Today in the show, I've got my Asian brother, King Kong, on the channel, and I have not seen this guy in over four years, and we're going to talk about the best ways to wholesale in 2026. What's up, bro?

Dude, uh, Pana, it is such an honor um to be back, dude, and be here with you, bro.

Yeah.

And dude, you're looking good every single day, bro.

Dude, you got the tightest shirt that I've ever seen on the show. And you're ready to go, bro.

Honestly, dude, this is the best shirt ever. It's stretchy, dude. And you can like I work out in this. Like people don't People think like I do it to get view, but I actually work out in these dude. Like they work out in a dress shirt.

Yeah, dude. Why? Like bro, time is mooney. I go from I go from the gym straight here.

And you dressed like that?

I dressed exactly like this, dude.

I'm not even going to ask what you did. So anyways, let's talk wholesaling, bro.

Yeah.

Uh you've been wholesaling since what?

Uh, so I've been I've been a real estate investor for over 15 years. When I first started uh got into real estate, I started out as a fix and flip because that's what my mentor does.

Um, then obviously, you know, the fix and flip, dude, uh, I got crushed.

Yeah.

I suck at it. And, uh, four and a half years in, I got about $1.5 million tied up and Uncle Sam was coming after me. And, bro, I thought that I was going to file bankrupt and lose everything. And then that's when I merged into wholesaling.

Yeah.

It saved my butt. Um, but fast forward, so we've I've been virtually wholesale for the last past like uh seven and a half years.

Yeah.

But 2025, I got my ass kicked.

You know, it's funny because we've been having a lot of people on the show recently. We're talking about, you know, the last couple years have been tough. We don't have our co-host Brian here today because uh his wife just went into labor. So, we were going to we're going to talk about his strategy and he's the eternal pessimist.

Okay. But um yeah, last night we were at the bar and we were talking about it and you're like, "Bro, 2025 was tough. I made a ton of mistakes and now we're fixing that here in 26."

Yeah.

So, let's talk about what not to do. What were you doing in 25 that is no longer working?

So, so in 2025, I mean, we used to our main strategy of generating leads was through co- calling. We got like three VAS. They pound a phone eight hours a day. you know, we they get a distress probably list and they just pound and with all the rules, the regulations comes out and um maybe co- calling might work for you, but for us it just it just stopped working. It's it's just stopped working. But we just keep on doing it, seeing that maybe we were like, hey, maybe we just need to I don't know, hit a different hit list or whatever. But then we realized after that, but the biggest thing for me in 2025 was it's not it's not just the real estates, but then the mistake that I made in 2024 that caught up with me. Um, I just I just kind of let like I wasn't on top of my game. I was just kind of all over the place and I was I was my VA and was we were signed up for a bunch of [ __ ] that I didn't even know. Our overhead went from literally from 10,000 to like over 100,000 a month.

Yeah.

And I woke up and I said, "What the?" And then launch uh man, it was a mess. So 2025 was like a slap in the face. like wake the f up, Kong. Like, dude, what's going on? And then that's the 2020 Y was like cleaning up the mess and then finding new strategies cuz um and I know you say this um when I first met you, what what works a year ago, two years ago might not work today. What got you from A to B ain't going to get you come from like B to C.

Yeah.

So that's why we we starting to make, you know, changes and shift. So, for us now, the strategy we're focused on to get leads, and it's working really well, is we do Facebook ads, we do uh text blast, and we do direct mail.

Got it.

And it's been good.

Facebook ads, text blast, and direct mail. We we'll hop in that here in a second, but um I just want to go back to like how it ballooned so fast from you know when we first met uh I I got to give props to you because we met in a mastermind and you know you were like yo you need to make Tik Toks. You need to make Tik Tok do you remember that?

Yeah.

And I was like I don't want to make Tik Toks. This is stupid. and you're like the only wholesaler or real estate investor on Tik Tok at the time and you were telling everyone to do it and then um COVID hit and you sent me a text and you're like, "Did you start your TikTok? Did you start your TikTok?" And I was like, "Fine, dude. I'll start my TikTok." And that literally changed the course of my life because it took off and then reals and social media. So, I got to give props to you for pushing me to do that.

Oh, I appreciate it, bro. I appreciate it. But man, um I wish I would have never told Pedo that because he got in, man, and he just he just this cat just blew up, dude.

Yeah.

Bro. You did really really well. Like, you came in and uh dude, I I have mad respect um for the way that you're as an entrepreneur, the way that you do business, when you decided you want to do something, you just flock in and you just go all in and not look back.

Yeah.

And I respect that. I think that I think that's what really really actually got you where you are today. And then Matt you it was the Tik Tok thing and this guy just making all these funny videos and getting the Monae and everything else. Are you still yelling all that?

Oh yeah, absolutely, bro. I mean, you know, my whole thing is, you know, I always try to stay true to obviously who I am. Like whatever I'm on camera, I do. That's exactly what I I am off camera. Um, but

because you were always lean back then, just making fun videos, had all the VAS and just you and Lawn doing your thing.

Yeah. I mean, like we we always wanted, you know, Lon and I, we don't want big business. We don't want big operations. We don't want a big humongous overhead. I don't want to wake up with, you know, with a six figure a month overhead and here I am caught myself with with exactly what I didn't want. Um, and honestly, dude, I think that I think that when you're in the game, it's really hard to say what happened because I was so in the game that I just started to do so many things. And I think that I got my hand into too many different jars doing too many different [ __ ] that I don't know that I shouldn't even got in. And then I lose track of what actually got me here. I lose track of what actually got me that actually make me the money. And I think that becomes the business becomes boring. Then I'll be like then I find something that's exciting.

Yeah.

So I was jumping into obviously, you know, the cryptos and just just a bunch of stuff, man. And you know, I was not I was not on top of my wholesaling business. Like I was not on top of it. And I was just, you know, my VA said, "Hey, Kong, we need this." So I said, "Okay." I didn't even double check. I was like, "Okay, sign up. Sign up." So all a sudden we're getting systems. We're getting software that we're double paying for CRM.

Yeah.

No, literally we we were double paying for [ __ ] that we shouldn't and and like I said, like I wasn't on top of my business. I was, you know, people talk about, you know, build it so you can hands off. But honestly, dude, unless you have a very very good co COO that that that have massive skin in the game that can operate like you in that business so you can actually take your hand off. Um, but for me like I I I I don't have that person yet and I was just trying to pull away and building other things and

So were you spending the 100k on like more marketing? What were you spending? How much marketing were you spending?

Dude, we were so we got Okay, so we went from like a $17,000 a month in marketing to all a sudden dropping 50 to 60,000 a month in marketing. Okay. And I was I was getting leads come coming in but I didn't then I stopped meeting with my team like I

you just expected them to close.

Right. Correct. And I wasn't on top of it. So all the leads gets comes in lock it up or not like I I didn't really even know what's going on with my business. Then obviously I got my education, believe it or not. But uh that's probably one of the big mistake with my education is I overpay someone to run my education. I was paying him like dude 40k a month.

Whoa.

I know.

You should have just paid me.

I'll work for you.

I said, "Come on, man. Shit." But yeah, man. I um that was the one of the biggest things like I was spraying in but the but like I didn't track my money like I like we used to and paid this guy 40k a month just you're just going to do it but bro it's uh it was crazy. So for me it's like for for me panea it's like you know it's like no you know the biggest thing is I gotta give dude I gotta give shout out to my wife dude if it weren't for lawn bro I don't think that I'll be sitting here dude like I'll be still cleaning up dude she literally came into the business within six month bro she cleaned everything up

so now we took our overhead from 100k back down to like I think 10,000 now that's just system employee that's not including marketing we spent about another 10,000 a month in marketing, but she took an overhead over 100,000 down to where it is today, dude.

So, she really she came in, she cleaned everything up. She let people go that wasn't supposed to be there.

But what what was Lawn doing during this time? Cuz she was always, you know, for those who don't know, that's your wife and you guys, she was always kind of in the business as an operator because you're you're definitely not an operator. Everybody, you're you're a promoter and an idea guys.

So, but like what was she doing during this time? She because that kind of was what her role was.

Yeah. Um I think with Lawn too is she didn't enjoy it.

So she just wanted to be out too.

Correct. Like she she did enjoy it. So she's starting getting into the beauty product.

So that's when Tik Tok shop was blowing up.

Oh, she was selling beauty products.

Correct. So like like she loves that. She loves the makeup and and obviously like most girls do. Yeah.

So with Tik Tok blowing up with, you know, hey live selling live. So, she got into that and then she also pulls away from she she just didn't enjoy the whole wholesaling game and training people and hiring, you know, and all that, but she knew now that she has to step in and clean up the mess and get it done cuz I couldn't do it.

So, she comes in, cuts everything basically,

keeps the necessities.

Yep.

And now you guys are here in 26.

That's right. And it's um and I'm excited for 2026.

Yeah.

Just because we clean up the mess that we supposed to clean up, right?

And we're starting fresh and we're we're basically figuring out the things that's actually working now.

Yeah.

And we're laser focused on what we know what we need to do now.

Yeah.

So, let's talk about that. And and both of us are running different business models. Um and even Brian, I wish you were here now because he's running an even different business model than us. And so, I I'll speak for him on on what he's doing too for the viewers. But uh you know all three of us are actually I I guess we're running similar things in that we're all running virtual but we have different marketing and different people we're going after.

So tell me about your business and strategy for 26 and wholesale.

So for wholesaling we are now we cut our VAS. We used to have like a team of seven or eight VAS. We're now two VAS. Um they both did diso and then obviously with AI now Lon's able to build dude she's she didn't know she built her own AI now that we're able to now uh get them to take you know obviously incoming calls so the AI will qualify and filters and make offer on worm to worm to coine

it's ver it's it's voice AI or texting

voice

so it's picking up the phone

okay

so what's going to happen is so I only call the hot leads once Once they've been qualified by the AI, it'll uh they'll set the appointment for me to call.

Yep.

So, I'm now locking up deals and then once I lock it up, it goes straight over to my transactional coordinator, which is which is this position.

Yep.

So, that two VAS, her job is to sell it to Diso it.

So, you're the acquisition guy now,

correct?

And then you have two VAS doing dispo.

Correct.

Got it.

Yep.

And before you had acquisitions as VAS, too.

Correct.

See, for me, I never believed that like with people. I'm like, "Dude, I don't believe that VA's lock up deals like that."

Yeah.

But they were this whole time until they weren't.

Yeah. Correct. Correct. Correct. Like that's that's the thing. That's when you see with the whole thing is when you have employee is like you got to stay on top of them. Like you just can't just trust them to do their thing.

Yeah.

You know, and that's what I did. I just kind of trust them and just kind of let them go. We used to have meetings every single day like a pow-wow.

Yeah.

And I stopped that because I was focused on some other things that I shouldn't be focusing on.

So you were managing the VAS back then. Were they kind of acting as the AI and you were closing?

Correct. So we have we used to have So we used to have uh three VAS. All they do is co- call. So they qualify, filter the leads, they set the appointment, me and another VA's. Uh it's a purchase manager, right? We split up depending on my day.

So that other VA did close deals. They did close deal but then they also locking up deals at a very high price.

Right.

That didn't make sense.

Got it.

Um but you know Per now that you brought up about you know AI closing or um VA closing deals man I I now trust AI to close deals more than a VA would

Yeah.

Would would be.

Yeah.

I um whenever uh people think they can just close deals with VAS I'm like I don't think so. Um, AI, you know, we use AI for texting right now. We haven't really dialed it in for voice that great, but um,

yeah, it's interesting because our model is right now, um, you Oh, actually, I didn't ask this, but I'll go into my model after. Are you guys only doing Seattle like you used to do?

No. So, we, um, so we only used to focus on Washington states. Yeah. And then we starting to expand our market. And we used to do Washington. That's my main like 80% and then the other 20% would be like Arizona and uh Florida. But now we are into I I just found this out last night. I mean we're in 15 different market um because of Facebook ads. I mean Facebook ads has been really really good for us. Like last month uh we spent about 6,000 on Facebook ads and I think we netted uh 84,000. Well, I I shouldn't say neted but we we made 84,

right?

Yep. 84K.

M. And you you're just doing so you're nationwide wholesale now,

I guess. Yeah.

Yeah. It's funny because uh I made that shift in 24. So now I'm on year three of nationwide.

Damn.

And I kind of said that for a long time. I'm like, guys, it's so expensive in in major Seattle's super expensive. Vegas, SoCal, they're all really expensive. And I just kind of saw the math on the wall and I'm like, man, just re It's not that you can't be profitable, but I'm like, bro, it's it's really hard and the stakes are high when a lead is $1,000.

Yeah.

On a PPC lead or whatever. Um, you better have A+ killers.

Uh, a VA can't work a $1,000 lead.

Yeah.

You know, and so

yeah, I switched all nationwide in 24. Took about a year in 24 to really kind of perfect it and figure it out. 25 um was good and now 26 is even better.

Nice.

And yeah, I mean right now we're filming in January. We've got like 180K closed right now.

Nice.

Um and yeah, I think we have like 250 assigned already. So, and it's all nationwide. None of that's Well, maybe one of them's in Vegas or something, but Vegas is now just part of the nationwide Yeah. that we do. But I mean, we we're doing deals everywhere and like um it's all Facebook. Literally, I don't do anything but Facebook

in all my businesses.

Okay. If you're looking to get started in real estate investing, then you need to use our cash flow 2.0 system. We give you all the motivated seller leads. We give you software, one-on-one coaching, and everything you need to start your real estate investing business. And we've seen so much success from our students with this system that we are willing to guarantee it. So, if you want to learn how it all works and how you can get your first real estate deal today, go on over to wealthyinvestor.com and apply. Someone from our team will get with you and you could have your first deal within a week once you get on this system. So, head on over to wealthyinvestor.com and we'll see you there. Like, dude, uh, for those of you who haven't got your Facebook set up or figured out or whatever it is, man, dude, those Facebook ads, if you set it up right, your cost per leads, it's going to be a lot cheaper than if you were to do direct mail, PPC, um, you know, like I think it works so so well, man.

Are you are you on the ads?

No, I'm not.

Oh.

I'm not. So, Lon would run these a she would use AI, some random fake person,

correct?

for video. But she said that, dude. She said that the form uh is way better.

Just know

just pictures. Yes. So, she said that set up your pictures, right? Um and then don't send them to the funnel. Yeah.

Don't send them to your website,

but just send them straight to the form where they can fill out. Yep. Lead form. Yep. Straight for for the information.

I would say don't do that.

Really?

Yeah. I mean, this is coming from millions spent on Facebook.

Okay.

across lots of things, not just

uh home buying.

Sure.

you you for sure will get cheaper leads doing lead forms, but uh the quality is way worse.

Okay.

Um so for us, we never do lead forms in any business. We uh I mean I've experimented with them a lot and

you know it just depends how much friction do you want on the customer, right? A lead form is the least amount of friction.

True.

A big massive application is the most amount of friction, right? But clearly the person who fills out the app is much more intent. True. Than the lead form. So like there's a balance. Yep. Um

so anyways, yeah, we personally make them fill out. It's not even a big app. It's literally just name, email, phone number, address, but it's on the website.

Okay. So you guys would lead them to the website.

Yep.

For us, we Okay.

Facebook. You do it within Facebook.

Correct. We do within Facebook and then we put all the qualification obviously. You know, your home price, what you want, yada yada yada. Well, see, we don't even do that

really.

So, you guys are kind of It might be working for you then because you're you're making them still do a lot.

Correct. So, basically, they would have to figure out, okay, is it occupy? Is it currently listed? How much they want? Is there a mortgage? What's the reason for selling? So, we put all the qualifications. Um, that's how when we get the lead comes in, that's how we identify what's hot, what's warm, and what's cold.

Yeah. Yeah.

So, the hot leads obviously you got to jump on it right away.

Yeah.

Yep.

Interesting. Yeah. So, I guess if you do it that way, you're making them fill out a lot of questions, so it's probably still getting the same quality. Do you know what your cost per lead is?

Um, I would have to check with lawn.

Okay.

Yep. But, uh, Pa, so what do you think about um, So, what do you think about uh, pictures versus a video? Which one of you guys get better results?

So, we do both. Um, both work is the answer. Um, but typically for me anyways, I'm the video. So the video usually works cuz people recognize me.

Interesting.

So like uh all of our leads like even the leads our students get are me.

So that's part of like the the point of wealthy investor when I switched to this whole model. Y

I was like I'm going to do your leads for you.

And so they get this and I tell them I go they're literally the same exact leads my face my brand to you.

And you can't buy that. Like you know people can try to learn how to do Facebook ads but you're not going to do them better than me.

And you don't have brand.

Yep.

Like that's just but but you can have literally what I have.

you know P talking you know when when you mentioned about you know Vegas Seattle like last night I was talking to um some member at you know for uh mastermind.

Yep.

Um he said just to get just to compete and get deals in Vegas you need to drop at least 50 to 100,000 a month in marketing. I believe it.

Just to compete with these sharks. So for me, when you said Seattle, dude, we don't target King County.

Yeah.

Because I remember when we when u this is way this is like way back when I even started my social media, we trying to jump into King County dropped like 30,000 marketing literally got like two calls and both of them have five other investor.

And I think for if you're in those kind of market locking them virtually is is hard. Yeah. You got to lock them. have to go in person.

Yeah. And that's what I learned too. It you know what was interesting even when we were figuring out Facebook we first started this blend of Vegas and nationwide. And what I found in Vegas anyways was that when we did it on FA, so all my Vegas marketing for years was always, you know, TV commercials, some PPC, uh, we did co, we, you know, we've done everything, right? But pretty much 99% of the time, we would go on an in-person appointment in Vegas, and that's how we closed every deal for years. When I got onto Facebook, we tried to go on inerson appointments in Vegas, but we found that doing it virtual was better. And what really happened that I basically kind of observed was that for some reason with Facebook, they just want it now. They're just like, "Hey, like I filled out the form. Like, what's the price?"

Right?

And and you know, we would be like, "Hey, well, we can't really give you a price. We got to go on an appointment, blah, blah, blah." And so we' try to go on the appointment and uh by the time we got on the appointment, they were already like signing with somebody else cuz they like want an answer now.

Which is good cuz it's high intent. Yep.

But um then you know in Vegas we switched to you know just closing over the phone via Facebook and it was better. Now that being said I've I've completely just cut just Vegas in general and I'm just only nationwide. Now like like I said nationwide also means that sometimes a Vegas lead will come through but um I don't have a separate Vegas budget anymore. I'm just purely nationwide at this point.

Nice. I don't even want to flip anymore.

Are you still running uh TV ads?

No.

Okay. That dude, that was expensive.

Yeah.

Did you do it?

No.

Yeah.

I mean, I think I think I think there's someone that was in Seattle that was doing it and I got a buddy that was doing it, too. And obviously I mean, it seems like you guys crack the code with Facebook ads. I mean, if if that's generating you way better leads, then the TV ads just doesn't

Yeah. Well, when I first started TV in 2020, it was like 200 bucks a lead in Vegas, which is great. Um, by the time I was done it was like 5600 and you're like these numbers don't make sense anymore. PPC was a,000. It's like it's really hard to make money.

Yeah.

When your leads are that expensive.

Pona, like uh do you guys got a PPC uh figured out? Cuz we're having trouble trying to figure out PPC.

We do know PPC.

What I heard is PPC like you would have to really invest into it. Like you won't see anything for at least a good I don't know, man, three to six months. But you have to be really good at it.

We did PPC in Vegas for years and it was honestly to protect the TV commercials because people would see the TV commercials all the time.

True.

And then they would Google Home run offer.

True.

And then if we don't pop up

That's true.

And my competitors were buying home run offer trying to capitalize on our platform. These freaking guys and they know who they are. Um, but anyways, so now I do none. And and I I attempted PPC and Facebook as I go, hey, PPC is not like hard to do.

Yeah.

Facebook's way harder to do than PPC because when you really think about it, PPC is just picking keywords and bidding.

Okay.

There's no creative. There's no ad. Facebook is content.

Yeah.

You got to actually make an ad, creative, everything. Like, you, you and I know how hard it is to make content, right? So I always felt like I had an unfair advantage in making Facebook ads because I know how to make content better than all the competition. And so and and it is proven true. Yeah. I don't have a competitive advantage in PPC. Anyone can go into PBC and do it. That's why I think it's easier and that's why I think the returns aren't as good.

Takes not a lot of skill.

Interesting.

Yeah. When something is low barrier to entry

Yeah.

then more people do it.

Makes sense.

So, anyways, I'm just rolling with Facebook until it stops working. And it it will at stop some point, but I I don't know. I don't see it happening anytime soon.

How much are you guys uh spending on uh Facebook ads now per month?

Well, it's interesting because and I tell my students this for anyone listening, like on the Facebook ads, I put that as a wealthy investor expense because we spend six figures a month just to create ads for the students. M so I have to generate thousands of leads every month just to fill our student demand of leads because we have these lead packs that we give them right with that home run offer also gets an allocation of those leads not even anywhere close to the amount because I only have like five sales people okay um and I don't want to get my sales people more than five to 10 leads a day um so technically home run offer has zero marketing spend with the way I do it

that's smart

so you If I was to guess how much I would need to spend um to do what we're doing with the cost of what I charge for lead packs and stuff, I don't know, maybe 20 to 30,000 would would be able to generate, you know, our targets of 150k plus a month.

Nice.

And I want to spend more like I want to hire more salespeople and scale it now that we've got it pretty dialed in. But um

so what is so what does your team look like right now Peda on your wholesaling side?

Yeah. So I have three salespeople who have been with me for years.

Okay.

Um well actually one guy's been with me for one guy's been with me for seven years.

Okay.

One guy five and or six and then one guy he's a new kid. He's he's like a little over a year.

Okay.

But then I just hired um a couple more like brand new people this month. And so we'll see how they do. And then uh I only had one dispo the whole time.

Really?

Yep. And so I just hired a first new dispo.

Okay.

I have a COO who manages everything. uh a TC and that's it like on that company because you got to remember like I said my my parent company Panico does the rest like it it does the marketing you know

right.

hobby will recruit salespeople because we just have this massive pipeline of salespeople for all the businesses right but yeah, I mean, that's the team

damn dude so

no VAS

okay so

no setters or qualifiers like those people just call the leads.

Okay.

The moment they come in.

And you only have one disbow.

Well, now we have two, but yeah, last year all we had was one.

Damn.

Yeah.

dude, He got to be a killer.

She.

Oh, she.

Yeah.

Damn.

She's good.

Okay.

Yep. She's good.

No, I mean Peda. Okay, so I mean this this has been a question that I always always wanted to ask you, dude.

Okay.

So, so but so I mean pe you know when people trying to build too many things all right they end up getting themselves like I did dude when when you're you're trying to do too many things you caught yourself in a bad situation where you're really not making money anywhere

Dude, how are you able to build like so dude are we allowed to talk about your toy thing?

You could talk about it.

Bro, like now you're launching toys?

I haven't launched it yet but it's in the works Right. Yeah.

Right. So I mean so how are you able to like manage like like how many company are you running right now? How many business that are currently running and like currently being worked on to launch?

like 10.

Holy. Like how are you able to do that and keep all of them profitable? Like now is all of them profitable?

So right now let's see how many there are. So for those of you watching too is one thing I love about Paneda is this guy is transparency like you can pretty much ask him anything D and he'll tell you exactly what it is like there's there's no hiding with him.

So that's why I I I'm asking him these questions.

Yeah. So there's five right now that are actively running and seven figure businesses.

Okay.

Then there is uh my nonprofit. So there's really six that are actively running right now that have been running.

Yeah.

And then there's four. Okay. That are in the process of launching. So, I have a title company that's in the process of launching, the toys, like you mentioned, insurance that we're working on.

Okay.

And then, um Oh, fitness. Yeah. We have a health thing coming out.

Really?

Yeah. Well, and and and to be fair, Yeah. to most of those are partnerships. So, like they're already existing businesses that we're going to take over and rebrand and

Got it.

and all that.

Okay. Um, so yeah, four are being mark or four are being worked on. The fitness will launch in February. So that one will launch here in a minute. Um, the insurance should hopefully launch in March.

Yep.

Title I thought was going to be done already, but because of licensing laws and everything else, I think that's April.

Okay.

Um, then what did I say? The Oh, oh, the toy the toy is going to take a while cuz the toy we got to manufacture and get from China and you know, all that crap. So, I'm looking at that in like May, June. So, like I'm kind of working on those cuz they all have right they all are going to take time and and launch at different times.

Okay. So, I mean, dude, and you don't work weekends.

No. So, I mean, look, I've shared this transparently. 23 and 24 were when I got my butt kicked. I literally lost money in 23 and 24 because I had 50 plus house flips going on. Lost millions. So, even the millions I made in other stuff just got wiped out.

And it was brutal. And in hindsight, one of the things I I've thought about recently was, man, I wonder if I should have did what you did and cut my team because I was bleeding money when we're losing money. And it's like, man, the natural thing is to cut team and, you know, other stuff. But I decided to just keep them going and that causes us to lose more money. But I kind of thought that, man, you know what? I spent so much uh time and energy building this great team social team, you know, parent company, all this stuff. And I'm like, I know this is a temporary storm.

Sure.

You know, do I have enough cash to write it out so I don't have to rebuild once we're out of it? And so I made the choice to keep everyone and they're great people and you know, there were some people we laid off that didn't, you know, uh I don't want to say have value, but like

Sure.

Or good culture fits. But um you know we got through it and then 25 you know everything was profitable again and um 26 is looking like it could be the best year yet.

Nice.

So um yeah, I mean as far as how do I manage it all?

Yeah.

I mean, you got to have good people. You know, it's like I have good people in all the companies who do their thing and um I think the thing is like there's still people holding them accountable who are good. M so it's like I think with your wholesale company when you and lawn no longer held them accountable

That's why it failed right? Had somebody been in there to hold them accountable, it would have been probably fine. And so for me, I have people who are solely accountable to the success of that unit. So, like Monty my COO at home run offer, I mean, he makes a percentage of the net profit and so he is fully accountable to hitting the metrics um you Jav, these guys are the same way. I have somebody, you know, with the nonprofit, he's fully accountable to the nonprofit and what we're doing. Um, and, you know, it's way easier for me to keep tabs on those guys than all the people

Sure.

that they manage. Like I'm not in charge of hiring or firing any salesperson. You know, if a salesperson doesn't hit their quota,

right.

I expect them to be gone,

right.

And whoever's accountable for them will,

right.

do what needs to be done,

right.

Do you um do you suggest people to focus on one or two business that they're building versus like 10 like you pan?

what's your take on that? Small versus big as well.

So repeat the question. Sorry.

Say yeah. So my thing my so do you recommend people to focus on building one or two business or hey if they like to build like a lot like you that they should do it cuz

um well, I mean, here's the thing right when you start a lot of businesses, y um, you know, stuff is going to happen like many will fail that's just the reality of like because even if you have one business, you're going to go through failures and stuff right? You've had a wholesale business that went through failures last year and after being successful for many many years, right? And so I think just life happens. Um and then I think also too, you just got to look at what fulfills you. So you you kind of said, man, I don't Lawn didn't want to be in the business anymore. She wanted to do this and you know that was a kind of fulfillment type deal. Like if I was only wholesaling, I would be not very happy and I don't want that. Like I I like to do lots of different things. Um, you know, so that being said, uh, you number one, you got to do what fulfills you, but number two, like what fulfills you isn't always profitable, right? So, like even if you think you like to do lots of things, can you actually do it? Because if you can't, then you can't. It's like I could like to play basketball, but I'm not going to do it for a living, right? You know, like, so at the end of the day, I think fulfillment matters, but I also think what pays the bills matters. And so if like your best skill that's always made you money is you closing deals and being on the phone and I think you kind of like it. Do you like Do you like closing deals still?

I do all these years.

I do. I mean.

And you like making content.

Yes, dude. I love I love making content. But honestly, Panea, I mean, the whole thing is here's how here's where I'm at, man. Like I love making content. I love teaching people as well. Like I I I love my uh the whole coaching as well. But I can tell you right now, just being real, like if I don't make money from it, I'm not going to like it. Like people talk about like passion. Oh, you know, follow your passion. For me, dude, I don't know, man. For me, it's always been like follow the money. If I can make money and if I end up enjoy doing it, great. If not, if if if I don't make money and I enjoy it, dude, I ain't going to do it.

Yeah. Yeah. No, I'm with you. And I I've said this before, too. It's like for me anyways, I I don't necessarily like flipping houses. I've been doing it for 10 years now, but um I'm not in it. I like making money from it. I enjoy the result of it, but I'm personally not going to close deals anymore. I'm not going to jump on the phone with sellers. That ain't what I'm trying to do. So, uh I think it's just picking the things you like to do in a profitable business.

But, but, but here's the other part. So, if you, you know, decide to do something else and it kills the profitable business, well, that's where the problem is.

Yeah. Do you have the ability to put someone in charge of this and it will still function and make the same or slightly less? Um, and in a perfect world, you put somebody in there and it makes more.

Yeah.

Like that's the perfect world. But, you know, if you're a guy who wants to go do other stuff, uh, a good outcome would be you put a guy in there and it makes the same.

Yeah.

And you may be even tolerating if it makes less, but it's still doing what you want. In your case, you put a guy in there and it made nothing.

Yeah.

And it's like, okay, well, this ain't going to work.

Yep.

And now you're back in it.

Yep. Pretty much. Now, what do you think about the whole social media, Pana? I I cuz I from from 2025, dude. Um, dude, that the whole coaching is not the same like it used to be, especially now with AI coming out.

Yeah.

Um, so I mean that also been a uh 2025 that's also been a big battle for me as well. I mean, we have you know the education has reduced like by I would say like 50%.

Yeah.

Um, yeah, I went through that in 24 and I had to revamp everything. I think I was like a year or two early to the things people are expecting now.

Yeah.

And so I kind of like already went through it. Um, but I would say yeah, I've said this a million times. Information just isn't valuable. I had Grant Cardone in here two days ago.

Damn.

And we talked about it. He goes, "Yeah, it's not valuable." And this is a guy who sold billion plus of information.

Information. Yep.

You know, and he kind of had the same mindset I had where people will pay for services. That's why he's trying to get into like financial services like insurance and IAS and all the stuff that people are going to have to pay for anyways.

Sure.

Um, and I'm more so like I think that too. That's why I'm doing like an insurance thing. Yeah. But um I I am also a believer in experiences. That's why I started M19 for the golf because it's like, you know, the average member, I was showing you yesterday, the average member does $10 million a year in their business. So, it's like, where are you going to go hang with guys who do $10 million a year and play sick golf courses together because you like golf and like it just doesn't exist. You got some guy in there what at 200 million plus. I'm not going to say there's a lot of guys doing a lot. Um, but like it just it it makes you think like, yeah, you can't buy that. And it's not even about information at that point. It's about the experience and being around experiencing things with people that you want to experience things with. Um, and I think that that's uh a big thing going forward. And then I said like even in our education company with wealthy investor I decided I was like, yeah

If people don't think information is valuable, I'm just not going to force it and be like, "Dude, my thing is so valuable." It's not.

"Yeah, go on, chat. Go watch YouTube, like, you can learn."

"Y, there's no gatekeeping anymore. There's no secret methods, y, that no one's ever heard of."

"Um, so at that point, I just said, I'll just give you the information for free. I'll give you the coaching for free. Let's turn into a service company and, you know, we make money off leads and softwares and, you know, everything else that you're going to do anyway."

"That's why I'm starting the title company because if I could get everybody to do title with me, that, you know, we teach how to do deals. Well, guess what? Like, you know, you can even make less on the coaching and everything else because you're going to make it up, right, with title, right?"

"You know, if you really think about it, let's say in the coaching world, like $10,000 is like a normal coaching product. It's like, okay, you make it one time, usually, and it's done because you taught them how to do the thing. But, right, uh, if I get them to do just a few deals with me in title, that's $10,000."

"And ideally, they're going to do more than a few. Like, if you start doing a lot of deals, right? You know, it's a lot of money."

"So, I'm kind of looking at it from the service perspective and everything else. If I don't think that information is valuable."

"I mean, you know, I've I've always thought about this, uh, Paneda, you know, and Hamozi also mentioned something like this and um about, you know, running focus on one versus what you're doing is 10."

"Yeah."

"So, what's your take on that? When someone said, 'Hey, dude, just go all in on one, focus on one, not 10 different things?'"

"I have contemplated this a lot because I give the same advice to almost everybody."

"Yeah."

"I do because I'm like, well, Kong, I think you should just close deals. Like, yeah, what's going to make you 100 grand a month? You closing deals or you doing whatever, right?"

"Like, I don't know, but it seems like you'll make more, yeah, just closing deals, right?"

"So, most of the time when I'm, you know, have people at our events, you know, we're at our forge event right now and I'm usually like, 'Do one thing really well.'"

"For me, I think the one thing is actually changed and I, I actually do think I'm doing one thing. That's what people don't get. I think what I'm actually doing is running a marketing company."

"That's what I think I actually have. I think I just have a really good marketing company that I have ownership in different products. That's how I look at it."

"It's like the marketing funnel for wealthy investor and getting students is the exact same as getting somebody at a golf m. They're no different in terms of it's just marketing and sales at the end of the day. What is wholesale? It's marketing and sales. It's just a a service."

"What is uh tax? Marketing sales to get people into the service."

"Um, so, now I have great people and, you know, all these things that uh, you know, are operators of whatever it is. Like, we have coaches, accountants, you know, people. But I don't do that. I just focus on the marketing and the sales. And that's why I think I can go into the insurance game and it's just marketing and sales."

"Um, you know, the title company, it's just marketing. Get people to go use the title company and like, they'll do the title. Like, to me, it's not rocket science to fulfill most of these products. They're all marketing for service-based businesses essentially."

"So, is it because you're able to do 10 or maybe in the future, do you run 20?"

"But is it because you're able to do that? Is it because you're able to have good people in place in every single company?"

"Well, yeah, for the actual company and the product they fulfill. But if I think about like our parent company, Panedico, it's like the top level is recruiting great salespeople. A lot of people struggle at that."

"Yep."

"We can do that."

"Okay. We're also have the marketing department, which can make any kind of landing page, any kind of ad. We have knowledge on every kind of cost per lead and conversion across lots of different industries. We have my brand and a guy who can make the ads, y, and crush it with the ads."

"Um, and so regardless of the offer, as long as it aligns with what we already do, you know, it's great because like if I get somebody for, you know, the health product that we're launching."

"Yep."

"Right. Basically, it's it's just going to be concierge health for business owners. They'll get uh workout plans, one-on-one coach, macros, um uh hormone uh testing and and TRT if they need it and peptides and literally one-stop shop for everything health related, right?"

"And it's like that will get a ton of business owners."

"Yeah."

"It aligns with me. I was a pro athlete for eight years. I golf now for a living. Like, I am an athletic like guy who takes my health seriously. I've never been fat. Like, I'm just, I take my health very seriously, right?"

"And uh, I've partnered with somebody who um knows all the backend and and all that stuff, right? He's, you know, run ultramarathons, right? Um, you know, has those just that experience, right? And is thousands of testimonials for people they've already helped."

"So, get why is he bringing me in?"

"Sales and marketing."

"Share some marketing."

"Because he already has a great product, right? And and I'll make the product better too because I know how to like, you know, yeah, find little points where it's like, we shouldn't really do that. That's a waste of time. This could be better over here. Let's onboard. So, like that stuff will still happen, too. But I really don't think I'm like running a health. Like I think I'm just running sales and marketing to a thing that I'm passionate about and I think it's going to crush. And then I think those kind of people who join that may also be interested in M19 or tax services or so that's how I'm kind of looking at the world I'm building."

"Okay."

"So, I guess to to put the point, I don't think I'm doing different things. I think I'm doing one core thing that has different products."

"Okay. But I mean, when you, I mean, okay. So, for me, when I'm shooting my content, you know, I say, 'Dude, it's already hard to get people to focus on one offer, right? I mean, aren't you promoting like 10 different things to to get people to know that thing?'"

"Correct. So, this is the problem that I uncovered with only being organic."

"Uh."

"When your whole business is strictly organic, yeah, you better promote the one thing."

"M."

"But I almost never really promote organically anymore."

"M."

"Almost all of our business comes from ads."

"Got it."

"So, yeah, I I'll talk about the various things that I'm doing, right? But like"

"I just named 10 things that people, you know, like"

"Yeah. They Oh my god."

"Yeah. Like, they're not probably picking any of them right now because there's just too many choices, right? But after this, there will be an ad for each person because the algorithm already knows what that person's interested in."

"And then they're going to see an ad for M19. They be like, 'Bro, that's that thing Ryan was talking about with golf.' Like, that's actually, you know what, that looks, I'm I want to learn more about that."

"Got it."

"So, almost all of our conversions come from ads, not call to actions organically."

"Got it. So, you use your organic to talk about all the product that you or all the business or whatever that you're doing."

"Yeah. Right. So,"

"But they're not hard calls or anything."

"Just to raise awareness."

"Awareness. You got it."

"Expertise."

"I got it. So, for example, just as awesome, you mentioned you're going to obviously launch the toy company."

"Yeah."

"Right."

"Yeah. It's not even here for 6 months."

"Correct. But then when they see the ads, they're like, 'Hey, I remember Peda talks about that.'"

"He did what he said."

"Yep. Got it."

"And that's the thing, right? So, and that builds trust. It's like, 'Wow, we actually, that looks pretty tight.'"

"Yeah."

"You know, actually the toy looks pretty cool. I did show a peak of the toy."

"Yeah."

"I told nobody better take a picture."

"Yeah. Yeah."

"So, yeah. I mean, that's kind of how I look at it. And that's the big shift cuz I think when you and I first started"

"Yeah."

"Organic and and by the way, for the wholesalers, because this is like a wholesaling video, y, for everyone listening, wholesales or flips or does real estate or whatever else, it's like um to me, organic is part of the same thing of word of mouth, referrals, all that stuff, right? You don't spend any money on marketing. You just make content, network, you do all your stuff."

"Make sense?"

"And that's all I did from 2020 to '22. I really didn't run ads. I just organically talked about the different things I did. So, I would make a video solely about real estate. I'd make a video about tax. I'd make a video about um realtors or whatever, right? And I realized to your point, dude, like it dilutes everything because you just can only make one video about the thing, right?"

"And so once I finally learned ads, and it took years, I realized that, dude, I could have like 10 different things. And the people who aren't even interested in eight of the 10 will never even see it. They won't even know it exists."

"They're only going to see the relevant thing that they're interested in."

"That's how the that's how good the algorithm is."

"Got it."

"And then eventually too, I don't even have to be the ads, right? Right. Like, you know, for the health thing, I'll make some just to test it, but, you know, the guy I partner with is jacked, more jacked than me, you know? Like, he's good on camera. So, the idea is that he actually is the ads. I I could care less if I'm the ads."

"It's just about the money, right?"

"If if if I'm the better ad and I convert better, then I'll be the ad. Got it. If he's the better ad, great."

"Got it. You know what's funny? When we uh started run TV commercials for Wholesale, you know, we were doing it with uh Doug Hopkins."

"Yep."

"And um Doug, for those who don't know, he's been on the show, but, you know, he's a, you know, older white guy uh than me and bigger, you know. Um, so we we have completely different demographics, right?"

"Um."

"And he filmed an ad for me and I filmed an ad for me."

"Cuz I was literally like, 'Well, this dude already kills it. So, if his ad works better, I have no ego about freaking using his face, right?'"

"And um I I thought because TV commercials are watched by old people, I'm like, 'Well, this guy's older. He's white. Makes sense. He's probably going to perform better.'"

"At the time, I was 30 years old, no beard, babyfaced. So, I was like, I I kind of am doubting if my ad might work with, you know, these old people who want to sell their home."

"My ad crushed his."

"Really?"

"And so, I mean, that's good. Yeah. But I was like, 'All right, cool. We'll just rip mine.'"

"That's kind of how I look at all of them. Hey, if something's better than mine, then yeah, cool. I don't care."

"That's why I was asking you if you're the ad because you really should try making ads."

"Okay."

"Because you What if you perform better and you get twice the leads?"

"That's true."

"If you haven't even tried it."

"But dude, these AI are looking real good, bro."

"So, okay. So, now Paneera, I mean, obviously this is about wholesaling and stuff like that. What do you think about I mean, like I see AI has impact my wholesaling business, dude, tremendously. Lawn her whole entire goal, bro, and I think the AI is just going to get more and more crazy. I mean, and it's going to go and it's going to change, dude. It's it's going to go real fast."

"Yeah. Yeah."

"So, Lawn wants to eventually do, she wants to replace dude where she only have one person in in the company."

"Yeah. Like, she's now building the the CRM where do it's going to be able to dispo for you, it's going to be able to pull the flyers, post it for you, uh, respond, you know, buyer texts, and they'll be be able to respond and all of that. Like, what do you think eventually what's going to happen with the whole AI world, man? I mean, it took a lot of people jobs out of business. Like, you know, the thumbnail, bro, chat."

"Chats are legit."

"Bro, chat thumbnail just about, I would say four months ago, it was like, ah, it was not good. But right now."

"Yeah."

"Dude, it's like A+, bro."

"And it's only going to get better."

"Chat's on beast mode."

"Yeah. And there's a lot of other AIs that are better than Chad at different things."

"Sure. That's the hard part, figuring out what AI is best for what, you know, because they're all do different things."

"But um, yeah, I mean, I've talked about AI a lot with just different people. I mean, it is going to continue to take jobs um from everywhere. Yeah. And it's it's obviously taking uh, let's just call them digital jobs where people work on computers. Like that's the easiest thing for it to take."

"But eventually, right? I mean, with these humanoid robots and everything, like they're going to do service-based jobs, too."

"For sure."

"Now, that's going to take a long a little longer, but it inevitably will happen, right?"

"And Elon's usually not wrong, you know? So, I mean, his prediction is that uh we live in a world of abundance where everybody basically has like the the GDP of the world just grows so much bigger that there's so much money flowing through the system. People have so much more access to everything at way lower price."

"So, that'll be interesting to see."

"What do you I mean, listen, Lawn brought that up to me, man, and I can, I obviously, and this is why Elon Musk is Elon Musk, man, but I cannot wrap my head around that where he's like, 'Spend all your money. It's not going to matter. It's not going to matter. Spend it all.'"

"Spend it all."

"Yeah."

"I mean, how's that going to I mean, how does it even work?"

"Yeah. I mean, let's just think about"

"Well, and we'll think about this for a wholesale business, too, but like in a in a perfect world of society. Let's say you have a robot that's basically free. And this robot now cleans your house, does everything for you. Um, and you don't have to pay all these costs anymore. And your living condition is infinitely better, right? Makes your food. Yep. So, everyone has access to a private cleaner, chef, landscaper, everything. And it costs nothing. And it works 24/7. It literally will clean your house while you sleep and do stuff. Like, that's the world."

"Got it."

"You pay once and it does it forever."

"Yep."

"That's a crazy thing to think about, but it is going to happen, right?"

"Um, then you think about, uh, you know, other things with it and it's like, okay, well, what else gets cheaper? Housing eventually gets cheaper because they're going to figure out ways to build houses way cheaper. So, cost of living goes down significantly. Um, people don't have to drive. I mean, cars already can drive themselves. And it'll just keep going. And then eventually you won't have to pay for a car anymore cuz it'll just drive you everywhere. So, like, you will live in a world where things basically cost nothing and you get everything."

"Okay. So, I think that's his point of view where he's like, 'It doesn't really matter because everything's going to basically be done for you.'"

"Okay."

"That you could need and it's going to cost like almost nothing."

"Okay."

"But I think humans will come up with new jobs, new things, and everything else. You'll just have to reinvent yourself."

"Yeah."

"Like being a YouTuber wasn't a thing until yeah, 10 years ago. Now look at this industry around it. Editors, videographers, you know, all this stuff. Content creators are things. Um, and then, you know, whatever that happens and then there will be the next thing uh that people create and then the next thing and the next thing. People will always use technology to create new things."

"I don't think jobs will go away now."

"Okay. Well, I mean"

"I think people have freedom to do more fulfilling jobs."

"Yeah."

"So, I mean, with Pan, I mean, Lana just sent me about um, you know, Amazon, it's it's cutting X amount of jobs. Um, you know, the one thing that I I'm surprised, Panea, is that I haven't that you haven't launched your own AI voice AI service because"

"Yeah."

"Because I just I just don't believe in it yet."

"Really?"

"Well, I just"

"Like, dude, I I I mean, like"

"No, no, no. Like, if it doesn't work for me yet, then how I I wouldn't sell it. Like, it just doesn't work for me. I've tried it."

"So, you're saying if someone calls in and want to know about one of your service, your AI just can't answer the phone and help them out?"

"Not to the degree that I want. Like a human is still better for like how we're doing it now."

"Right now."

"Right now. Like the math is still better in favor of a human for us."

"Like what? Like for me when I call into Toyota trying to get an oil change, I literally like dude like this could be an A-hawk."

"For sure. I think customer service is easy. But I'm talking anyone who calls into us is for sales."

"And you don't think that an AI would be able to close that?"

"Not yet."

"You don't think so?"

"I have yet to find one person at a high level who AI is closing large ticket things like a 5, 10, 20k."

"I don't I haven't found it. Were there the closer? Have you?"

"Well, you know what, Panea? I um launched right now. We she just built uh so she built her first AI. It's called we call her Alex."

"Okay."

"Her job is to filter and qualify the lead. And I tell you, dude, this this a this bro, this chick is on freaking beast mode."

"Bro. Bas obviously you pay for it once, right? She doesn't ask for sick leave. Work around the clock, right? I get all that."

"Okay. Yeah. Yeah."

"So, dude, she qualify the lead like a badass, bro. Like a badass. She set me an appointment. So, I think qualifying leads with AI now is it's a no-brainer."

"Yeah, that I I consider that customer service."

"Okay. So, she just built um and launched already and we're trying. We call them Ryan."

"Ryan."

"Bro, dude, I should Bro, did she name him after me?"

"No. So, okay. So, basically when we got into real estate,"

"He sound half Filipino."

"Bro, let's be real, dude. You're You're not even a Filipino, bro. To me, dude, you're full white. Like, dude, that one video that you wear shoes in the house, bro. That that was enough for me to say, 'Yeah, this guy's 100% Caucasian, bro. There's there's no there's no Filipino in him at all.' But dude, she just built uh our AI Ryan. And dude, I was sending you some of her recording call."

"Yeah."

"Bro, where she was on there, dude. So, the seller gave her an an objection. Well, you're making me an offer that's half that my tax assessed value."

"Yeah. And honestly for me, I think the number one I believe right beside getting leads, dude, like you can get leads now. You you can join Peda and he'll give you leads."

"Yep."

"But I think the biggest thing, dude, is people get on the phone and they can't close. They don't know what to say. They don't know how to communicate. They don't know how to negotiate. You sound like a scammer. You sound like an amateur. You don't know what you're talking about. They just say, 'Oh, I want to think about it.' Boom. Hang up for phone. Move to the next one."

"Yep. So, for me, dude, I was like, okay, would I choose that or would I rather choose them? Might think this is AI. And dude, I got my dude, when Ryan on AI, most of you that's watching this, if you never dude, if you're like new or whatever, and the seller say, 'Well, you're making me an offer that's less than half of my, it's less than my half of my tax assessed value.' Dude, she came back, dude, without thinking, 'Well, you know, that's an estimation. It's what the county estimate you at. What we do is we take what whatever sold.' Like some of you would even know what to say that or or have to overcome that. And I believe that the more sellers she will talk to you, dude, one day, Ryan, I will send you a recording where she will actually close the seller with the contract proof to you, but not just a contract, but I will sell it. Yeah. And then send it to you, bro. All right."

"Cuz cuz dude, I believe that I believe that we're probably going to get there in the next month or two."

"Month or two?"

"Yeah, dude."

"Yeah. Well, and look, here's the thing. Your original question was, uh, why don't I sell something? Because I don't I don't do it. I only sell things I actually do, you know. Um, so, yeah, back to health or golf or or like I just do all these things. I am users got it of these things. Therefore, I know they work."

"Got it."

"Um, with the I I've sold nothing AI yet because I don't have anything that works to the degree that I believe is worth selling."

"I got it."

"Um, that being said, I do believe it will happen. Like I I do believe that AI will get good enough to close people."

"Well, I I mean, like, I mean, there there's so many small business out there. Like, you know, Lan used to go get her uh skin treatment. Um, you know, she's a uh, you know, she's an operator. Her husband is also working and he's taking call for her and Lan's like, 'Dude, why why don't you just plug an AI in?'"

"Yeah."

"Yeah. Pay x amount then dude, it's like just"

"But you know, like most people, so when when I've run the numbers, most of these AI callers because I've tried different companies."

"Okay."

"They they they end up charging like a VA rate for the amount of usage that you"

"Why don't you build your own?"

"No, I know. But but even still, you'll plug it into chat or whoever is the back end and chat's still charging you per minute and everything."

"Yep."

"It ends up being very similar is my point as of today costwise."

"You think so, dude?"

"Have you looked at your numbers?"

"Well, dude, I mean, like, bro, like in Seattle, the minimum wage now is $20 an hour."

"Yeah."

"But then but then you got to do"

"But my guys are commission only."

"Oh, okay. So, they're Okay, I got you. Well, well, I mean, like"

"So, my guys like basically the way I look at it is right now they're commission-only closers. Y, they're going to make 20% on the deal, right? And if they don't close, then you don't pay them."

"They make nothing, right? And you know, we're going to pay a lot of money for these leads and they're high quality and so I can take a guy who I know can close and you know, experience and I'll just have them commission only close."

"I got it."

"Um"

"Or I give it to the AI who I will have to pay but I want to pay commission, right? But I will pay usage and usage my guess is based on how much we want them to work, right? It will be thousands and thousands per month."

"Okay."

"Um, especially if you had them work say every lead, right?"

"Well, I I mean, but but you don't have to deal with training. You don't have to deal with mansioning them. You don't have to deal"

"Launch train them. Launch training them."

"Well, I mean, it's it's it's more of you prompt them. You plug in. Obviously, you you got to tweak as you go. But I, you know, obviously I I think I I think for for us, dude, the less human that you the less human that you work with, the less drama there is. Like the the the more human you work with, there's there's the more drama."

"I don't I don't disagree with anything you're saying."

"So, so Law's like, 'Dude, she want'"

"But your original question was, do you use like do they close?"

"And I said, 'No, I have yet to find anyone who in any industry where AI is closing high ticket deals at scale.'"

"Okay."

"I haven't seen it yet."

"Okay. So, okay. So, my whole thing is now I understand why you haven't launched your own AI service and sell it to small business owner who is, you know, can can and simple AI call can just get a get them on the phone and just set appointment. I I I understand why now that you haven't done that because you don't believe that it actually work in your business yet."

"Well, just I don't believe it. Correct. It just hasn't."

"Correct. And that's why you you haven't done that."

"Yeah."

"I see. And I talked to enough highle people right here on this podcast. I see. And we talk about AI and other things and they too do not do it yet."

"Okay."

"And they're smarter than me."

"And so until I hear about it in the masses like truly being done at scale with high ticket things."

"Okay."

"Um, well, okay. So, Peda. Okay. So, so, so when we're talking about like obviously high tickets, obviously wholesaling. So, you're saying an AI can't go in and set an appointment for your closer?"

"They can they can set an appointment right now. Okay."

"But I my closers call correct and just hit leads themselves instantly."

"So, do you have AI that sets appointment for your closer?"

"We have AI who text and sets appointments."

"But not call."

"Not call."

"Okay."

"So, what here I'll tell you our process right now. Our process is a lead comes in. Yep. AI text them. Yep. AI is trying to set an appointment on a closer calendar, correct? But they're not qualifying them."

"Yep."

"They're just setting an appointment."

"Okay."

"Then what happens the moment that lead comes in is our CRM, this isn't even AI, calls the lead instantly. It routes to every um uh acquisition manager."

"I got you."

"And whoever picks up the phone gets the lead."

"I got it."

"Now, when they pick it up, the lead may or may not answer because we're just calling them."

"But that's how we do it."

"Got it. So, you that okay so I understand now because you guys are doing Facebook cuz we do we do direct mail. So when we send out these letters on there, it's just a phone number. So obviously they can call or they can text, but most of them will call in."

"See, mo we don't really get call-ins."

"Correct. Because because it's Facebook. So we but so for us and that's why AI Alex and that's why we're able you know"

"Your AI is getting a call in and customer service. Yep. That makes sense."

"So she so if qualified, dude, it sets me appointment."

"What about your Facebook leads? How do you guys work those?"

"Yes. Well, Facebook leads well comes in then obviously uh we we already qualified them on the phone, right? So if it's hot, if"

"I qualify them on the phone."

"No, no, no. On the form."

"On the form."

"Yep. Right."

"So if it's if it's cold or if it's warm lead, then we'll have the the AI contact them or or text with them. I call back all the hot leads."

"Yeah."

"Yep. So when I get them in and then I just call all the hot leads."

"Yeah. So you're kind of doing what we're doing with Facebook. We're just calling. We assume they're all hot. Okay. We just call them."

"So you guys don't have where they like you guys are qualifying. Hey, what do you want? How much you owe? What's your reason for selling?"

"You guys don't do that."

"I think it's too much friction."

"Really?"

"Yeah. I think it would double your cost per lead. And I think you'd be better off getting double the leads where they're just submitting their their name, phone number, and email."

"Really?"

"An address."

"And that's it."

"Yeah."

"Interesting. Yeah. H"

"And I think I have enough data that the volume is better doing it that way."

"Have you ever tried the other way though?"

"Yeah, we've tried lead forms, we've tried um applications. I I will give you an example where it does work. So um at M19, my golf company, the the funnel used to be uh an opt-in name, email, phone number. Then after the opt-in, they'd fill out an app. And on the app because we do have qualifiers to be in the group. We say, 'How much money did you make in revenue? What's your golf handicap? Are you a member of a private club?' We ask them a lot of qualifying questions."

"Okay."

"So, what we found was um back then, I can't remember the numbers, but let's just say the opt-ins were like $20 to get an opt-in. Okay? Then to get an application, it was like 150 or 180 or something like that, right? Okay. To get a full application. And so in my mind, I'm like, well, let's get as many $20 leads as we can, and clearly the applications are far better, but let's at least get a partial lead, okay? And we'll still call those. Well, after months of doing it, we realized that the partial leads never turned into anything. The applications were the only good ones. Now, that's hasn't been always true in all my businesses. Like, wealthy investor over the years, we would do an opt-in to an application, and the opt-ins did convert. So, you know, with with the golf, I was like, 'Okay, so the opt-ins clearly don't work.' So, what we did was I removed the optin, and if you go to like mastermind 19.com right now, you can go look at it. The whole app is the main page. And so, there's like 10 things to fill out if you want to even apply, right? That dropped our application down to like 70 or 80 bucks going direct to application. M and um so now we get twice as many applications, which is exactly who we want."

"So, I guess what I'm saying is every marketing funnel is different and what's going to it's all testing."

"Yeah."

"It's all testing."

"I mean, I mean, for for us is that we qualify them right off the bat with with everything. Hey, what you want, what you owe, what's the reason for selling, all of that. So that way when we get a lead that comes in, we'll qualify them right right off the bat. We know this is hot, this is cold, this is need to address right away. I think if you remove everything, yes, you'll get more form, but then dude, you're going to get a lot more junk. I mean, that that's what I believe. If if if all you do is fill out your name, your your email address, and and your phone number without anything else, you're going to get a lot of those. And I think majority of those now you don't know what what's hot, what's warm, what's cold. And when you get a bunch of leads comes in, dude, you might be spending time talking to a an unmotivated seller that's just a time waster versus a hot lead."

"Well, for us, this is how we also think about it is that I mean, you're looking at it from your perspective only. I'm looking at it from the perspective of, you know, students getting leads and anything else."

"No, I hear you."

"So, if if I look at would my students rather have 10 leads versus 50?"

"Correct."

"Especially if you're just getting started in this business, what would you rather have?"

"Of course, 50."

"50, right?"

"For sure. The other part of it too is if you just think about um the non-motivated sellers today, right? The way we do our leads in the back end, we'll still use the lead um 90 days later. Sure. 180 days later, right?"

"Makes sense."

"180 is the max, right?"

"Yep."

"But that unmotivated guy on day one, yep, could be motivated, very likely to be motivated, you know, 60 to 120 days because they've been trying to get their offer. They can't. So, for us, it's just a volume game is more important in that front."

"Um, I would say if I was you and you're the only closer and you only got a couple hours a day you want to work, you're just like optimizing for hottest leads ever. I want nothing to do with anything else. Yep. So, I think it depends on your capacity and and what you're trying to do."

"Makes sense. Yeah. I mean, for me, like, you know, people say, 'Hey, Colin, those leads comes in, you could sell those non-le.' Nope. I don't want to. Just like what Pona said, my whole thing is, dude, blown and I just want to build like a lean mean machine. We just like a small team, dude. If I can crank out 100,000 a month, bro, and I'm just working one or two hours a day, bro, and I get to do the rest of the things, creating content, building my brand, or whatever it is what I want to do, dude, I'm good. Like, Panea, I mean, mad respect to you, bro. But honestly, like I dude, I have no interest in running 10 company with with 50 or plus employee, bro. I have I I have no interest in that. I used, dude, I used so Panita when I first got into the real estate game and uh uh Fitzgerald is my mentor. Yeah. Yeah. Right. He has a big operation. All that, dude. I used to think that's what I want because I used to think that's what success looked like. Yeah. It's that you got to be busy. You got to have a big office. You got to have a, you know, a lot of employee. It makes you feel like a boss, you know. So, so for me, it's like at that time I thought that was success until I try to obviously I get into the flip and then I run my contractor. I got an agent team I got to work with. And I said, 'Come on, man. Shit.' That's when I realized, dude, I a lot of times, you know, I think God is there a lot of time, you got to be careful what you wish for because a lot of time what you think you want and then you got it, you be like, 'Dude, it's not even what I want.'"

"Yeah."

"You know?"

"Yeah."

"So, for me now, I realize, you know, because of that, I realize, dude, I just want to keep my life simple. Yeah. I don't want to wake up with hundreds of thousand dollar overhead. I don't want to wake up and deal with 50 employees or whatnot, man. I just my whole thing Law and I right now, dude, we can make a couple hundred thousand bucks a month net, dude, and run a small operations, allow us to go places and I have nobody. Like, I don't want to wake up, dude, and have like, you know, obviously we're part of CGS and these guys wake up with like, you know, half a million overhead, people that are having families depending. Like, I just don't want that stress, dude. I I don't want to wake up and feel like, oh man, dude, I got this big rock on my on my shoulder, dude. If I want to leave for a month, I'll leave."

"Yeah."

"Like, I don't want to report to anybody. Like, if if you don't work for the company, dude, it you know, that's kind of where I'm Law and I are at."

"Yeah. I think once again, it just depends on what fulfills you and what makes you happy. I mean, like the I think probably 90% of people want to be like that. Yeah. Um, they don't want the headache, the stress, the the overhead, you know, all that stuff. And then like I look at it from my perspective and I I look at all the the downsides of that and I'm like, 'Well, bro, you're still closing deals with sellers, bro. I don't want to do that.' You know, you have to go edit all your own videos and post. Like, I ain't trying to do all that. You know, um, the business will never sell. You know, I'd like to build something I could sell and make a bunch of money at. Sure. Um, I enjoy uh I actually enjoy having staff and people's lives getting better and depending on me to, you know, do well. Um, and I've seen the fruit of their lives changed and their families and everything else. Um, and then I also think too it's it's kind of a different mindset as well with like you guys are kind of like free spirits who who value just uh autonomy to just do whatever you want. And I think that's why you don't have kids and everything else, right? Because then you have actual like"

"Responsibilities."

"Correct. We feel like dude, we feel like people who depend on you just like employees."

"Yeah. Yeah. I like Okay, so I spent so telling me"

"But like I have four kids. Correct. Like this is all normal to me that people depend on me being successful. Like, you know, for long and I was like, okay, so you tell me that I sacrificed 10 years of my life to build an empire so I can spend the next 18 years of my life to babysit, you know, like this obviously to to this child. So long and I was, you know, so that's why we we let hey, we'll sacrifice our 18s or 20s, you know, to get to financial freedom and then, dude, we want to spend the rest of our life to travel with no string attached. No, like, hey, I I want to go like if Peda calls me right now and he wants to go to Cancun, Mexico for a week, I'll be like, 'Let's go.' I don't have to worry about, oh man, I got to find babysitter, my kid. I I can't trust babysitter, you know, this and all that. So"

"Yeah."

"You know, and that's the reality, right? Um, it's just what what is most important to you, right? Because the the person who has kids would say, 'Oh, bro, like you have no idea like you're missing out.' Yep. It it is worth it to do those things. Going on vacation is not as valuable as every day getting that joy."

"Correct. So, you know, obviously, you know, Law and I picked a very very different route. Now, listen, Lana, I like Okay, I'll speak for myself. Dude, like she loves dogs more than kids. But but listen, but dude, like I love kids. Like dude, don't get me wrong. It's not like I hate kid or I anti people having kids. Like I can be here if my parents didn't like kids. No, like I love kids, dude. Like when I see kids, I I want to hang out with them."

"You like kids when you want kids. When you like"

"No. Well, you know, on your own time."

"Well, well, the thing is the thing is, Pa, this is how I look at it. I look at it like, for example, you you throw a party. Yeah. I rather go to your party, party it up, and then leave the party with no string attached."

"That's literally what you're doing."

"Yeah. And then you do the clean up, right? You throw the party, you do the clean up. So, hey, if I want to hang out with baby, I'll go visit my niece or whatever it is, right?"

"So, for me, it's like I'm not like I'm I'm anti- people. Like, I love kids. Like, I love kids. Um, you know, but for me, it's like having my own. It just feel like it it just for me anyways. It's just I guess you're right. It's it's whatever suit it just doesn't"

"It's your personality, right? Because like if you had kids and it's you never wanted them, you know, for full time, you know, and you have staff and employees and like now you're basically doing all these things you've never wanted to do. They're stressing you out. You're unhappy. That's kind of why I say like uh, you know, you had asked originally like a while ago just now that you're like, 'Dude, do you think that uh people should do one thing versus lots of things?' And I said, 'Dude, I tried doing one thing in '24, basically all of 2024. I was like, you know what? I'm going to just try to do only real estate and let's see what happens.'"

"Yep."

"I was less happy and I made less money. And I'm just like, 'This sucks.'"

"And that's just me."

"Y."

"But there are plenty of people who are employees. They're never meant to be an entrepreneur, right? They're like, 'Bro, I want to go to work 9 to 5, know exactly what I'm getting paid, and I want to clock in, clock out, and be done, right? And you know, I can't look at those guys and be like, 'Bro, you know, you could do so much more.' They're like, 'You got problems 24/7 to you.' They're like, 'Kong, you you've got to deal with this and that hiring and like your life. I wouldn't want anything to do with what you're doing.'"

"And they're just a nine-to-five employee, right?"

"So, I just think it's like you got to decide what you want, but but each one has different rewards."

"Yeah."

"You know, clearly, you know, being an employee has pros and cons. Being, let's just say, a solopreneur, you know, which you're you're representing like an advanced solopreneur. Sure. You know, you're you're just getting VAs to do this stuff, but at the end, it's it's all relying on you. Sure. And then I I'll represent somebody who wants to build uh an enterprise, let's just say. Um, and then there's guys like way way bigger building crazy things, raising billions of dollars, whatever, right? So, I'm like not even close to what they're trying to do. Um, but it's like everybody, they all have different rewards. You know, Elon's reward is for all the crazy things he does, he gets to be the richest man in the world and he'll be a trillionaire and he'll change literally the entire world with his businesses. His businesses will have more impact on the world than probably anything else ever created. And like you can't change the world being small. It just doesn't happen to his degree."

"Correct. But okay, so now listen. Now all that it is true but honestly to"

Me, I look at this dude. At the end of the day, dude, it's your life. And honestly, you know, just, just do whatever it is that makes you happy. Because when you die, Elon Musk, great, who's going to remember you? Like, "Oh man, this guy." You know? So for me, it's like, for me, it's focus on living the life that you. Now, I, I guess for me, it's, I'm not out there trying to change the world. I'm just out there, dude, trying to live the life that I, I just want to build the, the life, the business around the life that I want to live. And, um, so let me challenge you. And that's it. But, but, but also too, before I say this, Peda, with with the whole kids, 'cause I know a lot of them is going to come at at me, okay? I don't think they are. There's a lot of people who don't want kids. Yeah. So, I mean, with the whole kids thing, you know, I mean, my, my grew up like my parents, you know, told me about, you know, having kids and all that. And my mom still beat me up to today like, "Why don't you have kids?" And she thinks I'm gay. Deal. She's like, "Hey, it's the only reason why you can't have kids. Calling. You either can't produce or she can't or whatever it is, or you're gay, bro. What do they call uh, she's your beard?"

Yeah. Wait, go ahead.

Well, I was just going to say, beyond your gay. Um, uh, that's funny. But no, I was going to say, you know, you're like, "Hey, I just want to just do what makes me happy." I would say, "Well, let me challenge you and say, you know, do you think that that is just selfish? G, like, I'm just concerned about my own happiness and well-being and I just want to do the things I want to do." Well, honest. Okay. So, if you're only all about you, then yes. But for me, you know, my, my biggest thing is my biggest thing is honestly, dude, it's not my happiness. Like, the wife is, is the priority. Like, I honestly, dude, I, I still, I still wait. Like talking about like, I wait. People be like, "So right now, obviously, honestly, if we would just shut everything down, dude, I'm good. Lana, I have like, we got rental, we got money in the bank, like, you know, we don't live this crazy lifestyle where, you know, our cost is like 100,000 a month, right? So we're good. If we just want to shut everything down and be done, we, we can be done right now. But for me, dude, my happiness has always been like for lawn. Whatever makes her happy, dude. I want to make whatever she wants. I want to be the man to go out there, dude, and make it happen." Yep. You know, Lon retired her mom, bought her mom a house. She, you know, my mom is, is taken care of back in Vietnam and all of that, you know. So I guess once you get, once you get your priority and everything, everybody else out of the way, then I think if you just focus on you, I don't think it's selfish. Like, if, if let's just say, if my mom was not being taken care of, law, mom still live in the trailer park, and law and I hear all about, you know, travel and enjoying and and and having the fun, dude, then yes, I think that would be selfish. Like, how can you be happy, right? When your parents are not taken care of, when your loved ones not taken care of, right? When the people you care about are not in, are taken care of. But Lon's mom is taken care of. My mom is taken care of, you know, and all, you know, one and I both don't want to have kids and we just want to get to, you know, and so I don't think once every that is done and you focus on, you know, yourself, I don't think it's selfish.

I don't want to change the world.

Yeah. So, I think it all comes down to how you see the world and eternity in general, right? So, you know, you mentioned one thing of like, "Elon dies and it's over, right?" But, you know, this is why religion is a thing. And it's like, even for me as a Christian, um, what happens in eternity is far more important to me than what happens right now. Sure. Or any business or anything else, right? And so I think like your worldview of eternity impacts your decisions of, uh, you know, what you do on earth. And so like, for me, if Jesus said the number one thing for us to do as Christians is to go and make disciples of all nations, and to go serve others and to feed the poor and to do all these things that is more important than yourself, then, and if, if I really believe it, right, then that is my number one objective over myself. And it becomes not about doing what makes me happy, but it becomes about doing, not even to to have a place in eternity, because I don't think that that saves you or get you to heaven or any of these things. But it's because if I really believe Jesus is who he says he was, and that he said to go do these things, I am now convicted to go do these things. 'Cause just like you, I was taken care of a long time ago myself, right? I took care of my wife. Yep. And my parents and her in-laws. All that's good. Yep. Right. Yep. And it's the same deal. We could sell everything and just do whatever, right? But it's like, okay, but still, Jesus said all that stuff like, "Don't even matter. Like, this is what really matters." Sure. And so for me, that's kind of what motivates me at this point. And it's like, okay, what position did God put me in to do that? Because we all have different roles. Not everyone's an influencer or a business owner or an investor or whatever, right? But if, if you're a nine-to-five guy and you call yourself a Christian, Yep. Your number one job is to go and make disciples and treat people right, and take care of people and serve people. That's literally your mission is to go share the gospel. And so, um, I think how you view eternity will dictate what you do on this life because I think what a lot of rich people do is they themselves get good, and then they just pursue pleasure and whatever makes them happy. But then at some point, there's only so many fun things you can do.

Correct. No, I hear you. And you start to question and you're just like, man, you know, and it doesn't even have anything to do with giving or kids. It's just like, sure, man, you know, I've achieved everything. Yep. What now? Yep. You know, I've been to this place so many times. I've golfed this course so like, what? There's only so much fun where it's not fulfilling anymore. Sure.

So, I'm Catholic, you know, Panina. So I, I think our, uh, like, you know, my, like my whole thing, okay, like I don't want, like I'm not looking to build anything to change the world or revolutionize anything. My whole thing is, um, get my family taken care of. Now we're focused on us. And obviously, you know, like, I, I heard you talk about a lot about giving back. Yeah. And I truly believe in it. I mean, Lon and I do charity already. Yep. I say, "Hey, that's my way of contributing to the world." Yep. I think that's great. So, I mean, what else? Like, I don't need to go out there and go and, I mean, here's, here's, here's what I believe. Like, I don't need, how do I say this? So, so for me, it's like, I'm doing my part already that I don't need to go out there and have disciples follow me. I, I don't know if that, I don't know if what I said makes sense. I just,

You feel like you're doing what God has called you to do.

You know, honestly, Pen, I, I never, I don't know. I don't know if I, I don't know if I even think of it like that, to be honest. And, you know, people talk about like, "So what's your calling? What's, what's why you here on this earth? And what are you meant to do?" I, all I can tell you is like, I, I don't know. But one thing I, what, one thing I do know is that going to church does not make you a good person or go to heaven. Agreed. Not. And if you don't go to church, does not make that you are a bad person and that you're going to go to hell. Correct. I believe it's what you do in general. That's, that's what I believe. So, like, let's just say, if you're like, "Oh, the only way to get to heaven is you got to follow Jesus." If I was to, you know, I mean, like I was, like I was born in a family that my whole three generations was Catholic. So I have nothing else but to believe. Like, I, I believe in baby Jesus. But, but, but the thing is, like, I don't, I don't know if it's, I don't know if it's true. Like, would Jesus say, "Hey, if you don't believe me or you don't follow me, you ain't going to go to heaven."

Jesus literally said that.

But, but, but, but how can someone, John 14:6? Well, well, well, the thing is, but the thing is, how can, how can someone as a, as a savior or whatever it is, like, but I've never done anything you, right? Well, we all have sin. We all have sin, right? But I don't think that to the sin enough where you don't, you don't kill anybody, you don't murder anybody, you don't do like the bad, bad crazy stuff. So, unless I follow you, even if I'm bad, but if I follow you, I get to go to heaven. Like, how, how does that even make sense?

Well, I think the Christian and the Catholic belief is that when you fully believe in Jesus, you're going to be indwelled with the Holy Spirit. So now the Holy Spirit lives inside of you, okay? And he's going to transform you from the inside out. Your actions and everything will change because now you have God living inside of you. And basically, the Bible talks about testing people. Do they have fruit? Meaning, are their actions any different today than they were before? Right? You can be, in the Bible, you can be a murderer before. Accept Jesus, transform, and now you're saved, and you're not judged by your past sin. That's the whole point of the gospel.

I don't know. I mean, I'm just telling you what the Bible says. You know, if you don't believe it, Yeah. You know, you're just not really a Catholic. Like, you grew up that way culturally, but that's what it says.

Mhm. Like, I, I'll admit it that I, I'm not a good Catholic person. Like, you know, I felt like, you know, going to church with my parent, I was forced to go to be there. Yep. Because I always believed, you know, but like, I, I don't go to church anymore, which, but I pray every single morning. Yeah. So I do have Jesus at home where I get down and I pray every single morning. That's kind of like my ritual.

It's very cultural for you.

Yeah. Correct. There's a lot of cultural religions, whether it's Muslim or Hindu. They don't really know what the belief system is.

I just, I just believe more in what you do in the real life that dictates if you're gonna go to heaven or not. Not necessarily. It's like, okay, I believe in Jesus. I go to church every single day. And then you, you be like, "Okay, you know what, man? Uh, well, Jesus is going to forgive me. I'm going to go and murder or whatever it is." And then come back. And

Like, if, if you,

We wouldn't, we wouldn't believe that that person was Christian.

Okay.

Yeah. Yeah. Yeah, we wouldn't believe that a person who acts like that and does those things is Christian.

The Bible actually condemns that. Paul talks about it and says, these guys saying, "Oh, well, we should go sin because Jesus is going to forgive us, right?" He's like, "Then they're not. They ain't saved."

Got it. So, we're in agreement on that. Sure. And then we're also in agreement in that like, when you accept Jesus, you naturally will change. You have to change. That's okay. Yep. And if you don't, it's probably a sign that you don't have the Holy Spirit. I believe that. I, I believe that.

Yeah. You know, with the murderers and and these different things, there are literal Christians who were part of murderers that we know are in heaven because the Bible says so. Guys like Paul, who wrote, you know, almost half the New Testament, he oversaw the murders of Christians. And then Jesus had an encounter with him. He completely changed. Then he became, you know, the greatest evangelist to ever live. But his background is he oversaw the killings of Christians.

Interesting.

And so, you know, like that's why I'm saying it's like these things are just in the Bible. But like, and that's why I said it's like, how your view of eternity, Yep. Will impact your view of what you do with the world and your life and your talent and your gift. And I, I would just say for me, one of the big things is, um, why do I keep pushing forward? There's a story in the Bible called the parable of the talents. And it talks about how essentially God gives everybody a certain level of talent, resource, ability, you know, all these things, right? And he gives one guy five talents, which at that time, a talent was actually money. He says, "Hey, you know, I'm going to go leave. Here's five." He gives another guy two, and he gives another guy one. And he says, "Hey, you know, go and, you know, multiply them. And when I come back, let's see what you did." Sure. So he comes back. The guy with five turns it into 10. The guy with two turns into four. He's really happy with both of them. He's like, "Bro, great job. You turned five to 10. Great job. You turned two to four. Awesome." It's not like the five to 10 guy was better than the two to four. He's like, hyped. Y. Then one guy who had one, he goes, "Dude, I was so scared 'cause I only had one, so I buried it and I didn't want to lose it. And so, you know, now that you came back, here's your one back." And he goes, "Bro, you're wicked. You are so wicked. You could have put it in the bank and got interest. You just chose to bury your talent and everything else out of fear." And he says, "I'm gonna cast you away into the fire." Basically saying, "You're going to hell." And really, the way I interpret this story a lot is that every single person on the earth is born with talent, resource, ability, all different. Sure. You know, we all have different levels. Sure. But we are going to be held accountable for what we do with the talent that we were given. And so for me, I want to be able to come on judgment day and be like, "Yo, Ryan, you made the most of what you were given. You multiplied all the resource and everything you had. You weren't fearful. You didn't get complacent. You didn't get lazy. You made the most of what you had." And it wasn't easy, but you did it. And, um, you know, like Jesus is literally happy about that, right? Because there are times where I know there's something I should do and I feel like God's called me to do it and I don't do it because of laziness, fear, you know, "Oh, did he, is that really what I'm supposed to do?" And then, you know, we don't do that. And in faith, we would call that just disobedience when you don't do something you know you're supposed to.

So, so how do you know how do you know that you have a calling to do? Like, because I, I see now, Pana, it seems like you, you have what, uh, the kingdom, like you, I, I know you makers, nonprofit, you're, you're very passionate about, yeah, you know, speaking the word of Christ and and getting everyone, um, do you believe that to be your calling?

I believe that every Christian's calling is to proclaim the gospel. The Bible tells us so. It's not just my calling. What I believe is you're to do it in your own way based on your talent and resource. So, if God gave me the talent and ability to throw events just like this, to make content and do media, why would I only do it teaching people how to flip houses and play golf with me and make money on business, but I don't do it for this? Like, it just occurred to me one day years ago.

So, let me ask you this question, Pa. And I'm going to challenge you this.

Okay.

Would you do all of this for free without making anything? The businesses, everything? So you just mentioned, okay, you just mentioned, so Jesus give me this talent to create content to impact people. But what if you were not making money from it?

Well, I don't make money from the nonprofit. So, yeah, I already do that.

Are you sure?

Yeah.

Nonprofit.

Yeah.

Oh, okay. Okay. Okay. Got it.

Yeah. Yeah. From the nonprofit that we do. Yep. I donate to it. I don't make anything from it.

Okay. Makes sense. Um, the golf, I would do. I totally go golf. Um, I would not flip houses. No, I don't give a crap about that. Yep. Um, I would still do events and different things. Sure. Like I love just getting people together. Um, I wouldn't do tax and other stuff. No, I wouldn't do most business things unless I made money.

Okay.

Yeah.

So, and I've, I, I've heard you talk about this multiple times with Christians. Most people believe obviously money is evil.

Yeah.

That you shouldn't. But you don't seem to believe in that. Like,

Well, the Bible doesn't say that.

I don't believe in that either.

I know. People just don't read the Bible.

For me, the more, the more money, the marrier, bro.

Well, no. The Bible says, Yeah. The love of money is the root of all evil. So, when you love money more than you love people, and you love money more than you love your spouse and your kids, you know, that's why these people end up in trouble, right? I'm just pursuing making money and building my business and then I neglect my family. I neglect getting closer to God. Yep. That's because you're loving money.

But like for me, it never talks about money is bad. Okay. King Solomon was the richest person to ever live and walk the earth. Okay. There were so many rich Christians who funded Jesus's ministry, who funded the church. All of these people throughout the Bible are are like named as like, dude, thankfully we had their generosity and everything else. Absolutely. Um, so no, like people who think that they, they misinterpret the, the actual scripture. It's not the, that money is the root of all evil. The love of money.

I agree.

Yeah.

Yeah. For sure. And I think most people who watch my stuff, they agree with that, too. It's, it's kind of like a broke Christian mindset.

Yeah. I mean, I mean, for, for, for sure, you know, just, just, I mean, this, this is an extreme, but gun don't kill people. Right? People kill people. Yeah. You can use anything to kill someone. Correct. A gun is just a tool. Yeah. People think social media is bad. Yep. It's like, it's as bad as you make it to be. The thing. Yep. And money is just a tool, depend what you want to do with it. Yep. Good or bad. Yep. Yeah. And, and having a career and a job, it's good. Yeah. You know how many people say wholesalers are bad. You know, like, Yeah. They're just taking equity from people. All the time. I hear it all the time, right? But it's like, you know, how many people have you helped? Yeah. That were in a bad situation. It just is what you make of it. Yeah. You know, I bought many wholesale deals where I lost money. The seller, seller made out. Yeah. Everyone won but me. Yep. You know, so, um, it's just different. Yeah. You know, but dude, this has been a great conversation.

No, I've never had anything so deep.

Yeah. Yeah. Well, I'll be, uh, we'll be talking more about it. Sure. But, uh, I appreciate you, bro. Um, if people want to connect with you, what should they do?

Yeah, Instagram, TikTok, YouTube, just at RealKingKong.

Okay.

And Peda, it is such an honor to be sitting here 'cause I know this seat right here, man, has been sat by some most successful, powerful men and women on this planet. So, it is an honor to be sitting here. And for those of you who have an opportunity to sit here with Pana, man, dude, thank you so much, bro.

Appreciate you, bro.

Appreciate it. Guys, we'll catch you on the next one. Peace.

I'm at dinner last night and the guy's like, "You may have bought the single best piece of real estate in the country."

How much was it?

230 million.

Wow. What was that per, the largest?

600.

Okay.

It was the largest multifamily purchase in South Florida last year.

Wow.

Done by a regular guy.

Get Our Mobile App

King Khang Exposes The Truth About Real Estate In 2026

Transcription