this down into four steps. Step number one is identifying your unique value zone. Step number two is high-ticket offer creation. Step number three is client acquisition system, and step four is a special little bonus.
So step number one is really about identifying your unique value zone. And by the way, if you don't know what that is, don't worry, I'm going to explain it here in a second. You see, before you are able to start coaching, you need to find your unique value zone. Now I know everyone talks about niche or a market; I actually don't think that that's specific enough, and here's what I mean by that. You see, a unique value zone is a specific, in-demand problem that few people are solving, where customers urgently need help and will pay well for solutions.
Okay, the thing is, when you are coaching people, you are helping people go from point A, which is their current situation, to point B, which is their desired situation. It's their dream outcome; it's what they want. And by the way, that journey from point A to point B, that can be in any different industry, and it's not just about making money. Okay, like for example, you could be a coach, and I'm telling you right now, I guarantee if you spend all of your time studying and learning all the best mechanisms to help busy entrepreneurs, for example, such as myself, reduce their screen time in order to have more peace, profit, and purpose in their life—so that's the outcome they're achieving—there's a huge market for that.
Now you don't need to spend 7 years becoming an expert. I'm telling you right now, in 3 to 4 weeks you could get to a point where, if you became so obsessed with a unique value zone—AKA a specific mechanism, okay, your unique mechanism in order to solve someone's problem—and you just focus on that specific unique value zone, I'm telling you right now, within 3 to 4 weeks you can start coaching people on how to actually implement those systems to achieve that dream outcome in their life.
Now I know this might sound complicated, but honestly, it's actually quite simple. As I told you, all you're doing here is you're helping a specific group of people solve a specific problem or achieve a desired outcome. You simply guide someone from point A to point B. Okay, point A is their current situation, pain, and frustration. Now, as I said, it doesn't always need to be monetary. Their current situation could be pain and frustration surrounding their marriage, okay, and their desired situation could be, you know, learning how to communicate more effectively with their husband or their wife in order to have one, two, three desired outcomes. Okay, so you can implement this in literally any industry. Okay, all you're helping people do is a transformation from point A to point B. That can be a massive transformation, or it can even be something small.
So how do you actually find a UVZ? You find your unique value zone by breaking down your market into three layers, and this is what I mean when I say people are too—they're too up in a—they're too loosey-goosey about like, "Oh, just have a niche." It's like, "Okay, cool, that doesn't tell—tell me anything." Okay, let's get more specific; let's get more granular. And when we do that, it means attracting clients is that much easier. Okay, so let's actually go ahead and visualize this. Layer one, okay, this—all of these red dots right here—this represents your market, for example, the health and fitness market. Okay, so that is your layer one. Now, layer two, these blue dots, okay, that represents your niche within a market, for example, weight loss for women. That's usually where most people stop. Okay, they just go layer one, layer two, when really layer three is where all of the magic happens, but no one seems to talk about it. You see this right here, these golden dots, these represent your UVZ, your unique value zone within your niche, for example, weight loss for postpartum moms. Okay, moms who want to lose weight that they gained during pregnancy.
Okay, now you might be wondering, "Well, why do I need a UVZ?" It's very simple: having a UVZ allows you to specialize and charge more. Let me give you a very tangible example. Okay, I don't know if you guys have ever been to England. I grew up in the UK. Okay, so I've been to both UK pubs—by the way, I want to make this clear: no—on UK pubs. I actually love pub food; that's just me personally, but you'll still get the point. Okay, I've been to both UK pubs as well as high-end omakase restaurants. These are quite clearly two very different kinds of establishments.
Now, the UK pub approach tries to please everyone; offers everything from burgers to curry; limited pricing power; you know, they can really only charge 10–15 pounds per dish, and customers come for convenience, not excellence. I don't know if you guys have ever been to UK pubs, but literally in one menu they'll have like Italian, Indian, Asian, like Mexican, like all in one menu. Why? Because they're trying to appeal to everyone, and they have a generalist disadvantage because of it. Okay. Now, if you compare that to Japanese omakase restaurants, they focus on one specific cuisine; they are masters of their craft; they have the ability to charge premium prices as a result of this, and customers come for a specific experience. They have a specialist advantage. If you've ever been to an omakase restaurant, you will know that omakase restaurants can charge thousands of dollars for a set menu, while a UK pub struggles to get 50 pounds per dish. I know this might offend so many people right now, but I'll be honest, I actually prefer pub food; that's just me. So, as I said, it's not that one dramatically tastes better than the other, but because specialization creates perceived value that customers willingly pay premiums for. Okay, really let that sink in. And by the way, a super fun fact: I don't know if you guys actually know this, but omakase literally translates to "I'll leave it up to you." You see, when you're at an omakase restaurant, you're not paying for food; you are paying to have one specific experience delivered exceptionally well by someone focused solely on that cuisine. And this, my friend, is exactly how coaching with a clear UVZ works. You see, your clients aren't paying for generic advice; they are paying because you've specialized in solving their specific problem, just like the omakase chef who has mastered one type of dining experience. Your focus on solving one specific problem allows clients to trust your process completely, knowing that you are dedicated to that particular transformation.
So this is really the flow here: you have a specific client that is your target market; you have a specialized solution, that is your UVZ; you have solution fulfillment, which is obviously through the form of coaching; and then from that, you will have a satisfied client every time. Now, just like the omakase chef who has mastered one type of dining, your focus on solving one specific problem allows clients to trust your process completely, knowing you are dedicated to that particular transformation. The goal is to go beyond generic markets and find specific problems that people are actively looking for solutions to.
I hope this is making sense. By the way, I want you to go ahead and leave a comment in the comment section and just let me know: what is it about this topic and coaching in general that drew you to click on this video in the first place? I'm just genuinely curious: like, what is it about coaching that made you click on this video? Or maybe if you're already a coach, what drew you to it in the first place?
So guys, really just here to summarize: specialists command premium rates; generalists compete on price; clients pay more when they trust your expertise; when you own a niche, you can charge what you are worth. Okay, generalist versus specialist earnings: you can see that right here in terms of how much you can charge clients specifically. Once again, this all goes back to a point: I know some of you guys are like, "How do you charge $18,000 an hour? That is ridiculous! That is preposterous! I would never pay that." Ladies and gentlemen, of course that's not going to happen day one; that's not going to happen year one; it's not going to happen after 3 years, probably. It will probably be a 10-year journey, like it was for me. By the way, in my industry in digital marketing, I've been doing this for 10 years, and specifically advising and helping digital product owners. Initially, I did it at my agency, and specifically advising info businesses, e-learning businesses, course businesses, anything in that sphere of selling info. I've been in that space for 7 to 8 years now. Even back to my agency days, that's really what my agency helped our clients with. Um, I really didn't think it was going to go well, but IM—man—kind of gave—gave us the confidence to give it a go, and uh, yeah, you were right. I don't know, I was—I was wrong. You were right, but that's actually—that's why we pay you to do so.
The reason I say this again is: if you had told me when I first started out I was charging $50 or $100 an hour for coaching that I would get to this point, I never would have believed it, but I focus on being a specialist in one specific industry. Now, bear in mind, I have businesses in many different industries, and I have investments in different industries, so that's not to say that like all I do is just focus on one thing and that's it; I'm not allowed to focus on anything else. Of course that's not the case, but I knew that in order to make the sort of money I wanted to make in my life, I really had to become a specialist and focus in on one specific industry and one specific unique value zone.
Now I want to stop you right there, because I know exactly what you're thinking. You're going, "But Eman, I'm not a specialist in anything," and this really takes me to my next point. There are two types of people watching this video right now. Okay, there's really two main buckets: the first is, is you are doubting whether you have anything valuable to offer, and the second is you already know what you're good at and what you can help others with. So there's really two main categories of people who are watching this video.
So if you're type one, okay, and you're doubting whether you have anything valuable to offer, I have a question for you: have you ever learned a valuable lesson in your life? Have you—have you ever overcome a challenge in your life? Have you—have you ever developed a system that works for you, a process or a system or something in your life, you know, maybe even a habit in your life that you developed that works well for you? Have you ever done something effortlessly that, for some reason, other people seem to struggle with? By the way, guys, I want you to expand your mind. Maybe you're so ridiculously good at Excel. By the way, guys, most people don't know this, but the highest-earning UVZ in the world, okay, the guy that made the most money with his UVZ was an Excel program. This guy coaches people and helps people go from beginner to advance with Excel. So whether you just know maybe a little too much about Excel, or maybe Zapier integrations, or maybe—and I know this might sound crazy to some people—but there's a market for all this stuff. Maybe you help people with trick shots in video games, and you literally coach people on how to do it. I'm telling you right now, there's truly a market for everything, and if you actually verbally answered some of the questions, you know, one of the four questions I just asked you, the answer is, of course you have, right? Your value is rooted in experiencing problems firsthand and finding solutions. Maybe this might sound funny to you, but maybe you had a skin condition, maybe you had a rash that you had to overcome, and you have to find a way to solve that. Okay, great, that's your unique value zone. I'll give you an example: maybe you are known as the person who turned their health around. Okay, you went from being constantly tired and overweight to having amazing energy and getting fit, and now your colleagues keep asking you how you did it. They trust your advice because you've lived it. Okay, you're not just sharing theory; you are sharing what has actually worked for you. Or perhaps you are known as the person who fixed the missed appointment problem. Okay, you have worked in sales for years and found a way to turn your 40% no-show rate into a solid 80% attendance rate, saving your company a lot of money every month. Now, by the way, it's very important that you have self-awareness here. Here's what I mean: your UVZ is in the value you already provide to the people around you. Okay, you just need to recognize it. You see, once you have your UVZ, you can then start to create your coaching offer. All right. Now, step number two is high-ticket offer creation.
Now I'm going to make this incredibly simple for you. Okay, there are three key parts to your coaching offer that you absolutely need to nail: number one is the core problem—what is the main high-value problem that you are solving for your clients; number two is the specific result—what measurable outcomes in a specific time frame can your clients expect from your program; number three is a unique solution—what is the solution you're providing, and what makes it different to others? Let me break down each one of these. So let's start off with the core problem. Now, the core problem is the foundation of everything we do as coaches; it's what creates demand for our services in the first place. You see, when you clearly articulate a painful, expensive, or frustrating problem that your ideal clients are experiencing, you immediately capture their attention. Okay, they feel understood; they recognize that you get what it is that they are going through; they feel seen; they feel heard; they feel, most importantly, understood.
Next is a specific result. You need to give clients something concrete to grab on to. Specific results are the bridge between the problem and your solution. They answer the critical question in your prospect's mind: "What exactly will I get from working with you?" The more specific and measurable your promised results are, the easier it is for clients to justify investing in your coaching. Remember, people do not buy coaching; coaching is the vehicle in which to get them an outcome. What they're truly spending money on, what they're truly buying is outcomes; that's what they want. And then we move on to unique solution, or what's known as a unique mechanism. Now, your unique solution isn't just what you do; it's how you do it differently from everyone else. This is where you showcase your methodology, your framework, or system that makes your coaching approach special. What most coaches miss is that clients aren't just buying results; they're buying your specific path to those results. They've likely tried generic approaches before and failed. Your unique solution gives them hope this time will be different. You need to understand that someone might have the outcome of, you know, they don't want to suffer from their autoimmune condition anymore. Now, for some people, their unique mechanism is to make them go vegan. For some people, they say, "Okay, you're only allowed to eat meat for the rest of your life." For some people, they say, "Okay, you're only allowed to eat this, or you're only allowed to eat at this." It doesn't matter. Listen, I'm not here to debate any of those specific cases. The main point I'm trying to get across here is that there's multiple unique mechanisms, and by the way, for some people, they won't like your unique mechanism; for some people, they'll love it. It doesn't matter, 'cause the clients that love it will really latch onto it, and they'll understand, "Okay, cool, this is a pathway to get my dream outcome, and this coaching will show me through this—this unique mechanism—how to actually accomplish this." By the way, just so you understand, creating a unique solution doesn't have to be complicated. The simplest way to start is by giving your approach a name; that's it. Okay, just name what it is that you already do.
So to make this a little bit more granular, let me actually just give you some examples. Okay, example one: instead of saying, "I help busy parents lose weight," you say, "I use the 20-minute method that helps busy parents lose weight without complicated diets." So desired outcome without, you know, pain points or without things that they don't want to sacrifice. And your offering can even address maybe limiting beliefs or things that are holding them back. I'll give you an example: instead of, "I teach beginners how to play guitar," you say, "I use the three-chord system that helps complete beginners play their favorite songs in just two weeks." Let me give you another example: instead of, "I help business owners to reduce appointment no-shows," you must say, "I use the three-touch nurture system that turns 40% no-show rates into 80% attendance in just 14 days." Are you starting to see the picture now? Are you starting to see how this all ties together? And when you structure things correct like this, you're so far ahead of the rest of the market. The life just becomes that much easier, and getting clients in your specific unique value zone just becomes effortless; becomes magnetic.
Now let's actually bring this to life; let's put everything together in an offer statement. So here's the offer statement: "I help [audience] with [core problem] achieve [specific measurable results] through my [unique solution or method] without [common pain or obstacle] in [specific time frame]." Okay, it's as simple as that, but you'd be surprised: 99% of people don't actually take the time to think about this stuff. Once again, going back to examples: "I help busy parents who struggle to lose weight achieve sustainable fat loss of 10 to 15 lbs through my 20-minute method without—my bad typo—complicated diets in just 6 weeks." Okay, or let's use another example: "I help complete beginners who want to learn guitar play their favorite song through my three-chord system without spending hours practicing scales or feeling overwhelmed by complicated chord books in just 2 weeks." No, let's move on to the third example: "I help online agencies with high no-show rates achieve 80% appointment attendance through my three-touch system without hiring more staff or spending on expensive software in just 14 days." So okay, so now that you actually have your offer statement, how exactly are you going to help your clients achieve that goal? Like I mentioned before, you have to give your clients something concrete. A tangible offer with a clear outline of all deliverables and expected results is the best way to do this. So let's go ahead and discuss your coaching offer outline. You want to make sure that you have all the following outlined inside of your offer. So here is the coaching overview: your coaching program name; general objective—for example, "I help moms lose weight"; central goal, which is specific transformation; target audience; key problems that your offer solves; then you have your coaching structure—step-by-step breakdown, which is the action plan; clear objective—why for each phase; actionable steps—how for each phase; what's covered in each session; SL call; and then timeline for implementation; then you have your delivery format—types of session—is it one-on-one? Is it, you know, a group setting? Session frequency and duration; you have your total program length; access method—okay, so these are the platforms, these tools that they get access to; then you have your support structure—okay, this is between-session support; is it 24/7 chat support? What's the follow-up after program completion? What are the communication channels? Is it WhatsApp? Is it email? Is it Slack? Response time frames, as well as community access, if applicable; is that something that they actually get access to? Is that part of your offer? These are all things to actually flesh out and decide, and there's no right or wrong, by the way; then you have your resources and your worksheet—worksheets for after-call sessions; templates to help speed up the process; tools; SOP; resource library access; call recordings; and then what are the expected results—specific outcomes; 80% no-show rate; measurable improvements; realistic time frames—for example, 90 days; success indicators; client transformation—what's some client transformations you've experienced? Okay, what are some past results that people can look to and go, "Okay, that's something that I could do myself; that's something that's accomplishable." And lastly, what is the investment and value? This is the math behind making $10,000. If you're charging clients $11,000, then you obviously—you need 10 clients a month; $2,000 a client—five clients needed; $5,000 client—then you only need two clients a month. And by the way, I know exactly what you're thinking, "But can I really charge premium prices when I'm just starting out?" Yes, and here is why. I really need you to focus on this next bit, okay, so please lock in, focus, and let me just break and unwire some of those wrong beliefs you have about pricing.
First things first: specialization creates perceived value, just like the omakase restaurant. Focusing on one specific problem makes you more valuable than a generalist. Number two: transformation, not information. Clients are paying for results, not just knowledge, okay, and your focused approach delivers better outcomes for them. Next: high-ticket clients are better clients; they're more committed; they take action, and they get better results, creating a positive cycle. And next is the 10x value rule: when clients can clearly see that they'll get 10x in value from your offer, the decision becomes easy. By the way, just understand that a lot of times when you're helping people with their marriage, or one specific part of their marriage, or one specific part of their dating life, that's not to say that there's a numerical value that they assign. By the way, you could help people become better gamers; you're helping them with one specific skill that makes them a better gamer in whatever game they like. And for a lot of people, if you're charging $500 for four calls with a client, you know, one call a week for a month, for a lot of people, that's worth it. I mean, now that I'm saying it, I probably pay $500 to have someone teach me how to be better at FIFA. Listen, when I'm playing FIFA with the boys, to spend $500 to make sure that I'm always the one that gets the last laugh, yeah, it's worth it to me. So there's just so many industries, so many sectors that this is applicable to, okay, and that's why I say that you want to have a 10x perceived ROI on whatever it is that you are actually charging. And as I alluded to earlier, ROI isn't always measured by direct dollars. Okay, some transformations are worth far more than money: for the executive who can't sleep at night due to stress and is risking his health; for the woman who's tried 15 diets and still hates what she sees in the mirror; for the entrepreneur who sacrificed family time for 5 years and is still watching his marriage crumble; for the person who's having panic attacks that leaves them homebound—you can't place a numerical value on the stuff. But for these people, if you charge 2K, 5K, 10K, whatever price it is that you charge, and it is your unique value zone, it is your zone of genius that you study with your unique mechanism, they'll pay whatever it takes. Okay, they will pay whatever it takes when you solve these life-changing problems; your price tag seems trivial compared to what clients get in return.
Now we can move on to the most exciting part of this whole thing: step three is the client acquisition system. So by now you should have your coaching offer—you know the problem you solve, the results you deliver, and what makes your approach unique—but how do you actually get clients? There are really four main ways to get coaching clients: number one, cold outreach; number two is paid ads; number three is referrals; and number four is content. And by the way, this is my personal favorite. So let's break down how you can get clients with each one of these methods. Now, when it comes to cold outreach, that includes cold calling, email, direct messages, text. Now, in order to figure out which cold outreach methods to use, you need to ask yourself the question: "Where do my ideal clients hang out?" There's certain industries where they're always on the phone; there's other industries where they never pick up a phone call in their life. I can tell you right now, you could be any person on Earth; I don't pick up phone calls if I don't have the number saved; I ain't picking up a phone call. So you could be a 10 out of 10 master of cold outreach via phone; I'm just not going to pick up your call. And people in my age demographic, in my industry, you know, they are used to doing stuff online; we just don't pick up phone calls. Now, if you send us a DM, or maybe even an email, different story. So this is really about knowing your ideal clients and what their behaviors are like and where they hang out. So to drill this point home: if they are company executives, they're more likely to be active on LinkedIn where they network professionally; if they are, for the most part, moms, they might be in new mom Facebook groups sharing experiences and seeking advice; if they are gamers or tech enthusiasts, they're probably in specialized Discord servers; if they are your…
Local auto detailing company? Well, then they're probably on Google Maps collecting reviews from satisfied customers. Figure out where they hang out and choose the outreach method that best suits that platform.
Now, I want to make something very clear: when starting out, running paid ads is often a bad idea. And bear in mind, this is coming from a person who had an agency for six years; four of those years I was working with coaching, info course businesses. Like, I know that market super well—it's what we did as an agency for four years—and I still don't recommend it, especially in today's climate. It was tough back then; now it's even harder.
Now, that's not to say don't do it at all. I'm just saying it's difficult, and especially you, in your current situation, when you're first starting out, this is especially why you should be cautious. You haven't validated your market yet. You don't know if your offer actually even resonates with people. You risk wasting money on an offer that the market doesn't even want. You haven't refined your messaging through real conversations. My recommendation, personally, is stay away from paid ads until you've surpassed at least $10,000 a month through organic methods first.
Now let's talk about referrals. Referrals are the most powerful source of clients. Once you start getting results, okay, you need to understand that happy clients who get great results will naturally want to refer others to you. Now, in order to maximize referrals, over-deliver on your promise to every client; create wow moments throughout the coaching experience; directly ask satisfied clients if they know others who could benefit; and consider offering a referral incentive—maybe that be a discount or even a free next month, a bonus session, or maybe just directly money back in their pocket.
And last, but not least, my favorite way to build lead flow for your coaching business: organic content. More importantly, creating content to build a micro personal brand. We're not trying to get famous here; we're not trying to be MrBeast, but just creating content specific to your UVZ. Once again, remember that's your unique value zone audience. Quality is far more important than audience size. Remember, the goal should not be to go viral here; it should be to build a micro personal brand that drives business growth.
By the way, if you're wondering, "How do I actually do this?" Worry not, because I actually created an in-depth 30-minute training on how to build a micro personal brand. And by the way, that's just a YouTube video; it's not going to take you anywhere else. So go ahead and watch that after this video is done to get a clear picture on how to actually use a micro personal brand to get coaching clients. So I'll go ahead and leave that link in the description. Definitely make sure you watch that video next. But to give you the high-level overview: you build a micro personal brand by putting out content that speaks directly to your target market. You create content to reach your target audience to convert them into customers—voila! This will create inbound leads for you to message and eventually convert them into coaching clients.
Now I want to give you guys a little bonus: how to actually become an A-player coach. You see, becoming a great coach starts with one thing: it starts with putting yourself in your clients' shoes. You need to understand what your clients actually want from coaching. Clients don't just want advice; okay, they want a solution to their problems. These are some questions that your clients will be asking themselves: Question number one: Can this person solve my problem? Question number two: Do I feel supported in this? And question number three: Is this worth the investment? But you can only help them if you truly understand their problems, which, by the way, is why it's crucial to deeply understand their current situation, their desired destination, and the specific obstacles that are standing in their way. And for this, you take the doctor approach. You see, just like a doctor needs to examine their patient before prescribing a treatment, a coach must first understand their client before guiding them in the right direction. Which is why, in order to be a great coach, you must get good at asking the right questions and listening to your clients: Where are they currently at? Where do they want to get to? What's stopping them from achieving their goals? You need to ask yourself these questions every check-in call that you have with the client. They will help you internalize exactly what steps the clients needs to take to get to the next stage of their journey.
It's very easy, like when it comes to selling and being a better coach. When you speak to your clients, that's one of the reasons I love coaching, cuz you find out so quickly about a market. It's crazy how quickly you become an expert in a market by actually coaching people, cuz you start to spot the patterns. You know, you'll work with 10 people and be like, "Wow, they all have the same problem," or "They keep using the same word." Like, even me, in my 15 hours a month of coaching that I tell my team I'm willing to do, and I allocate time for, there's usually about three terms that I keep hearing again and again and again, and one of them is always the biggest desire of my market. So whenever it is that I actually craft my offers, I do my messaging, I always make sure to address that thing because I found it out through coaching. And I also find out what their biggest fears are, what their biggest pain points are, and when I do that real-time through coaching, I can also use that in my marketing and my sales and address those problems before they even bubble up.
Next is call setup. You see, before taking your coaching calls, make sure you have a professional setup. Outfit, dress to match your prospect. Listen, you don't need to show up in a three-piece suit; okay, it could just be a t-shirt. Also, it depends on what industry you're in. Now, maybe if you're working with gamers, for example, and you're coaching gamers, maybe a hoodie is fine. Every industry is different. In my industry, I can't look like a slob, but I also, if I show up in a three-piece suit, it's a bit like, "Okay, bro, like, chill." It also has to do with, you know, what age your coaching clients are. My coaching clients are usually from the age of 25 to 40, like kind of in that territory.
Next is your audio. By the way, you don't need a super professional, expensive mic, but you must make sure that your audio is good. One of my favorite things to do, especially if I'm traveling and I have coaching calls, I just use earbuds. Earbuds are like $30; they have amazing audio quality, and yeah, they just do the job always.
Next is your background. Keep your background simple, i.e., a white background, or, for example, you know, even me in my home office, this is just—I just painted it black; it's just a black background. It's simple; does the job. Lighting: make sure your face is well-lit and clearly visible, whether that means facing a window, whether that means just getting a small little light source—like, for example, I have this little light source in front of me—whatever it is, but just make sure your face is well-lit.
Next is the call structure. Below is the exact proven framework my coaches used for years to coach 10,000-plus students. By the way, I had an info product that I had for years, and there was about an 18-month window where we actually offered six one-on-one coaching calls for our students, and I think in that timeframe, I mean it's 10,000, but to be honest, there was probably close to about 15 to 20,000 students actually got a one-on-one coach. So we've got this process down to a tee. Trust me, we know how to deliver coaching better than anyone else on Earth. First things first is intro. Next, you want to set the agenda for the call. Next is the transition. Then you also want to coach the client, and then you want to set actionables and wrap up the call.
So let me actually go ahead and break down each one of these in a little bit more detail. Intro: The intro is all about building rapport. This should be very natural and conversational. Get to know your client and make them feel comfortable. For example, "John, on a scale of 1 to 10, how are you feeling about your progress thus far?" "John, what's one win, no matter how small, that you'd like to celebrate from this past week?"
Next is the transition. The transition is where you will go from rapport building to setting the agenda about what you'll be coaching on for that specific week. You can change your tone to make it clear that you are serious about getting them results. So here, as I said, you want to dive straight into the agenda of the call, and you want to change tone. "Glad to hear you're doing well on a personal level. Is it cool if we jump straight into week X?" So let's say, for example, week number three of your coaching. Then you want to set the agenda, and this is really all about explaining how the call will pan out, which will put you in a position of authority, allowing your client to know what's to come. So set the agenda and build authority because of it. "Today's call is all about X. We will go over week Y action plan so that way you can do Z."
Next is obviously coaching the client, and obviously this is the most important part of the call, and this is where you should spend most of your time. By the way, it's where you're going to take your clients through the action plan which you would have built out while creating your offer. The action plan is a step-by-step you will take your client through to achieve their desired outcome. Now, at the end of each call, you're going to go over the actionables with your clients. Make it clear to them that they must complete these tasks before the next call to ensure that they are moving with speed and getting closer to their goals. Always double-check with your clients to make sure they understand what they need to do and that they know where to find everything they need to actually complete the tasks. Please never forget: after every single call, you must also check in with your clients. Checking in with your clients after your calls and supporting them is a coaching fundamental. Always go above and beyond for your clients and show them that you actually care about their success. Quite frankly, these are non-negotiable.
Now, real quick, let's talk about handling difficult clients. You see, before you start coaching, just know this: every client is different, and some will be more difficult to manage than others, and that's totally okay, by the way. Now, listen, some clients might be late or miss calls. In order to counteract this, make sure that every call is booked ahead of time and set expectations in terms of rescheduling in advance. Some clients will progress more slowly than others—that's fine. Be open about identifying what's causing the client to progress slowly and discuss ways to overcome that. Now, some clients might just be resistant to change in general—that's fine. Always come from a place of understanding, but highlight that in order to get better results, you need to change their status quo. Some clients, quite frankly, will just need you to hold their hand—that's fine, okay? Check in with them more often and make sure they have all the resources they need to actually progress. You need to understand that when it comes to coaching, there's no one-size-fits-all approach. You have to be able to empathize with your clients and understand what gets them ticking.
And there you have it: every step you need to actually build a $10,000 per month coaching business in 2025 and beyond. Now, as mentioned, I have made over $100 million in the info product space, and coaching is a cornerstone of that success. So all of that to say that I'm going to do something very special for you guys here today.
Now, as many of you know, I've actually closed all public enrollments to Monetize, where we give you everything you need to start and scale your online coaching business in 2025. And by the way, that includes multiple of my software companies to actually help create your entire coaching offer, deliver the coaching, sell the coaching—everything you could ever need to build out your offer, sell it, market it—literally everything, including training from myself and a course to literally show you how to implement everything, as well as the software stack. But here's the thing: because you have watched this far, I know that you're different from 99% of people who just consume content without implementing. So for those who are truly serious about building a profitable coaching business in 2025, I'm making a limited exception. So I'm going to go ahead and reopen Monetize and select a few clients to let in this month, cuz as I said, from the point in which we launched it, we haven't reopened it publicly again yet. But I just want to make something very clear: with the amount of value we give inside, and by the way, I give you access and seats and licenses basically to my software companies that if you add them all together is more expensive than Monetize itself, so I actually have to pay my other software companies for every person that joins Monetize. And obviously, because of the crazy amount of value we have inside, I want to make it clear: this is not free, and it's not cheap either. But if you are serious about building a $10,000-a-month coaching business in 2025 and beyond—and by the way, $10,000 is where we start, then we focus on getting to 30, 50, 100—am I saying 100%? You're going to do, of course not. But do you think you could probably learn from someone who's done $100 million in the space? And the biggest industry leaders and experts and businesses in the space go directly to me, and they only come to me because they know that I'm the number one expert in the space. So am I saying that you can make $100 million with this? No, of course not. But to get you to $10,000, if you work with me, you work with my team, you implement, you use the software stack, you use the program, for sure that is doable.
So with that being said, if you're ready to start your coaching business and take it to the next level, go ahead and just DM me, "Coach," on Instagram right now. You can see my account right here. I'll leave a link in the description as well. Either myself or a member of my team will answer; we'll have a quick chat. If it makes sense, it makes sense; if not, I guarantee you we will leave you better than we found you. So I hope you guys enjoyed this video. For those who want to take it a step further, message me on Instagram. For those of you guys who are not ready to have that paid mentorship and extra level of guidance, go ahead and watch that next YouTube video I mentioned on how to actually build a micro-niche personal brand. With all that being said, I hope you enjoyed, and as always, I'm watching from afar, and I'm rooting for you.