Transcription
One of the things that really amuses me is the popularity of farmers markets because a farmers market defies economic logic because you're buying direct from the manufacturer, but you're paying more. Okay?
You know, you actually pay more than you would in Tesco. And I think the reason is that farmers markets are actually just they're street theater to an extent. They're all to do with localism.
The way you create a farmers market, by the way, is you take a Tesco and you make it really You go, "Okay, we'll make it outdoors, you know, in the rain, and you'll have to pay seven different times to buy seven different things, and it's really slow, and you've got to queue seven times like you're in the Soviet Union or something."