Transcription
Most coaches and consultants are using AI completely wrong. They're typing in basic prompts and getting back generic content that sounds like everybody else. Today, I've got John Shoemarker with me, founder of Conversion OS, an AI marketing platform built specifically for coaches and consultants. And he's going to break down what he calls the context triangle, the three layers that separate the top 1% of AI generated marketing content from everything else. Hello, John. Thank you for being here.
All right, Simone. Thank you so much for having me. Excited to share some ideas on this. Uh, most coaches and consultants use AI like a search engine. They're using a supercomputer like a search engine and then they're complaining why they're not getting the kind of results they want when it comes to building their marketing and sales system. So, I'm excited to share what I've discovered, what I'm building into software, all those kind of things that can help those folks really move up into that top 5% or higher as far as using AI that sounds like them and also converts.
Goodness, I am so excited. If you had to say in one sentence what we're going to learn by the end of this session, what would it be?
How to write more in your voice. Uh, and really the number one word is context. How to inject more context into your AI usage so that the AI understands you. It knows who you are, who you help, and how you help them at a whole another level.
Yay. This is so exciting. I can't wait to just dive right in. Where do we start? What do we need to know?
Yeah. So, let's go ahead and pull up my screen. Uh, so we'll go over to the screen share here. I've got that on my other monitor. So, again, most coaches and consultants go to something like Chat GPT, like I'm looking at right here. And they use it like a search engine. According to research, I actually did research on this, Simone, most users, the average user, maybe you're a little better, maybe you're a little worse than this, uses roughly 20 words of context when they prompt Chat GPT. And if you think that 20 words of context is going to produce a good result for you, you're deeply mistaken. So, let me show you. What I want to do now is show you a before and after. We'll use Chat GPT. This can apply to anything, any other type of platform. I want to show you the before here on this screen. I want to teach you the context triangle, the three things that need to be blended together to really take this up a notch. And then I want to show you the after result of this, uh, and the difference between, let's say, a B minus email, we're just going to use an email in an example, and an A+ style email that sounds like you and is actually created to convert. And then I'll show everyone a simple little hack at the end of how you can program this kind of context into what you do without having to reprompt all the time. Okay, sound good?
Yes, definitely. I'm excited about the not having to reprompt every day. So,
So again, most people use a roughly 20-word prompt. This is a 27-word prompt here. Let's say you are hosting a webinar. A lot of us are doing that. And you want to write an email. You want to have Chat GPT create you an email to invite your email list to attend your webinar. Most of you are going to say something like this: "Write me an email inviting my email list to my upcoming webinar called 'Beyond Chat GPT: How to Create Sales and Marketing Materials That Sound Like You and Convert.'" So, I'm just going to use my own example here. I have a webinar coming up on this and it's going to write something for you. And I actually looked at this example before we hopped on here. I'm like, ah, that's actually not too bad. You know, out of the box, I would grade this roughly a B minus. So, let me just read through a little bit of this. Hopefully, people can see some of this on the screen. I've blown this up a little bit. And I want to break down why this is okay but not great. And then I'm going to show you the after example here in a second. Okay. So, let's say I'm inviting people to this webinar. I say, "Hey, [First Name]. Uh, if you've ever used Chat GPT to write something for your business and thought, 'This is technically fine, but it doesn't sound like me,' you're not imagining it. Uh, most AI outputs come, uh, end up feeling generic for one reason: the model is missing the context that makes your message yours and the structure that makes itself pretty." That's actually pretty good when it comes to those things. Um, yeah, I'm hosting a webinar on this topic. Uh, during the session, you're going to learn these things: You're going to learn why Chat GPT tends to average out, the three ingredients to make AI writing feel human, a simple prompt framework you can reuse for your emails, and how to combine your voice with proven conversion structures. And then a kind of a call to action at the end. Am I still here, Simone? Can you hear me?
Yeah, this is great. Thank you.
Okay, cool. I saw it kind of move for a sec there. So look, things like "three ingredients," "a simple prompt framework," "how to combine your voice with proven conversion structures" – these kind of that kind of languaging is again, not too bad, but it's not great. I mean, it's sort of like AI, if you don't give it any context, it'll take your request, in this case, your prompt, and it will combine it with its vast amount of knowledge of the internet and all the information out there and basically average a result that it thinks is decently good for you. Right? That's sort of the out-of-the-box version of this. And again, could you send this email? Sure. I mean, it's not terrible, but I'm going to show you how to soup this up a little bit and make this sound, in this case, more like me. This doesn't really sound like me. It's kind of vanilla, right? It's the stuff we see in our inboxes all the time. Okay. So, I want to show you this after prompt in a second, but first, let me, uh, quickly go through what I call the context triangle.
So, these are the three things that we need to blend together if we want to use AI to write high-converting assets, emails, presentations for our business that actually sound like us and actually convert. Okay. So, at the top of the triangle are the obvious ones: the AI models themselves. Your Gemini, your Chat GPT, your Claude. These are the supercomputers of the world. They are amazing, but out of the box, they're going to produce average results, right? It takes all that information that's available to it, looks at your prompt, if you're using a 20-word prompt, it's going to try to evaluate that and give you what it thinks is the average best result. Remember, AI is nothing but a very complex autocomplete, basically, at this point, right? And so it's going to try to autocomplete for you based on all of that information. It's going to do its best. Okay. We need to add two other things to this to really make it sick. Okay.
The first is what I call deep context. This is deep context of who you are, who you help, and how you help them. Okay? And I'm not talking about a little bit of context. I'm talking about deep context: who you are. So, how do you speak? What words don't you use? What words do you use? Are you more of a cheerleader or challenger personality? Are you more casual? Are you more professional? If you don't give AI your vibe, basically your brand voice at a deep enough level using the next piece, which is proven frameworks, it's not going to know you that well, right? I mean, it's going to kind of know you. AI, you know, there's ways of trying to inject some memory into it as well, but it's ultimately going to forget kind of who you are unless you permanently program that piece into the model that you're using. Okay?
Um, who you help, your ideal buyer, right? It's going to kind of know who it is, but it doesn't really deeply know who it is. And I'm not talking about "Mary is 42 and lives in Ohio." That's not enough of a buyer description for your AI, right? I mean, we need to go deeper into like what are their buying triggers? What does a day in their life look like? What are the words they use? All of those kind of things will make a massive difference. And then finally, how you help people. So, your offer, like what's the unique mechanism of your offer? What is the secret sauce? What is your backstory? What makes you unique? And what makes your offer uniquely get people results? It's not going to know that stuff, right? Unless you tell it that stuff at a deeper level. Okay? And I'll show you an example of this in a second.
The final piece, or what I call proven frameworks. So that's basically telling AI what good actually is. You know, how do you write a powerful webinar in your voice? How do you create an email sequence designed to, you know, get people to respond or to nurture your list? Or how do you write a sales page or an offer document with the right type of structure? Out of the box, AI isn't going to know that specifically. It's not going to be trained on expert-level frameworks, right? And so we need to combine those three things: AI models, brilliant deep context, proven frameworks. When you combine all of those things together, that's really when a coach or consultant, specifically, can use this at a whole another level. Does that make sense at a high level? And then I want to show you the after effect of what we can do with this.
Yeah, absolutely. This definitely makes sense. And I love, I've only heard one other person ever say that you need to be knowing your ideal client that granularly, that you know what their day sounds like and what language they use. So, like, not many people even talk about knowing that about your ideal client. So my question would be, how are you putting all of this information together? Are you just writing it into a document, or are you getting Chat GPT to write the information about your ideal client?
Right. Yep. So, yes, you can use AI engines to create this stuff. Um, I'll show you how here in just a sec, or what that looks like. Um, let me go over to the, uh, after prompt. So, we looked at this one, right? We looked at this email already. It was like, it was pretty good, right? I mean, it wasn't bad, actually. I was actually pretty surprised. Um, but I would give this a B minus. Okay. So, let me read the after email here. So, this is the same prompt: "Write me that email." And then I'll talk about, you know, where, what you can do with this, and then I'll show you a simple way to program AI if you want. Okay.
Yeah.
Um,
So, same, same prompt: "Write an email inviting your list to this upcoming webinar." This is an upcoming webinar I have in a period of time here. But instead of just that, look at all I mean, I've given it what I call your brand voice blueprint, which is a deep understanding of who you are, what you say, what you don't say, you know, your vibe, a vibe scale, some of your quirks and isms, your linguistic DNA, and all those kind of things. I've also added an ideal buyer blueprint, which is not only the demographics but the psychographics, what their challenges are, um, what a day of their life looks like, what are some things they say and don't say. And then a premium offer one-sheet, which is like, kind of the core elements of what makes your offer unique. This is 700 words of context, okay? Um, and I've added that context to the same prompt as before. Okay. Now, you may be like, "John, like, I there's no way in heck I would type out 1,700 words each time in order to just get an email to write for my webinar promotion, right?" Um, and so let me, I'll show you how you can fix that in a moment. I've actually built a system that will, based on proven frameworks, that will create these things and save it in there when you're creating anything else. But I'll, I'll show you a simple way you can create this once and kind of lock it in in a sec here. Okay, but let me just look at the difference here. I know I'm kind of bloviating a little bit here, but let's look at the difference here. So, the first email again was okay. The second email is going to be much more pointed. Okay. So, same email inviting them to this "Beyond Chat GPT" webinar. "Hi [Name]. Uh, if your marketing has started to sound like a Chat GPT person, you're not imagining it. This is in my voice. I actually did it before here, trained this on my voice. Um, most coaches and consultants are using AI like a search engine, right? So, very punchy, very specific. I actually used that line during our talk today. Short prompt in, generic prompt, uh, generic copy out. So, very punchy, specific. This is exactly what I would say. Then, uh, they spend hours rewriting it so that it doesn't damage their authority. That is a problem. This is exactly what we're fixing in my upcoming webinar, 'Beyond Chat GPT.' Here's what you'll learn: Why prompt engineering is the wrong game for IP-driven experts. So, I actually used that as a word in my instructions that I would use with others. The context triangle that makes AI output usable. Um, so again, specific to my methods and things like that that were trained into that prompt. How to stop fighting the chatbots and install a system. How to build your foundation once: your voice, offer, your voice, offer, and avatar, and frameworks, then generate emails, posts, webinar promos, and sales assets that actually sound like you without writing 2,000-word prompts." I mean, this is very, very much more specific to me, to my situation. Um, you know, and then at the end, it says, "If you have a launch, if an upcoming launch or your pipeline is lighter than it should be, this is the fastest way to stop staring at a blank screen and start publishing assets that pull in the right clients." Okay. So, it's like, this is just a languaging example of the before and after. I actually have frameworks that I've trained into my systems to write webinar promotion sequences specifically. I've been working on webinars for well over a decade, um, that will have a specific structure. But I think for the illustration of today's talk, I just wanted to show that the before and after of kind of like, you know, one email again with a 27-word prompt is going to produce, you know, okay results. Um, you know, this is like, you know, "Come learn the three ingredients that make AI feel human." You know, the simple frameworks. Another one is like, you know, very specific, right? And speaks to a very specific type of person. Okay? And the difference in response between this and how it sounds like you is going to be a massive difference. Um, this is going to be like a B minus. This is going to be an A+ or an A-like level, like focused email. Okay, does that make sense? Um, I tried to read this in real time to kind of make it make sense for you, but, um, hopefully you can see the difference. One is kind of more average, and the other is going to be more, uh, specific and in your voice and using the terms that you use in your around your offer, your brand, all that kind of stuff.
Yeah, absolutely. I think one of them could be, yeah, sent out and it just, yeah, like as you said, looks super generic, whereas the second one, it really is kind of a bit more laser-focused, but also because of the wording that it's using, to me, when I hear the second one, it also does position you in more authoritative language, you know? So it's doing two things: not only is it hitting a more targeted audience, it's also elevating your, um, authority. So, yeah, definitely the second one is way better.
And it's going, you know, and this is my voice. You might be saying, "Well, that doesn't sound like me." Exactly. Well, if you're different than me, this will be different up here, right? So, the trick to getting AI to sound like you and to convert is again, going back to that triangle here of like, you need to combine these three things, right? We can use these brilliant models. Doesn't matter if it's Gemini or Chat or Claude or Grok. I mean, they all have their nuances. I'm using, uh, Gemini more these days as my workhorse. Um, the market share is shifting right now from Chat GPT to Gemini and Claude. There's a big shift in the market right now. So, I like Gemini. I like Claude. I use Chat GPT occasionally for like soundboarding and memory stuff a little bit, but it doesn't really. All of those models will certainly do good enough for you. Okay. It's really about how you use them. It's less about which model. It's more of like, are you combining the deep context with proven frameworks to get that done? Okay.
So, you might be like, "Okay, John, well, this is good. Can you use AI to create this?" Yes, you can. But you need to know what a good brand voice is, what a good outline is for an avatar. You need to know what a good offer structure is. You need to know how to create an AI-optimized format to give it to it and actually do it. Okay? So, that's one of the things that I work on with Conversion OS. Um, but, you know, you could create your own version of this. And then the hack for you would be to create, depending on what tool you're using, create either what's called a Gem in Gemini or a project in Chat GPT or Claude. Okay. So, has anyone talked about these during the launch? I'm sure they probably have or summit.
Not really. So I'm super excited to hear you break this down.
So here's the thing. I'll show you the simple hack for like not having to reprompt as much. Um, surprisingly, most people aren't doing this. Um, it still requires you though to be a bit of a prompt engineer. Like, you know, if you're looking for a total out-of-the-box, obviously, you know, people like myself are building software that does that. But let me just show you the simple hack. So, let's assume you've built these things out. Maybe you use AI or whatever. And, you know, maybe they don't match my frameworks to the same level, but you, let's say you create your voice, your buyer, and your offer. Those are foundational, right? I call those the foundation of your business, right? They are the foundational layer of your business that once you lock those in, the AI has a completely different amount of context that understands who you are, who you help, and how you help them so that it'll write your emails better, it'll write your presentations better, all of those things. Now, in order to plug that context in, you can either create what's called a Gem in Gemini in Google or in Chat GPT, there are things called Projects, right? You've probably heard of these, and I'm sure people have had to have talked about these. Okay.
So, a Project is, let's just start with Chat GPT, is basically a smart folder. And for 90% of you listening to this out there, I assume you're maybe a beginner to intermediate AI person. If you just do this, what I'm talking about here, you will be ahead of 90% of people, you know, because most people are just doing the whole 20-word prompt and expecting it to like work magic, right? That's most people. You know, I love all of you, but most of you are expecting AI to work miracles. You wouldn't hire an intern and give them a one-paragraph sticky note of instructions. Yet, we expect AI, and it's smart, it's brilliant, but we expect AI to understand us that way, and it's not. It's impossible, right? So, we need to be smarter in our use of it. So, you want to create these layers of context. You can create what's called a Project. Okay? So, basically, um, you just click over here. You need, I would get a $20 account. You know, they all have $20 accounts. So, Chat has a $20 Plus account minimum. Gemini has a $20. Claude has a $20. Okay, that allow it allows you to do more and have more memory. So, you can just literally start a Project over here and name it. So, basically, a Project is like a smart folder. Let me just open one of these. So, every Friday I send out what I call a value email to my list, right? And I give them a YouTube video, and it's like I have to do that every Friday. So, for any Project you do repetitively, like writing a newsletter or creating a script, or any projects you're doing ongoingly, like a launch, like I'm doing a launch in April for a new product, I create these smart folders for. Okay. Um, I use Gemini Gems more. Chat, it's called a folder. Okay. So, this is a folder in Chat that helps me write my Friday emails. Okay. And so what you can do is actually come in here to Project, Project settings, and you can give it custom instructions about what you want and how to do that and all that. You can also set up sources, basically like, "Avoid these spam words in this email. Write in John's brand voice. Write in this template. Like, here's the value email structure that I want you to use every single time." Right? And so you can create this level of context. Where was I in the other one? I think I left the other one. You can create the level of context I showed you earlier. Create a doc for it. Download it and attach it to these as context to help give it some memory. Okay.
Now, you still need to know what a good email is, what a good structure is. You need to know how to create. If you just upload a bunch of crappy emails or this big blob of emails, you're going to overwhelm the AI. A lot of people do that as a mistake. They just say, "Oh, I'm going to upload all of my podcasts and and all of my this and that." You know what AI does? It just guesses at half of the stuff. There are things called context windows that all AI models live by. Has anyone talked about context windows in your summit yet? So, a context window is basically like how much information can an AI model keep in its mind while it's giving you an output, you know? So, Gemini has a 1 million token context window. So, it can do about 2,400 pages of context in its memory while it's writing something for you. Chat GPT has about, last I knew, don't quote me on this, 126,000 token context window, something like that. So, it is about like an eighth of the amount of context that it can hold in its brain compared to Gemini. Now, this may change tomorrow. They're all competing, right? This stuff changes every week, it seems like. But anyway, we can give it context so it holds that in mind, and then I can say, you know, "Write me an email on this topic," or I can just take my YouTube video because I, the transcript from that, dump it in here, say, "Write me a video on this," and it'll write it in the perfect format, in my voice. It'll avoid spam words. It'll do all that kind of stuff. And then I want to always review it and finalize it. Okay. So, you can create a folder like this. Again, if you, I believe, I believe you have to have a $20 account. Don't quote me on that. I don't know if you can do this in the free version. Everybody, just get a $20 account. It'd be some of the best money you can spend on your business. Um, but that's Chat GPT. Claude also has this ability. They also have a Projects feature. And then Gemini's are called Gems, right? So, here's my Gemini account. Um, you can see on the side here, Gems is over here. Maybe if you can see that, hopefully. So, these you can just, you know, kind of create all these different Gems that write different things. So, I have an email writing Gem, a YouTube kit, what I call YouTube kit creation tool. So, basically, this will help me write out the dis, the titles, the descriptions, all those kind of things for my YouTube videos that I publish once a week, most weeks, almost every week. And so, if you go in here and look at this, you can see, you know, you can name the Gem, give it a description, give it custom instructions. Again, this is one place you can tell it what to do, right? Give it more context. And you can upload different knowledge documents as well, and it saves those into that tool. Okay.
So, if the, this is, this will allow you as a human to interact with AI more efficiently. I'm not a, for most people listening to this, like I personally am not a place where I'm just completely autonomously generating everything. You know what I'm saying? Like, there's no involvement from me in things. I still feel like there's a, that for coaches and consultants, the number one thing people buy is you, right? They buy you more than they buy what you do. And if you completely automate everything and you don't at least inject your voice into stuff and use AI as an accelerant, as an enhancement to you, but not a replacement of you, you're going to be in a better place. And so, um, I'm a big fan of having the app on my phone. I don't type to AI. I always talk to it, right? So, I have the app on my phone, and then I have the microphone on my computer, and I'll just, you know, open up a Gem or something like that, and then I'll just come in here. I can always add any files for reference, and then I can just, you know, change it to Pro model, and I have a little microphone here, and I just talk to it. Write, you know, "Create me. I'm writing an email on this and this and this. Refer to these documents." I've uploaded a number of files in here so that the AI understands more context. I think I've uploaded what, five or six different files here. Um, sorry, we're getting all these little flashes come up on my computer because we're screen sharing.
You know, my ideal buyer, what the outline looks like, my voice, spam word guide, you know, like all this stuff that kind of makes it just do what I want it to do. Okay. So, hopefully that makes sense. Um,
On this, like that's sort of the hack for this. Now, you still need to know how to go into the tool and prompt it, right? You still need to know how to give it the right context and all that stuff. So, it comes back in many cases to us as experts still needing to know what proven frameworks are and how to package our voice, our buyer, our offer. Well, package that in a way that AI understands it, and then use that context to write out quality emails, quality social content, quality presentations, quality web pages using again, proven frameworks. But this is one of the, the kind of patch-it-together ways of adding a bit more context once you do it once and then kind of program it in sort of way without having to always redo it. So, um, yeah, that's what I wanted to share for people.
Yeah. Yeah, that's absolutely so interesting. Thank you so much. When you do do that and you do make, like, so obviously on the screen we've got your email writing Gem. What is an example of a prompt you would give that now that it does have all that context?
Yeah, good, good, good question. Um, so, for example, one of the things I have this help me with is an affiliate email writing tool. Okay? So, like I, I send out emails. I do a lot of JV stuff, a lot of co-promotions. And so, one of the things I do, let me just pull up a little example in a minute here, is I write emails that I send out to my list that promote, let's say, someone else's webinar or something like that, right? And, um, you know, we've all gotten these emails that were just god-awful from our JV partners, right? It's like, "Oh my god, I would never send that to my list, right?" Like, and so it can be pretty painstaking sometimes to do this. Um, let me show you an example. Let me see my on here.
Um, so let's just say I wanted to write an email. Um, how can I share this? I was, this is, let me just pull this over to the other monitor here. Okay. Can you see this example now? Hopefully that worked.
Okay. So,
Oh, yeah. There it is.
Yeah. Yeah, I just had to pull it over. So, so not picking on my friend Brian here. Um, I just did a webinar with him, but they sent me this. So, you know, it's, it's 1:30 p.m. You're mid-webinar. Your slides are clean, and it has like emojis. So, it's very dramatic, right? And it's very like internet-y. I could tell they used AI to create this, by the way. Um, and it's just not how I speak to my people, right? It's just like, if I sent this to them, they'd be like, "Is he okay? Like, who is this?" Right? Like, so I'm sure many of you done any JV stuff, you know what I'm talking about here, right? It's it's
It's the same. So, what I've done is trained this Gem to, and I've given it my outlines for the type of affiliate emails, how I write them, the wording I use, my brand voice, spam words to avoid, all that stuff. And so, I could literally just come in here. I'll just see if this works while I'm on the other microphone. I always like to use the Pro model. And then I'll say something like this: "Hey, I'm creating a webinar promotion email for a partner's webinar that's coming up. And what I'd like you to do is, what I'm going to do is dump the, uh, the context of this swipe email into your chat here. And I want you to review the context of this partner email, but rewrite it in my voice with my affiliate, um, my affiliate structure for my affiliate emails." And so, what I could do is just drop that in there. And actually, with Gems, you can actually create these, and you can, similar to a Google Doc, you can say, "Anybody with a link can use it." And I've actually given this to my team so they can write these emails better in my voice because one of, I don't draft all of my emails because I send too many emails. So, I have a, a assistant, right, who grabs this swipe copy and then was doing her best to try to write it in my voice, and then I would have to come in, usually like an hour a week or so, and like go through this, right? And like, "I don't like that," or "I don't say it that way." Since I've given her this, I've had, I've cut that time, I would say, down to about 15 minutes a week, right? Because it just outputs something so much closer to what I'm doing, you know? And so when you choose the Pro model, it's going to take a little longer. You can see it's eliminating spam word triggers. It's clarifying its purpose. You know, it's so it's thinking more. If you want to use the fast option for lower tasks, that works well, too. It's structuring the email content. So, it takes, you know, maybe 20 seconds or so now to maybe write it. Eliminating spam word phrases. You can see it's thinking right in the background here. And then it's an output, you know, and I've actually trained it on my best-performing subject lines for my email. So, Active Campaign, the tool I have, has an AI capability that has analyzed thousands of emails I've sent over 10 years and have given me my best-performing subject lines. And then I've trained that into the Gem. Okay. So, I found for subject lines, like numbers perform better if I include numbers in there, or obviously, um, names, like, you know, personalization things, uh, those kind of things. So, it knows that. You can see it's trained on it. It's using these, these files. You can see it's marking them.
And then it's going to write, you know, instead of, you know, "It's 1:30, you're mid-webinar, everything changes," you know, like this kind of stuff. Love those guys, by the way. Um, it's going to give me, you know, "If you are, um, exploring this, uh, let's see, if you ever, if you've ever been hosting a webinar presentation lately, you might recognize this feeling. Your mid-webinar, the chat is feeling highly engaged, people are taking notes, then the transition, uh, then you transition to sharing your program, the chat slows down, people start dropping off, and it feels like the energy leaves the room." So, that's, that's pretty good, right? I mean, it's it describes it not in some kind of weird, dramatic way, you know, but more in my voice. I don't speak to my list like a hype engine, you know, or with a bunch of emojis. And if, if anything, I'm kind of, my reputation is a straight shooter, you know, like that kind of thing. And so this tool knows that. Okay. So, it will write that for me. It'll take what that person just did and write it for me. So, that's just one example of like synergizing human with AI. That's the key in my view for 90% of people. Not worrying about the fully autonomous like Open Claw Bot or whatever that's on the market right now. For most of you, that's just going to be a distraction and a disaster. If you can get really good at understanding proven frameworks and how to use them with your custom voice with AI, you're going to take it to a whole another level.
Yeah, that's amazing. Thank you so much. I am aware of the time. I know you have to go. I have one quick question and then if you could just tell us where people can find you, that would be amazing. So, with those, um, documents that you're uploading, I see in your email writing Gem, you had say five or six documents. Are all of those documents 0 to 2,000 words, or is it just like six lots of that, or do you try and keep all of that combined quite low?
Yeah, I don't really have a word count for it. It depends on the specific purpose. Um, for today's demonstration, what we talked about earlier, where I had all that context in there, you know, um, that was a specific framework, um, that I use specifically for establishing business foundations for my clients and my software users so that everything else they write is built upon this sort of context. Okay. So, this is like, not, you don't have to have 1,700 words in, like, there's no magic in the 1,700-word thing. That's just what it kind of came out. But it just depends. Excuse me. It just depends on what you're building here or creating. I mean,
The key is like, what would you give an intern, right? Like, what would you give an intern? I mean, maybe some of you have never hired an outsourcer or an intern, but, you know, you don't just give them a one-paragraph sticky note and
Yeah.
think they're going to produce magic for you. So,
I guess that's, that's the key there, isn't it? If we're giving it too much context, and you gave too much context to an intern, the intern would like be overwhelmed and freaked out. So, I think if we do just apply what you're, that logic of what you're saying there, of think of AI like an intern, that does probably help to regulate the amount of information you give it and what information you give it. So,
Yeah. Thank you so much.
And, and what you said is a great point here as we wrap up. Um,
You know, context is the number one word in using AI more effectively. You can give too much context, too, right? Like, a lot of people just flood AI with a bunch of emails they wrote or podcast transcripts or videos or whatever, and it's like, uh, for one, it has a limited context window. For two, it doesn't know really how you want that information used, you know? And so it can hallucinate more easily with that. You actually want to have specific, structured frameworks to help the AI. And I've tested many of these, and the ones that I've put together, I feel like are producing the best for me and my clients. And so, again, that's why I talked about the triangle here, you know, um, these three things, right? Like, you have to combine them if you really want, what I, at the current market, this is the best way to produce results. If you're a coach or consultant and you want to create sales and marketing materials that sound like you and convert. So, yeah.
No, I love that. Thank you so much. And where can people find you?
Yeah, so my, you know, you can just Google or ask Chat about me. Um, JohnShoemaker.com. That's J-O-H-N S-C-H-U-M-A-C-H-E-R. You can Google my name. You can put my name in YouTube. I got stuff all over the place. Uh, or you can just go to JohnShoemaker.com. That's my primary website right now. Um, we are going to be at some point later this year launching ConversionOS.ai, but that's not currently active. So, my primary website is JohnShoemaker.com. And again, you know, focused on really helping coaches, consultants leverage AI technology through coaching and software that helps them really nail their voice, their buyer, their offer, and then leverage all of that into creating better sales and marketing materials, removing that, uh, blank screen pain point, basically, and helping people get more clients ultimately.
Thank you so much, John. This has been amazing.
Thank you so much for having me.