Transcription
It's the death of infomarketing. Infomarketing is dead, and you know who killed it? Alex Hormozi murdered it, publicly, in front of 500,000 people. Murdered infomarketing. That book launch he did, what he was doing was like an elaborate comedy act.
Because he ran you through the standard script, the standard ascension. Like, "Oh, you don't, you don't just get that, you get this, and you get that, and you get this." And I could charge $20,000 for it because you get this and this and this. Or I could charge $155,000 for it because you get this and this and this. Or I could charge ten.
And he, and he walked through the script that we all know, that we've all used, that we've all done. And then he's like, "Or I could just give it to you for free." Because why would I charge you for this information? Because you having this information will make you a better customer in the future. All the information that we've been charging for as infomarketers for decades, we're going to give that away to earn the attention.