How to Build AI Agents That Sell [Without Being Spammy] | Molly Mahoney

What if you could have AI agents selling for you 24/7 without sounding like a pushy robot? We've all seen those spammy automated messages that make you cringe, but Molly Mahoney has figured out how to build AI agents that actually convert without being annoying. And the best part, you don't need to hire on more staff to scale your content.

In this video, Molly is going to show us exactly how she's doing it. Real demonstrations, real workflows, and no fluff. If you're creating content and want to turn it into a sales machine that doesn't make people hit unsubscribe, stick around to the end. This one's going to change how you think about AI and selling. Welcome, Molly.

By the end of this video, what will people get out of it?

Hey. All right. So, by the end of this training, you will know the secret ingredient that you want to add into your AI agents in order to make sure that they don't scare people away. In order to make sure that you are unique and that people know that you are the number one solution for your ideal client. And so many people miss this step. So, I'm excited to walk you through it.

Yeah. Thank you so much. We're so excited to have you here because obviously as content creators, we're like, how do we monetize and what do we need to add and how do we do things without being spammy? So, let's dive right in.

Yeah. All right. I'm excited. So, I've got some slides prepared for you today. I'm going to walk you through the whole process. I actually launched the world's first AI focused content membership 2 years before chat GPT even existed. So, I have been in this space for a little bit of time and I'm super excited to be able to jump in. So, can you see my slides? Awesome.

All right. So, I always love to start as we are talking about AI agents with soul, right? I'm talking about agents that actually build connections with your potential clients that you can sell or that will sell for you. And we're going to go through all of the ingredients that you want to have inside these agents. But I always start by asking this very important question which is I want to know before we even look at the AI agents what is that dream? What is the dream that you want to achieve? Not today, not tomorrow, not even a year from now but that dream that you get to dare to dream.

And when I first started using AI, I asked AI to paint me a picture of a dream and it gave me this. And I was like, uh, that looks more like a nightmare. Not exactly the dream that I was going for. So, I was getting ready to speak at a residential assisted living home owners association. It's a mouthful, but I said, "Paint me a picture of a dream for them." And this is what it gave me. Now, this feels like there's a little more connection. My grandma actually lived in a memory care facility for 10 years. And this image right here, right in the middle right here on the right, really felt like that kind of was what I would experience when I would go visit her. And I said, "Hey, I want this to be even more human." And it gave me this. And I just think there's so much life that we can see, especially in this image on the left.

Okay. But now I have a question. Do you want to know what happened when I put my secret sauce into this AI prompt?

Ah, I'm so keen. I'm like already like, "Wow, these prompts got so much better so fast." So, yes, like so fast. So, when I put my secret sauce in, you're not going to see the kind of grannies that I want to live with. They look like this. So, now some people would love to live with these grannies. Some people would want to run away screaming from these grannies. And that's exactly what we want to create. So, we're going to create this polarizing effect that either brings people running toward you or running away from you. The problem is that most people have no clue what they actually want when it comes to bringing their dream to life. We love to give our clients a banana phone. We give them this golden banana, like an actual physical banana that they can call in their future gratitudes on. And so, that starts by figuring out what is it that you would love.

So, I use AI to paint the dream of my actual home. So, I don't know if you know this, but we actually sell pretend cruises in my backyard. And now we've been doing it since 2020 because I had a cruise canceled, but now we sell real events and this is what I am creating here in my home. We also have clients who put themselves into their dream life all using AI. So, we have to make sure that we start with that dream. The problem with AI is also that most people have no clue what they actually want. So they put things into these AI tools and then they get mad that they get junk, but it's actually their fault. I think that we have this problem with what I call easy bake AI experts. It's people who just go look up YouTube videos, they put it into AI, and then all of a sudden they're an expert. Have you seen these people? Yes. And it's a problem. We don't want to do that. We want to figure out what are you an expert at as a human being and how can we use AI to elevate that. It's not about using every tool in the kitchen sink. It's really about figuring out your own unique expertise.

Now, the other problem with AI is that we end up with all of these robots and zombies that follow us around the internet. This is my favorite GIF. It says, "You're boring me to death. I'm already dead. You're boring me back to death." We don't want to create boring zombie content. We want to create content that really is based on who you are as a human being. And if you aren't the face of your brand, that's okay. We need to create some sort of attractive character that is based on some sort of human starting point.

Now, some people feel that there's an even bigger problem with AI. I was speaking at an event and someone raised their hand and said, "I have a question. I've heard that over 300 million people will lose their jobs." There was a resounding response from this panel that I was on. We all said that's actually the best news ever. Especially for those of you attending this summit because you know that you can actually get ahead of this curve. You're in a place where there is so much opportunity for you. So watch. Are we going to play? Oh no. Can you hear it? Maybe. Not yet. I discovered artificial intelligence. This is what I feel like it's going to look like when we look back on our lives right now as if we made this amazing discovery when really it's just going to be normal. But you're going to be the first on the side of the discovery.

So, what do we do when everybody else jumps on the AI train and it feels like there are AI robots everywhere? What are we going to do? What are you going to do to stand out and be the best choice for your ideal client? Well, if you're like, who is this cuckoo lady with the sparkly pants? I don't know if you saw my sparkly pants there, but I just want you to know that I have been doing this for over 13 years. I've spoken on so many stages like affiliate or this is actually not affiliate summit. This is affiliate summit. This was social media week Austin, affiliate summit west. And in 2021, I started a program based on the AI tool which used to be called Jarvis. It's now called Jasper. And this was about two years before ChatGpt. We launched our first AI focused membership. When ChatGpt came out, man, things went bananas.

I have been featured on so many stages. Like this is the National Association for Music Merchants. I've spoke as one of the keynote speakers at High Level this year, which was awesome. And I'm often featured on panels like this. This is the AI marketers panel. I used to uh teach in their Facebook group. And if you'll notice, there are only men in this image aside from me. So, I'm also here to help crack these doors open and let y'all know there is more room for you to sit on these panels, to be on these stages. Whoever you are, I'm here to help you get into these rooms. And I have a book called AI Aify Your Business. You can get it anywhere books are sold. I also have our content club. So, this is where we create content using AI based on who you are as a human being. Last year, we took that one step further and we launched AI stars where we give certifications and we cover everything that there is to cover with AI. And I have a group that combines all of that together using our social selling strategies called Multiply. And we take our clients to Disneyland several times a year. It is I kind of skipped ahead of that one, but we've supported people like Jeff Walker. Uh, mostly expert-based businesses, but for for those of you that are selling products, we love to support you, too. And these are my kiddos, Frank and Charlie. They're now old. Frank has a mustache. I don't understand my life, but here we are.

Okay. So, for today's plan, I'm going to share with you the mistake most people make with AI. I'm also going to give you the key ingredient, like I mentioned earlier, that allows AI to write like you without sounding like a zombie robot. Then I'm going to give you the AI soul brand blueprint. And what we're going to do after that is we are going to actually go into the steps to building your AI brain into an agent. And so I'll get behind the scenes, show you some really cool stuff there.

And then at the end, that sound good. Yes. Wanted to jump in. Amazing. Okay. So, we are recognizing the fact that there are so many things. Now, I have to tell you, my husband often makes a joke that I will slow down when you pay me. But I want you to know that because we're here as a part of this summit, if at any moment you're like, "Molly, you're going too fast. Tell me to slow down. Do you promise?" Okay. Yes. Promise. I promise. Okay, awesome.

Now, I very firmly believe that the more fun we have, the more money we make. And so, I even have a shirt that says it. I have shirts that say this. I really just want to make sure you're okay that I go like full Molly with you today. Is that okay? Yes, of course. I totally agree. The more fun the better. I love it. And I want you to know that these are actionable strategies. So, this isn't just theory that I'm going to give you. Everything that we're doing, I want you to actually do. I know we talked about this before we started recording, but I am really serious about actually doing it.

So, the first thing that we're going to do is we're going to go through the number one mistake that people make when they're creating AI agents. Now, in 2022, I learned that I could duplicate myself. So, I made my first AI avatar back in 2022. So, this is not me. It's an avatar video. I use these videos now mainly to introduce myself. I'm not really building some huge big campaign pretending like it's me. These are really here to elevate the human version of me. I also have an AI podcast called the Content Club Podcast. It's all AI. It's awesome. And it was really a way for me to be able to answer the questions that I was getting. I was getting so many questions and I couldn't keep up. So, I have a bunch of questions that I've answered in little bite-sized two-minute podcasts. And I love to create magical, fun videos like this. It's really important to keep in mind that all of the content that we're putting out there is based on a buying belief because all of these things are cool, but if we end up accidentally creating AI robots and zombies, we're missing the point.

So, I'm going to give you a little bit of a warning. I have a secret that I'm going to share. And when you use this secret, you may get troll comments. Do you ever get troll comments? Occasionally. Okay. Now, I know that it is a fear that a lot of people have. So, this is something that you can do immediately with the comments that you get from trolls. So, this cat, I don't know if you can see that it's a cat on this video, not a person that commented here. And they said, "You talk too much. That's how you make money. It's annoying." So what I did was I took this comment and I turned it into a meme. I created the Chatty Moneybags marketing coach costume. So I took the thing that maybe I felt a little bit of shame around and I turned it into a joke so that the other people in my community who potentially feel the same type of shame, they can release that shame and start to show up.

Yeah. Love that. Really awesome. So the more that you identify the ways that you can elevate these things that maybe we feel a little afraid of, the better. Now what is the secret that leads to the trolls? Well, the secret is you have to actually bring your weird into your AI tools. So your weird plus AI magic is how we're going to create content that stands out. Your clients need to know that the only solution to their problem is you.

Yeah. Your weird is your superpower. And so you can learn all of the technical things about how to build these AI agents, which we're going to do, but if you skip this step, your AI agents are not going to convert. And the mistake that people make is that they forget that their brain that they put into their AI also needs soul. And AI without soul is spam. Yep. We're not going to do that.

So, I'm going to give you three different versions of three different energies. These are like my alter egos to show you how you can instantly create a different energy with your AI agents by weaving the right type of soul into your brand. Here's the first example. Hey, fam. Check this out. This isn't a rental. It isn't a flex for the gram. This is a half million dollar reminder that attention equals revenue. If you want people to buy from you, they have to look first. You want the playbook? I got it. One button and the doors or the bank account open up. I went from zero to six figures before brunch because I stopped begging for likes and started converting follow. Okay, so there's one example.

Here's another one. Welcome loves. This ring is our container for expansion. Feel your feet, feel the earth, and open your palms to possibility. These stones. Okay. So, maybe you feel more like you resonate with the more goddessy soul vibe, or you may resonate with this. You're feel the theater. We're in Bman. Okay. So, I don't know if we have comment access when you're watching this, but I would love to know if you can comment on this video. Let me know one, two, or three. Which one most resonates with you? I'm kind of a mix between like getting stuff done like I call her uh Lambo Lucy in the beginning and more of my right. So, let me know who you are. The truth is without soul you are spam. So, we've got to make sure that we build AI agents that stand out, connect, and convert.

Yeah. AI without a strategic system behind the soul also won't sell. So, what are you doing to make sure that your content, your AI agents, all of that is also strategic. So, today we're going to build AI agents that you can sell like as an offer and AI agents that will sell for you. So, we're going to do both of those things. Sound good? Yes. Love this. I'm so excited. Yes. Awesome.

Okay. So, how do we train AI to understand our weird and give us really good shiz so we don't get lost in the crowd? Well, remember when I said earlier, you need to be more like you. The problem is most people don't actually know who they are. And so, I have a little strategy. We call it the quesadilla of awesome. And so, what we're going to do is we're going to take everything in your business. And will you do this with me? Actually just rub your hands together. Not only are we going to screen share, we're going to make this like an actual workshop. Put your hands like this and then make a ball. Okay. Now, in this ball, you're going to put all of the benefits, all of the things that you sell in your business. You got them in there? Yeah. Okay. On the count of three, we're going to throw them in the air. Ready? One, two, three. Make sure you do this if you're watching. And what are you left with? Lots of For me, lots of glittery energy. much. Like the best answer ever. Okay, that is like perfect. So, a lot of people will say nothing. And then I'm like, right. So, you're left with you, which is for you lots of glittery energy. I love it. We're left with ourselves, which is both the both the most awesome and the most terrifying thing to be left with.

So, what we're going to do is we're going to make a list of 20 things that make you a uniquely awesome human being. This is going to go into your AI agent. And I'm going to go really quickly through this because I know we don't have a lot of time, but all the things on this list, your skill sets, your appearance, your activities, your values, and the things you like to eat, you're going to make a giant list like I have on the screen, and then you're going to put it into the AI. Now, before you do that, you're going to look at the list and then put your fingers up like this. So, you've got all 10 fingers up. Yeah. You're going to tap that on your chest. Okay? And then you're going to roll your shoulders. Okay? And then you're filling yourself up with your own awesome. You're going to hum like this. Okay? And then you're going to bounce. So it's like this. Okay? And now you're doing what I call the money dance. Okay? So you're up with all the things of now. And this is how you're going to be able to create these AI agents, these AI twins, these AI clones content that actually starts with that piece of the soul puzzle.

Now, quick question on that. We're putting that together. Are you adding in like a three-page document with all those answers? Are you adding in photos? Like

I actually I will show you because we the next step that we're going to create, we're going to talk about this thing I call the AI soul blueprint. And what this does is we bring up this thing that I call your company details document. So I can actually share mine so you can see what it looks like. And I love this question. This is my real thing that I use. So I have mine saved in this Google doc. It has the last time that it was updated. And then it has all of this information. But you'll see that one piece of this is wait where is it? It has my quesadilla of awesome listed in here. So, in the middle of all of this, you're going to find that I have my quesadilla of awesome listed on this giant document. And you can see it goes on and on and on and on and on and on and on and on and on and on and on and on and on and on and on, right? It's like I have one of these as well. You even have three transcripts of podcast at the end so that the AI can understand my voice. So, I have one too and they get like 20 it's like 20 pages of just you know brand and and business information. So, I get it. So guys, if you don't have one of these, you definitely need one.

And what I noticed is that so many people will end up only putting their business information. They won't put the things that are key differentiators about them as a human. And so adding this an element can be so so so valuable. It also makes Yep. It's like amazing. It also makes it easier for you to bring stories out, like bring those connection points, and it makes it easier for other people to create content about you. So, watch this. Oh, this is Dr. E, our amazing client, who did this by putting in the AI behind the scenes, but being very clear about who she is as a human being and really doubling down on that. She booked 122 calls in one day. What? Totally wild.

You also can take it a step further and create your own glossary. So once you have all of this done, like I love what you shared about loading those transcripts in. I just asked my Chat GBT account, which knows everything about me. I said, make a list of the weird terms and frameworks that I use. I want to create a glossary for my clients. And check this out. Like look, the more fun we have, the more money we make. I already mentioned that in our slides. Like there are phrases and frameworks that I mention again and again and again. And it now starts to bring these out. You can see it's even giving sources of like where it's pulled it from. All of these things help to differentiate you and make sure that you don't sound like a robot. You sound like you. There's a bunch of examples and then you can create videos like this.

Hi there. This is from 1713. I'm going to need housekeeping please. Right away. What's the issue? When I opened my suitcase, there was a glitter situation. Like full poral apocalypse. We'll send someone up immediately. Thank you. Okay. So, my client Sarah made that for me and I just think it is so funny and it did super well on my social media. The big thing is you want to stop saying random. Like, you've got to be really clear about the specific language that you actually speak in. So, you want to use terms from your own glossary and feed it into these AI tools. All of this info, right?

Okay. Then, we're going to move into step two, which is exactly what you were just talking about. What do we actually put into these tools? So, instead of feeling like you've got to use every tool in the kitchen sink, we're going to streamline this into one sole brand blueprint. I also want to take a moment. Can we just talk for a second about custom GPTs? Yes. So, when this is is live, will people be able to comment? Yes. Yeah. Yeah. Yeah. Yes. Because it'll Okay, great. I want to know in the comments whether or not you have ever made a custom GPT. Here's the thing. When I speak on stage, almost every time at least 50% of the audience has never made a custom GPT. If you are a crazy fancy wizard, there are all kinds of AI agents and tools that you can build and I am going to cover that at the end. But as a starting point, it's very important that you just learn the way these tools work. And I think the easiest way to do that is going straight into your chatbt account. It's $20 a month US and it is so helpful and it's really great for getting you like on the playing field. You can do amazing things with with custom GPTs. You may want to move on from there and create like a gem inside Gemini or a uh whatever it's called inside my mind is blinking but inside Claude you've got the artifacts inside Claude, right? There's all these different things that you can do. You can use high level to build out AI agents that actually speak and sell and we're going to talk about those too. But a custom GPT is just such a great way to get started. And so just to make sure everybody's on the same page, I'm going to share my screen and I just want you to know over here on the left hand side when these AI tools have the little image next to it, that means that it's a custom GPT. The little folders mean they're projects. And then down here, these are your conversations. What I love about custom GPTs is you can do so much with them, not only in terms of how you use them internally, but also how you sell them, how you take them out into the world. So, watch this.

And now there's another update. Great. I'm still figuring out the one from last week. How is anybody supposed to keep up with this? Every time I blink, there's a new model, a new plugin, a new must learn tool. I'm taking notes like I'm back in college, and the syllabus keeps rewriting itself. So probably by this time you have heard about clawbot or openclaw or moltbot or whatever these different things are. Those tools are important to know about, but it's even more important to know about the foundations. So if you can build out a brand voice for you and your team and have it as a custom GPT, it's an amazing way to start. Also AI loves structure and I'm going to go through and I'm going to show you exactly how we build these. But no matter what tool you're using, we love to use the voice blueprint so that the tools are structured in a way that AI actually understands that what we want because if we have a giant document like I just shared, sometimes that's honestly too much information for it to process. So you need to give some sort of hierarchy and this is what we give. First is the vocation, the role and the expertise. Then you're going to define the chat GPT and what it specializes in. And again, this doesn't have to be a custom GPT. It can be any AI tool that you're building. Then you're going to put the objectives. So, the purpose and the goal. Then you're going to put the insights, and that's where you would load in that document. Like I shared, you're also going to then move into the communication, which is the voice and tone. And then finally, you're going to do the execution. So, this is the composition, the format. You can put examples in here. Now, I'm going to show you exactly how we do this. And if it's okay, I'll actually show a couple different tools. Is that cool? Yes. How that works? Okay. We want to dive in. Yep. Awesome.

So, before cloning your brain, you also want to include all of these ingredients. And I'm going to go pretty quickly through this. So, your brand voice. You can take a screenshot of this. All of your company details. There's like loads of things like your value statement, your unique differentiator. Then you're going to put in your expert bio. This is what I shared on that document that I showed you. Your ideal client avatar. And we focus on more than just the pain points. We also focus on what I call the tickle points. So, make sure you know what are your people laugh at, right? Okay. And then you can even put that into its own GPT. Then we're going to make sure that we add in our offers. So, your free gifts, your products, your services, and you want to load in your past high-performing content. So I have saved every piece of content that I created since 2018 all in a spreadsheet so that I can load that spreadsheet right into our AI tools. So that's your posts, your books, your videos, all of these things, your frameworks. Pick the best performing, the best, most you things and load them in.

Now I am not sure if I have this next step on my slides. So, I want to take a little bit of a a sneak peek into something really cool that I would love to show you, which is how we are using frameworks and taking these frameworks and putting them into these tools. Are you doing much with frameworks? Uh, what do you mean by framework? You know what I mean by that? Yeah. Okay, I'm going to show you. So, you're going to save all of this inside a living breathing document. And once you have it in this living, breathing document, I'm going to come back and show you what we're going to do with those frameworks. So that living breathing document is that document that I mentioned earlier. You want to load that into these tools. Yeah. The next thing we're going to do is we're going to move into actually building this out. And rather than showing it to you on my slides, I'm actually going to show you here on the screen. Yeah. Okay.

So, what you're going to do is inside chat GPT, you're going to go to the bottom underneath all of your GPTs and you're going to click explore GPTs. Now, again, I know for some of you this is so basic. I will get more advanced in just a moment, but I firmly believe no business owner should be left behind. So, I'm here to catch you up. All right. Then, you're going to hit create. And in here, you're going to find there is this whole section where you need to actually add in the information that you're supposed to put in here. So, how on earth are you supposed to do that? Well, guess what? I'm gonna show you because I have made for you a GPT prompt generator. So, I'm gonna give you a tool that you can go get your hands on right now and then I'll show you how it works. Whoops. So, you can get it totally for free. I want you to go get it right now so we can use it. And the way that you're going to get it is you're going to go to my Instagram, which is Molly Mahoney official, and I want you to comment on any of my top three posts on Instagram with the word big moves. When you do that, you will come to a page that allow it's going to send you a message. Click the button. Do this on your phone. It'll be better that way. And then it is going to send you to this awesome page that has an amazing GPT on the back of it. And the GPT I'm going to bring up and show you right now. So, it's going to look, give me just one sec. It's going to look just like this. So, you're going to see this page. And when you see this page, you're going to click where it says GPT source prompt generator. And that is going to bring you to the GPT that I have created for you. Can you see it? Oh, no, you can't. Hold on. Okay. So, it's going to bring you right. Are you ready to create a GPT together? Yes. All right. And remember, if you're using Claude or Gemini, a different tool, this works the same in any platform. I am just building out this prompt for you first right here. So, you're going to click get started. And then this is like my trick to get you to do the actual prep work. It's going to ask you which type of GPT would you like to create. So, you can create a brand voice GPT. The genie is one of my favorites. It's like a step-by-step thing and I call it a genie because it grants you wishes. Like it asks you a question and then it grants you a wish. It asks you a question that grants you a wish. This GPT that we are in right now is actually a genie GPT. See how it's like guiding me through these steps? There's all kinds of other GBTs. You just pick which one you want to do. So, which one do you want to do? Oh, let's go with number three. Okay. The guide. So, this is going to be your AI powered consultant. So, I'm going to all I have to do is type three and then I just submit. Makes it super easy. Okay. So, now it's going to ask what is your area of expertise or consulting focus? Who is your target audience? What is the main outcome you want your GI your GPT consultant to help your users achieve? So, what I'm going to do just to make it easy. Do you have a website? Actually, yes, that's it. Okay, perfect. So, look what it's going to do. It's pulling out all this information from the site. It's making sure that it really dives deep into it. Entrepreneurs, content creators, types of resources you'll find. Love it. Love it. Love it. Okay. Which specific focus should this GPT advisor have for the event? Which of these would you like to focus on? Should we do number five and combine an all-in-one business consultant? Yes, let's do five. Looks good. So, it's like great. Now, what you would do is you would take this prompt and then you would also load in all of the brilliance that you guys have at Big Moves to go into the backside of this tool. So, we're going to take this a senior AI business consultant and system strategist. Here's the objective. Now, if I wanted to, I could make this objective to actually move people forward to making a purchase, right? I can put all kinds of different things in here. I'm going to go in here and I'm going to grab this. Okay. Sample prompt, all of this. Always answer with recommended next steps. I can give it all kinds of magic. Now, I want you to do one thing is notice at the bottom, it actually gives you instructions on how to create this. So, what I'm going to do is I'm going to go back over here. I'm going to go explore GPTs again. I'm going to click create. And now I have all the instructions I need in order to create a really powerful AI assistant.

What is the one piece that I haven't done yet, though? Do you know? For this bid? Oh, I'm not sure. I didn't give it any soul. Oh, you really have. You've just given it the website, right? So, I need to make sure that I figure out all the magic about y'all behind this stuff. And that's where I could load this in to the knowledge base and have more stories and things like that uh connected here. Now, here's an example. So, this after I give it a title, right? I'm like big moves. I give it a title. All of this, I'd make sure I fill all this out. I can hit create and then I give it a video. I can go in and make sure that do I want it to be able to search the web? Do I want it to have canvas options? Do I want it allow it to allow it to do images? If I wanted to have this connect to my CRM and all kinds of crazy things, I can add the actions here. That gets a little more complicated, but you can do that here. I hit create. And now for those of you that have never done this before, you can make it only you, anyone with the link, or it can be available in the GPT store. If you have a business account, you have even more options, but I'm using my personal account right now. And you can also set up a builder profile, which I have on my business account, so that people can really see you and be able to click back to your website. So, it's an awesome lead generation tool.

Yeah. Now, where we can take this one step further, and I'm going kind of fast because I know we don't have all that much time, but where you can take this one step further is you can actually turn this same prompt into an AI agent that speaks out loud. Yes. Watch to get it to do sales for you. Like, I don't even understand how we that. So, I'm like super pumped. I will show you. So, this is an example where I could build out that same chatbot that I just built for the website. I can add into the backend that I want to make sure that its objective is to lead people toward a purchase or to lead people to joining my Facebook group. You can give it any objective that you want. If you did the genie type, you can make it so it goes on a step-by-step kind of plan and then you can use tools like high level to turn it into an actual speaking agent. So, can I just show an example of this? Yes, definitely. Okay. And you guys all get access to this so you can play with it. This is Bobby. She is my AI assistant. I named her after my grandma and we're going to talk to her.

Hey, it's Bobby. Molly is currently speaking on the marketer's cruise, sharing seriously sweet AI strategies that bring in sales. Are you out on the high seas with her? Hey, I actually was just on the marketing cruise. Marketer's cruise, sorry, with Molly and it was so awesome. Uh, that's so good to hear. The marketer's cruise is such a vibe, right? Molly's energy is next level. Did you grab all the goodies she shared or do you need me to hook you up with anything? I got them. I just actually want to know how I can learn more from her. Love that. Molly's got a free Facebook group called AI Marketing for Entrepreneurs. It's packed with trainings, updates, and all the good shiz to help you simplify sales and followup with AI. You'll totally love it there. Want me to send you the link? Oh my gosh, guess what? I have to tell you something. Oh, I'm all ears. What's up? Hey, Bobby. It's actually Molly right now. Wait, what? Molly? You sneaky genius. This is bananas. Did I pass the vibe check? You fully passed the vibe check. You're not a robot. You've got soul, Bobby. I love it so much. Molly, you just made my day. Coming from you, that's like the ultimate gold star. Let's make more magic happen together. Cuz you know, the more fun we have, the more money we make, right? So good. Bye. So good. Catch you later, Molly. Keep being amazing.

Okay. How cool is that? So cool. How do we make something like that? Because I noticed when your um when Bobby was speaking that it was using different tones of voice um in its actual delivery.

Yeah. So I'm actually going to show you right now how we do this. So I don't know are you guys doing much with high level over there? Some of some people will be. Yes, definitely. Okay. So when we go into I'm going to pull up my high level account. So I have a white label highle account called Starfunnels but it's all it's all the same. So inside highle I actually just take that same starting prompt and then I come into at the top on the left hand side. Let me show you the top on the lefthand side. You'll see that it says AI agents. If you're using high level it may look a little different because mine's all pink and purple because it's my Starfunnels account. But no matter what version of high level you're using, if you have access to the AI agents, you come into the voice AI and then I actually built Bobby so that she could speak to people while I am speaking at events. And so I've got this Bobby agent right here. And in here, I selected her voice from the list of voices that they have. So, listen.

I'm your fun, hip narrator with a thoroughly modern feel. I'm great for podcasts, commercials, videos, e-learning, and animation. She She has this like NPR kind of voice. I don't know if you know what I mean by that. Do you know what I mean by that? Oh, Nor can you explain? Yeah. So, they're in the States. There's a radio station that's National Public Radio, so it's NPR, but they are known and I was a vocal coach for years, right? So, they are known for using what's called vocal fry, and it's this very like uh welcome to the NPR podcast, right? It's got that and that's like the energy that she has, which I love that it's got that kind of quirky sound to it. So, you'll notice when you use this GPT, it's always going to explain the voice and all of that as well. So, when you come in to the next step, well, first of all, let me show you. On the bottom, you set the initial message. So, she's always going to say, "Hey, this is Bobby, Molly's favorite AI assistant. I'm here to help you turn blah blah blah blah." This is a different one. But we have all these different versions of Bobby. And then on the inside, when you go to the agents go agent goals, you can actually select from different knowledge bases. So, if I pull from my social selling system, that's going to be someone who can help my clients. If I pull from my, you know, from a event that I'm at, it's going to have that knowledge. We even have one in here that actually is a coach. And if you go down into the app marketplace down here, you will see if you click AI agents and then you go to the voice AI section, if you search for Kora, you'll see that there's an agent here who is Kora the course coach. And I actually made her and hid her inside of High Levels Marketplace totally for free. And so all you have to do is just click right on her and you can install her into a sub account and she then can be trained on your actual client information. So like the client facing information I'm going to show.

So this going to be my question is did you make your um AI did you make her outside of high level or did you make her in high level?

So I first started just like I showed you I started inside chat GPT. Yeah. Wow. Yeah. So, I just wrote, let me go back to that the link that I gave you guys earlier. I used this GPT source code generator and I would just say if I click get started, I would say I could do a brand voice GPT. I select one and then I'd say like I want her to be a course coach trained on all the info in multiply. Yeah. Which is my coaching program. And so then it's going to ask me all these questions which then I answer or I load my document in there. We have other GPTs that help you to do all this stuff. But then from there, you'll be able to actually take that same prompt and then I put that into High Level. So that same exact prompt, I put into the backside of High Level. And it has the um so in here, like this one that I made with Kora, I started and created this awesome prompt saying that I wanted her to be a course coach who also uplevels people. Oh, shoot. I stopped sharing for a second because I accidentally clicked contacts and then I was going to share everybody's phone numbers which I didn't want to do. So, let me pull this again. So, then on the back side of high level, they have all these voices and then you just embed the embed code onto your website and then that's how you can actually put her straight onto your page. Whether you're using highle, it doesn't really matter.

Can you use that same technique to make a chatbot as like without the voice like as in a written responder? Yeah. Yeah. Yeah. Totally. So, I've got Oh, I forgot I have two on here. This is another version of our um speaking one right here. Right. I can click here just so you can hear it and then I'll show you the chatbot version.

Hey, I'm here to help you make the most out of the Multiply program. Before we dig in, please give me your name so I can give you personalized support. Hey, this is Molly. Hi, Molly. Great to connect with you. How can I support you today? Hey, I'm just really not sure where to get started. Totally get that, Molly. Starting something new can feel a bit overwhelming. Let's break it down together. The best place to begin is with the start here course. It's okay. So, you can see how that works, right? But if I wanted to build one that was a chatbot, I use the same exact system. And I'll show you. This is

my content club down here on the right. This is a chatbot that is connected to the backside of my HighLevel account. So if I come in here and I say start new chat, it remembers who I am and knows what questions I've asked and it all shows up inside HighLevel as having this conversation in my CRM. Do you have like all of your uh social media handles and stuff like that all connected to your HighLevel as well so that this bot would potentially be responding in your social media or is it?

So that's why when you go to my Instagram and you comment with the word big moves, not only does it automate the Do you want me to show you on the back end? I know. Yeah. So, not only does it?

I know I'm going totally rogue now. Look, but not only does it connect from the Instagram side with an automation when you go into the automations and then these are my workflows. You can see like when I spoke at the AI Bot Summit. Oh, shoot. I thought I was sharing earlier. Hold on. So inside of HighLevel when you come into automations in the workflows is where I find this and so I'm going to click on this one and this is the workflow when people comment on my Instagram post. Now the one that I said for you guys today is big moves right but this is what I did when I spoke at the Bot Summit.

And so people who comment with that it's connected to my Instagram then they will get a response. So these are the different responses. Now this is not AI yet. This is just automations.

Yeah. Yeah. But she's basic into your GoHighLevel.

Yeah. Yeah. Which is a little tricky for me because ManyChat hired me to speak on their behalf back in 2018. So I'm like I still have a ManyChat account on my old business account because I had so many workflows, but I've moved everything else to HighLevel.

Yeah. I love that.

Yeah. And here's one of the reasons why. So after they click the button at the bottom, check this out. Wait five minutes and then update the conversation to allow this bot to take over.

And then you can divide this up into all of the different types of conversations that you have. So it's like a mix of ManyChat and AI.

Wow.

Yeah, that's so cool.

Yeah. God, we could build that out, but that's okay. That's so exciting. It's such a cool um idea and uh just framework to be able to put together for people to be able to go, "All right, I can build literally my own mini chat that turns into an interactive bot all at the same time."

Yeah, totally. And so if you want to try it out, like I said, you can just go over to my Instagram, Molly Mahoney Official, comment with big moves. But I have a couple of other things I want to share. Is that okay? Because I've got to head out to this appointment. But I'd love to just like give you guys some final magic. If you don't have an Instagram account, you can go to molly.live/bigmoves.

And then I just have a few AI accelerators. So, if you're using these inside of ChatGPT, you can do this really cool thing called GPT stacking. And so, I'm going to show this to you. Do you know, have you ever done this before?

I haven't. No, but I've heard of it.

Okay. So, I'm going to show this tab instead. Once you use my GPT generator that I gave you, you can actually start to stack these things on top of each other. So, all you have to do is type the @ symbol and then type in whatever GPT you want to use and it brings it all into the same conversation. So, let's say I go back to this one here where I was building out this GPT, right? And I did this in the voice of Big Moves. Well, I can now pull in my voice because I've used this GPT and I can say please recreate this in Molly's voice.

Love it.

And it's going to know how to do that because it has access to my brain inside of this GPT.

Yes, I love this.

Pretty cool, huh? It's like?

So cool. Literally.

GPT is stacking which I love. And the benefits of the GPTs are the fact that you can like keep all these processes segmented. But the problem is that you can't embed it directly on a site. It's difficult to connect it to other integrations. There's privacy privacy issues when you're sharing the links like anybody could share them. And so that's why we like to go beyond the GPTs. And we'll use things like HighLevel which I just showed. We also love the tool called MindPal where you can stack these on top of each other. We'll use things like Make or Integromat. And then I'm saying these all in opposite order. I don't know why I mixed them up and didn't read my slides. But we also love to create our own tools like this where we take these agents and we build them out into their own unique platform. So you'll see in here and I did this all with this really wild coding language called?

English. I love that you've got like you've got right beliefs, you've got one for generating content because I did want to ask how you're making all those little videos that you have, whether you were making them or whether you had some sort of agent making them for you. And I think this is kind of like?

We have right here all of these short form videos. This will write the little video script for us. We also have if you go in here, you'll see there's this funny video script. And if you go like this and you type in @ Molly Mahoney and then you choose a buying belief that you want to instill, it will create these mini scripts. And this will be the final thing that I'll share. It'll create these mini scripts. And what's really cool, and I don't know if you guys have access to this in Australia, do you have access to Sora yet?

Yes.

Oh, good. Oh, good. Okay. So, it'll create these mini scripts and then the script is pre-written to be able to copy and paste right into Sora. So, if the belief that I want to instill is I value authenticity and want to express my unique self, I can go right here. Oh, this one didn't put the usually it brings the app Molly Mahoney right into it. So, I could use this longer prompt. This one says, "A woman in a coffee shop transforms her frustrations into absurdity by becoming an avocado themed branding expert. Do not even understand what that means, but I kind of love it." So, I'm going to go Molly Mahoney. Put that there. And then I can decide, do I want it to be portrait? How long I want it to be? I just hit go. And now it's going to make me this video. So, all of those videos that you saw were made inside Sora. And I just love it.

I love that.

Yeah. Super fun.

I can't believe it just makes all the videos. That's awesome.

Oh, it's so cool.

It's so so cool.

So, so fast.

I didn't Usually I do a little recap at the end and make sure that you got everything. So, I'll just do this with my voice because I have to run. But, you want to make sure you figure out what makes you weird as a human. Then, you want to make sure you document all of that into your voice blueprint. Make sure that you have this living breathing document. Make sure that you infuse the soul and then go build these things and talk to people. It is super awesome.

Yay. Thank you so much for being here. We've literally loved this and we will link everything for you below. But where is your favorite place to hang out if people want to come and connect with you?

My absolute favorite place to hang out on social is on my personal Facebook profile. I also play on Instagram. Sometimes I play on LinkedIn, but mostly my personal Facebook profile. I hop over to YouTube every once in a while, but really I'm a Karen who loves Facebook. So there you go.

I love that. I love Facebook, too. Jump onto it. And I know you're very active on Instagram as well, so that's also the option. YouTube looks great. So yeah, she is everywhere. So go and say hi. And thank you so so so much for being here because that has been very just amazing. Like just such a big uh eyeopening and expansive concept for people.

Yay. I'm so glad. Thanks so much. Make sure that you put it into action. I got you.