Transcription
Recently, Perplexity and NotebookLM received significant updates. Individually, they are just good tools, but I tested them together. And, frankly, it's not just a bundle, it's a really powerful combo. This approach allows you to reduce the time for any research work, whether it's market analysis, competitor analysis, or product creation, by at least 50%. Today I will show five working cases on how to use this bundle in practice. Why these specific tools? Perplexity is the ideal real-time search engine. It finds fresh information and immediately confirms it with sources. No fabrications, only facts. But there's a nuance. Each new query is a search from scratch. Context is often lost, and sources constantly change. For a quick answer, this is great, but gathering a unified picture can be difficult. NotebookLM is your analytical brain. It works strictly with the information you upload to it. No hallucinations, it only works with your data. Under the hood is Guminite 3 Pro. The very model whose release caused Open AI to declare a company-wide red code. It's really powerful. The formula for working today is simple. Perplexity searches for the best data, and NotebookLM analyzes it and provides the result. After that, it can be rechecked in Perplexity if desired. Let's get straight to the point and see how it works on the first real case. First case: market trend analysis. Let's say we need to quickly dive into the topic of implementation trends in business and gather facts for a report or strategy. First, let's open Perplexity. Perplexity Pro. On the left, we have spaces. Let's create a space. Right here, let's give it a name, Trends, Implementation in Business. Well, you can also add files. If you have files, be sure to add them. Links to your sources, to your website. There are also recurring tasks. You can also set them up on a schedule. They can come to you. You can also choose the platform where all this will come. There is also search, research, and a laboratory. We are interested in instructions here. Let's open it. And I enter this prompt. It will also be in the Telegram channel. That is, when I write the command report, the first task is executed. When I write the command report RF, task two is executed. Let's save it. Here we have search, research, and a laboratory. I will search the entire internet. Well, let's also connect the academic mode right away, i.e., searching for scientific articles and social opinions and discussions. Let's also choose a model. Today it will be Cloud 4.5 Sanet with reasoning. Well, let's write the command reports/reports. And now I can send it. It also searches, uses all sources. Well, here you go. That is, literally, with one command, instead of some long prompts, I managed. Also sources, 40 sources, yes, these are PDF documents, not fabricated sources, again. That is, I also rechecked all this off-camera. Okay, let's go back to our space. Well, the main advantage is that all the instructions are saved here, and I just now write commands, reports RF Rus Reports. And I send it all. Now it searches for all this from Russian sources too. Here I have a lot, a lot of links to all the information. That is, 33 sources. Again, the information is not fabricated. Okay, let's now move on to NotebookLM. I will open all our results, our two chats, and also open NotebookLM. By the way, regarding NotebookLM, it's a service from Google, and you should know that it doesn't open directly in Russia, access to it is limited. Well, how to get there, I think you know perfectly well yourself. No need to teach you. And if something still doesn't work out, check out my Telegram channel, the link is in the description. There, in the comments, people have already discussed all the working methods. Let's create a notebook. And here we need to paste all our links. Well, first I paste the copied text, I copy it, send it. Also, now I will add all the links. Well, it's enough to just paste our entire message, for example, into the Perplexity chat without any formatting, all the links will be there. You can easily copy and paste them, and also add them. Well, and I do the same for my second chat. Okay. Now let's wait a bit for everything to load. Everything has loaded wonderfully. Here too, you can remove the excess so that our chat is larger. Well, the first question: what are the key changes in business processes happening thanks to artificial intelligence? Let's send it too. It also starts thinking and then gives us the result. Also, as you can see, it provides sources, what it referred to when generating the answer. It specifically refers to our sources that we added to it. I've already read the answer too. I like it, actually. Structured, competent. You can already work with this. Well, and it also suggests some questions to ask based on the data it has. Well, for example, what are the main obstacles to implementing artificial intelligence in Russia? Let's send it too. It also generates an answer. We can look at it. Everywhere it refers to where it got this information when answering. It works specifically with our sources. I repeat. Okay, let's now do an audio summary. There are many modes here. There is a short summary, a review, a debate. I use a simple short summary. Plus, you can add some comments so that, for example, the host, this is artificial intelligence and the host, emphasizes something, talks more about something. Let's generate. Now let's also create a mind map. This is the kind of mind map I got. You can also view it. You can download it. Okay. Well, and let's listen to the podcast we got. It's literally about 2 minutes long. Let's quickly figure out what's happening with the Russian artificial intelligence market by the end of 2025. You know, the picture is very contrasting. On the one hand, huge money and wild hype, and on the other, serious risks and a talent shortage. Firstly, this is a real gold rush, without exaggeration. Just imagine, the market volume in 2024 has already exceeded a trillion rubles. This is a growth of almost a third. And you know, you can also share this podcast, you can download it, you can adjust the playback speed if it's slow or fast for you. Okay, let's go back to the audio summary. And now let's choose a detailed analysis. Well, I will also write him comments for the host, what exactly I would like to hear from the host, that he should emphasize this. Explain the materials as if for someone who works in marketing and sales, how I can use and apply this. Plus real cases of how others are already applying it now. I also ask him to provide them. Okay. Now generate, and after some time I have the ready result. Let's listen to it. Hello. Today we are diving into a topic that seems impossible to ignore. >> Artificial intelligence. >> Yes, exactly. But we're not going to talk about science fiction, but about, well, about a lot of money. >> Gigantic, I would say. >> Just think about it, this year tech giants have invested more than $200 billion in AI. >> And the investors who, in fact, provided this money, they expect results >> and they expect them not in 5 years, but right now >> in the next 12 months. >> Exactly. They want to see productivity growth, profit growth. And for everyone who works in marketing, in sales, this essentially means one thing: AI is no longer an option, it's a battlefield for the client. >> And here's an important point: to get such high-quality sources as in the example above, ordinary search is often not enough. You need the Perplexity Pro subscription. What does it give? Pro Search. With model selection. You are not tied to one neural network. Want logic and quality? Turn on Cloud 4.5et or Gemini 3 Pro. Need creativity. Switch to Grok 4.1 or GPT 5.1. Don't like the answer. One click, another model rewrites the answer from scratch. All of them are unlimited. There is also a Deeper Search research mode. If the slashreport command didn't find it the first time, Deeper Search will dig through the internet, read 250 websites, and find the information you need, even if it takes half an hour. The laboratory is a separate tool that creates websites, dashboards, presentations. The laboratory is really powerful, but today is not about it. I have a separate video on the channel about the laboratory. Be sure to watch it later. Most importantly, everything works without VPN, fast, stable, and from any device. Perplexity is actively attracting new users now, so the price is very attractive, only 750 rubles for a whole year of use, i.e., for 12 months. I left my referral link in the description, through which you can purchase all this. The seller is verified. Over 21,000 sales, and no problems have arisen. Just go, purchase via SBP with any Russian card, any cryptocurrency, and so on. You will receive an email with activation instructions. There will be a link. You follow it, enter the email of your Perplexity account that you already have. This is a new account that does not have any subscriptions. Then you will receive a code to this email, you enter it, and the subscription is activated. Well, it can be done in literally 2-3 minutes. So, there is really such an opportunity now, as Perplexity is attracting new users. Many are leaving GPT, leaving Gemini too, and moving to Perplexity. Second case: analysis of competitive disadvantages for product development. For example, a company plans to launch a marketing automation solution for Telegram. Instead of developing based on assumptions, we conduct an analysis of the real user problems of competitors. Okay, let's now open Perplexity. Well, and I will immediately write the commands: find user reviews and complaints about Bot Help and Manager for 2024-2025. Source: Reddit, Hub, sources on Zhil, and comments in professional communities. Exclude official reviews and marketing content. Focus on problems with pricing, technical support, integrations. I immediately choose research, as research delves deeper into the topic and provides a much larger report than just search. But it is available on the Pro plan in almost unlimited mode. I also choose the social media mode here. Well, let's send it all. Okay, the search has begun. It was a rather long search. Many sources were collected. Well, and here is the entire report. I've read it. There are links everywhere. So this is not just data from thin air, these are real user reviews, real information. It's verified. Well, and there's even a table. The table also has sources everywhere. You can also re-read them, recheck them. Here are all the sources. 64 sources in total. Okay, let's now move on to NotebookLM. I will create a new notebook. And in the new notebook, first I will add the copied text. And then I will add the links. Okay, excellent. Well, also some time for data processing, and we are all set. Well, for example, I will send it this prompt. Based on these reviews, identify the three main user pain points. How often are they mentioned as a percentage? What audience segment: beginner, SMB, Enterprise, experiences it the most? What does this mean for a new product? Okay, I'm sending this prompt. Okay, NotebookLM has started generating an answer. Everything is great, it has answered us. We also see that it has complied with real user comments from the forums that Perplexity visited. It also sent all this, wrote it. That is, it also understood the topic. It also worked with the sources we provided. Let's open Studio. And in Studio, I can order a mind map, I can order an infographic, and I can also order a presentation. The mind map is also ready. Let's look at it too. So here everything is broken down, we can look at everything. There is also an infographic, actually, it's made very high quality. That is, I haven't found any problems, hallucinations with data, let alone text. So everything is okay, you can even send this. Actually, NН Banana and Gemini latest versions really work great with all this. Even with Russian text, they manage to do it too, you can download it all and use it wherever you need it. You can also share all this. The presentation too. Let's look at it. This is the presentation we got, also with pictures, with diagrams, with text. Well, again, there are several modes in presentations. This is the detailed mode, so here all the pros and cons are also analyzed. You can make it full screen, you can also share it, or you can download it. It will be downloaded in PDF format, it will open as a PDF document. So nothing has gone wrong. In principle, this presentation can be used. The data is real, that's the most important thing. Third case: deep understanding of customer psychology. In this case, we will analyze working with children from private kindergartens and early development centers to online schools and sports clubs. Okay. I'm going to Perplex City Pro. I also choose search. Well, and I send the prompt. Recent studies from the last 2 years on the criteria for choosing children's education by parents. Kindergarten, clubs, sections, tutors, additional education programs in universities, etc. And also, the most important thing here is File Type PDF, so that there are authoritative, well-known sources. I set academic and social. Well, I choose the CL 4 and 5 Sanet model. You can also try other models, I recommend it. Well, and I send it. Okay. The search begins. Many queries were made. There are also all sources, these are PDF documents first of all, I want to note. There are also news, the same VTsIOM, and so on. So, in principle, it's okay. Because there are articles there, but for the most part, these are PDF documents. Well, let's look at it too. So for 2022, this is actually a document for several years. So you can also consider it. It's quite authoritative. Now I'm sending it another request. This is specifically for finding interviews, podcasts with psychologists, specifically long videos about our field. It also searches YouTube and Rutube, and in principle, finds them. So, we can also look here. There are links here too, there's an interview with a psychologist for over an hour, so you can also use it. We will add all this to NotebookLM. It will transcribe the entire video, and we can then work with the insights that are in these videos. Well, webinars, for example. So it also connected wonderfully, chose 20 sources. Mostly YouTube. Let's open Notebook, create a new document. Well, and in the old-fashioned way, I'll copy everything, paste all the links, all the text, as it was in the previous examples. Create a list of the top seven parental fears when choosing any format of children's education. Kindergarten, clubs, sections, online schools. Divide them into categories: safety, results, child's comfort. Okay, I'm sending this. After some time, it also gives us an answer. Also all with sources, which is very correct. We can recheck all of it. Well, the text too. I've already read it off-camera. I actually like the text. That is, again, with the Gemini 3 model, the texts have really improved, they have become more structured, understandable, clearer. So you can already work with this. Now let's open Gemini and create a small landing page. A typical one, so to speak. So far, without even considering the problems, we will fix them later. So, how a typical landing page looks, so as not to analyze any competitors, and so that no one gets offended, I create a landing page directly in Gemini. It took quite a long time. The website turned out to be not bad, actually. I like it. Uh, so literally a year ago, this was not possible at all. Now it's possible with the very first prompt. Well, we will refine it, by the way, a little later, you can also share it. Well, for example, I can open this website. Everything is clickable, everything is interactive, everything is good, no problems. In essence, a ready-made product. I call the assistant. We already have a chat here in Perplexity. Well, and I ask it to analyze it. I also copy the top 7 fears. It analyzes our website based on the top seven fears. And we can immediately see what problems there are, what's missing, what Gemini ordinary didn't mention at all, but this is again, just a typical landing page. Now we will improve it. It also gave us a table here. Lexity. Okay, we received the answer. Let's add sources. This is also our website, its external public link. I also send it for analysis here. Let's send it. It also accessed this website, analyzed it, and actually gave us answers about what's wrong with it, what needs to be corrected. And now we will copy all this. I will send both answers from NotebookLM and from the assistant in the browser Comm to Gini. Okay, now it will rework the site for us. Some time has passed, and now the site looks much more beautiful. There are also animations, they have all been preserved. The area of safety has appeared. More green, blue has appeared. This is not just entertainment, it's the foundation of the future. So here too, we are already talking about the fact that this is not just about occupying the child for a couple of minutes, but it's about something more serious, that this is actually an investment in the child. The website is actually good, I like it. It can actually be used. Uh, but there are small minor flaws. Again, I didn't write the code. The code was written entirely by artificial intelligence. Let me now ask it to be a senior and analyze, refine all the animations, blocks, remove unnecessary ones, well, in general, clean up our project so that it becomes better. Wonderful. Now this is a really cool website that is not shameful to show. It is based on our research. Or I would even say, it has been refined based on our research. Uh, so Gemini is also really powerful in writing code. Because the website turned out to be very, very beautiful. I really like it. That is, it's already better than most, if we're being honest. Uh, of course, there might be some minor problems, but it's also adaptive. So we can also look at all this. About teachers, that they are mentors, not supervisors first of all, and also the entire cloud structure in terms of colors, in terms of theme. Everything is observed, everything is excellent. The website can actually be used now. That is, all transitions are also there, animations are there. We can also launch the assistant again, for example, in a new chat, so that it analyzes all this again. And our project, there are still possible shortcomings, something might not be done yet, but there are already much fewer of them. Well, and I can also send all this to NotebookLM, that is, our website, which has already been updated. NotebookLM will load it again, look at it again. It gave us an answer about what was done well, what was done wrong, what can still be improved. So you can also work with all this. Next, the fourth case for those who want to learn from the best and learn new things, but don't have time to watch three-hour episodes. For example, like AI and Business in 2025. There are hundreds of interviews on YouTube. Well, who to listen to? Info-gypsies or real people and experts? Let's figure this out. I open Perplexity. Well, and I send it a request, YouTube website. In 2025, find the 10 most viewed interviews and podcasts for 2025 about the implementation of AI in real business. Look for guests who are practitioners, SEOs, founders, not theorists. Create a table: speaker, what the video is about, for which business niche it is useful. I also choose search here, social opinions, I also add them. Well, and the model I will use here is GROK 4.1 with reasoning. I also send all this. Okay, good. It searches specifically on YouTube, finds many videos. Well, and here is the table. We can also check all this. Here they talk about agents. Several speakers. Also, quite an interesting interview in English, but that's okay. Well, NotebookLM will translate everything for us. Okay, let's look further. Well, for example, Sam Altman on Ted, he also talked about it. This is an April interview, if I'm not mistaken, but it's also, in principle, relevant this year, as we requested, we can also look at it. It's quite long. Well, for example, our Russian interviews and podcasts, we can also look at them. We will also use this. It's also interesting. Here are also our Russian guys. Okay, good. Here are also 40 sources. We can look at all of them. I will choose the videos that I liked and will use them. Let's open NotebookLM. I create a new notebook. Well, and I paste the links too. Let me speed this up. Okay. NotebookLM has processed all the information. There are also questions here. Well, for example, what practical steps can agencies take to scale using artificial intelligence and operational processes? Well, let's choose this question, send it, well, and NotebookLM will provide me with an answer. I've already read it, it really handles information well. Plus, you can also do deep research directly in Gemini or quick search. Well, for example, for business, let's find out what Google NotebookLM will present to us. Good sources, maybe Perplexity would give something better. Audio summary and debate. Well, here's the prompt I send. Please analyze the topic of artificial intelligence from different angles. For example, how an employee sees it, how HR specialists see it, how a director and other staff in a medium-sized company see it. so that we really have the whole picture and today. Okay, let's send this. This kind of request to generate, and after some time I get the debate data. Let's listen to it. >> Welcome to The Debate show. Today we're talking about what happens when artificial intelligence enters medium-sized businesses. A technology that, well, just yesterday seemed like science fiction from the arsenal of megacorporations, is now knocking on the doors of almost every company. >> And the main question this poses to everyone, whether a manager or an employee, is what is it really? And is it just another, albeit very powerful. >> And the fifth case is a real cheat code for self-education. How to quickly become an expert in a new topic using the hidden capabilities of NotebookLM. For example, let's take the topic of marketing psychology. Important point. Using this scheme, you can study absolutely any topic. Whether it's AI agent implementation, quantum physics, or the history of ancient Rome. The mechanics are the same everywhere. Let's go to Perplexity, choose search, send the prompt. Best books and articles on sales triggers, neuromarketing, and behavioral psychology. I specifically ask for PDF files. And also free open sources for it to use. Okay. I also choose academic and social search. Well, and Grok 4.1, it searches for information that is, let's say, not on the surface, better. Everything is also found wonderfully. All PDF books are also there. Let me upload all this. Let me send all this to NotebookLM. I copy it. I open NotebookLM. Try NotebookLM. Well, and create a new notebook. Okay. I add the text. Well, and I also add links to the books. You can also add them selectively. Well, I'll add them all, and we'll see how it works with all of them. Now I'm doing a video summary. There is also a short summary here, or there is an educational video. There are also different visual styles, so you can even make educational videos for children. Plus, there are many different languages. Well, I set the Russian language. The host also needs to emphasize something. I also write that the emphasis should be on a broad audience, but so that everyone gets some insight for their level. Okay, good, I've sent it. In 10-15 minutes, I have this video presentation with voiceover. Well, let's watch it. >> Have you ever wondered why your hand in the store reaches for one product and not another? We like to think that we make choices rationally. In our today's review, we will go through the whole journey. We will start with the problems of old marketing and end with practical tools and ethical issues of neuromarketing. So, section one. For decades, marketers simply worshipped numbers, but today, as it turns out, this is already catastrophically not enough. Huge budgets for Facebook advertising simply don't work, they don't bring the results that should have been to our brain. Let's get acquainted with who actually makes all the purchasing decisions, makes more than 90% of all our decisions, including those we make in the supermarket. So that you simply understand how strong its reaction is, just think about this quote. A profitable purchase for our brain is not just about saving money, it's a powerful dopamine surge that can be compared to winning the lottery. A practically narcotic experience. That's why sales are a blast with a huge discount. And bam, the pulse rises to 120 beats and above. In essence, it can be influenced. Section three. Those very invisible levers. One of the most powerful levers, strangely enough, is color. Studies have shown that in stores where red dominates the interior, people subconsciously feel tension and want to leave as soon as possible. But blue, on the contrary, creates a slow, relaxing music on autopilot. The key to everything is the so-called von Restorff effect. Its essence is actually old. Our brain is a pattern recognition machine. We are unique. Let's move on to the fifth section. The principles are ancient. Who are the right tools? In social networks and mobile applications. And it is there that brands build deep emotional connections using personalized content, the ancient instinct of a hunter and gatherer. A brilliant example is the Zavry company from Pyaterochka. The mechanism is elementary. The element of collection. It makes you come back for more. We are approaching the last and possibly the most important section. Where is the panic? He stated that he inserted into the film "Hidden yesterday appeared." Even to each section. Where is the line between effective marketing and outright manipulation? This fear, it didn't appear yesterday. Back in the fifties, marketer James Vicary caused a real panic. He stated that he inserted hidden frames into the film with a call to eat popcorn, and sales allegedly skyrocketed. This was called the most terrible invention since the atomic bomb. >> Here are some examples I've shown. Also, let's now launch the tests and also the presentation. Slides for the speaker, specifically, so that there is nothing superfluous on the presentation. Well, let's look. The test is in the following format. That is, there are 15 questions, there is a question, there are answers. Everything is quite detailed. Well, for example, I answered incorrectly. I immediately ask him to explain why. And he gives me the answer why I answered incorrectly, how it should have been correct and why. So it also tells me quite extensively with links. Well, here is our presentation, we can also make it full screen, look at it. Also beautiful visuals, everything is there. NanoBanana Pro images worked wonderfully. That is, with this presentation, you can actually perform, if something doesn't suit you, you can immediately write in the presentation settings the points that need to be taken into account. There are no errors in the text. The presentation is based on real data. I think this is amazing. As you can see, the Perplexity and NotebookLM bundle turns information chaos into a clear strategy. Well, a brief summary. First. We use Perplexity to collect quality data. For full functionality, I recommend Perplexity Pro. What's inside this subscription? Top artificial intelligence models. All of them work without restrictions, unlimited. There is also research and a laboratory. Plus, there is also a browser with artificial intelligence, where an agent can see each of your websites and connect and help you at your request. I also have separate videos on the channel about the laboratory in Perplexity, that it can create dashboards, presentations, applications, websites. Well, and about this browser with artificial intelligence agents. I also have a video. You can go and watch what this browser can do. Well, and the price is only 750 rubles for a whole year of use, but I repeat, only for new users. So hurry up while the promotion is active. Perplexity is actively attracting new users now. I left my referral link in the description, through which you can purchase all this. The seller is verified. Over 21,000 sales, and no problems have arisen. Just go, purchase via SBP with any Russian card, any cryptocurrency, and so on. You will receive an email with activation instructions. There will be a link, you follow it, enter the email of your Perplexity account that you already have. This is a new account that does not have any subscriptions. Then you will receive a code to this email, you enter it, and the subscription is activated. Well, it can be done in literally 2-3 minutes. I remind you that all prompts are in my Telegram channel. If anyone has problems connecting to NotebookLM, people have already discussed everything in the comments on my Telegram channel. So go and watch. Well, and also subscribe to the YouTube channel, like it, and leave comments. All this will help promote this video. Well, and also share with friends and colleagues who might find this video useful. Use artificial intelligence correctly and see you in new videos. Bye everyone.