Transcription
Unless you're working at one of the bigger companies, building agents or buying them is usually a waste of time. Agents or agentic is just a fancy word for organized software. Every single agent out there is just some sort of machine learning model or an LLM organized around tools and data.
Either I give something like Claude or ChatGPT access to Python or WhatsApp or the PowerPoint app. And then I also give it access to data like an SQL server or a word document or literally just folders somewhere. So let's say someone's trying to sell you a marketing agent that does all your marketing and it's going to solve all your problems.
At the end of the day, most of the time it's just some random GitHub repo where they have some sort of API accessing like Claude or Anthropic or one of the big companies and then they just package a bunch of prompts in folders that are sent at the right time to those providers to do something with all that information that leads in a marketing goal. They put it behind money.io, charge you $50 a month, and say it's going to solve all your problems and say it's way too complicated because you have to know Python and all these things.
You don't need to know Python to get the same amount of value. All you need to know is how to right-click and create a folder. Literally, you can take one single coding agent, like the main provider that they're probably subscribed to anyway, just use a local model that's completely free. All you need to be doing is thinking about your workflow. What inputs do you have? What do you process those inputs with? And what is the output?
Can literally just make a couple folders and text documents. Just point one good coding agent at it like Claude Code or even a free one and it will become any agent you need ever. Have hours of videos on this. Go watch them if you want to learn.