Transcription
I tried to make an ad so boring that only a true motivated seller would click it. Like, that's that's part of the game. It shouldn't be attractive. This shouldn't be something that, uh, like, that's you don't want this to look like an Open Door ad or an ad for a realtor or something like that. You have a specific audience here. It's like a bandit sign. Like bandit signs are pretty basic. They say "We Buy Houses" and have a phone number on them. It's because if you made some like super flashy bandit sign that looks really nice and stuff, what are who are the kind of people that are going to be calling you? They're probably different than the kind of people that you actually want to be talking to.
But I guess, I guess my point is, you have to be so conscious of those things.