Transcription
Hello. Today I will tell you how you can analyze your target audience, understand who they are, what their pain points and requests are, and do it all quickly with the help of neural networks. My name is Kirill, I have a traffic team. We work with Yandex Direct, VKontakte, Telegram, Ads, and other sources. And we often use this method. Therefore, today I will tell you what we need. First, we need any neural network. Either Deepseek, it's free, yes, just type it in Google, a link will pop up. Or you can use ChatGPT, in principle, any. Next, we need to understand where our target audience might be, where they might write about our competitors or someone else. For example, the Otzovik website. We often use it. Here you can find reviews for various products and so on. And so, essentially, the target audience can write reviews either for products, or for services, or for something else. Let's imagine that we import cars from abroad, and here we can write and see that, yes, there are such companies that import from Japan, from Korea, from China, from somewhere else. And they have reviews, and most importantly, they have negative reviews. Therefore, there will be material for the neural network to work with. And we, accordingly, will tell the neural network to collect these reviews. It's not that simple. There are nuances, I will show you how to collect them now. Or another example, let's say we want to understand, about a marketing agency from the Dreamjob website. What do employees say? What requests do they have? Maybe we are a recruitment agency, and we want to find marketers, a marketing agency, yes, and we want to understand what people often complain about, low salaries, or maybe something else. That's why this website can also be used. Next, what do we do? We go to Deepseek, register in it, it doesn't matter, ChatGPT, and so on, and create a new chat. And we will need to enter such a prompt. Let me show you how it looks, what it entails. We say: "Analyze the website atzvik. Paste the link to the desired website directly. You can paste several websites in such a niche. That is, cars to order from abroad. Very specifically, that it's from abroad, and not from somewhere else. And collect the 10 most common customer complaints on this website, starting from the most common, yes? So, accordingly, like this, from the most common. So it writes us the most common ones now. Click search. And now it will give us the most common ones first, that is, which ones are found most often on the website, starting from the most frequent, yes? So the most frequent is delivery time delays. So the most common problem is that customers have delivery times delayed in the niche of cars to order from abroad. But this is actually expected. This is often the pain of all people, that they order cars from abroad, and it takes a long time to deliver them. I know this because we work with car imports. We have a project, I often see that competitors also focus on this. Deception about the car's condition, yes, they roll back the mileage and so on, and so on. So there are such moments, non-return of prepayment, and various other moments. That's why we can take these 10 points and use them in our advertising messages. We can use them on the website, anywhere. So, essentially, these are ready-made pain points that are most common. So, what is the importance of them being the most common? That you don't need to take pain points that are very rare, that occurred for only one person. We tell it to collect the most common complaints and sort them by frequency, meaning these are the most frequent ones. Accordingly, if we focus on more frequent pain points, we will be seen as often as possible, and our click-through rate will be higher because it will resonate with people's hearts, they will see and understand, yes, this is my pain, that my car is constantly delayed or they deceive me about the car's condition, that these are the most frequent pain points. There is also another, no less interesting script. Let me show you, which can also be used. We add it. And we say: "Analyze the Otzovik website, the same one in the niche of cars to order from abroad." And this time we tell it the opposite. We say: "Collect the 10 most non-obvious customer complaints on this website." That is, the most non-obvious cases. Well, for example, based on these cases, you can write some long text for VKontakte, or maybe write an interesting story for the website. Or in general, maybe you can also use this in advertising and focus on these pain points, yes? And here it collects the most non-obvious schemes that it saw. Not even schemes, but situations that people get into. And here, for example, some customs clearance schemes, VIN number replacement. Yes, actually, by the way, I think this is not so non-obvious. I think that VIN number replacement, some deception, and so on, are often encountered in this business. Cars from the USA flooded after hurricanes. Yes, by the way, this also happens. These are very interesting topics, that such things happen. And you can work with this, you can use it somehow, and maybe do something creative with it. In general, that's all. The method is very simple and very fast. It helps a lot. You can improve it, refine it, and so on. But that's all. For advertising setup, for consultation, for advertising, write to direct messages on Telegram. All links are in the description. Also in the description, there is a channel about marketing. I share all sorts of such tricks there. Go ahead, subscribe. That's all.